Marketing Strategies in the Digital Age

[lombok]

-snip-
However, if I observe that due to very rapid technological progress and the era of uncontrolled free trade, there are several parties who are still able to take advantage of loopholes to harm other parties. So perhaps this is the first task of marketing which must be fair in assessing a product before disseminating or advertise the product.

You certainly know about the TiktokShop problem which is still banned by the Indonesian government.
They are indicated to provide free trade access so that goods from outside are free to enter at very cheap prices.
The case came to the attention of the government and finally, it is now blocked.

But some news says it will be opened again but with different rules and of course in accordance with the trade license applied in Indonesia.

Yes, that's right, TikTokshop. This is a case that went viral in Indonesia, so that's how uncontrolled free trade can harm other parties. Local traders and industry are dying in this condition, even though from a quality perspective the quality of local products is still good, but because there are foreign products at cheap prices with low quality, consumers prefer low quality at low prices. If this continues, the country's or regional economy will experience a decline, of course it will have bad consequences for Indonesia if this continues, fortunately there is control and termination from the Indonesian government.

[jasonjm]

Over the years, Print media and TV advertisements have been used to attract customers.
With the advancement of technology, more and more marketing strategies are being applied to engage more public.

A few marketing strategies that are being used today are Social Media Marketing, Email Marketing, Influencer Marketing, Content Marketing, SEO, Print media, TV advertisement, E-commerce, online payment/ cash of delivery, and Personalized/class-specific marketing.  

[Gaza13]

Legacy marketing strategies were solely based on a specific region and were managed by a few companies. The era has changed now this sector become more open for everyone as now anyone can hire a marketer from the internet who will help him reach out to people around the world who need the service or product. The digital era closes the distance between consumers and providers.

As business people, we must always follow developments or changes in technological information very quickly, especially related to marketing strategies that continue to develop, with the convenience of current technology providing changes in consumer behavior in purchasing products. The role of influencers is also very important in introducing and having a very positive influence on their products and turnover. With their experience as influencers, they can make their followers interested in the products they broadcast.

[Yamane_Keto]

I hope that digital advertising will move away from targeting the largest number of views, so that the ads will be customized according to what the customer wants, as I ignore YouTube ads when I can search for thousands of pictures and comparisons before purchasing a specific product.
The transition of advertisements from being purely commercial advertisements to being specialized and indirect, as happens in TikTok, is what changes watching advertisements from being an unattractive experience for someone searching for advertisements. Facebook provided a good experience, but unfortunately the quality of their algorithms has declined in recent years, turning to profitability first.

[Pamadar]

Legacy marketing strategies were solely based on a specific region and were managed by a few companies. The era has changed now this sector become more open for everyone as now anyone can hire a marketer from the internet who will help him reach out to people around the world who need the service or product. The digital era closes the distance between consumers and providers.

As business people, we must always follow developments or changes in technological information very quickly, especially related to marketing strategies that continue to develop, with the convenience of current technology providing changes in consumer behavior in purchasing products. The role of influencers is also very important in introducing and having a very positive influence on their products and turnover. With their experience as influencers, they can make their followers interested in the products they broadcast.

With the way the technology quickly changes the process, as business person we needed
to adopt and make sure that we are still in line with the changes, using the help of influencer
can give good effects to your product or services that you offered.

It's just the right mindsets and the right people to follow. As long as you know how things work, you can adopt
and acquire whatever the needs to improve your capabilities.

[BRINIRHA]

There are always positives and negatives in everything. Behind the advances in technology and the convenience offered, there are actually also negative things in this case. For example, on-site payment systems sometimes cause losses to sellers. Because there are many cases where sellers send electronic goods to quite distant areas via delivery services. And many problems occur, such as goods being damaged in the middle of the road. Or sometimes the buyer doesn't buy, which of course brings losses to the seller who has carried out the packing process and paid for the delivery service. Because on several shopping platforms there is currently a pay feature available after checking the goods when they arrive with the delivery service. But in terms of benefits, it is much more. Like we can reach more people and more regions and even countries. And allows us to have a very large number of customers. Marketing via online media has taken the economy in a better direction. For example, before the pandemic, the economy was actually heading in a very good direction. It's just that due to the pandemic everything has decreased again. But the positive impact of the pandemic is that online platforms have become better known and people have been forced to adapt to technology and online media. Which actually also brings great benefits to the people themselves. In fact, I also started to become familiar with online media after the pandemic occurred.

