It is not an ICO investor but a trader who is learning to invest. So what they are waiting for is not a product, but an exchange for the token
If the developer looks for investors the right way it should not happen
I think it is because we misunderstand the cryptosystem. Frankly, the most valuable and easy money we can spend anywhere is paper money so, what we all look at is where this paper money is the more. And the volatile price of crypto is perfectly suitable for this. For the majority, including us, the product or something is nothing, wherever there is profit, we are there.