How can a new sportsbook gain trust?

[p67]

Hi, so I think I have seen an opportunity to operate a sportsbook in a way that is slightly different and probably more user friendly than how the current ones are operating. I’ve been working in the online gambling industry for 10 years now and I know how a lot about betting markets and how the odds work so I’m not worried about that side of things.

There seems to be a lot of scams out there and I’m looking for insight on how to be trustworthy. Not looking to scam anyone or steal, I just want to run a good, well respected sportsbook. I guess people will say to use kyc or licenses but I’d like to hold off on these. In my experience having licensing and kyc does not necessarily mean that you are a good honest sportsbook. Be interesting to hear thoughts on this as it may sound suspicious?

So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.

[swogerino]

Hi, so I think I have seen an opportunity to operate a sportsbook in a way that is slightly different and probably more user friendly than how the current ones are operating. I’ve been working in the online gambling industry for 10 years now and I know how a lot about betting markets and how the odds work so I’m not worried about that side of things.

There seems to be a lot of scams out there and I’m looking for insight on how to be trustworthy. Not looking to scam anyone or steal, I just want to run a good, well respected sportsbook. I guess people will say to use kyc or licenses but I’d like to hold off on these. In my experience having licensing and kyc does not necessarily mean that you are a good honest sportsbook. Be interesting to hear thoughts on this as it may sound suspicious?

So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.

You should run some promos as a bare minimum to make your website known.Most reputable and honest casinos here are running signature campaigns from quite a long time now and they also have an official ANN thread here where they discuss a lot of different topics,opinions and people problems that may arise,these components are what creates the feedback for the site.All the reputable casinos have a huge ANN thread with lots of pages and are still being updated daily with new content.This is pretty much what you need to do in order to gain trust as a newcomer in the sport betting zone.Together with instant or almost instant withdrawals.

[Wexnident]

Give it time. At the startup, try to take some methods to increase your user count (as well as attention to your sportsbook) via promos, advertisements, etc., and try to introduce your sportsbook as someone who actively interacts by answering questions from their users. Other than that, well, just give it time. It takes time for trust and reputation to grow, but if you're able to do it, you should be able to see a stable amount of users everyday.

On the KYC thing, it isn't really a symbol of being a reputable sportsbook but rather most of the time it's just a requirement for wherever the sportsbook is hosting their, well, bookie. It's a requirement from the government of the country themselves or the license that the sportsbook use, so I wouldn't worry about that really.

[acroman08]

reading around google it seems that excellent security, excellent customer support, and fast withdrawals are huge factors in gaining trust especially if you are a crypto casino/sportsbook.

anyway, no offence, it's kind of weird that you being in the online gambling industry for 10 years would ask in a forum about how to be a trustworthy sportsbook.

[coin-investor]

reading around google it seems that excellent security, excellent customer support, and fast withdrawals are huge factors in gaining trust especially if you are a crypto casino/sportsbook.

anyway, no offence, it's kind of weird that you being in the online gambling industry for 10 years would ask in a forum about how to be a trustworthy sportsbook.

It's not part of what he covered for the last ten years

I’ve been working in the online gambling industry for 10 years now and I know how a lot about betting markets and how the odds work so I’m not worried about that side of things.

He is more on the betting site and after 10 years he decided its time for him to set up his own, I advise OP besides the advice he is going to get here, to spend a year or two in planning to set up a new sportsbook site, you very well know that you can't cover all things overnight, and launching your own is the hardest part, but you can do it because you already know somethings, being here for ten years already.

[Beparanf]

reading around google it seems that excellent security, excellent customer support, and fast withdrawals are huge factors in gaining trust especially if you are a crypto casino/sportsbook.

anyway, no offence, it's kind of weird that you being in the online gambling industry for 10 years would ask in a forum about how to be a trustworthy sportsbook.

This is what I'm thinking too but I just consider that he might be working on gambling industry under the operation department and not on the marketing side since he will definitely not know how to operate casino if his line of work is not on that particular part of gambling industry. And also maybe he is just asking for suggestion in addition to his known knowledge since this is really the best thing to do gain more idea for his casino.


License is the common things in gambling industry to become trusted here and the rest is purely marketing such as launching campaigns and promotion that will give incentives to all new comers that will try your the casino. The more generous means many new players will easily trust your company. You should give first before you can gain the trust of players. That's the typical formula of startup casino.

[$crypto$]

It takes time for a new sportsbook to gain people's trust and it is not easy to build a reputation but it all has to be carried out with many activities including promotions, marketing on forums, and working with people who are of great interest, and much more.
But we know that if you want to gain trust in this forum, of course there must be an ANN as the official thread, and doing marketing here of course there will be a lot of interest, so that's where we can build trust in the sportsbook that we built.

[p67]

Thanks everyone for your replies. I should maybe have been clearer, I have been making my living trading sports on the exchanges and betting with agents and 2 local bookies for the last 10 years.

I have been planning this for around a month and don’t plan to launch anytime soon as the last thing I want is exactly like a Acroman08 said… be overwhelmed and fall behind on customer service, support and payouts as it would be hard to recover from this if it’s the first impression people have of your sportsbook.

To expand a little more, my plans for the book is that I would have high limits and winners would be welcome. I’m totally comfortable with this side of the business, I just have little experience with starting up and gaining customers and a reputation.

[Kakmakr]

I have to agree with you on the licensing statement, because a lot of casinos are operating under the Curaçao eGaming  license and it provides ZERO protection for the gamblers.   

