Another New Rule On Gambling Adverts Ban Celebrities and Sports Stars

[Eureka_07]

<snip>
What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

Since these celebrities are very popular not just to the adults but also popular on teenagers, probably the the effect of the new rule for gambling advertisement is that there will be less traffic of new users to their site, it lessens new users also since the effectiveness of the advertisement are less. We all know that celebrities has a big impact to an ad.

But from another perspective, it doesn't seem easy to do because children under 18 years old may already know how to see the ad.

What are you referring to this statement? Doesn't seem easy to do what? The implementation of the rule?

[ipanks]

snip

Even if we have activated the feature to filter ads, there will still be ads about gambling and adults later. Maybe today's ad won't show up, but who can guarantee it won't last forever? Sites with adverts like that can easily get out on our phones and it's the job of google to do the filtering of those ads but it won't be easy. If that still happens, maybe the only thing they can do is reject the ads and not click anything, but not many of them will do that since a few of them will be curious and will click to visit the site.

[Slow death]

I confess that I don't understand how this law could make people under 18 stay away from casinos? in my opinion what governments need to do is create laws that are beneficial to both casinos and casino players. But what happens is that governments want tough measures against casinos because they think that this way they will make people not use casinos. but the same governments do not take harsh measures against breweries, even though they know that alcohol kills many people, disgraces many people and there are celebrities who advertise for beer or alcohol companies in general and governments turn a blind eye to this

[bitbollo]

this type of regulation has already been implemented also in my country (Italy - EU) where they explicitly banned advertising on television or in public places. Of course you cannot ask celebrities to promote your gambling activities...

In the end, I am not surprised that there are these regulations.
The industry is unable to regulate itself.
There must be activities imposed on a generic level without obviously penalizing the commercial aspect of these activities.

[Cryptock]

Quoted from bbc.com news

https://www.bbc.com/news/business-60994728

Starting in October, gambling companies will not be allowed to use stars to target children under 18, the Advertising Practices Committee said.

Anyone with a "strong appeal" to young people, such as footballer Cristiano Ronaldo and Love Island star Chris Hughes, should not appear in advertisements.

The body representing betting companies said it welcomed the new rules.

Michael Dugher, chief executive of the Betting and Gaming Council (BGC) said the changes build on industry-led measures designed to "raise standards and ensure further protection in advertising."

The Advertising Practices Committee (CAP) said the "hard" new rules were part of its commitment to protecting young people and vulnerable audiences.

The new rules state that gambling and lottery advertisements must not "be a strong attraction to children or youth, especially by reflecting or being associated with youth culture".

References to video game content and gameplay popular with under-18s are also against the new rules.

There is opposition to gambling advertisements among some politicians, parents, and awareness campaigning groups around gambling addiction.

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

In terms of promotion, the gambling company may change its strategy in using these celebrities or use an age limit for those allowed to see these advertisements.

But from another perspective, it doesn't seem easy to do because children under 18 years old may already know how to see the ad. But indeed, the problem of gambling addiction is a very serious problem that needs everyone's attention. They can play gambling but with strict terms and conditions.

It's very good that regulators have finally started to protect children from casino advertisements. I'm surprised it happened so late, but it's good that someone finally changed it. Children do not realize how dangerous gambling can be and are therefore easy targets for casinos. Fortunately, things should be different now.

[gagux123]

this type of regulation has already been implemented also in my country (Italy - EU) where they explicitly banned advertising on television or in public places. Of course you cannot ask celebrities to promote your gambling activities...

In the end, I am not surprised that there are these regulations.
The industry is unable to regulate itself.
There must be activities imposed on a generic level without obviously penalizing the commercial aspect of these activities.

Seriously, in the EU this regulation has already occurred!!?

Could you explain and share what was the reaction/response from the media, companies and other sectors related to this branch? Were they reluctant? Or they accepted without any problem!!?

[Fortify]

Quoted from bbc.com news

https://www.bbc.com/news/business-60994728

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

In terms of promotion, the gambling company may change its strategy in using these celebrities or use an age limit for those allowed to see these advertisements.

But from another perspective, it doesn't seem easy to do because children under 18 years old may already know how to see the ad. But indeed, the problem of gambling addiction is a very serious problem that needs everyone's attention. They can play gambling but with strict terms and conditions.

It seems to me this was a small step towards banning gambling adverts in the biggest sports in the UK, I saw an article recently that suggested something like 60%+ of Premier League clubs have a crypto casino partner and they will be contributing huge amounts towards these clubs. This new law gives them a little bit of a warning and that the government might take firmer action at a higher level soon. If you think that alcohol and smoking related products are banned from advertising in this sector, it seems inevitable that gambling sites will eventually be banned too. It's more surprising that it has taken so long for action but then again, these companies pour in such big amounts it'll be a big financial upset - I'm not sure the public will care too much if these overpaid players have to take a smaller salary.

