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I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Having a fantastic brand name is also part of the marketing plans that will attract more gamblers to join a particular gambling platform. Everything does not only end in having a brand name. You also work on functionality also that everything can be balance. The functionality aspect is what keeps a gambling to continuously using a platform. If functionality is bad or not competitive, then more gamblers might join but won't stay long.

Both equal the same to me because excellent functions and good branding also represent the image of the casino and aside from that we also have a reputation of the team for how transparent there are in administering the site because their the operator of both functionality and good site name. So as a start once you can combine all these characteristics in your casino I can assure you that the casino will rise among its competitors and steady improvement.

If you can have both why not, brand name is important if you look at the domain marketplace people are buying thousands of dollars worth of domain just to get it because branding is part of marketing, it starts here a great project always start in a brand name, but what is a brand if the functionalities are not what gamblers are looking for.
A great project should have both, a brand name is what makes them come but functionalities are what will make them stay.

In my opinion I think this is necessary but not that much. Because I think at the beginning no one know you by your name , every one choose you by your work and reputation.
That's why I think this is not that much import for a  starting of a gambling website or casino .

Agreed, both branding and functionalities should be considered when starting up an online gambling casino especially with the number of competitors right now.
However you should also consider promotion and events for your gambling casino as casino are considered to be generous with their clients. You can start a gambling platform with a random brand name and a casual functionalities but can still have a lot of clients coming in due to being generous thru events and promotions.
Still, having most of the qualities that your client would like to see is the best way to start up your gambling casino.
By the way, this is just my opinion and I am not a gambling operator but a humble and degenerate gambler.

A developer should strive to get both, the domain should be synonymous with a casino or gaming or just close to it, but functionalities are what will define a casino because that's what gamblers came here for, they want good features, responsive support, bonuses and giveaways, this what makes a casino popular, and this what makes them competitive in the market.
I have seen domains that have nothing to do with casinos but they still stand out.

There are some unusual gambling company names out there, but what you tend to find if you've been in the domain business a while is that all the good domains are taken. Even if they're not being actively used, people will happily sit on a quality domain for years trying to scalp a sale or even just make money from advertising. They're also super greedy in the prices that they want, even if they might never have a chance at selling it ever again. However it is possible to achieve a lot with a mediocre or slightly above average domain, or an obscure domain extension, if you have everything else behind the casino/sportbook set up effectively. Like you say, if it has taken you great expense to set everything else up, you should really go for the best domain possible to acquire - but it's all about trade-offs.

I generally give priority to the functionality of the site. I am more of a technical person and value the technology over the brand name.
It's good to have both but if not then at least the functionality should be good.
If a site has good functionality then it doesn't take more time to get the brand name famous.
Over time, many people starts using the site and given that there are positive reviews more number of users start using the site on daily basis.

Its more important to choose the functionality because if you just select branding you cannot still be satisfied on what you are doing since for sure you find something what you like and get dismayed for what you play. Compare functionality where you will get what you want to see on a casino and you will just forget the branding since over all you get satisfied.

Good brand name is good though at least it gets the player to be attracted to the casino for the love of the name but functionality holds the gambler more because they will love the value in there. If you having good brand name and nothing found in the inside it means there you are losing the player. If having good function and better attractive games the gambler can still visit again because the real food is found inside.

My understanding if you talk about gambling sites, a very important function is (Brand), in business the brand has an activity and has an important function that is very important to introduce and easy to remember by the public.

Example:
Someone wants to play gambling by mentioning a brand name, they will recognize and understand that the gambling site has a good and bad reputation in their view, meaning: they know, by mentioning the brand, they know how the site works.

Brand is an important role in gambling sites, for example you hear the A & B gambling brand, what is in your mind, surely you think luck and vice versa, brand is the best strength in gambling sites.

The name is important but quality is also much more important than putting forward the name, but the essence is not comparable to the nickname. In my opinion 75% of the quality of the casino is the main thing while the remaining 30% can be divided into several parts: for massive promotions, services, and methods of deposit and withdrawal that match the expectations of gamblers.

Usually fame follows eventually if you are going to have best casino on the market. I have seen so many gambling sites going from zero to million worth valuation. If you starting from the scratch then definitely you will have to be competitive and give something different to the users. Promotions are like on going process. There are bunch of names on the forum itself who are giving away through different promotions, whether its daily competition or free spins or some promo codes! They are all active like crazy here and keeps attracting the user and don't let them forget that they exist.

So that is the part where fame or branding comes in.

As for the name and brand, I think it will follow the trust given by the users because many of those casinos started from scratch and are constantly trying to improve their services. The essence of it all is how a business can provide services to its users so that they can come back.

I guess if they can provide the best for their users, it can make them come back to play and spend a lot of money at that casino. But if the casino can provide both, a good name and site functionality, then all the better.

Both

having a great brand name that is compatible with what your gambling site offers is great. though when it comes to which one is more important, it is the site's functionality since that is what gamblers will be looking for when they are playing on your gambling site. your brand name won't matter if your website's functionality is subpar.

I always believe that having a good brand name is a must to make an impression on the client.  It is a good thing when someone gets interested just by hearing or reading your gambling brand name.  While site functionality shouldn't be taken for granted because it is the core thing to make the client stay and be a regular player.  So I think we should make both the brand name and site functionality appealing to clients.

Back when search engine are so much of help in finding businesses, the exact match domain was given importance by business plans. Today, online businesses rely only to advertising networks to make their own brand. If you plan to have a good name, you will end up buying a premium domain name for the website which could cost 6 figures today.

Stake.com isn't the greatest name but it has EMD, great design and advertised well in the forum which is why its well known.

Bitcasino.io for example ranks the first when you search "bitcoin casino" That's a great name unfortunately, reputation was tainted which is more important than the name.

A brand name will become popular if the website has different functionality special a variety of functionality, actually the name depends on how much you promoted before. Prizes that will attract more gamblers to visit, the brand name is actually important to remember as well but functionality is more important in my opinion.

It not really about the name and brands but rather what service they offer for the gamblers, some service were just exceptional by many casinos who has made it very easy and well simplified to navigate through their site, i believe that the gambler should be the judge to how suitability a particular sport betting platform is base on his experience on their service as what you admires many not be the desirable taste of another gambler.

Why compromise one aspect when you can do both?  Gambling brand name is as important as its functionality.  Brand name can be able to fish new players while Site functionality can make its player stay.  So I do think that both Brand name and site functionality is important.

Can't agree more?! Why focus on one thing?! I guess there's something in focusing on one thing, but people like things with more functions, and people love when all of them work well!
I guess OP should look at other casinos and how they operate, and how many features they have! It takes time and a lot of money to create something good in crypto, that can attract players!
In the end, it's not just name and functionality, there's marketing, affiliate programs, and many other stuff that can help casino to get more players!

An attractive name can bring more gamblers to your site but of course having a good system is also a must so for me better to have both since putting up an gambling site is not easy at all so its better to be sure that you can attract more players that can help you become one of the trusted site. Its also better to have a name that can easily be remember, plus a unique promotions that is only available on your site, this way gamblers will surely come.

When running a business then both things could give out significant impact but i do rather focus more about functionality because this is where all things to be judge by the community whether its a good

one or not and despite on having a bad or non catchy gambling site name but they found out that the games or services offered are great then they would mostly be ignoring its sites name and get used
to it as long they could able to have a good  gambling experience then this is what matter the most and the rest would be secondary in line of concern.

I am not an operator or owner of a casino. But IMHO name comes after your reputation when it is built throughout the time.

So if you want to have a great name, you need to start it out with excellent service which includes the customer support and the usual ones likes withdrawals and bonuses offered.

And as much as possible, solve customer problems asap.

I also agree that site or brand name is just secondary when it comes to the consideration of the gambling owner. Because the name is not very important if you already have a fully operational site. The players themselves won't notice the name if the site is already established. They will look on the services itself and how they treat their players. The name may have temporary impact but the sustainable to look at is how well the site is performing and how they are serving the gambling community.

Somehow cant really be denied that having a nice name could really give out that catchy feeling or interest of people around which the first impression would might be that this place is a good one

but on the time that they had surfed and find out that the site isnt something interesting or not good then they would just fled away thats why product relevance or service would be the best thing

for you to enhanced as a gambling site owner.You might have not really a good looking or hearing site name but the offer you are giving is something good then
you could really be having the chance.

This is nothing new, for example back in the day Hollywood stars used to change their names and used an artistic name in order to gain more recognition among the public, but lately many artists are just using their real names without caring too much about this, the truth is that the name is not critical for your success, if you want to create a good casino you need way more than a name, like innovative games, fast withdrawals, accepting a lot coins, fast server, good GUI, fast customer service and a very long list of characteristic in which the name of the casino is at the very bottom of that list.

To be honest enough, people don’t join the site by seeing it’s name quality.
It’s the marketing made by the site, for which many people knows about the site and joins the site.
Once they join the site, they see the types of games, the features of sites and if they like it, they visit frequently.
Here the branding of the gambling site doesn’t play an important role according to me.
All is to be done by the gambling site is that, they need to provide transparency with their customers.
Willing to hear other people’s opinions on this.

Many people judge the book by it's cover, we can't blame them since the gambling name is the first impression before they can open the site. Usually a odd gambling name will lead you to think the sites isn't created by professional and scammy. I have seen some odd gambling name in this forum and they're mostly scam or become dead sites, though their sites created quite well and have many providers.

Personally, I'm prefer to site functionality rather than gambling name, but if we look from the experience... gambling name is more important for the first impression.

Name nowadays is hard to have because most of good names for gambling is already in existence so if you wanted to Have both then maybe you need to spend good amount to purchase from those who had the good names.

And about functionalities ? it is given mate because if you are a gambler you will not just look for a name because even scammers uses good name but instead we will seek for the better functions, but if you can handle both then this is much better .

It is very simple: a good brand name can help attract customers, but those customers if the room sucks, they won't come back, whereas functionality is what keeps customers coming back (apart from other things, like good promotions). So, for me they are both important, but if I had to prioritize I would do it with functionality, and look for other ways to attract customers.

Using common logic, The answer will be balance on both brand name and functionality. Brand name is responsible for attracting many customers to play on the website because it's the front runner of the business to exposed the product in the public. A good brand name can attract customers despite the product and functionality is shit but the reason why they need to be balance is because site functionality will make the new players stay and build an organic growth. A casino without good functionality will just create a temporary hype and soon will forgotten once there's new site offers much better functionality and good brand. Being balance will make the casino stay alive in the competition.

Can you mention a few crypto casinos that have a great brand name and a few that don't have a great brand name?
I think that almost all big crypto casinos have great brand names. They have great functionality as well. Maybe that's why they became so big.
The obvious answer to your question is that both a good name and good functionality/design are a key factor for the success of every crypto casino and sports betting platform. The problem is that having a "good brand name" is something subjective. Some people could like the name of one website,while others could dislike that name.

Yes I can mention some. Let me just mention two most popular here.

1. Stake.com is a super great name and I'm sure they spend few millions bucks to acquire it. Now, they're the major sponsors of Watford FC in England. The advantage of such premium name in .com is that whenever the name appears on the board or people see Stake on Watford Jersey, they'll simply type Stake.com.

Because majority of users believe every serious site should end in .com. that way, Stake is gaining 100% of it's advertising potential.

2. Sportsbet.io is a bad name choice because it end in the less popular .io which very few users outside the tech community are aware of. Now they're sponsoring, I think, Southampton FC. The downside of such name is that whenever people sees it on advert boards, they usually type Sportsbet.com instead of Sportsbet.io even though there's .io attached to the name everywhere. But people still ignore it and type Sportsbet.com.

As a result, Sportsbet.io is believed to be losing 30-60% of their offline advertising potential.

These two are real examples of Good name and not so good brand name.

It is not always possible to find a great name for a casino, because most good names are already taken. Also, some .com domains are very expensive, because people bought the domain to sell it at a profit.  ::)

The domain name is very important, because people should look at the name and immediately link that name to gambling. Just look at Stake.com / Rollbit / WinDice / Sportsbet ...etc. you look at the name and you know it is a gambling related site. (Google "Dice" or "Sport betting" and you will most probably end up with a link to their site)  ;)

Having a brand name is different from creating a brand. Most of the gambling platforms create brands than working on a brand. Having a brand is like, always giving the efforts to make the name popular whereas creating a brand is working on the product and services. This automatically gets evolved as a brand, now the product along with the brand gets popularity. For this reason majority of the gambling platforms as well as other businesses prefer to create brands than having a brand.

So what do you consider most, brand or functionality of the platform? Just like you have written, many gambling platform here has the brand which is very competitive. Functionality is what comes next after looking for a platform with a good brand. I do consider it as one of my prerequisite for choosing a good platform cause I tend to know what it tend to offer in term of functions and what I'm able to get by using it. This is another aspects that attract gamblers most to a platform.

Agree and disagree. Sportsbet.io focuses on Bitcoin/crypto gambling, and anyway comes up 2nd on Google if you type it. The first one is Australia based so anyone clicking on it will find either they can't play there, or they can't deposit Bitcoin.

