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Author Topic: [ANN][SMC] SmartCoin | Next generation currency | continued development  (Read 157085 times)
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EleanorZ
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February 25, 2016, 11:04:30 PM
 #1041

As I'm not working on this for any logo bounty, I'll be pretty blunt and say I don't like that direction at all. Is there any chance this can be reconsiderred?. The coin should be easily recognisable even at small scale this design wouldn't work as there's no element that stands out when the scale is reduced. It shouldn't need the text smartcoin on the face for the same reason.

I'm not involved with the logo at all, but I hold a decent chunk of SMC and I've done my share of graphic design work, so I'll also be blunt (though please understand that while it's easy to throw stones from the peanut gallery, I do truly appreciate the work that has gone into, and continues to go into, SMC):

I don't see the point of the spinning coin, and I think it will be very hard to pull off in a logo in any form. Any sense of 'spinning' will come from blurring or other gradient colouration, which will a) be hard to identify at anything but the highest resolutions and b) take away from the sleekness and simplicity that should be the hallmark of any good logo. Aside from being awkward from a graphic-design perspective, a spinning coin has no connection to SmartCoin--sure it's a coin, but I'm not seeing the smart/intelligence angle at all (i.e., the role currently being filled by the light bulb). About the only thing it would work as would be a 90's throwback web 1.0 spinning coin GIF or something. Not sure hipster irony has a place in serious marketing though.

Notwithstanding the slow, steady progress and dedicated devs, this coin has been plagued by mediocre logos from the start. The old grey on grey, sans-serif S was utterly nondescript and impossible to identify at small scales. The current lightbulb logo is at least simple and clear, but lacks the kind of polish needed for a serious project. The proposed coin-flipping logo looks like someone squished a fly on a quarter.

The orange re-brand logo is by far the most professional and sleek looking, but is pretty busy for an actual logo--sort of like the designer was like, oh, orange is badass, let's start with that, oh, let's toss in circuit boards, because it's totally a digital currency, oh, and can't forget the sweet light FX and metallic fades.... It really does look 'cool', but 'cool' isn't the same as 'good, clear, immediately identifiable logo'. Think of the Nike swoosh or something--no Photoshop masturbation there.

Anyway, end rant. Thanks again for all the time and work, but bottom line, please do consider going with a simpler, clearer branding strategy. Conversely, if it has to be one of those on the table right now, it's gotta be either the light bulb or the orange circuit boards.
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February 26, 2016, 08:35:23 AM
 #1042

As I'm not working on this for any logo bounty, I'll be pretty blunt and say I don't like that direction at all. Is there any chance this can be reconsiderred?. The coin should be easily recognisable even at small scale this design wouldn't work as there's no element that stands out when the scale is reduced. It shouldn't need the text smartcoin on the face for the same reason.

I'm not involved with the logo at all, but I hold a decent chunk of SMC and I've done my share of graphic design work, so I'll also be blunt (though please understand that while it's easy to throw stones from the peanut gallery, I do truly appreciate the work that has gone into, and continues to go into, SMC):

I don't see the point of the spinning coin, and I think it will be very hard to pull off in a logo in any form. Any sense of 'spinning' will come from blurring or other gradient colouration, which will a) be hard to identify at anything but the highest resolutions and b) take away from the sleekness and simplicity that should be the hallmark of any good logo. Aside from being awkward from a graphic-design perspective, a spinning coin has no connection to SmartCoin--sure it's a coin, but I'm not seeing the smart/intelligence angle at all (i.e., the role currently being filled by the light bulb). About the only thing it would work as would be a 90's throwback web 1.0 spinning coin GIF or something. Not sure hipster irony has a place in serious marketing though.

Notwithstanding the slow, steady progress and dedicated devs, this coin has been plagued by mediocre logos from the start. The old grey on grey, sans-serif S was utterly nondescript and impossible to identify at small scales. The current lightbulb logo is at least simple and clear, but lacks the kind of polish needed for a serious project. The proposed coin-flipping logo looks like someone squished a fly on a quarter.