I will just slowly build the brand, even if I have to start from the bottom. Get some money to fund a Signature campaign to get the name out there... and then honor the payments of the bets. Most "scam" casinos find ways not to honor the payments and that gives them a bad reputation.

You have been in the gambling scene for years, so you know how to spot the "cheaters" and how to handicap them. 

[PrinceVisser]

Hi, so I think I have seen an opportunity to operate a sportsbook in a way that is slightly different and probably more user friendly than how the current ones are operating. I’ve been working in the online gambling industry for 10 years now and I know how a lot about betting markets and how the odds work so I’m not worried about that side of things.

There seems to be a lot of scams out there and I’m looking for insight on how to be trustworthy. Not looking to scam anyone or steal, I just want to run a good, well respected sportsbook. I guess people will say to use kyc or licenses but I’d like to hold off on these. In my experience having licensing and kyc does not necessarily mean that you are a good honest sportsbook. Be interesting to hear thoughts on this as it may sound suspicious?

So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.

Hi. I just want to say that you will gain reputation only IN TIME. It's not an instant process and could take a few years for your sportsbook to be known by a lot of users.

[Maslate]

Promos are very important for new casino, you have to invest on that area as that's the way to entice people from trying your gambling site. Actually, it's not hard to attract gamblers, the real challenge is to maintain your good reputation and be above in the competition all the time.

Just remember that every casino starts from being small until they grow and gets more popular.

[qwertyup23]

Just like any establishment, it requires time and effort in order to gain trust in the market and the overall users online.

Gaining trust is not an overnight process where you could just get anyone and force them to trust your sportsbook website. If I were you, you can create promotions and other activities that would attract their attention and adhere to all of your promises. But the most important aspect is being consistent all throughout. The more promotions or any other events that you create, the more users you would attract thereby gaining trust in the process.

[panjul07]

So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.

As per a saying trust is given not gained/earned and there is always a process on how people will trust you.
There is no other way to make people trust you except by showing yourself or your project is worth to trust by others.
You said you have been in the industry for 10 years, it is not a short period of time for anyone to understand how "trust/reputation" works.
As long as you serve your players well, reputation/trust will come later.

[xSkylarx]

So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.

As per a saying trust is given not gained/earned and there is always a process on how people will trust you.
There is no other way to make people trust you except by showing yourself or your project is worth to trust by others.
You said you have been in the industry for 10 years, it is not a short period of time for anyone to understand how "trust/reputation" works.
As long as you serve your players well, reputation/trust will come later.

It should be gained also, because it was given by the user. I think those words are related to it because people will give trust to sportsbooks if they are doing it well, such as fast deposit and withdrawing. It is hassle free. Is it also obtained as a result of the majority of user feedback? It still perplexed me, but whatever it is, the simplest way to gain is to simply be honest, hassle-free, and the website should be user-friendly, and you should also listen to and act on what the users throw at you.

[maydna]

What I catch is that you want to launch a sports betting site.

A newly launched casino has not been able to gain the trust of its users and as other members have said, it will take time and the casino needs to provide good service to its members. If they can afford it, I guess it won't take long to earn their trust and make them feel at home playing on your site.

Promotions work to make your site bigger and backed by good service, it will earn your site a reputation and earn trust. It all starts from scratch, but it all depends on how you manage your business.

[Saisher]

You have more experience than many of us here, I wonder why you are asking this, maybe you just need validation on what you think is the right way to set up your own sportsbook, just checked out the sportsbook you are playing I'm sure you have at least 5 of these and see yourself as a player and ask what you like in that sportsbook, from there you can start your list, just follow your hunch and your insight you have it because you've been playing for 10 years already.

[Cling18]

There's no tool or shortcut to gaining people's trust especially when it comes to Sportsbook or any gambling casino site. We can't force or please everyone to trust our site but if you're providing good services and promising performance and players could enjoy your site without having a hard time, you could automatically gain their trust. It might take a long process but your site will surely speak for itself.

[Slow death]

So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.

There is a quick way to gain confidence.

1 - make sure you have a support number of employees

2 - run a signature campaign here on the forum and do it for some time and never be late with payments

3 - Don't delay in withdrawals on your site, don't delay in giving earnings when people win some prize on your site

4 - be very active here on the forum and answer all questions

if you do this with time people will trust your casino

[|MINER|]

Hi, so I think I have seen an opportunity to operate a sportsbook in a way that is slightly different and probably more user friendly than how the current ones are operating. I’ve been working in the online gambling industry for 10 years now and I know how a lot about betting markets and how the odds work so I’m not worried about that side of things.

There seems to be a lot of scams out there and I’m looking for insight on how to be trustworthy. Not looking to scam anyone or steal, I just want to run a good, well respected sportsbook. I guess people will say to use kyc or licenses but I’d like to hold off on these. In my experience having licensing and kyc does not necessarily mean that you are a good honest sportsbook. Be interesting to hear thoughts on this as it may sound suspicious?

So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.

Today the word is full with scams,so It is true that today it is very difficult to gain the trust of the people. But if you follow some main steps you will easily gain the trust of the people.
Always try to be honest. And make promotion from reputable person. Make legit offer for your consumer.

[nakamura12]

Just build your way up and soon you will be trusted by many when you finally show it to people that the sportsbook can be trusted. Building up good reputation could also help the sportsbook gain the people's trust faster. Starting a promotion like a signature campaign for example and another promotion for the gamblers in the site. Responsive customer support would also bring a good impression to the gamblers if ever they experience an issue.