There are few rich families in Finland. Lots of middle-class, but not so many rich families, not like in the US, UK, Switzerland, and the wee little places like Monoco.
Finland is like a more miserable version of Brave New World.
BUT ... mental illness is not something to be used as an advantage, especially the bold, red headline approach.
If we dismissed people out-of-hand because of their bouts with depression, mania, schizophrenia, then the world would lose a great collection of artist, mathematicians, philosophers, poets, musicians and trailblazers extraordinaire. Pushing your mind to dangerous and new places has never been for the feint of heart or for those who continually bend over backwards to stay within the unridiculed confines of the average, so appreciate the gifts of madness and the fruits of that dangerous labor.
“Courage consists, however, in agreeing to flee rather than live tranquilly and hypocritically in false refuges. Values, morals, homelands, religions, and these private certitudes that our vanity and our complacency bestow generously on us, have many deceptive sojourns as the world arranges for those who think they are standing straight and at ease, among stable things”
― Gilles Deleuze, Anti-Oedipus: Capitalism and Schizophrenia