The orange re-brand logo is by far the most professional and sleek looking, but is pretty busy for an actual logo--sort of like the designer was like, oh, orange is badass, let's start with that, oh, let's toss in circuit boards, because it's totally a digital currency, oh, and can't forget the sweet light FX and metallic fades.... It really does look 'cool', but 'cool' isn't the same as 'good, clear, immediately identifiable logo'. Think of the Nike swoosh or something--no Photoshop masturbation there.

Anyway, end rant. Thanks again for all the time and work, but bottom line, please do consider going with a simpler, clearer branding strategy. Conversely, if it has to be one of those on the table right now, it's gotta be either the light bulb or the orange circuit boards.



.......I designed the Bitcoin on the circuit board here - https://bitcointalk.org/index.php?topic=1268388 so basically when I saw the opportunity I went full circuittard on the smartcoin logo.

Circuit board equalling smart or digital might be a bit played out at this point.

Off the top of my head maybe the coin could be made to look like a smartphone - round with brushed steel around the side with the face being a digital screen. This doesn't particularly help with the actual design of the face right now but it's a starting point at least, a hybrid of a coin and phone like something that might exist in future, hold it over a payment terminal to pay for your latte, check your balance on it etc.

Of course maybe a 3d render of such a thing might again lead to confusion, like it's a real product not a fancy coin logo.

Any thoughts?

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February 26, 2016, 12:03:53 PM
 #1043

but 'cool' isn't the same as 'good, clear, immediately identifiable logo'. Think of the Nike swoosh or something--no Photoshop masturbation there.
I share this view. In many cases, less proves to be more. Most non-crap-coins have a simple and flat logo/shape without fancy effects. Dash is a nice example, the old Darkcoin logo was what EleanorZ refered to as "cool looking" whereas the new one looks way more professional even though it's simple.

SMC: SQ7C88obLNqUo9RJuVhzErZ5ffDZ1oVWsG
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March 01, 2016, 06:32:03 AM
Last edit: March 02, 2016, 06:46:18 AM by BitcoinNational
 #1044

IMO
the blue light bulb is still the most icon-o-graphic  => favicon, icon
the orange circuit chip takes the brand to another level  =>  homepage/billboard, background, pattern & style (organic circuit board elements)
the coin in a coin rendered in 3-D animation yet another step up => wow effect center piece

they all work
but serve at different points
+OC

the icon (blue light bulb)  => Wink  <= has to be identifiable @ the smallest pixel range possible => it attracts attention to SMC
the orange circuit chip => establishes the theme (identity) once attention is paid to SMC, aka research/inspection
the spinning coin in a coin  => impress, wonderful, amaze, prestige

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March 01, 2016, 07:22:38 AM
 #1045

So what is most wanted but lacking in the crypto world in regards to services?
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March 01, 2016, 10:04:53 PM
 #1046

a) Honest investment consultations
b) the ebay crypto

(Great question by the way.  Maybe the core and constant question SMC seeks to answer) Wink

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March 02, 2016, 09:26:35 PM
 #1047

So what is most wanted but lacking in the crypto world in regards to services?

Can we focus on low hanging fruit, like mobile wallet and paper wallet generator for smartcoin?

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March 03, 2016, 09:49:53 AM
Last edit: March 05, 2016, 09:43:03 AM by BitcoinNational
 #1048

re: "What is most wanted but lacking in the crypto world in regards to services?"
No harm in a thought experiment.


re: mobile wallet and paper wallet generator
Sure nice to have.  On the to do list.  I would put more mining pools and more exchanges and more nodes above them.  I have a long project list a few pages back will republish an up date soon. May need to raise a couple $100 to microfund the projects.  So to start I could do $10 for exchange or node.  Here's a dude that does the above http://dev.cryptolife.net/about-us/

re: fun
http://theverynearfuture.com/

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March 04, 2016, 11:35:00 PM
 #1049

but 'cool' isn't the same as 'good, clear, immediately identifiable logo'. Think of the Nike swoosh or something--no Photoshop masturbation there.
I share this view. In many cases, less proves to be more. Most non-crap-coins have a simple and flat logo/shape without fancy effects. Dash is a nice example, the old Darkcoin logo was what EleanorZ refered to as "cool looking" whereas the new one looks way more professional even though it's simple.