Then they'll go down to Result #2 which takes them to Sportsbet.io

Sportsbet.com.au is just as hard to type as Sportsbet.io

I prefer to choose a website that has functionality because if a casino decides to use a gambling brand name, that name has already been taken by others so when they still want to use it, they need to spend money to take it back. If they can develop a functional website that can bring satisfaction to the gamblers so they will come back and not think about the name of the website even if the casino is not using a gambling brand name.

But I do not deny that using a gambling brand name, can make people easy to remember the site. Besides that, using a new brand name for a new casino will not be a problem since the casino can use the promotion to attract the gamblers to come to their site.

It's advantage to have .com domain extension in many ways but it's not necessary you need it especially if not available already. There are lots of domain extension used by different casino like .live, .fun, .games and etc. yet they do better than the .com domain extensions.

When you see the adverts the logo is in there, people might have only remember glimpse of it but its enough to compare between sportsbet.io, the .com.au and the .com domain. They are different platform and user base in the very first place.

Check their stats in similarweb and you'll see that the .io you're talking has great advantage of everything in the stats.

Although there is a .com.au domain extension of sportsbet which shows as the first rank in search page when searching "sportsbet" but still it's not be a hindrance to steal the visitors of .io website. It's because of the .au since it's considered as australia plus its not bitcoin related casino so bitcoin-interested visitors will eventually exit the page after accessing it.

you can attract players with brand name that is good to hear and read , but the problem is would you manage to make them stay that long? because the only thing that would make them happily playing is when you can satisfy them with your site functionality .

but better to have them both? why not right?

Imagine a Good name with Great functionality ? that is more even better than a normal gambling site.

Both the name and the functionality of the site is important. I personally prefer more attention be given to site functionality. You can easily forgive the casino for having an unusual or even a bad name, but you will never forget a negative experience you had playing there.

It's difficult to get a good domain these days. There are numerous casinos out there already, but there are even more taken domain names. Just try to create a meaningful combination using "bet" as a domain and see for yourself. Almost everything you can think of has already been taken. 

I personally see a gambling website with wacky domain name as a fly by night company that only wants to make bucks off  the Crypto community. The reason is because if you're thinking of ever taking your business mainstream, you should be thinking holistically about your brand equity.

I stand to correct small things and also tell you that good name is good reputation why bad name is bad reputation and their is a why you have global name that is moving well and before such name will be circulating every where theirs some thing that is attached to it and i will tell you that your good performance is what brings good reputation. Site suppose to have good name before it will have influence to customer and partners

Not all gambling site which does have wacky domain name does signifies automatically as fly by night.You could really that determine whether a site do run a serious business

or you could already see its intent whether its just temporary or tending to scam out if they had accumulate enough funds from users.
Why would need to choose in between two if you could have both? In running a business then you should consider quality and your brand or site name.

Functionality. The brand name would bring in customers in the short term but it would definitely not make them stay for the long term. Functionality, on the other hand, may take longer in trying to spread its name and invite customers BUT if players do decide to play, they'd probably stay 9/10 times if they don't have any other preferred site. If you can do both then I guess why not, but if not, then functionality should take a higher priority than the brand name. It's putting the cart before the horse scenario here imo.

This thread is a good reference for those who want to start their own casino or other projects that are targeting a specific industry, this thread is relevant to other industries as well, as domain or brand name is important the administrators should focus on functionalities and features it is that will establish their brand, service or product and make other users recommend them to other customers as well and besides there are a lot of extensions already if you cannot find it on .com, try .ai, net or any other extensions.

I think a lot depends on what kind of players/gamblers you want to attract to your business.
Having a successful brand can attract players who are more interested in promotions. On the other hand, a site with more functionality can attract more experienced players.
a bit like what happens with the world of linux and other operating systems ...

You could be running the worlds most famous, most popular and most visited online gambling casino in the world but that does not mean squat when your code has more holes than a swiss cheese. I would never put my money in an online casino/sports betting platform which had bad functionalities and bad design. Even if the design seems lazy or outdated, thats a big red warning flag to me. There is no such thing as "too big to fail".

But that being said, I have never heard of a popular casino with bad functionality or bad design. Such casinos do not become brand names in the first place so the point is moot. ???

The functionality is the most important ofcourse there are certain casinos that have to make sure to have 'advertising' even before they can see proper crowd. The advertising is very essential and can be the game changer and that's how you actually get 'branded'.
Essential advertising is the key to having a good gambling site during 2022 since the completion is excessively high and there are also other factors like the pandemic making it the ideal choice of the gamblers as well. Therefore I do think that before you wait for the crowd, you have to set aside a sum to make sure that your site is well recognized and trusted as well do that you can always have the benefits of both brand name and functionality.

It is perfectly OK to go with both, a great brand name and great functionalities is always the best, but in a situation where one has to fail, then it must not be great functionalities because a name, no matter how unique, beautiful or classy it is, is still nothing without a good functionality.
So personally, I think it is great to have a good name and good functionality to go with it, but in a case where one must go for the other to stay, then let the name go and let the functionality stay.
This is my personal opinion.

It depends on you. But I it would be better if the design and everything you can find in the casino that you will create should be related to your branding name. It's better but not that necessary, though it is part of the branding.
After having the final business name, do all the functionalities you need. Make sure that everything is working well.

To make it short, it should be both. But depends on your priority and strategy.

to be honest, I also noticed what makes a gambling site successful it has a lot of players, apart from having a good name, they also have perfect functionality

functionality is of course in the first place which makes a gambling site attractive to users, security and reputation are in second place while the name is in third imo

Good brand name and functionalities should really be your main target as a business owner yet you shouldnt really miss out if you do really have that opportunity on doing so, since this business is really coming or going

for long term the quality of its services should really be minded off in terms of entertainment that they could give into the community.If you do have both things then high chances that you would really be getting

significant recognition or popularity if they have done it well but all would really be that not an assured thing.

But even if you have both, good name and good functionality, those are not assurances that you will hit in the market.
It would take time before you will see about the performance of the site. It takes a lot of work from the team to create a decent casino to go to.
Why do you think some of the casinos in the forum survived? It is not because once they launched their site, they just leave their players.
It is because they have continuity plans, frequent promotional activities and contests, good VIP rewards program, visible support and others.
So the work is not only at the beginning, but as you can see, active casinos in the forum have activities also that keep their players at bay.

Yes, nothing is assured when it comes to success of your business because there are other things which are needed for you to do so Ex. Marketing .. You do really need this thing to work out to for some exposure

and attention seeking kind of step where its really crucial for a business like this which one of the contributing factors for a business to succeed.

The thing you should mind off is on how you do give out the best experience for gamblers in the community without any hassle and having that seamless transactions/interface and so forth.

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

I beg to differ.
Firstly, sportsbet is the brand name which is a cool one, imo, and easy to remember. Sportsbet.io is just their main domain name. Secondly, most crypto related websites use the .io TLD therefore sportsbet.io is in fact a smart choice of domain name since their target audience are crypto users.

It's good to have a decent brand name but I wouldn't focus on it too much since you can always change it in the future for convenience once your casino starts having enough success. With that said it's better to prioritize functionality and other stuff that would keep the players interested since it wouldn't matter if you get a good name but you're lacking on the other parts which could put you at a disadvantage since some players might get discouraged from playing knowing your casino is struggling to keep up with the competitors.

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

Sportsbet is indeed a great name and you can easily understand the services they are offering to us, most probably this one can easily attract sports bettor. Well, there are some site with the weird names and yet they have a good site and they are consider as one of the best site today. For me, Brand name is not a big thing because it is still better to have a better system but of course you can have this both if you have a good marketing team.

For me great functionality since if you have brand name but you have poor functionality I don't think people are going to play in your website but having a good functionality but you don't have a name I think even it is slow, you will gain name and reputation based on your functionality but if you are really good business owner you would focus on brand name and functionality.

Maybe we think they have a bad name but for the owner or to some people, it was a nice and catchy name already. There is also a meaning behind it on why the owner choose that name while there are a couple of casino that rebrand their name to a new one and I can agree that their new name is much better now that before.

Apart from name, the site functionality and the design are also both important. Why only have one or two when you can have all three of them? We should not miss the chance of becoming a good casino. It was all or nothing now. I know we can always start again if ever we fail but that is going to give us another cost, so why not take things seriously on your first try?

Some gambling site cannot afford to have a gambling brand name since it might be too expensive although there is an advantage for that but if you don't have a brand name you need to create one for yourself meaning you need to start from scratch. About the Brand name or function I would rather go on a gambling site that has a good function and not only about name.

ya.ya.yo!

Most of the websites from my country have crappy functionality, full of bugs websites but they spend a ton of money on Ads and brand awareness.

You made some great points. But now, they're mainstream, targeting the worldwide audience and no longer just Crypto community. Their names are on Clubs Jerseys and Stadium Billboards. The consequence of their .io choice is that they're now losing chunks of their marketing efforts.

Countless of tech startups started with .io as smart choice as you said, but quickly discovered it's not so smart in today's .com dominated world. Most of them end up buying the .com version at high prices when they discovered the massive leaks in traffic. Some who seems to not care are just suffering in silence.

The smart choice would have been to acquire the .com version and redirect it to the main domain.

Buying a brand domain name will be too expensive. Hence, I think using a regular domain name will be enough for them because they can allocate the money to other things such as giving promotions, hiring a security team, upgrading their site to a better specification, etc. They can also focus on the site functionality than search for the brand domain name.

What do you mean by brand name? When you pick and name and make it as a brand then also popular then it is what it is so the name really isn't necessary to be attractive while most casinos are having the right name I guess related to the gambling site but the gamblers will look for the features so called functionality that is where the site need to spend their maximum effort to bring it as one of the best casino out there.

Having a great name for your gambling business will definitely matter. It is one of the most crucial things to think upon the moment you are starting to do your business outline. A good brand name and tagline will help you encourage and entice customers. Make sure it will be catchy and easy to remember. Most importantly, you must ensure that there's no one who is using the brand name your are thinking of using. If you are already decided, you must register it so that the name will be copyrighted to you. I don't know for sure if every place has this requirement, but here in our country, it is needed.

Having a good website functionality will certainly play a big factor too in getting clients as well as retaining them. You should offer the best quality of service to your players so that they would stay because every penny they bet is worth for the service they get. You should not just focus on the name or site functionality when you could actually do both. Find the perfect balance of the two and surely your website will be in par with other reputable casinos there is.

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Doesn't matter we got OP's message and what he wants us to discuss, every project developer wants a connection to their potential clients or players and it will start at the right domain name, the project developer wants something that will ring a bell, and make them come to the site, you may have good success for them to come to the site but if they will not see the functionalities of what they are looking for a casino, a domain name is useless, to make money you must make new players loyal players and functionalities and features are what will make them loyal members.

I get bought and support your points here because in is indeed that names or Domain does not guarantee any good return for the gambling world instead it is the functionality or the behavior and the attitude of this site that will bring trust from the players.
we as gamblers already  knew this is not the right manner to deposit or play but it is the legitimacy and the truthfulness of the site.

If the gambling platform is just newly created I guess its ideal if they made focus on the site functionality by this they can get a lot of new users to their platform to play and after that, they will now create a good reputation with it by that you can now create a good quality of services and become the known brand of the gambling platform. If OP talking about the domain name its not too much necessary as a need domain name because its all about the quality of services can give.

Yes because all they need to prove is their capacity to pay winners, to conduct advertising and events , to give bonuses and to bring Good support to their players , those are the point that must a gambling site have , and it is not the Domain because there are some people or company that making money here as they have already registered the good domain in the past and now need to sell it for great profit.
so just create a domain even if this is a Best to remember , but prove your capacity so gamblers will always bring your name into their mind.

There are a lot of options to get a good domain name because there are a lot of extensions now that you can use, .com is always preferable, ,net .org or even . place or .ai is still a good extension that you can use for a casino so if your domain name is not available in popular extensions check out other extensions and spend some time, Namecheap will offer a lot of extensions to choose from.

But once you establish your domain name be sure you have the needed features to make the players stay or your effort to pick the right domain name will go to nothing, functionalities are very important more important than domain, but you have to try to get both.

A good name and good site are both equally necessary. But in my personal point of view, it would be crucial to focus first on the functionality of the site since it would determine the quality of service that you can provide, hence the customer experience and loyalty. Likewise, investing on marketing your name is also important because then you would be recognized, and even more if your site is proven to be good, which would really benefit you through recommendations and word of mouth marketing.

 However, if the brand has been around for quite a long time, will the site still be able to attract gamblers?!!!
But overall, I disagree with the idea that a gambling brand name can help a site to be more popular and successful. In fact, it's not only about gambling, but also about any business. If you want your business to be more successful and attractive to gamblers or buyers in general, then it is better for you not to use your own name as the name of your business. Your business should be known as a brand, and your brand will gain more popularity due to its originality, uniqueness and not because it was named after the owner or someone else!!!And it is the same thing with online gambling. If a site name is just used because of personal reasons, then it won't do any good for the site from the point of view of its popularity.