[uswa56]

I hope that digital advertising will move away from targeting the largest number of views, so that the ads will be customized according to what the customer wants, as I ignore YouTube ads when I can search for thousands of pictures and comparisons before purchasing a specific product.
The transition of advertisements from being purely commercial advertisements to being specialized and indirect, as happens in TikTok, is what changes watching advertisements from being an unattractive experience for someone searching for advertisements. Facebook provided a good experience, but unfortunately the quality of their algorithms has declined in recent years, turning to profitability first.

Even though we don't watch the advertisement in detail, indirectly the product is visible and we will look for it when we need it later and currently marketing strategies on almost all digital platforms are quite effective at relatively low costs and reach many groups.

Digital marketing technology lies in the essence oto essentially initiate the utilizable diverse online platforms and strategies to effectively promote a productions, services, or brands.
It is about tends to connecting with aiming at audiences, paving relationship connections, and waving to engagement and interactiveness through the means of internet accessibility.

And that's why almost all people who do business today use this convenience for more effective marketing at lower costs, now the era has changed to modern and everyone is being guided to follow suit so as not to be left behind and I see a lot of that from the perspective of the positive.

[Inwestour]

Over the years, Print media and TV advertisements have been used to attract customers.
With the advancement of technology, more and more marketing strategies are being applied to engage more public.

A few marketing strategies that are being used today are Social Media Marketing, Email Marketing, Influencer Marketing, Content Marketing, SEO, Print media, TV advertisement, E-commerce, online payment/ cash of delivery, and Personalized/class-specific marketing.  

A very large part of advertising goes through social networks, and there are also large trading platforms that become huge Internet hypermarkets for different sellers/stores, which allows the buyer to find everything he needs on one site. In fact, the buyer goes to such a platform and searches for the product he needs, and sellers compete with each other on this platform. Everything changes and if you want to be in trend, then you need to adapt to new conditions.

[Youngkhngdiddy]

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A very large part of advertising goes through social networks, and there are also large trading platforms that become huge Internet hypermarkets for different sellers/stores, which allows the buyer to find everything he needs on one site. In fact, the buyer goes to such a platform and searches for the product he needs, and sellers compete with each other on this platform. Everything changes and if you want to be in trend, then you need to adapt to new conditions.

   With digital, the media has changed, and media specific requirements have changed, but Basic marketing strategies are essentially unchanged because they all rely on people being persuaded and influenced. Research to know your ideal prospects, what they need to hear to be compelled to act, which media can best deliver your message to your ideal prospects, and how to test before going big are the foundational pillars of all marketing. And that hasn’t been changed by newer media. Media changed, people didn’t. They still make emotional buying decisions. Just as the mechanics of marketing changed with the introduction of radio, and then TV. At its core, marketing is the same. Different media strategies follow each new media. And digital is just those media that are online.
   Digital marketing is growing at a rapid pace over traditional marketing as everyone wants the results promptly. In nowadays with the competitive world of business now entrepreneurs want to measure their lead & audiences quickly. In the world of digital marketing now digital marketers are continuing to boom rapidly, giving quick results with low cost not much expensive. It offers a lucrative way of promoting through websites, notices, standard ads, websites, social media, etc. By using digital marketing brands now engaging with their audience more conveniently but through traditional ways, can’t do it at all. You can update, get feedback & connect with your target audience.

[Dickiy]

Over the years, Print media and TV advertisements have been used to attract customers.
With the advancement of technology, more and more marketing strategies are being applied to engage more public.

A few marketing strategies that are being used today are Social Media Marketing, Email Marketing, Influencer Marketing, Content Marketing, SEO, Print media, TV advertisement, E-commerce, online payment/ cash of delivery, and Personalized/class-specific marketing.  