[Fivestar4everMVP]

But from another perspective, it doesn't seem easy to do because children under 18 years old may already know how to see the ad. But indeed, the problem of gambling addiction is a very serious problem that needs everyone's attention. They can play gambling but with strict terms and conditions.

In as much as I commend BGC for coming up with this initiative, I still think this won't make a lot of difference, (this is if it even makes any difference) kids or rather, under age children who want to gamble will still gamble, it doesn't matter the kind of persons gambling sites use for their advertisements.

I think they should make a stricter rule, and this can be for example, in the offline gambling shop, any child suspected to be under age should be asked to submit their ID for verification of age, and in the online gambling sites, I believe kyc is already a must for most gambling sites, other gambling sites that have not implemented kyc can be asked to do so.
This is how I think under age gambling can be brought to its barest minimum if not totally eradicated.

[Theones]

Quoted from bbc.com news

https://www.bbc.com/news/business-60994728

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

In terms of promotion, the gambling company may change its strategy in using these celebrities or use an age limit for those allowed to see these advertisements.

But from another perspective, it doesn't seem easy to do because children under 18 years old may already know how to see the ad. But indeed, the problem of gambling addiction is a very serious problem that needs everyone's attention. They can play gambling but with strict terms and conditions.

It seems to me this was a small step towards banning gambling adverts in the biggest sports in the UK, I saw an article recently that suggested something like 60%+ of Premier League clubs have a crypto casino partner and they will be contributing huge amounts towards these clubs. This new law gives them a little bit of a warning and that the government might take firmer action at a higher level soon. If you think that alcohol and smoking related products are banned from advertising in this sector, it seems inevitable that gambling sites will eventually be banned too. It's more surprising that it has taken so long for action but then again, these companies pour in such big amounts it'll be a big financial upset - I'm not sure the public will care too much if these overpaid players have to take a smaller salary.

In our country no sportsman or celebrity would dare to promote gambling. Since its a serious issue in our community.
The sportsman and celebrates are role model and young and adult look upto them for the inspiration and not to get into the activities which might make them bankrupt

[stomachgrowls]

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

For sure it would make out some significant effect specially into those companies who are making use of celebs for their marketing.Now that it would be imposed on having some restriction then there's

nothing they could  do but to abide with the law or else then that might result into closure of their business and of course they dont really like for it to happen thats why they dont have any choice
but to obey on whats been restricted.

We cant say it would be a total solution of youth gambling addiction problem but at least it does really lessen out exposure and influence specially
if they would able to see it from those stars.

[mm2543363580]

It seems to me this was a small step towards banning gambling adverts in the biggest sports in the UK, I saw an article recently that suggested something like 60%+ of Premier League clubs have a crypto casino partner and they will be contributing huge amounts towards these clubs. This new law gives them a little bit of a warning and that the government might take firmer action at a higher level soon. If you think that alcohol and smoking related products are banned from advertising in this sector, it seems inevitable that gambling sites will eventually be banned too. It's more surprising that it has taken so long for action but then again, these companies pour in such big amounts it'll be a big financial upset - I'm not sure the public will care too much if these overpaid players have to take a smaller salary.

I am not familiar with other country law but in our country - where the society is multicultural and people of different ethnicities live together.
Gambling is a very very serious threat. For them their child going into gambling is heart breaking as well. So the personalist who people idealize should be careful while promoting a controversial stuff.

[Cryptock]

this type of regulation has already been implemented also in my country (Italy - EU) where they explicitly banned advertising on television or in public places. Of course you cannot ask celebrities to promote your gambling activities...

In the end, I am not surprised that there are these regulations.
The industry is unable to regulate itself.
There must be activities imposed on a generic level without obviously penalizing the commercial aspect of these activities.

Seriously, in the EU this regulation has already occurred!!?

Could you explain and share what was the reaction/response from the media, companies and other sectors related to this branch? Were they reluctant? Or they accepted without any problem!!?

Gambling is a very srious issue in many of the communities. I am not sure how would the Eurpoean parent react if they get to know their son or daughter gambles.
In our community, the child would see serious consequences if the parent would discover he is gambler.

[Webetcoins]

Did the council do a study on this to back up their claims that celebrities will make young people gamble, how about teaching the parents and setting up centers for the propagation of responsible gambling, the reality is we cannot stop the young people from gambling, they started as gamers and the lure to gamble is always there, this is a prevention that's not worth implementing.
Young people can still gamble even if the faces on the ads are not celebrities, instead, they should be taught about the nature of gambling and how it can harm the mind of young minds.