Well, if it is about domains, you just only spend a little amount on a domain that you like, but the problem is if it is already taken, meaning you can't have it now. But still, domain names are really important because this is where people will easily recognize and remember it. Having invested in it is great. But the main thing that you should be working on is the site functionality because it can still work if you have a bad domain, but with site functionality, that is where the gamblers will be getting back into your website to play.

Domain names can be cheap as well as too expensive but its totally irrelevant in my opinion, lets assume a gambling site spend millions of dollars to buy specific domain which contains the name bitcoin to it which doesn't give any guarantee that the site will perform good and attract lot of players simply because it have the name Bitcoin with it, while a random word can be popular over time by giving best user experience and seamless gambling performance.

You can't increase brand awareness immediately, it takes patience, great marketing and personality, you should give your brand a personality. What is the first thing that comes to your mind when you see a black carbonated drink? Probably Coca-Cola or Pepsi. A lot of companies can make such a carbonated drink and a lot of companies produce drinks similar to Coca-Cola and Pepsi but these two did and still do so well in marketing that they have established a great Brand.

I think new casinos don't have great brand names but they try to come up with excellent functionalities and designs to cover their defects and attract customers. Your marketing is worth nothing if the product is garbage itself. That's why I think that it's logical for low-budget casinos to invest their maximum in functionalities, performance and web design to offer you a great experience. After years, an ever-improving great user experience with great marketing strategies can help companies to establish a reputable brand identity.

Both. Successful casinos that are already considered as household names would surely have their casinos on the cutting edge of technology, and will have most functionalities spec'd to the max for players to enjoy and go back to. Sometimes though, casinos that already established a name for themselves do not live up to people's expectations, but still if you want to have a good time and enjoy your money's worth, choose a casino that will give you the sense of security not only because of the name of the casino, but also because they have features and functionalities that are among the best in the industry.

If you mean the title I think the name of the site is your must with a few main advantages that should be highlighted in the title section, but if the overall content should explain the unique concept of that casino site that makes them different from other sites, actually there are many but what I saw they are more showcasing events with amazing prizes for attracting players.

One the domain name created already a good quality of services and gain a reputation the value of it becomes surge and expensive for me ideal to have a good functional and reliable website first because by that it will create the trust already of the users and the Domain now create a name to be part of the top tier platforms.

Good domain names are expensive as they are easily searchable. A domain name can cost more than building a whole casino or sports betting site, that is why many think it wasn't worth it and so what if you get that cool name or popular name but if your website is still shit? People aren't still going to deposit and play, so for me it was the site functionality is what matters the most and then it can be followed by the design.

So, many gambling sites here whose name isn't that great but still managed to be on top. With the money they have now, they can now afford to buy a good domain name but still they didn't do it. They think that their old site name is their lucky charm.

Well, think of it in this way if you have an ordinary domain name, it will automatically become the brand if you provide quality gambling services on your site. On the other hand, if you have a very nice looking brand type domain name but fail to attract people to your site, you will not be able to generate traffic and gain customers only based upon your domain name.

Just like any other book, what truly catches the attention of a potential buyer is the subject, title, and cover of its book. While this may sound outrageous, the famous idiom "do not judge a book by its cover" was born. The same principle applies in gambling website- the name in itself should be catchy, like it gives gamblers an idea on what to expect on the gambling website.

Just to give you a few examples, blackjack.fun is a gambling website named after the famous card game "black jack" so you would expect that some of its games are mostly focused on it. Again like you mentioned, it is indeed better to invest or at least brainstorm on the name of a gambling website so you could attract more users in the process.

This is the right way to do it, if the marketing campaign is great but there is no substance behind it then it is going to fail, because even if you could attract a great deal of customers they will leave when they realize the casino is not good at all.

It is better at the beginning to invest in the functionality of the casino and offer the best experience possible to the gamblers and let them to talk to other people about your casino, and once you have established a good amount of loyal customers and good functionality then you can create a good marketing campaign to try to make your profits to go up even faster.

It is good to have a good gambling brand name but most gamblers want site functionality. Who would want a gambling site with less functionality?. In my opinion, it is much the same to a gambling site with many issues. Even reputable casinos and sportsbooks have issues too so that's the best choice though but both is much better.

I think there are still a lot of gamblers that's good and focused with less functionality but are reputable and trusted. There are casinos that don't have much games yet they've made their reputation at a great size and known for years even until today.

Different preferences do matter if you're making a casino and what you should take as suggestion from the potential people that might stay on your casino. And that's true, nothing beats having both of it but the other factor has to come first.

If you are a casino owner, you want the best for your business. So a catchy name may have an advantage, however, the impact is  short and only at the beginning. The players are looking more on the functionality when they want to stay long with the casino. So to keep your players, you should continuously improve the functionality of the site as once they got screwed, they may not come back or even worse, spread negative word to his friends or colleagues.

Both have the same level of impact on the business if a casino has a good name and an awesome functionality success will become easy and before you know it the casino will become a reputable one. And if one is absent among the two that you pointed out it equal to nothing.

^ As for now, sometimes I think the brand name is not that really important as a gambler because I usually look at the functionality of the gambling casino, the reputation, the game feature, and most especially those promotions that they had. But of course yes, a good brand name has an advantage that something catchy to the eye of the gamblers. For the best result if you are a gambler owner and wanted to start, choose a good brand name that matches your gambling casino.

Agree with your because several casino gambling site not looks great design and confused if as beginner when try that casino site, actually not good design make us difficult how to begin gambling on some casino gambling site between casino games or sport betting games. No doubt with majority gambler looking for trusted casino site without see how good design or not, but if have any casino with good design and easy understanding first time play have good credit points from participants and will enjoyed all games on that casino gambling platform, but when getting difficult to understand which one site for deposit and withdraw or playing games will leave that casino.

Brand is the beginning of the popularity of a site or item, then the function of the site
but in gambling the two factors support each other

The site functionality should come first as your priority because thats how you can make gamblers stay playing on your casino.

Whats the point of having a good brand name if the functionality of your casino is not something that most gamblers expect and prefer?

But anyway, like most users said here, if you can have both then that would be even better. Thats not a guarantee to have a successful casino but certainly its a stepping stone to achieve it.

Indeed not only brand name, but also design and colors matter, since the first impression is what sticks and will eventually lead the gambler to click a banner or link to access the website, especially if there are many casinos' options displayed at a reviews' site where all brands are shown side by side. If the brand doesn't wake gamblers' attention, functionalities will stay in second plan, as the person won't access the platform to see them all.

Someone might say functionality is what will bring the gambler to the casino, because that is the characteristic which allows casinos to be best rated. However, there are plenty of crypto casinos with very similar rates at the top of review lists. So what defines the casino the person is going to sign up? Of course the one they are more visually sympathetic for... ;)

Casino sites attract through events they set up with huge prizes to attract the community to their site. Second, they must have good service and fast site functions and a friendly website for users to be comfortable playing. I'm sure if that happens, they will get long term support by the community.

Yes, that's true. As long as the website's functionality can work well and the casino can provide good service, I don't think the domain or website name will have much effect. Gamblers seek legitimacy from a casino and, of course, good service from the casino to feel at home playing in that casino. We have also seen many examples of casinos that have become big and don't have a well-known brand because they started from the lower to build trust.

Obviously, should be both as that's necessary. While having a good brand name, make it to the point that services are also good which should be the priority. It should not just end up as a good brand name but also with quality service. It should be balanced.

I know and of course, it should be a good service over < brand name but I doubt, more users will be attracted to the site if the brand name turned out ugly. Remember that we are talking about new sites here and even though these sites are true to their words, I won't try a new site with an ugly name based on my own view.


Again, we are talking about new sites.

I'm sure you won't end up using a new site with a horrible name just to test their quality of service. Will you?

Same why i only choose few casino to play , because I am not about the Domain but for the service and support , those few casino that i am playing  now are the most trusted not only here in our forum but also in outside ?
yes there are many sites available but only some that i trusted my money and time , because those are very important to me so it is not good to waste for nothing  .

but of course it is better if they have a Best Brand in name or Domain plus the factor of good service and function will be the best interest of the gamblers like us.
combination of both will make us worth trusting this coin lol.

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

It should and it must be both, go check the top casinos here in the industry and you'll see that they are a combination of the two  Gambling Brand Names and Site Functionality, these two are the main ingredients to be a successful casino, although it is 70/30, 70% on functionalities and 30% on brand name it both added to the popularity and recognition of a casino, so casino developers should go for these two if they can because these two are a must.

Do the two really have to be mutually exclusive? I find that you can't have a successful casino brand identity without good site functionality.

For years, every online casino site out there had bright splashy big, bold neon 'Welcome To' logos plastered across their home pages. Big splashy neon logos are, of course, great for attracting attention, but there is a big difference between the brand drawing people to the website, and the site actually being useful and engaging.
People like to gamble, that's a given, but what happens after they arrive at your site, after they have clicked on your flashy advert, and after they have watched your slick, high-quality, video?
You probably don't want them to go away disappointed and won't they need to actually use the site before they can make an informed decision on where to place their hard earned money? The importance of having good website functionality is something that I've always championed, and something that most people with any kind of online business will agree.

Of course both of the two are important, but if you want to compare casino name to site functionality, I would say the site functionality is 10 times more important. A good casino name should have not been used in the past, has no bad vibe to it, and relates to gambling. A good name is only there to make the customer interested and intrigued. Once he visits the casino website it's up to the layout and games to keep the customer gambling. A good layout can compensate for a bad name, but not the best name in the world will compensate for a bad layout. Without a intuitive and easy to use layout the gambler will feel uncomfortable and look for an alternative. The online casino market is very competitive and many of the older casinos have well-established websites. A new casino needs to offer atleast the same amount of comfort.

Both are important but brand and designs are way to attract more players. It's actually part of the advertising strategy. However, people look for different aspects when it comes to picking a gambling site but as for me, it's the reputation and good service that really matters. Well-established casino sites don't focus a lot on graphics but rather on how they will keep their players' trust.

When have good brand and design will interested and have credit value except have one only like good design but less reputation with brand. Still difficult finding with casino have both good design and brand, some time have good design but very bad on brand or reputation. But have we found woth good brand and reputation but bad design make as beginner when trying gambling, face difficult which one place for betting, withdrawing and other option function.

A good name is to attract attention but functionalities is the main factors that affects the business, gamblers always look for satisfactions and securities, the main point here is to find the suitable venue to enjoy and be entertained and yet be capable of depositing and withdrawing money without encountering any problems.

There are many competitions around and newcomers to this business need to follow or to exceed from how the current and trending favorite sites are doing, they need to compete and bring gamblers to their business.

What is a "great name" like?
I think that every gambling platform has its special name and the name is unique enough. And of course, the name is commonly the representative of the platform itself. Whatever the name, if that is something that is easy to understand and not complicated, why not?
the most important thing is the functionality of the platform, security, games, fair, T&C, interface, 24/7 CS Support, Live Support, responsibility, and also other elements. these criteria may be too much but that is what we need when considering choosing one of the gambling platforms.

I will go with both the name and the functionality of a gambling casino to be very important, I've seen a scenario whereby sone fake gambling site make use of fetish ways to use a brand name similar to the one having a good reputation just to deceive some newbies or unscrupulous gamblers, the name may appear identical with the one intended to launch into but with just a slight difference, that's why one needed to get conversant with the gambling site and its functionality incase of coming across any such type of it fake.

I agree, consumers will remember a name that is easy to say and accept. giant started with a name, casinos have fame, in the forum there are many companies that participate.
maybe even in some countries both print media or personal media dedicate the names of casino company names to be starred or other commercially just to paste the name in content or other written works. Partner and have fun with your favorite casino. And more colorful

A remarkable name is important, especially in this industry where companies are just alike in all reality. But I believe that it is the site functionality that will determine the quality output, thereby influencing customers to remember the brand even more because of the excellent experience and all.

This is a bit of a contradiction though, isn't it? I mean if you built world’s greatest website, that means you must have a good code as well. How could a place with a code that has more holes than a Swiss cheese, end up with getting to "world’s greatest casino" level without actually having a good code behind it?

This is why I believe that all these amazing websites we have in the crypto world also has great codes as well because that’s how they became great. If they didn't have that code, then while they were growing bigger, someone would have hacked them and got the money and bankrupt them, so in order to become big, you need to first have secure and good code.

Both factors are very important when it comes to building a successful crypto gambling site, but functionality matters more when compared to the name if you ask me. These aren't the only factors that should be taken into consideration though.

Factors such as unique games, promotions, advertising etc should also be considered in this context.

Brand recognition can be a powerful thing - choosing a clean, concise and relevant company name can certainly help your company grow quicker than having to buy in ever customer. Being able to easily pronounce the name is key if you want it to spread via word of mouth. Even the domain extension can play a part, more people will naturally know the .com domain extension as it has been around such a long time, however they may mistrust an obscure extension that they've never seen before. That being said, having all the basic functionality you see across every casino now is going to be essential, so you really need a good balance between these two factors.