A very large part of advertising goes through social networks, and there are also large trading platforms that become huge Internet hypermarkets for different sellers/stores, which allows the buyer to find everything he needs on one site. In fact, the buyer goes to such a platform and searches for the product he needs, and sellers compete with each other on this platform. Everything changes and if you want to be in trend, then you need to adapt to new conditions.

Yes, it is true because this is none other than one of the actions to keep pace with the times for some business people who want to always be able to reach the target market perfectly or even increase the income from their business. Advertising seems to have become a common activity for especially for merchants to attract more new customers, and also on the other hand it is now a digital era, everything is getting more sophisticated and easy to get. We can see some of the big E - commerce is competing with other competitors to be able to look more satisfying and convincing in the eyes of the public by providing all the needs that people need as the times develop, the point is that there are many new things that they promote and usually it can make it easier for people in any case.

It is about who is stronger and can provide a high level of satisfaction and trust to the community, whatever if it can have the opportunity to increase trust and satisfaction then they (the sellers) will do it, of course also by following the trends in the current era.

[rat03gopoh]

The digital era is increasingly making business people more independent without involving many parties, especially without the need to hire marketing and strategic teams. This of course really cuts down on unnecessary large costs.
Until the last few years, most MSMEs have used instant messaging and chat platforms to showcase their products to those around them along with the expansion of features to facilitate business people, such as the catalog feature on WhatsApp for business.

[Peanutswar]

As you have given one of the old forms of marketing or promotions one of the trending now is with the use of the internet and the fastest way is advertisement through social media nowadays most people are now connected in the internet its just easy to post, promote and advertise, just make your promotions quite unique and elegant to make sure the target audience will get curious with your products. Besides, on it, there are alot of forms now like creating websites, bannes, tarpaulin, flyers and etc. this will keep continue until there's another form of media came but currently in the 20th century its the meta of this era.

[Mate2237]

The digital age make everything simple to use. There are different strategies in which marketers use to showcase and advertise their goods or products and the most common one is the social media and the recent one for casinos is the Bitcointalk Forum. If I could still remember, one of the marketing ways of the ancient days was the use of town criers to announce the products to the people and if anyone is interested then he would went to the place and but the thing.

And one thing I am noticing in my locality is that the digital marketing is making physical shops to sell less because many people now buy things from online.

[savetheFORUM]

now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.

Those aren't really the new modes of advertisement for the products and services of global merchants and brands but these were the ways that people used to use in the past. Television ads, radio promotions, newspaper and magazine advertisements, and billboards are all ancient ways of advertisement and aren't really the new modes. The advancement in the field of marketing and advertisement is in the form of digital marketing which is done through the internet in the form of social media and online ads.

With digital marketing, brands, and merchants are reaching their target audience all around the globe while just sitting at their offices and establishments, without having to go anywhere or do anything. All they need to do is get their content ready, create their accounts on online platforms such as social media, and start promoting their products and services without any hassle at all.

[Kelward]

The internet has made the world to become a global village where you can sit in the comfort of your home and place order for goods and services and you'll receive delivery in your home without much physical stress. With your smart phone or computer, you can use the social media to advertise goods and services and millions of people can access your products conveniently with their own gadgets. We're now living in an era where with just a click on your phone, you can see varieties of what you want to buy, and making payments don't necessarily need you to have physical cash, you can easily make transactions transfer from your fiat bank account or from your crypto wallet.

Many years back if you want to buy a used car you'd have to inform family and friends to be on the lookout for where any car is parked for sale. Sometimes you'll have to travel to another state just to see the car, in the end it might not be your preferred brand or model, and journey will be wasted. Today you only need a search engine on the internet to see varieties of the type of car that you need, and be able to speak with the seller before embarking on the journey for physical examining.

Marketing strategies in the digital age has reduced the services of musclemen in businesses, because people now advertise their commodities directly on social media and customers also buys directly from them.

[coupable]

But one thing I discovered in Social Media and this forum is that, Social Media are not advertising for gambling site but they allow to advertise food products and wears. And this forum advertise casinos, mixers and I have not seen any food and clothes companies came here to advertise their goods. As others has said in other threads, technology has helped people to sell their goods very fast and making customers to get things in an easy way..

