Stakes almost appear in all Viral Videos on social media, They do good enough marketing so that Stakes are more known and chosen.
Some casinos also do this marketing by choosing influencers with a lot of followers and then the video goes viral by embedding their casino Watermark.
Like Roobet does that too, but maybe not like stakes.
Making short videos for massive appearances on social media is like a trendy marketing strategy from online casinos, not only Stake does that but I'm unsure which casino pioneered this marketing strategy. With success of Stake, it's not too surprising if they started it firstly then other casinos realized this efficient marketing strategy and run similar ones for their companies.
Roobet is now known as the Sponsor of Chealsea FC Sports Club to become an Official Regional Betting Partner, Sponsor UFC (Ultimate Fighting Championship),
Esports and Gaming Creators and most iconic is Snoop Dogg as the Chief Brand Officer for various global promotional campaigns and of course many more.
Sponsorships for sport clubs and athletes is another common marketing method used by casinos. Roobet actually do excellent sponsorships which potentially bring their brand to more people, then get more users, more business revenue from user bets.
The table shows Roobet has very impressive year-on-year change with +181%, and they are not only at a second position but are rising very strong.