All reputable casinos were created once. And they hadn`t reputable name that moment. Becoming a reputable casino is a long way, but in the start of this way new casino has good chances if it has nice site with different games, sign up bonuses, promotions for gamblers, fair play, etc.
The best choice is the casino with the Brand Name and good services, of course. But noname casino must have a chance too.

How can you have a reputable name if you're just starting your business?

OP said that many casinos here don't have a good brand name. What does it mean? They aren't trusted? The name of the casino is generic? You have to start somewhere, you can't have reputation right away and I believe most casinos here are reputable, especially those that run signature campaigns for a while.

You can see that a casino is doing well and has money if they can afford to advertise. At the same time a casino that scams will not be allowed to advertise here without serious backlash like negative trust.

Functionality is more important, but I don't see any problems with currently available casino brands

Well, its like the saying goes: call a man a pig 100 times and he will start oinking.

Marketing tricks really do work miracles, especially on regular, unexpecting people. You can have the crappiest code in the world but as long as you make your website, or in this case, online gambling casino website look really good then people will flock towards it. So it just goes to show you should never put your trust in anything or anyone no matter how good you think it is. Just look at Terra Luna for example. Their "amazing" algorithm was audited, several thousand times and billionaires were investing into it.

What was the result? The algorithm had a weakness and that weakness was exploited. Nobody knew better.

Not all advertise by signature campaign are good and we shouldn't make this as a basis because 1xbit still running their campaign and they had bad reputation here so. We need those both functionality and brand new to determine if they will became reputable or not. Maybe to avoid scam casino best to follow them here and also play only on old time casino because from there we can minimize the risk of getting scam.

Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.

What kind of horrible name do you mean? Can you tell me for example? I am sure they will still use something related to gambling names. The casino will not use xmkeuwk.com or liorxklru.com or else and promote the site. They will use something name that has a word gambling in the front or end of the domain.

That's what I meant. We already have trusted casinos on this forum and I guess we don't see those casinos based on their domain name but on how they serve their users because that's the most important thing. The casino also knows that choosing a domain name may matter but if it is not accompanied by service, then it will be meaningless. As long as they still give the best for us, then that's enough.

Yes, it would be better to have a brand name because it will give more trust to its users. But it will come back to their service and support. I think casinos that don't have good brand name domains can also provide better service than other casinos.

It is both important and business gambling owners know that they can't just focus on one as it will not be balance and they need to balance both to run a successful gambling site although if they are new I don't think they  can expand immediately their brand name so it is important that they should have at least function and focus later on in brand name.

Not yet without reputable name some casino can't be trusted, but how to get trusted casino from participants just have good design and brand names, but last rule is not really important how ever bad names on gambling trough great design and keep process instant withdrawing or deposit fund keep interested gambling platform. But when have good brand name and site function normally give good view and opinion from member how to tell story for the other gambler moving to this site.

This is basically what we all agree on; it is important to have a great functionality and that is the most important thing, running that website with great functionality is the second most important thing, and having a great brand name is also important. Nobody is saying that name is unimportant, of course it is important and if you have a great name then it will definitely be a great situation.

However, if you do not have a great name, but have a great functionality and run the website amazingly then you could still end up with a great business as well. So, it is not a make or break, unlike functionality which is a make or break importance.

So that would be a double domain that they will be using there? I think I have seen a site that works like this. When you click on the link, the link then changes after a few seconds when you are already on the main page. It happens when a site just did a renovation. They change almost everything but they left their old domain name untouched.

I agree on you that the dot com domain is the most popular and being used by the many and yes it can be a little costy than the dot io. dot io on the other hand is also gaining popularity. Not just in websites but many games now have an io on their names ex. agar.io. Sportsbet.io is now successful and they can now afford a dot com domain but like you said they can always retain the old one.

Sometimes if you do have that kind of criteria on where you do only look for site name and making out conclusions whether its a good or bad one basing on that then it wont really be that precise
or simply you would really be missing out lots of good sites considering that not all would really be able to get that good domain name where they do really ending up on getting that not too catchy
but its not really that a bad idea to check out on every aspects because site name is just a front cover up but you havent really seen something which more deeper which
is a must before making out conclusions.

the two is as important as the game itself, some gamblers seek to look into the functionality of the site, how it works before placing a bet while others can easily got attracted from the first approach onbthe brand name, so it is very necessary to choose a brand name that will be captivating enough such that the gamblers can't forget or find it difficult to pronounce, this are the first representation of a gambling site that most gamblers get attracted to.

We have seen some site that has Good brand but ended up being scamming , after some years of activities .

So still it is the service and function that we must consider  , we can play in the existing site that needs  no checking .

because they existed long years with trust worthiness .

A brand is built overtime. If they have great functionality and design they will be retaining the clients and building brand by word of mouth and by reviews and comments on the internet. You eventually need some advertising to consolidate the brand and make the business grow at a pace to beat the competing casinos. It is a mix you need to get to be know and know for good things.

I agree with you 100% and that's what I'm driving at. Good brand name on .com is the lifeblood of every business that wants to be successful online.

That's why I said that if you come out with a campaign and a forum thread you're exposing yourself to a possible backlash if you decide to scam people. Just look at the trust of 1xbit manager and participants. Nobody in their right mind will advertise this casino.

Sure this is an easy way out to only play at casinos that are old and have established reputation, but these casinos also were new one day and someone gave them a chance, right? We have to be open to new possibilities and support new businesses because the more competition there is in the space the better for us.

The brand is the most preferred for me and that is because the name will attract the customers and that could lead to the site making good features, so in all the both are most important.

Brand maybe built overtime however the brand name should be given consideration as you may have a great functionality but having a bad brand name could affect your casino clientele.
But, yes, I fully agree with you, as your casino brand will be built overtime as how you provide functionalities and provide reliable platform for your clients to gamble with. Also, compensation, promotions and advertisement should also be factored with to widen your platforms reach to new potential clients.

It is important as site functionality as well as brand name. Firstly if you try to use site functionality then undoubtedly it will works good but without brand it wont be popular. And to be popular it will be brand automatically. If site work functionality then brand will work automatically and if brand works then site functionality must have.

But if we do talk on which one is heavier then i would really go for functionality because site name would be mainly ignore once they do see that they are dealing with a good site in terms of functionality

which would really be mattering the most because same as said people on here where functions do matter the most or simple with quality.Whats the use of having a good fancy name
if it do have that shitty functionality?

But as much as possible then it would really be good of having both if its possible.

From function you can make your own brand and some gambling site doesn't have brand name and are not yet known in the gambling industry that's why they need to focus first in their gambling sites function to compete with big brand names and once they have a good function then they can now focus on their gambling brand name.

If having just the wonderful site functionality breeds much growth to my gambling company then I think the combination of both will keep my company at the  apex of it all in the industry able to compete in all ramifications.

So I'll go for both irrespective of cost in it's acquisition.

Domain is just a name of the gambling platform if they have a good and catchy name but they don't have a fully functional website i guess gamblers don't want to play with a broken platform instead it is better to create a fully potential and working website and makes a good quality of services after that the community itself will trust and the Name now will be known by the players for having a good product and services.

If any casino wants to focus on a brand name, they should cleverly decide on the domain name prior, as once the site is developed and gamblers start to play at your site, it's hard to change the site name or the brand name.
So i don't think branding should be the initial target as the first milestone for any gambling site is to come up with excellent site functionality and services which can attract gamblers towards the new site.

The name of a casino is just a brand to make the company stand out from the crowd and what people care so much about is the content, not the brand.
 From your own perspective, a casino without reputable name cant be trusted. Could explain to me how a new casino that is just the business today will have a reputable name?
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

What matters is the overall performance of a gambling site. Players won't focus much on its brand name but on their promotions and bonuses as well as the smooth transactions that they could provide and also the gameplay experience. A good brand name might have an impact but it doesn't affect the whole reputation of the site.

Except that it is pretty common for the human psyche to associate popular brand names with quality service and exceptional experience with what these names offer. Much like luxury brands, gamblers also treat gambling platforms as such, with popular casino names as 'premium' platforms that offer way better things than to a normal casino. Believe it or not, it's easy for most people to be blinded by the name and fame of something.

It is indeed not that a priority i would say if we do talk about site name because majority of people would really be going after for functionality or the experience that they could really able to engage.

People arent really that blind nor dumb on not to notice everything and  once they do have able to experience something whether it meets their expectation or had failed to do so then

it would be neither on finding another one or would really be sticking depending on their own preference base up on experience.

Have usually human habit more priority with popular brand name than how quality and service from some gambling platform website, exactly gambler try not only with popular brand name on gambling platform but also need finding some gambling platform site Functionality. Never have trouble when deposit of several altcoin currency and faster confirmation until when getting faster deposit service have the same service when trying withdraw on gambling platform, have some gambling give different service when withdraw and deposit fund.

A catchy name has just temporary effect but the long lasting one is the site functionality.
Maybe you can attract new players with your name, but later on, they will look for much better services.
The player will only stay on a casino if he is satisfied with the overall services that he is getting.
Because that name doesn't matter when you are aiming for loyal patrons of your site.

Does the name really give a deep influence on the popularity? because the brand is sometimes the reference only and will not really give a big influence on the trust and reputation of the platform. But sometimes, there may be certain names of gambling platforms are easier to remember.
however, on the other hand, the site functionality is the one that will influence how the platform will look like, the interface, the rewards, gifts, T&C, and many more things that we can learn and get from the site functionality, In which this will exactly add the trust, reputation, and also value of the platform itself.

From the little time I have in the world of gambling, what I see is that people are not worrying about the brand, people want a reliable casino, which will not give them headaches and will give them great advantages, so that even if a casino have an old brand but that the same casino is not offering good advantages to people, people will exchange this old casino that has a good brand for a recent casino that already has proof that it can be trusted and that is offering more advantages as a bonus , vip accounts and more. look at a real example right here on the forum, there are old casinos that were losing to new casinos

@DoublerHunter, You understand my point and I wonder some people consider brand name has what makes a casino reputable. However, everything you talk about and a good bankroll is what new casinos need to gain the trust of gamblers.
@Cling18, Yes, 98% of all gamblers focus mostly on the smoothness of a casino withdrawal, bonus, and promotion. If casinos don't experience huge traffic when they had promotions they won't have to do it again.
@dothebeats, it may be common for the human psyche to associate with a popular brand but gamblers always try new/another casino to try their luck especially when they are having a promotion.

There are an awful lot of gambling sites. I think in principle it doesn't matter what name you choose for the gambling site, as it is a matter of getting bigger and trying to attract as many players as possible. You can have a nice name, but in the end the players don't really care what name you came up with, as long as the site works properly and has a good reputation.

What is the need for building a brand name when the site lacks good functionality, the most important thing is to balance the two both good brand and active services/functions.

You are very right, everything has to be balanced to attract investors to stay addicted playing games on a particular gambling platform. I don't think branding is enough to make gamblers to keep playing on a gambling platform. Other factors are very important too that will make users navigator and activities more interesting. The functionality must be competitive so users or gamblers can compare and choose what interest them most.

For the most part bitcointalk community sums up the crypto community. What the reputable people in the community are doing are somewhat like a recommendation of which casino to try out. So if the casino's trust is  also tainted by the community may also not going to have a brighter future. Its name or brandname doesn't matter anymore.

It will probably change in the future when majority  of the adnetworks allows casino to be advertised.

We would like to hear from Gambling Operators in this matter. I believe they should know the value of quality premium domain name more than anyone else. Gamblers may not fully understand the value or the importance of quality brands name because theirs is just the functionality that matters most.

But gambling operators knows that it may be very difficult to build strong brand equity without premium name as the brand name, preferably on .com.

A good Gambling Company should be endeavoring to get all aspects right.

For your information, you can check the name on my signature and read the detail about the domain name. It is a good example of how a perfect brand Casino domain name should be.

Please, let's hear from the operators.

I think that the functionality goes first, but you should always keep your eyes open. If you see some suspicious activities on the casino's side, no functionality will cover your losses. That's what I personally think about this matter.

I am pretty sure that this is a question for someone who for example has 15k dollars, and they could either buy a brand name with it, like a domain and twitter owned by someone else and they will spend 10k on that and 5k on functionality, so getting a developer to build it, or they will buy a regular domain name and hosting for under 100 bucks, and then use the rest 15k for web developer and functionality. That could be a lot better and would be profitable for them.

So, the question is not "why compromise", it is about lack of funding and if someone lacks funding then which part of this duo they should put more money towards if they have limited funds.

More on how the business works with the gamblers, functionalities will influence the success the name is just to attract or to easy to remember but it will be passed if the owner didn't pay much attention in how he can manage to keep the players to play and convert those visits to a possible patron.

It works more on how you will take care of everyone who will use your platform and make them to keep coming back.

If they enjoy the functionalities, it will be the best token for them to enjoy and feel comfortable.

Well, you see I'm pretty sure you can simply build the "brand name" from the ground up if you needed to. It may be easier to use a well-known name but I think it's a matter of how much time can you afford to let your casino grow. If you have plenty based on your business plan or something, then building from the ground up may be better since you'd get a much more solid user base. If not and you're in a rush for time, well, buying a well-known name would help you tons instead. Thing is I've never tried the latter though, so I'm not sure about the cons about it.