Actually, there is nothing preventing them from doing so. But it must be taken into account that this forum is specific to Bitcoin and cryptocurrencies in general, meaning that any company that intends to launch advertising campaigns here must at least accept Bitcoin payments and be operating on the global market and not just the local markets. There is almost no commercial company or food producer, for example, or in any other vital sector that meets these conditions, and therefore they are not thinking about advertising here, or let us say that this is still a little early. Without forgetting the limitations of the crypto niche in general, and therefore successful promotion campaigns for these companies will be on more popular platforms.

[serjent05]

@OP, it is obvious that with the advancement of technology, more advanced marketing strategies are created within it.  This brings innovations and makes the marketing of products much easier.  I think there is no need to reiterate the obvious.  Before social media, marketers used television or the Tri-media.  Before tv was invented marketing used newspapers,  with the technology improvement and advancement came ease for people.  In the early years of the internet, marketing could be seen only on PCs now we have portable gadget where everyone can see news and ads and all sort of update that is published on the internet.

[justdimin]

You're absolutely right about how digital technology has revolutionized marketing! It's transformed the way businesses reach their audiences and boosted global accessibility.
Not just for marketers, but the digital age has made life easier for consumers, too.

Digital marketing is not only about selling, but about the process starting from introducing products widely using digital media to providing service to buyers after the sale occurs. On the other hand, when talking about digital marketing, talk about the system. Because you have to think about the goals and strategies that must be carried out. And it's not just about getting sales.

However digital development is growing, email marketing in the world of investment is like property in my opinion. Not eroded by the times, even though many social media have emerged, people still use email and even today large companies still collect email databases.

That's right. I think many businesses have failed because they lack on it. Although there are still some who fail even if they have it because their system is weak. But at least they try and exert some effort. I think that is what is more important there. A property can be a house and a house can also get eroded if it's not built well and managed.

Fortunately, this isn't the case that happened in email marketing. I think that is because it looks professional and has lots of tools or features than by simply sending a message using a social media platform. I only find it wrong if they collect email data bases illegally or without the permission/consent of the user.

[angrybirdy]

The digital age make everything simple to use. There are different strategies in which marketers use to showcase and advertise their goods or products and the most common one is the social media and the recent one for casinos is the Bitcointalk Forum. If I could still remember, one of the marketing ways of the ancient days was the use of town criers to announce the products to the people and if anyone is interested then he would went to the place and but the thing.

And one thing I am noticing in my locality is that the digital marketing is making physical shops to sell less because many people now buy things from online.

It makes everything simple to everyone, especially to those business owners who use online social media platforms to advertise their goods and services offer and having a strong engagement with the consumers on a various platforms. Based on what I have know, Digitial marketers and Social media Managers is the most high paying job globally, together with the Data scientist, web developers and social media engineers. About the local shops, I agree that some people tend to purchases via Online Shops because it's easy and convenient for the customers, Also there's a lot of discounts and freebies. when it comes to price, it's more less than the physical stores.

[wmaurik]

Over the years, Print media and TV advertisements have been used to attract customers.
With the advancement of technology, more and more marketing strategies are being applied to engage more public.

A few marketing strategies that are being used today are Social Media Marketing, Email Marketing, Influencer Marketing, Content Marketing, SEO, Print media, TV advertisement, E-commerce, online payment/ cash of delivery, and Personalized/class-specific marketing.  

Now marketing has been created from various directions by all companies in order to increase sales of their respective products. So that the use of technology has now become the main basis for every company that wants to progress and also wants to develop better, not only through print media and television. However, from several social media that can be used, advertisements will continue to be made to attract customers' interest in using the product and even large companies are also willing to pay certain artists when they want to make advertisements for their new products.

Apart from that, payment services will also continue to be given good attention, because usually customers will more easily have the desire to shop because there are payment services that are easier to use. So the use of E-commerce, online payments/cash of delivery will continue to be implemented as long as this is still really needed by companies and customers alike.