5k
https://i.imgur.com/iKN0fS8.jpg


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March 05, 2016, 06:44:48 AM
 #1050


This is really good.
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March 05, 2016, 09:26:33 AM
 #1051


There's some minor kerning work still to do on the smartcoin text, at any rate I'll post a few other elements and see whether this design gains any traction and positive feedback.

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March 05, 2016, 09:51:44 AM
Last edit: March 05, 2016, 07:05:41 PM by BitcoinNational
 #1052

i worried about branding the icon as just an "S" [without the light bulb]
but just skimming the top 300, i only see Start using the "S" icon

maybe rotate the "S" to the left 13degrees (thus making the icon strikingly different from Startcoins)(same tilt as the lightbulb version)
or put just it in a square for the favicon (still would have the 3d coin version as it is above)

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March 05, 2016, 04:34:39 PM
 #1053

nice! this is what I was talking about  Smiley

SMC: SQ7C88obLNqUo9RJuVhzErZ5ffDZ1oVWsG
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March 05, 2016, 10:57:27 PM
 #1054

i worried about branding the icon as just an "S" [without the light bulb]
but just skimming the top 300, i only see Start using the "S" icon

maybe rotate the "S" to the left 13degrees (thus making the icon strikingly different from Startcoins)(same tilt as the lightbulb version)
or put just it in a square for the favicon (still would have the 3d coin version as it is above)

rotating the "s" in either direction doesn't work too well.


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March 06, 2016, 12:12:51 AM
 #1055



Wow! that was something!! Smiley neat, clean, dont look overworked. looks really good! Cheesy

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March 06, 2016, 03:43:34 AM
 #1056

re:rotating the "s" in either direction doesn't work too well

agree.  

Bb are visually different so the tilt does work
Ss are visually identical so the tilt just annoys

---
smartcoin
maybe check 'smart' in a different shade from 'coin'

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March 06, 2016, 04:58:20 PM
 #1057

A couple of desktop backgrounds
https://i.imgur.com/nXlUwj5.jpg
https://i.imgur.com/6fNtqoQ.jpg


I tried to get r/smartcoin de-restricted a while back with no success.

Check out the branding here instead ( r/smartcoin_smc )
https://www.reddit.com/r/Smartcoin_smc/

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March 07, 2016, 07:32:36 AM
 #1058

A couple of desktop backgrounds
https://i.imgur.com/nXlUwj5.jpg
https://i.imgur.com/6fNtqoQ.jpg


I tried to get r/smartcoin de-restricted a while back with no success.

Check out the branding here instead ( r/smartcoin_smc )
https://www.reddit.com/r/Smartcoin_smc/



Looks quite excellent. Reddit is good for discussions about specific topics (so they don't overlap in one thread).

I added links to the Subreddit and SmartCoin Gitlab to the announcement post.
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March 07, 2016, 09:04:06 AM
Last edit: March 07, 2016, 09:18:10 AM by BitcoinNational
 #1059


smartcoin
https://www.reddit.com/r/Smartcoin_smc/
http://smartchain.cc/
https://bitcointalk.org/index.php?topic=1206569.msg12666718#msg12666718 [SMC crypto 2.0 project]

---
SMC starting to bring on the A game Smiley

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March 07, 2016, 09:31:05 AM
 #1060


it looks like start coin

edit: in my opinion the first logo was the best - clean and simple


      
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