While without a doubt the brand is important that comes after you have created a good casino, however it can be a huge issue if you named your casino in a way to it is too similar to another casino that was known for scamming their customers.

Also the name has to be short and it has to be catchy so people can easily remember it, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

Site or brand name is just second in priority i would say where functionality does really matter even though the site name isnt really that catchy or impressive but once people will find out its functionality
or things been offering then this is something that public or the community will surely be noticed and this is where consideration do come next in line.

So first priority will be the functionality and next would be its brand name but it would really be better if you do have two which you do have that catchy name and have that good functionality too.
As a gambling business then it would really be hard and considering that competition is high then you should be mindful about these factors.

Brand is really important in a lot of businesses and to a certain extent even in the gambling industry.However the site functionality is what will keep gamblers come back and not the brand,you may have the best brand but your site design may be really bad and not intuitive,that is the number one reason for people leaving an online business,in our case the casino.Gamblers like to have things easy accessible and if they like the site functionality they will come back,this has been my personal experience at least.I like a lot a site in which I can find everything right away just after I log in.

functionality has long lasting impact to players and this will be the reason why players are staying within the boundaries of the casino. yes, a catchy name is good but how long will it sustain the interest of the gamblers? if you are an owner, you should be looking at the long-term impact of your deliverables because you want to stay in this business as long as possible.
you maybe got the attention of some players owed to your name but once they see inside, they may get disappointed and leave. so what is the use of the brand name here?

Yep, function would be always should be on your main priority list on where keeping on enhancing or upgrading your business with some new ideas or something that could really catch up users interest

and its just common sense for a business to last up for long term which needs long term ideas which should really be applied and more enhanced if you do really tend to take lead against other competition.This might not be that easy but every business does need extreme effort and new ideas to succeed.

You cant just sit down and wait your money to grow without doing something to your business.

brands have special strengths for customers to remember them more easily and functionality also has an important role because users definitely want to play on gambling platforms that are easy, safe and reliable. so I think both are important things that a crypto gambling business developer must-have.

It's why branding is a big thing to a business, casinos or not.

The way they brand themselves to their customers, they'll be remembered easily on how they've functioned once a gambler tried them out. The rating that they'll get from these satisfied customers is what's going to make them better and will think of more options to upgrade and improve.

If there's a thing that has to be started, it's the functionality and reliability of the site first before the branding but actually, it's true that both are important.

You have good functionality and easy to use as well as very friendly site but you have no branding means you have no promotions means no one is not aware about the product/project then what will be the value of your project/website? Think it wisely and then it will be clear that how important a branding is!

That's right. But to have a brand, they have to pay more. Other than that, I think they can build their own brand and with hard work with the team, they can do it. Over time, they will be able to get many members and become one of the safe and trusted gambling platforms so that their brand will be famous. Everything starts from scratch and if they really want to grow, they have to work hard to make it happen.

For me, from my point of view as a player, what matters to me is functionality, and I don't care about the brand, although I understand that many people are influenced by it and it is a form of advertising. What matters to me is the experience I have betting and that is not given by the brand.


I partly agree but it is not 100% necessary. It's clear that if you want to attract gamblers you will have to advertise in some way but that doesn't necessarily have to be linked to a strong brand. A minimum investment in advertising and a very good functionality can get loyal customers.

A gambling brand name is the force of attraction most casinos operators sees in attracting gamblers to their site, we all know that uniqueness in brand name is as well important to both the gambler and the casinos operators, some brand names have meaning behind the name used and same also is applicable to the functionality of those casinos and sport sites, gamblers needed to derive reasonable satisfaction in their services as aspected, with this good experience they might be able to make reference for a good recommendation.

I have interacted with many branding experts and over 100 of them agree that ultra-premium domain names like Stake.com, Betflexi.com, Sportsbet.com, etc can help your company achieve instant brand recognition, build trust in your Casino business, and massively accelerate your value creation.

It can also ignite trust, because countless of users always associate premium domain name with serious service delivery, and wacky domain name to fly by night companies. Don't joke with your brand name if you hope to ever go mainstream.

I agree with this,in this kind of business trust is the most fundamental value.
With catchy,elegant and aesthetic name people will have positive attitude towards the company.
For the functionality,as long as it meets the basic requirement,it wouldn't matter,because you can improve it over time.

I think that before a casino creates a name, they will first research the name if there are any gambling sites with a name that is close to it. If ever there are, they will skip that and will try to look for a more unique name. This could be the reason why many casinos have a weird name or names that aren't totally related to gambling or to their website.

We didn't realize the pain that they gone through before they end up a name like that so we must respect it. Even if the name is not catchy, people can still remember it as long as they are already hooked on playing on that casino. Functionality is going to be next to it so the answer to the op's question is both.

Well not everyone has the same budget to acquire a reputable brand and that's understandable but if they do things right they have great equipment that works for the basic tasks like deposits, withdrawals and the games are exciting maybe Perhaps they can imitate some casinos like Stake.com and Bitcasino.io that introduce new games every week making players more entertained and they hardly have time to search for other sites, because they are so exciting that the sites also begin to do contests very difficult not to participate, so this type of thing is what hooks us players.

i so much believe that many people go by the principle that if you must get rich you must get money first, in other words, you can't make money if you don't have money, those casinos you're seeing out there with high reputation have spent alot to attain the hierarchy they were now, yet don't mind to keep spending on the maintenance because that's what guarantees their functionality on gamblers interest.


its a good idea but it would have been better if they can as well added some recent updates from their personal discoveries in other to create more uniqueness than the ones already existing.

It's for the start.

You'll go next with the marketing as you've built already your brand. Which means that you're proud to market your brand because of the functionality that you've got and it goes next as usual after building those essentials.

Instead of marketing first but your product is incomplete with the function and you can't boast of your casino because the functionality are yet completed.

The marketing goes after next as it's easy to be done as long as you've got budget to allocate on it.

Yes, that's correct. The gambling sites on this forum all started from the bottom and slowly, they started to build their reputation by providing good service and trying to satisfy their users. They are aware that the factor of consumer satisfaction will affect their level of consumer confidence in them. So slowly, those casino sites will have their own brand, which is a matter of pride for the business owner.

It will be difficult for the casino because they will be connected to them and if they cannot provide good service, it can be bad for the brand. It will also reduce the level of consumer trust in them and the end, the casino can lose customers to play on that casino site. I think casino owners have thought about choosing a name for their casino and realize that gaining consumer trust takes a lot of work.

It is really good to have a catchy and elegant name and yes this is attractive of course that gives people to have a good mindset for the site like the mentioned gambling business above.
wrong , it is not the basic requirements mate instead the full value for the players , as they are the one that will decide to make them followed or deceived .

I don't think having a "perfect brand name" matters. As long as it can provide good service and has functionality that makes gambling experience better, everything is good. The name will itself become a "perfect brand" as more people starts to play and enjoy the features. A casino might have a perfect name, but if it doesn't have any good design or functionality, I doubt anyone would play. By the way, I don't think you are allowed to promote a signature in your post.

The value of brand equity has been well established in business enterprises. Saying that perfect brand name doesn't matter is the same as saying that your business/office address is irrelevant. It doesn't matter what you invest in business and how good your services are. If your potential customers aren't finding you easily, your Investment will be gone before you know it.

The difference is that if you are running a casino greatly, then you could have a bad brand name, and a problematic site functionality and you would still be doing great for sure. There is really nothing that you could get away from it because who wouldn't want a casino with an owner that is 7/24 active and helps you and fixes everything?

If I found a website that had an owner and staff like that, even if it had some problems then I would be fine. This was done actually, primedice was a website with not a great name, and had functionality problems when it first got created but Stunna made sure that everyone was happy and look how big they are right now.

So your conclusion is that functionality is what matters, not the brand of the site?

if yes then I agree with you, "brand" is important but if the site has problems (slow loading, bad UI and WD/DEPO problems) then potential customers will certainly run away and won't want to play on the site, so functionality is the most important thing.

Having a good name or brand name would be useless if the quality of your site is total trash thats why its better to focus about the functionality overall aspects rather than on brand name.

It would just give out that initial impressions but what matter most is on the things that you've been offering into the community which would deliver out seamless gambling experience
that they wont see on other places.

But it would be good on having both as much as you could.

You understand my point because some people seem not to understand that a good brand name after the casino presented good services to their users. It the something like some popular clothing an example Fendi, Nike, etc. People choose their brand because they give them something that wanted thats why they always when to them for more.
The same thing happens with casinos if they provided good service that gave their user incredible experiences.

The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.

There are many casinos where gamblers can enjoy their time with excellent customer service, in a way it will be hard for them to choose which one they should go for. Among the top alternatives, and with similar promotions from all sides, I believe the gambler will play at the casino which most pleases him visually speaking. Not only the brand is the important in this case, but also the site's layout, colors and disposition of the items on the page.
During a moment of indecision, a nice or pretty brand can be the slight differential which will enable the gambler make his choice, but of course, every other aspects and features players expect from a legit and professional casino must be there as well.

^ That is why we should not look into the brand upon choosing the casino even how many are them, go directly to the ToS if you are looking for a good casino regarding their excellence in customer service. I remember before when I was new in crypto and I did not know about gambling, due to my curiosity about BTC I researched (free bitcoin) which leads me into Freebitco.in gambling site and it has a faucet, I explore and try everything on that platform and that is my first time playing online gambling. Their brand name is not catchy but many people accidentally found them.

Usually when i do visit a casino,i do look for this.

1. UI/UX
2. Games offered
3. Fastness of withdrawal/deposit
4. Active support
5. HUge community/Lots of players

Reading TOS is normal or should really be in default.

He's telling that branding is important and that's why it can't be ignored by those that look at the brand. Well, in that case, you've given some problems.
It can still be taken as branding and it's all about bad branding if they can't solve those issues and problems that are they experiencing and letting their customers have. It's like good and bad publicity, if they have good functions then the branding will be positive and it will be publicly known and vice versa for the opposite.

In short branding and site functionality supplement each other.  This two factor must not be neglected in order to gain the most positive result.  Think about a scenario where branding is prioritized but site functionality is poor, customer will not be satisfied and may leave and never come back due to the unsatisfactory experience.  If that happen, spending so much in branding will be in vain.

@uneng It's not difficult for gamblers to choose the casino they needed at some point but from experience crypto gamblers always went for casinos that are fair with their game, with a low withdrawal fee ^{almost instant withdrawal}, mobile friendly, etc.
@DoublerHunter Yes, when casinos provide good service gamblers will always find it even if it is in a deep hole.
@carlfebz2 These are what's important the most and ToS will always come first before using any casino.

Unsatisfying experience or bad one's would definitely be creating that kind impressions which would really be making out conclusions which would lead into rejection or being ignored because once people do find out some bad experience then they won't really tend to comeback that's why as a business owner then you should be minding of yourself on how you would gonna give a best experience to those people in the market.

Don't let yourself focus on a single point like branding name should be good and ignoring the quality of the site which you should really avoid.

Right.
They're both supporting each other and one can just go alone for a temporary period of time but still, in the long run, they have to be together for a successful casino to make.
Good branding should be supported by the functions of the casino and if it's not then that would pull each other down. Or on the opposite, it should push each other up.

Your brand name will stay with the casino for all of its existence in fact people are buying a brand name for thousands of dollars, and site functionality can be upgraded, change, and modified, but the brand name is something you build up in the industry.
Gambling operators should come out with the best brand name that is easy to recall and easy to memorize and associated with gambling and should give its players and investors many things to stay on like a good casino with a lot of great features.

Site functionality is of great importance to me. You can get a an attractive brand name but if your site is not functional then you would loose customers. Site functionality would lead to a good brand name. We have seen gambling sites with some awful names becoming very successful because of the quality services that is driven by site functionality. It's like buying a new BMX car that is not functioning properly. Yes BMX is a good brand but you would not buy another BMX car because of the problems you have experienced. And you would even discourage others from buying BMX cars.   

I agree that brand name matters but the discussion here is not if it is a good idea to have a good brand name or not, the discussion is that is it more important to have a better functionality or a better name. Which is clear to me to be fair, if you have a better site functionality then not such a great brand name wouldn't mind. Even primedice started years and years ago and they didn2t care about such a name, and after getting super rich they acquired the name stake.

This should be something that casinos think afterwards, plus you do not really need to consider what you have at that point, just consider the situation at hand which should be getting better website, then you can think about the name.

If you are already planning to make a franchise to the known gambling platform in some instances I guess it's a higher chance to get already the trust of the users but if you are planning to create your own platform and then make your name through using the good quality of product and services also having different promotions and marketing strategy by that players now will stay and create a good feedback.

Who are you actually ? because you are posting this site all over the forum and checking your  whole post history ? it looks like you are the sole team that advertise this site.

https://bitcointalk.org/index.php?action=profile;u=3459326;sa=showPosts

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I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .

On a normal circumstance, there should be site maintenance to keep it functioning and new feature should be introduced during this stages, its actually not about the brand name but the most important thing is the functionality of the site, one of the things i personally dislike about some sites is their being slow in loading a page, some will take a while before a page can be fully loaded and same is also when a function is been selected to process, it takes time as well which is quite discouraging, the simplicity and forwardness must be there to make it worth it.

If that is then why most casinos cant do it. Why they don't have both good functions and a good brand name? But, most casinos usually have one of it. Either their names are good enough but they have a not so good functionality or their functions are good but their names cant be on the same level but I think the one that can survive are the casinos with good functionality even if they don't have a good name because the functions are the ones that gamblers will use and not the names.

It's crazy if someone can spend time and money only to create a good brand name and ended up neglecting their site's functionalities. That would be an epic fail.

^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.

Yes, there is a need of connectivity. Even if the brand name doesn't have connectivity, it can be made successful through its functionality. If the particular platform have a reputed parent company, then the trust grows unlike the brand name. So, connectivity is more important for new one into the business.

I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.

Of course  good name with great function is indeed one of our main target in finding site but we also knew that this is a rare case so why still seek for that when we can only focus in single choice and that is the functionality , yeah there are several names that advertised here till now with good brand name and great function but the availability now are very tight so if someone wanted to create His site it is hard to find them both.
so at least choose one when you are looking for new site to risk your money.

It's cost a lot, especially you bought a rare and good domain names, it could cost you minimum of 1 BTC or higher. The weird domain name with a number is very cheap since it's hard to remember and anyone would interested when they read the domain name. No one will want to play on such sites: 23bitc0ins, bestgamblersite1 etc. You need to have good of both name and the site functionality, rather than very good in the one side and sacrifice the other side.

Yes both are very important to a start up, because a good domain name truly translate into easy and high patronage since players will not fine it hard to remember the community who will find it attractive and there also the functionality, this both contribute to what makes a good and reputable casino.

I think both, but the most important is its functionality as you don't introduce your brand to the people, it's what your site can offer to make them stay. With the big competition in the market, it's just natural for gamblers to try different gambling sites, and if you operate a new site and you don't offer anything better than the old and established sites, then surely you will not get clients to sign up on your site.

Reputation over the brand name is more important because reputation can be earned and that would be your brand.

Both brand name and the site's function are important. The brand name represents the whole site so it should sound reputable and if a site provides a good service and functions well for its users, it will mark a good reputation and have a positive impact on the whole performance of the site. The impression starts with the brand name and the reputation focuses on the performance of the site.

Everything needs to be done at the same time, if you create a good casino with a lackluster name the casino can still become incredibly successful, however it is known that a great deal of the value of a company comes from its brand name, what it means is that since such a name is already recognized by the public then this holds value as you do not need such a heavy marketing campaign to raise the awareness of your brand.

Which means you need to try to give to your casino the best name possible from the beginning otherwise you will need to go through a rebranding campaign, which is always a messy process.

Its name should also reflect out into its services or quality which means that having both good site name and good games or platform offered would be the best tandem which could really be having big chance on

getting some recognition on the current market,although it wont really be that an assurance but at least making your business far off more better towards other competition which is a casual thing to be done
by a business owner and they should really be mindful about their site quality if ever they do missed out on getting a good name for their business.

The theme of the topic is which one is important either that is brand name or functionality or both. There is no way to deny the importance of a brand name. If you give a name of a casino which is something like "kkjjksjskkfghgjgjgj" then no one will like this name and also it will not be seo friendly.

Well, you have a point. The brand name is important too because thats the face of your platform and its better if it is something unique and recognisable. However the brand name will be futile if the functionality is bad. It can turn away the gamblers because of disappointment and look for other platform that can suits on what they prefer. Thus, both are important if the casino owners want their platform to be competitive and exist for long period as a successful casino.

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.

Well the availability of Familiar name now is hard to find because most of the Domain are already owned by others and if the name is really good? they are selling with high amount .

so we can first focus in the function and since this is what we tend to play right? it is the goodness of the site instead of the Goodness of the name .
so lets face it that even with not so good name yet we can earn best result .

Building a good-sounding online casino brand is hindered by cybersquatting. 

Entrepreneurial people register administration rights to a domain name and offer to buy it for a lot of money.  An online casino startup does not want to bear the additional costs of acquiring domain name administration rights.  The business has not yet reached self-sufficiency.  The investment of a newly created startup is always limited.  The casino needs initial capital.  For example, to create a bankroll for payments to winning players. 

Also, the casino may have other unforeseen expenses.  Therefore, building a brand is very often not a top priority for a new online casino.

Both!

 The name of your website should be easy to remember so that whenever user want to gamble he/she will revisit to your website. And if the name of your website/domain name isn't easy to remember, then your users will forget your website name as soon as they log out from your website, and the next time he will go to that website which he/she remembers. Therefore, an easy-to-remember domain name is very important in my opinion.

The functionality is what makes you different from others.
I mean If you provide more features than your competitors, then you'll have the upper hand over your competitors and People will be impressed with your feature list and they would like to play again.

Yes, functionality is very important. 

It's like a chocolate candy.  The candy can have a beautiful and bright wrapper.  It draws attention.  A beautiful and bright wrapper encourages consumers to buy a kilogram of these sweets. 

However, the wrapper is not the main thing.  The main thing is the taste of this candy.  If the candy is not tasty, then the consumer will no longer buy this candy. 

We value things for their functionality.  They must meet our needs. 

The functionality of an online casino site will make players come back again and again (to gamble).

I also remember this contest (the domain name of the gambling site) but as far as I remember this contest was canceled. It's very true that both are very important because a brand is a characteristic that certainly cannot be duplicated. but if I give a percentage then 60% what matters is the functionality and 40% is the brand.

What you said is the common Truth about this, because changing of brand name will not make you to lose Clint or make you to get much clint, what is important there is to build up reputation and things about your brand will be recognized abd recommend for people who don't even know about the brand. If the offer you give is better than when you change brand that is to tell that you are losing potential and if you give more than or exactly what you give before you can maintain the wavelength of your clients

I'm not sure if this Name is easily to remember and familiarize ? it's even long to rean and memorize lol, the domain that is better to buy in this question is at least one word and followed by .Com or at least  .Net or .Io .

But what you share is Sossy and looks like in general ? not that appealing in my own opinion .

if name is available? then its Ok but if not? then the function is better.

Yeah, because you don't know much about qualities of good domain names, and probably you're not familiar with English words too. If you do, you'd have known that the name is a top notch premium domain name that is short, easy to pronounce, memorable, brandable, and in fact, an excellent fit for all kinds of gambling niche. And the best part is that all social media handles are secured to match.

In case you don't know, "Flexi" is a popular short way of saying "Flexible" and fits perfectly with "Bet" both in meaning and in aesthetic pleasure.

if you are gonna sell domain names, better post it on auctions (https://bitcointalk.org/index.php?board=73.0) or perhaps on Digital goods (https://bitcointalk.org/index.php?board=93.0). no offence and just my opinion, the names don't really sound that good. sure, it is short, memorable, brandable etc... also, "flexi" doesn't really rhyme with "bet" because of the "i" at the end. anyway, as I said before it's just my opinion and if you want to sell your domain better post it on auctions or in digital goods.

Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.

Implying that the over 100 "Branding Experts" who voted for the aforementioned domain have any kind of responsibility for their votes nor some sort of moral objective in voting for them. Thats quite the implication.

I think the reality would rather be that 100 "Branding Experts" were paid, as they usually are, perhaps under the table even, that they would "vote" for the gamlbing domain in a poll conducted at "brand name pros".

Do you see a for-profit business model here?  I could see one.

Well, at the level of what they have said, everything is important, if there is already some functionality and it is easy to use, it is already quite advanced, I would think that what is coming is an allocation of funds for marketing, and in marketing I would look for something that it would give me immediate results, I would not look for traffic on twitter or social networks, because there are many who offer the service through bots, which is not that flashy, I would rather think of marketing that reaches more players, and the forum is the best option, such as signature campaigns and hire the services of a recognized campaign manager, I think they would be on the right track if they do so.

some would have forgotten that on every board there will be pinned threads that talks about how posting on the thread is expected, what to do and not, they are guidelines that a user should read so as to have a good experience while making a post, each board has its own specified category of post required, now OP was corrected but instead of finding pleasure accepting the correction he was repeating the same thing he was cautioned on, why do we makes things uneasy for ourselves @Dripstoil. can you go to a market to buy fish in a boutique? if no, such is not expected as well on the forum.

Yes of course, they have serious responsibility towards their votes. This is how the process works.

Before any name is accepted for their independent evaluation, such name must possess these important characteristics and qualities: 1. Must be Pronounceable. 2. Must be Memorable. 3. Must be Brandable. 4. Must pass Radio Tests. 5. Must be less than 10 Characters long. 6. Must be a Popular TLD (preferably .com). 7. Must be Aesthetically Pleasing. 8. Must have no Trademark Issue.

If the name posses these characteristics, it will pass the initial evaluation and then goes into the voting poll where the Brand Experts will vote according to merits. The voting panels are made of

1. Branding Consultants.
2. UX/UI Design Professionals.
3. Brand Intellectual Property Lawyers.
4. Trademark Lawyers and Specialists.
5. Brand Domain Brokers.

Each individual will vote according to the merit of every name submitted in different categories. There's no incentive to vote for any domain because there's absolutely no gain in providing such incentives in the first place.

I hope these answers and helps clear your doubts

Just a quick interjection from me, unfortunately I haven't followed the whole discussion here enough to provide more input.

In German, "flexible" is abbreviated to "flex" and I seem to remember that this is also the case in English. As a result, "flexbet" would actually be a simpler and easier to read alternative to "flexibet", where I would agree with the previous poster that the "i" interferes with the reading and memory flow.

You'll be forgiven on the basis that English language is not your native language.

Flex is an independent English word which means among other things: to put a (skill, talent, or ability) to use.
"the talks were seen as a way for Merkel to flex her well-known diplomatic prowess". It is not the short form of flexible. I don't know about German as I neither speak nor understand the language.

Flexi on the other hand, is a system permitting flexibility of working. Therefore, "Flexi" as a prefix means Flexible.

Flexi is also a popular term among businesses. There are countless of companies (especially  banks and telecoms) naming Flexi to their different products.

Thanks

First off, it would be very interesting to know what do you mean by "perfect/great brand name"? Examples. Also examples of "bad" brand names would interesting to see too. I personally think that the thing is subjective, in the first place. And overall, you don't love or hate a casino because of its name. If a casino has excellent functionalities, you start loving its name whatever it is.

The brand name has little to do with the influence a casino controls over player decisions to patronize the gambling platform, what must players look out for is the reputation of the site and how effective and attractive the services/games are. So paying more attention to the features of the site can mean a great deal even if the brand name is not unique but having the two is an added advantage.

I don`t sure that the brand name must be much familiar with gambling. We see such sites every day and often they sounds the same. But you`re right that brand name can`t be just the common word. And it must be chosen before the start - it can be used in marketing campaigns. And the site functionality is the main thing what  will help to attract new gamblers.

I would prefer "Site Functionality" since if the known gambling site is not functioning properly then it is really obvious that they are focusing on the marketing side, which it will affect the gameplay and security of each account of the player and I think that this is very alarming for me.

Advertising is good but they should focus on the functionality of the website and also how they can secure the profile information of the player since it will be at risk for hackers if it's easy to hack.

Functionality is always been a suggested thing for any business owners would tend to touch up gambling not only limited to it but also in others as well where you could really say that it would really be the best for long

term runs because having a good name isnt something sustainable or something that could really make the business that last as long it is profitable and before you do able to acquire these things then it would really be

mattering on site functionality and overall quality thats why good name is useless if you cant see something interesting on the site.

It is known to all that "Names do not make business great, Business make names great." But without a proper name it is not only difficult to identify a business. When there is a name with hospital/clinic then it must be a center where people can take treatment. If a casinos name with something like "xyz hospital" then people will go there and they will see those are not a hospital and they will not revisit on there.

Thats all good and nice however the problem is that this entire voting process seems like a popularity vote for the best looking site and has a rather arbitrary set of voting categories and voters as well.

I assume these voting experts are not doing this for free? They are being paid? Are there any examples of website that they have voted down? Or are all their votes on the positive side?

I am quite distrustful of things like this. Unless the voters have some kind of reputation in the community, I would not put too much weight on their votes.

Of course you wont really be making names which is totally irrelevant on the business, even though it might be a little off or something not that much connected but it would be just common sense that you wont be

inputting something like "hospital" on it if you are a business owner yet you know that this isnt something  connected on what you are offering.It would be better if you do based up with your own name or something
rather than on having this kind of option.

People would just be getting used to it if ever they do able to see on what they are looking for.

The brand can be worth more than the company's own assets, it is invaluable. Sothe brand is built over time, it is very difficult to get a consecrated brand available, it is not easy to buy a casino that already exists with a reputation.