I believe they are only making an excuse to stop the celebrities on promoting a gambling site. The problem is not about the celebrity but it was the ads, if it's uncontrolled it will show up anywhere where kids can easily see it but I like your idea. Indeed it should also start with the parent to teach their children about the hazards of gambling.

They should teach them that gambling is not a thing for kids but when they are on the right/legal, that's the only time that they can get involved with this activity. Video gaming and gambling are both different things although video gaming can cause addiction but that doesn't always lead to gambling unless if this game has some gambling element.

[crzy]

I am not familiar with other country law but in our country - where the society is multicultural and people of different ethnicities live together.
Gambling is a very very serious threat. For them their child going into gambling is heart breaking as well. So the personalist who people idealize should be careful while promoting a controversial stuff.

There are some religions in my country that sees gambling as a big threat as well but as a whole, the government still see this as legal as long as they regulate it and as per our President, we need the money from the tax and the profit that we are getting from gambling everyday is a big help to raise funds. Celebrities really have a huge number of fans and if they have minors, that is a big concern so regulating them is a good decision for a concerned government, I wish to see more countries to implement the same banned on celebrities from endorsing casinos.

[YinShuiSiYuan]

Celebrities and sportsman are the role models. People look up to them to promote a productive image of the culture. IF they would endorse it, they might be one of the reasons to bring someone on the verge of financial trouble.
In my opinion, such a change in the law should be introduced a long time ago. I just wonder how Stake.com will react after they signed with Drake.

[gagux123]

Gambling is a very srious issue in many of the communities. I am not sure how would the Eurpoean parent react if they get to know their son or daughter gambles.
In our community, the child would see serious consequences if the parent would discover he is gambler.

Yes, I also agree with you, if the player has no control over gambling, I have no doubt that he could have serious problems with it.

I also believe, maybe, regulatory agent could "intervene" in these types of events, not so rigorously, but maybe create measures against gambling addiction or something like that!!

[Erdogan]

It looks like the streaming of fake casino games will end.
Casinos created fake accounts for streamers who played at the casino and won huge amounts of money. Of course, these were fake winnings, but the viewer did not know this. Thought it was a real win. Unfortunately, most of them were kids who, seeing how easy it was to win money, most often deposited their parents money and lose everything immediately. Fortunately, it will end now.

[AmoreJaz]

It looks like the streaming of fake casino games will end.
Casinos created fake accounts for streamers who played at the casino and won huge amounts of money. Of course, these were fake winnings, but the viewer did not know this. Thought it was a real win. Unfortunately, most of them were kids who, seeing how easy it was to win money, most often deposited their parents money and lose everything immediately. Fortunately, it will end now.

if people will continue to report those fake streamers, YT and other streaming services will take down those videos. because if no one is reporting, definitely, there will always be something like this in circulation. but don't get too confident that they will be out of the market, because for sure, there will always be a new casino willing to pay an influencer to advertise their site showing fake winnings and all.
but on the note about ban on known personalities, or sports athletes, i have to agree with this. because some of these personalities have young followers. and they will see them as examples they want to imitate with.

[milewilda]

It looks like the streaming of fake casino games will end.
Casinos created fake accounts for streamers who played at the casino and won huge amounts of money. Of course, these were fake winnings, but the viewer did not know this. Thought it was a real win. Unfortunately, most of them were kids who, seeing how easy it was to win money, most often deposited their parents money and lose everything immediately. Fortunately, it will end now.

if people will continue to report those fake streamers, YT and other streaming services will take down those videos. because if no one is reporting, definitely, there will always be something like this in circulation. but don't get too confident that they will be out of the market, because for sure, there will always be a new casino willing to pay an influencer to advertise their site showing fake winnings and all.
but on the note about ban on known personalities, or sports athletes, i have to agree with this. because some of these personalities have young followers. and they will see them as examples they want to imitate with.

They should really get rid of that first before banning out celebs who are promoting or with have partnerships with gambling companies because it  would really be totally useless if they would still let
those things running or exposed yet considering that we are on a high tech era which basically means that kids or youth could still make able to see these things where gambling videos or streams are
almost everywhere so its not totally the solution for this problem but if they do really strictly impose such laws then companies would be having no choice but to deal with it.

[Wexnident]

I don't think they'd have that much of an impact on the casinos, I mean said stars aren't the only celebs out there that you can reach out to advertise from. Sure, probably those banned stars would have a bigger fanbase since they also reach out to younger audiences, but in the first place they aren't even the ones casinos are aiming for. It's just a proper way of trying to attract the audience based on a reasonable pov (due to a problem that can't be fixed for so damn long).

I want to say that it's those celebs/sports stars that have impacted the most, but eh, I don't think losing out on the gambling industry would destroy all they are. I mean casinos wouldn't go to them if they had nothing in the first place.