Therefore, casinos have to build a reputation for themselves and consolidate their brand based on their services, but regardless of that, in the betting territory, trust and security are a great ally of companies that are beginning to create a brand.

BTT have someones of the best crypto casinos that in the field of sports betting have (someones oldtime) begun a journey and it may be that your comparison of brands is prioritizing with fiat casino/sportsbook and therefore they do not sound in your head as consecrated brands.

I think your assessment is very personal and does not reflect the true brand position of several crypto casinos.

Yes, it is so. Security, services, usability - all this things must be on the highest level of quality. But if you see 2 such sites - what would you prefer? The site with bright brand, easy to remember and nice to see or "welcome to our casino X777trytowin.com"?
And the brand name is created before start. Rebranding is possible but you can lose clients with it.

I believe that the discussion about brand name is one that people do not understand that very well. They think about a good name relevant to gambling that will make a lot of sense, but at the same time we should be focusing a bit more towards making a name that is unique. So, you could always find a brand name that could make sense, I mean it could be something simple like "apple" which is a fruit, but at the same time "google" meant nothing back in the day as well.

So, you could always go with the google route and have a unique brand name that would work out well for you. Meaning the brand name is not something you should shy away from.

The investment in the name was given lots of importance in the past because of the search algorithms of the older search engines. As of today there are other ways of getting people to know your site organically and there is less need on investing in a very "look at me" domain name. Lately, the domains have become words with mistakes such as "Tickr" or "Flikr" and the like, as all things there are trends in naming.

Yes , but of course it is hard to find a new casino with these both , those who had Good name and good service are already existed .

and those newly opened has one, either with good name but full of issues, and those who has good service but the name is not that easy to memorize .

then this must be a good name to start with but surely only Big companies can afford having this brand name .

Which is why creating a memorable name is so difficult, not only it has to be something that can be easily identified by people and associate with your brand, it has to be also something that people do not associate with another brand, otherwise part of the effect of the name will be lost as people will think of another brand when they think of the name of your casino.

It is because of this that such a huge amount of effort is put into trying to find a good name, and while this may seem to be something superficial to some it is in fact very important, which is why companies spend so much money in something like this.

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

There are indeed sites which might not be popular into this forum but its popular on to those traditional market specially in fiat that recently integrated fiat which it isnt really that surprising that people

would really stick out on gambling sites which are known into this market specially to those who had been market or does have some aggressive promotions and exposure into this market.

Brand name is important but of course functionality would really be the main in concern if you are running a business for long term.

Brand name can be build up by anyone who's been serious to build a name on gambling industry so anyone would take that if they have unique functionality which can make their gamblers feel entertained when they play at their site. I also want to stay on known gambling sites but I also always find those functionality so for me both of this are so important so that it can be more interesting place for gamblers to stay because any absence of this will make gambler tired and jump to another one if they find the other competitor offer this and more.

^ Both factors are very important in how to quickly your gambling casino. A very catchy brand name plus perfect functionality with a result of good service. That has a good result like the fastest-growing gambling casino, I witnessed this here in the forum, look at Roobet and Rollbit, they sound familiar but they have different tactics used in promoting their company even though there is a hot completion in a gambling industry here.
Nevertheless, why not you will apply both if you can do it as a gambling owner.

You are right that the value of the brand might be more than the total value of the product. And I think that the brand is very important in many cases though we are not avoiding the importance of the functionality as we cant go long way without the functionality. So, both is important while brand is more than functionality.

It is indeed a great brandable name for gambling company. One of the brand consultants said that "a name like this can help a gambling company to achieve instant brand recognition and massively accelerate value creation.

Indeed. There's no really need to choose from either of two when you could actually incorporate both in your plan in building a gambling website. And there's no reason for you to compromise as a player if you could find one that offers both good branding name and functionality wise website. A good name for a casino or gambling site will be echoed because of their great quality of service. Having a good service offered to the players will definitely matter in making the casino's name to be famous and sought upon.

Hence, you must have the two to make a casino successful in the long run. In order for a business to strive, they must keep in touch with the players' needs. Playing in a website that will give you a bang for your bucks will definitely be one of the best decisions a gambler could make.

If you seek well, then you will be able to incorporate both brand name and the functionality of certain gambling website, you can play and enjoy with the very well-known names and good quality of supports and decent list of games that you can choose, It depends from how you percept things when you select the house that you wanted to play. Both brand names and functions might impact, but mostly it will be the player/gambler's own interpretation and how they provide their own opinions and beliefs.

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.

It wasn't the name that is memorable but the experience, not only good experience but also bad because people won't forget you or your business name if you treat them really good or really bad. It is okay if the name is not easy to identify because in the online world we have this so called bookmark or history.

If ever you visited the site for a few times and you want to visit it again but you manage to forget its name, no worries because there's always a way to access it again. Some casinos have a similar names but the functionalities can be different. There is no way you will end up playing on a wrong site unless maybe if you have an amnesia.

For SEO then its relevant on having that in related with the business but we do all know that not all names that we do prefer or we do have in mind would be available and some of them are way too expensive
thats why they do end up on a name which arent that catchy but it wont really be that an issue yet everything could really be shown off or something that talks about exposure via those aggressive marketing.
People would eventually able to find out your sites existence even though the name isnt really that catchy or too famous to hear off but marketing would do the trick.
Functionality would be crucial yet this would be the bloodline of your business.

A popular name makes it easy for gamblers to search, something that will attract their eyes and it should be a good site because the first impression would last. That's why it's very important for a developer to ensure that their site will impress the gamblers once they visited the site because that will make them stay, with the huge amount of competition in the market, making a simple mistake might make the site left behind from the competition.

Usually, casino owners will think of using the word "gambling" in front or behind other keywords so that search engines quickly index them.
They use long-tail keywords to not be too competitive with other casinos and get a good position on search engines.
But if they continue to use short-tail keywords, it doesn't mean they can easily compete with other casino websites, especially with casinos operating for a long time and already have a good reputation.
Therefore, choosing the name of a website is very important and usually, this requires research to find the right name.

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.

The point is, it's much better if you have a gambling site then it is much better if it has a good name where it is easy to remember which belong to having a good brand name and then the functionality which you already know it. Having gambling on the brand name does it's job where it could be found faster using search engine but I don't think many people will think that I can't trust this site as it could be a scam site. As you have said, most reputable gambling sites in this forum does not have gambling in their names.

I am dealing with Limited sites now in which those are the gambling sites and sportsbook that had been in this forum for long years and I prevent myself from playing in new casinos.

but if My view to stand? of course I wanted to see great brand name and those we can easily memorize and trust but of course this needs also a good function in which the team and the support is there to answer and solve the problems.

so the best answer is  Brand name + Functionality is 100% perfect choice .

Being a gambler, we all need good functionality from the gambling sites and usually, we do not care much about the brand name, do we?
Maybe the gambling casino requires both brand name and good functionality to gain more popularity but usually, it is the functionality of the site which gamblers more focus on.
Brand name is the secondary importance.

Branding is the major focused on people today why?
Because they want to reach out to the audience and make their businesses excellent, well known. But there are something more superior than that which I will say is; Security, Trust as well as reliability. Now if you talked of branding, you can all forms of brandings and have less trust and credibility which would or could make people scared or far from yours site since it's not trusted. Gambling is permitted to start small and to gain trust before focusing on branding while vast majority of people can smoothly accept your rebranding. No gamblers can accept to lose money from any site despite their brand name or but if none branded site is more reliable and trustworthy gamblers moved down to it and gamble after which they can withdraw without limitations.

you will not know how site operate unless you encounter with the sites and that is why i don't single handedly condemn any of them with out encountering them, no site is preferable except you single handedly choose a particular sites as good among all, because the site you choose another person will come with it own experience and also condemn the site because of the tough time the give them during their time of gambling there.

Complicated names are not suitable for quality branding.  

It is better to use short and catchy online casino names.  The name of an online casino should be read the same in all major languages ​​of the world.  At the same time, it should be perceived pleasantly to the ear (and not as a curse) by all the inhabitants of the planet.  

It is important that the name of the online casino evokes positive associations (reliability, success, wealth, winnings, profit, luck).  

It makes sense to involve professional marketers in branding.  You may also need legal advice (because some titles are subject to legal protection).

The functionality of a casino will be the main concern of gamblers, especially casinos that use promotions in this forum so that brand name matters will not be a problem. As long as the casino can provide the best for the users and never let them down, the casino will surely get a lot of users and the users will not think too much about the name issue because they will bookmark the casino in their browser.

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

Of course it is rather a big job to create a new brand name. But it is the job that can make difference between standard casino and famous casino. The owner always makes choice how much money he is ready to spend and chooses what is the most needed job. And sometimes there are no money to campaign of creating brand name. In such situation is possible rebranding later.

No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.

Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

Any kind of issue that will hinder user with their gambling experience will surely be a problematic concern for the casino however if they already have a great brand name and has excellent service and functionalities such as Bug bonuses like users will get paid for reporting bugs on the platform. This way you will be able to maintain a good brand name and maintain your platform smoothly.
Absolutely, Quality services and functionalities will provide you a great reputation for you casino. However, I doubt many will gamble on a site with a name such as "xxxbets". Atleast find something else that has better and unique brand name to represent your company or casino.

Everyone is always after functionality which is very paramount when it comes to gambling. We don't always care about branding but what we tend to see or gain from using a particular product or service. Most of the most trending gambling sites currently that gamblers like to gambler on is as a result of the functionality that is available on the site. This make more crypto gamblers to be attracted to it.

Promo, bonuses, referral system - it is a standard pack of the events that every casino does to attract new gamblers and increase loyalty of the old gamblers. And mostly these programs are about the same for all casinos. And when several casinos have the same opportunities, functionality and marketing programs - you choose the casino with more attractive brand name. Of course, if you not an active gambler at one of this casinos.

No, no, it should definitely be unique enough for people to recognize it. From what I know, only scammers would name their online casino very similar to a well-known one. If you are to create an honest casino with great functionality, you should better pick a unique name for it.

I will definitely leave a gambling site immediately if there are still many bugs on the site, require KYC level 2 for withdrawals and limit minimum withdrawals

I play gambling besides trying to make money but also playing for fun, how can I gamble for fun if I play on a 'problem' gambling site :D

It's impossible to get a domain name like bets.com.
Popular biggest betting sites have names like xxxbets.

A betting site that offers quality service can make xxxbets a brand in the long run.

Both, in absolutely way. Because Gambling brand name is part of marketing, a good name attract more user, a bad name not so much.

About Site funciontality, i guess that the best strategy would be to create a platform that should be more easy possible to be used, and without too function in way to facilitate user to play it.

Well, all factors play some role! There are a bunch of crypto casinos here on the forum with great service, and attractive names, so what makes the difference where we will play?! Top casinos need to keep the high level from all angles... site functionality, name, promotions, marketing, VIP level, support speed, etc... if one of these is bad it will drag down others, and the complete feeling about the casino will be mostly negative for players who experience something bad in any way!

No one like gamble, when there are lots of problems. And this is the first thing i look at. The second thing is usability. And only after that i look at other moments. One of them is brand name.
But i think that we all understand that casino, where you can get problems with fair play or withdrawal lose their gamblers and i don`t think that it ought to talk about it.
PS. KYC is just a service, i don`t think that this is about functionality or brand name.

let us put it this way, brand name has just short-term impact on users. later on, the players will look further and that's site functionality. you may attract some users because of your catchy name, and then what? they will only stay if they are satisfied with what you have in your site. services and functionality for me are important aspects that a gambling site need to take care of.
the interest in your brand name will fly off once they see the unresolved complaints in your site.

Yes good service is very important and is the reason why many gamblers do go for a gambling platform where there is good features and utility that gamblers are in search of. Functionality is what makes a gambling platform superior to others if it has amazing features that is very attractive to users. Brand name is good but there is always need for good utility and features.

Gamblers now going to a site that have a payable bonus for their site and i believe that what can make somebody to go or access one particular site everytime is because how comfortable and how accessible the site is being to the platform, let for me the only sites i can access or i will like to work frequently is the site that does not give any kind of issues in deposition and withdrawal of fund's, i will not that much desperate with bonus because i know that some sites who gives bonuses is scam site

Great functionalities are more attractive to many gamblor.
Also if the site is user friendly and casino has good reviews - a bit of SEO can bring site in search engine.

Indeed, functionality is really a must in a casino or gambling website. Having this incorporated to a gambking site could make the name of the casino more well-known. Perhaps this is one of the most effective ways to make a name in the industry because the people, particularly the players who have the first hand experience will do you a favor to spread about the good quality of service they experienced. It's like a word of mouth that spreads so fast.

Although establishing a brand is of importance too. This is where you will gauge customers to play in your website. Having both is still the best.

To an extent we have to consider first the functionality of a gambling site before any other thing because that is what lead to the building of a reputable name also known as brand, who will like to gibe a recommendation on what he has an ugly experience about, i will advise more intending gambling sites to always seat tight to ensure the accurate functionality of thier site because proceeding for a launch because first experience matters alot for a new site and that is what determines the level to which the brand name is been referenced at.

Correct! that short impact with the name needs to accompany by good services and lots of offers that will allow the players/gamblers to stay and keep on coming back.


Just the same with your thoughts, it should be followed by good customer service and continuous offers that let those people
to bring new gamblers inside the house, with satisfactions they will bring more potential end users.


It's true! Bad customer service will ruin your business, even you have a nice and attracting brand name.

If you read my post more attentive you can see, that i`m talking about the same. Functionality is always on the top. After that the other moments, and brand name is one of them. Bright brand name can attract users and site functionality, usability, services can help them to stay. And the owner have to balance his money to choose what to do the first. If it would be the marketing campaign with brand name without functionality - you`re right, it can get users for a short time, but if functionality is ok - brand name can give you new client for a long time.

While it is true that out of the two functionality will always come up on top of an attractive name, we cannot deny it is better to have both of them.

If you have a good casino but with an uninspired name it would be difficult to promote it, however if you have a good casino and a good name as well that is when you can make even more money as the name of the casino will easily remain in the minds of your potential customers, and they will decide to play at your casino over other similar options due to the fact they remember your casino, while they forgot about other similar casinos which did not left a strong impression on them.

Are there rules that in order to promote a gambling site, you must have a good name first? I believe none but everyone is welcome to get their brands promoted. What only matters there is the money. If you have a lot of money then your gambling site will be promoted almost everywhere and many people will get curious about it and they will start playing.

If you have a good functionality, they can stick to it. That is where you can make more money even if the other one which is the name is not available. Your gambling site will still remain on the players' mind because there is no any other place as that, where they feel contented.

Brand name is for me also a secondary concern for the gambling site owners. If you will be generous with rewards, promos and marketing campaigns, people will notice you and talk about your site. And then, they will keep on playing if they are happy and satisfied about your services and other functionalities. And if the team is very active in resolving complaints or issues, it will be a big plus as well for the site. Because players don't want to wait in vain if they have issues. They want it to resolve fast as much as possible particularly withdrawals.

Brand name is indeed just on second priority i would say and the team should really be focusing on the quality that they could offer because this is on where people do really see if the site is good or not despite of

having a bad name then they wont really be caring at all as long they would really be enjoying their stay then thats what it counts and not on the site name but it would be good if both would really be good

because site name does also hook up interest but not as much or compared when it comes to functionality or something in related.

Prioritizing both is very important. The gambling brand or name will be a name that someone will always remember. Brands with names that are easy to remember and unique are the added value of a gambling brand. Not only about them, the website used must also have good functions and features and make gambling on the website easier. The user interface should be attractive and have lots of functionality to provide a good experience. casino platform, sports betting using a website with good functions and a display that is not boring, this will be of added value and attract people's interest to use it. Gambling site developers must know what to do to make people feel at home and join their gambling sites and can easily remember the brand names used.

The casino site has a lot of functionality. If it can be mentioned here, it can be seen that the head of the gamblers has been injured. A lot of nymphs are being used here to make sure that the band prayers are not a problem but as long as the casino users here can do the most, but never disappoint them. There are definitely many users in the casino.  Without thinking they are using the casino here in the browser

The brand name carries the identity of a company. But the company value depends on its reputation and popularity. People don't care Brand name to invest in any company.  Everyone keeps an eye on the company's product quality and facilities. And the same thing happens with casino sites also. So, i think Brand name is not mettle for make a project success or popular. More attention should be paid to the product and facilitation than the name.

In short, a brand name can't be attractive by itself, it's services, or, site functionality, associated with it what makes it attractive. The only thing which is really important when picking a brand name is its otherness. If you are making a gambling site that is much more fun to play on than on the similar sites, pick a name which is very different from other sites.

So many opinion have come up on this thread but to me, I think the functions of the site matter a lot so this aspect is always looked at closely. The brand name is still another marketing strategy that attracts new players.

yeah , Brand name is just for attraction but the functionality is what matters most , but having good name and better function is a perfect tools to lure more gamblers as it is an easy task for them to trust your site.
and also Lucky those old site that settled they brand name earlier because they can completely choose the best one while others end up scammers long time ago.

The brand name is ideal only if the business is made by a franchise but in terms of gambling it doesn't expect brand names reputation will only reflect because of the quality of services given by the gambling itself which is the functionality also some of the users they didn't care about the name too much as long it gives a good outcome to them, after you get a brand name, get a good functionality gambling platform the brand name will notice immediately by the users.

Yup, a better brand name needed for a physical non gambling company or Group of Industry but on the gambling sector need  Good facilities, some free spins and free bets, good casinos, fast transactions, fast Loss/ win results, advanced payment method, fast deposit, these features need to be preceded.

and that is what the majority says , and actually this supports from mine as always because what is the sense of Good name or domain when the function is a BS in service and support team?
I will rather choose the not so famous name but proven to be worth a trusting .

What you both say is true because providing the best service for members will make them feel more comfortable playing gambling there. For choosing a name, a casino can use two words to compete with other casinos and I think they have the potential to get a lot of members. Besides that, when members are already convenient staying and playing the games in that casino, they will not bother about the casino's name. What matters is how a casino can provide the best service and support for members.

Indeed, right! If you wanted to separate you from other casino sites who offer the same features, make or create a name that's unique and attract gamblers to try your services, once you get them engage to your site and you made them satisfied with how you treat them and how you give them additional perks to continue attracting them to keep coming back, your unique name will give an impact from them not to forget about visiting and playing to your platform.

Brand name is the starter but services are always the main dish when doing this kind of business.

With the way you satisfied your visitors and convert them as loyal customers is always the goal of every casino owners.

For a startup it is more important to focus on the customer satisfaction over their branding because they don't have enough to cover both in their initial stage, once their gain trust from their existing customers they can go for branding to get their business to next big level that is what most business successful people will agree with.

talking about this subject, these days I went looking for more gambling sites, of course I chose reputable sites here on the forum, created an account and started placing bets, but after placing a few bets I started to notice the difference of the sites, as much as I said to myself: " it's ok, the sites are different and that's why I just have to keep betting, there came a time when I got tired and gave up using both sites and I just kept the stake .with ". By that I mean that there are times when the features of the site are not pleasant so the person will look for other sites, there are features that are necessary on a gambling site but that on some sites are completely ignored


I agree, one of the things I think all casinos need to do is accept deposits in stablecoins and also have options for people to convert altcons to stablecoins

Customer satisfaction, as other utents has said, should be the first goal for a new company. Also, a new company should provide a license, deposit and instant withdraw with stablecoins, these are the 3 key factor that allows

to a casino to have a good start, then, promotion, challenge and other forms of marketing will do a crucial role.

Names sometimes leave his time...

For any gambling start up, both brand name and functionalities are needed among other features like; acceptability to the gambles and reputation which is revealed by unsponsored reviews.

While a great selling name and design will attract customers, the functionality and other features will keep the customer.
But I will cast my dice more on the brand name. This is because a brand name once acquired would be difficult to change. And if you insist to change it, you must be ready to under go the challenges of re-advertising the brand.

In the other hand, functionality can be something that would be incorporated consequently and subsequently as the business or company grows.

It is right those are the example why the players will keep staying and playing with the gambling platform because they get benefits and feel safe by that they will give good feedback now to the platform which creates a voice to get more players because it has a positive feedback time goes by the Gambling name will become known because of its quality of services and other features.

While Name is attracting players to check their Site yet it is indeed the satisfaction of customers is what the most priority here specially for gamblers like us who knows the ins and out of gambling .

several time that I encountered  playing In BS site that only cares about deposit but when withdrawals come? damn they will ask too much info .

Would you rather have a Casino where people play, complain, and worry about withdrawals lingering than a brand that provides 500% on the first deposit? If you create a great reputation with cool functionality, your brand name will naturally come with a pinch of marketing because, no matter what other gambling platforms promise to give, players will always want to remain with yours.
You should have good functionalities like:
- Quick response from Customer support and tickets.
- Withdrawals should be very fast for chains that are very instant.
- Be fair in every game and slot and so on.

I agree with you that branding is important in today's world and that in the gambling industry new casinos need to build up that trust. Most people will be critical towards anything new and prefer something that has been around and is well established. To build up a brand, a good band is important. A new casino should choose wisely their name and make sure it hasn't been used in the past or has some negative implications. But a good name can do only so much for a new casino, with it alone the company can't build up trust. To be able to compete against existing casinos and become a professional and profitable company it requires a great website. Only if the layout and functionality are state of the art the casino has a chance to survive in my opinion. In the last 18 months we saw a rising number of new crypto casinos all trying to fight for market shares. The competitiveness in the industry also makes sure that companies invest heavily in the online infrastructure. In case there are issues with the website and the functionality can't be guaranteed, than I don't think that there will gamblers deposit large amounts of money at that casino.

The name is important of course and its important because of the good Customer Services they provide.
Lol - its easy to pay the money - but its equally hard to get the same money back .. So be very very careful.

The conclusion is both are very essential to a start-up casino both the brand name and functionality are both very important and to a large extent there attract the same amount of attention. But the most valued is the features of the casino because that is what sustains the players not branding.

To be more competitive, aside from providing interesting name functionality is where the owner should focus, there are many casinos who are now established and being trusted by more gamblers, you can earn some attention if you will offer good and attractive bonuses and promotions, from that good start, you need to be consistent and your support should always be ready.

There are many obstacles for those who are serious about establishing this kind of business. Everything will start with a small beginning, but once you manage to earn the trustt, you will see that more gamblers will use your platform.

And this is where in depth research would really be that needed whenever you do look for some reputable sites which doesnt have some headache whenever you do request up some withdrawal.

This forum itself or alone would be enough and suffice on what information you would really be needing.Site name is relevant and could really hook up someone to play but
nothing beats out if you do have that site functionality or utility which make people do stick out into the platform and plus having those good bonuses and promotions
which do add up overall because not only a several factors do a business do succeed on.

Exactly, all elements should satisfy the users and also ensure the users that they are really reputable casinos that offer more benefits. It is not only about the bonuses, but easiness that users can get during using the platform. Trust is also important to increase the users stay in the platform. It must be supported also with live supports that can be contacted easily and help users in solving the problems in the platform as soon as possible. It may not be easy, but we know that the Competition in the business world is indeed very cruel and tight. So all platforms must strive to the maximum to win the hearts of their customers and users.

To me Customer care services is very very important. Because even some problem happen. There should be someone who can be contacted and the issue get resolved - this will also bring back the customer satisfaction and trust of the company. I always look for the customer satisfaction part the most.

Yea, functionality and and brand name is very important to a casino to help build there reputable so users can have good reasons of gambling or using the site. What gamblers are mostly interested of is what they can get or the benefits that they could get using the gambling platform. Fast transactions, quick deposit confirmation, good games, bonus etc are all important and is what gamblers are looking for.

Both would really be that important but if we were only to choose one on which of those two then functionality should really be prioritize first because if people would find out that you site is shit then they would typically leaving and ignore it would no matter how good the name is but if they dont meet up their expectations just because you site does have a good name but the games offered are not great or something
interesting then you would know on what would be their reaction.

As much as possible then you should have both where good name and functionality is great where you can really have that confidence that it could really give out best service
into the community.

Functionality is what we as a gambler is mostly after cause this is the part where gamblers can benefit from the gambling site in terms of bonuses and available games. Everyone want to play and interesting games in a platform where they can have rest of mind without any issue with support or transactions. Brand is not that important can anyone can create a good and lasting brand.

Even if you do have the shittiest name i would say but have those good games offered then it would really be just set aside and people would be proceeding on playing
and thats whats important and this is how a business should work even it doesnt have a good name but function is best then you could really expect that it would
get some attention.

But it would be good if you have both but if it wasnt possible then focus on functionality which is the most crucial i would say.

To me Customer care services is very very important. Because even some problem happen. There should be someone who can be contacted and the issue get resolved - this will also bring back the customer satisfaction and trust of the company. I always look for the customer satisfaction part the most.
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Live support here I mean is also the Customer Care that can help every user to solve their problem. And yes, this is very important because sometimes, they become the forward teams that will face directly to the users. How they answer the contacts from users, how they choose the dictions, follow up, and also report the problems, including informing the users that their problems will be solved immediately and then exactly solved. Mostly, users will really appreciate how they are working, moreover, if they are fast to respond, this will give positive reviews.

this sentence is very funny lol. The majority of people (gamblers) care more about the features and functionality of the gambling site than the brand name. even if you (the owner of the gambling site) have the worst name, as long as your features are interesting and you have never had complaints, then I'm sure your site will be of interest to people.

The name is most important because in any case the role of the name comes first. Then the value of quality comes up. Whatever you do, you will definitely need a name. Of course if there is any expected project His name is needed. Any band  of marketing Part of which is all gamblers One of the sports or recreational places. Everywhere Which should be in the future But they should have the reputation.

You have a good point! Even that such shittiest name if he could offer variations of games where gamblers will really enjoy and follow that casino will still stand up and be established. It's not the name but the services and how the operators will deal with each gambler that will use their platforms.

The name can bring the attentions but the game and the services allow more gamblers to stay and keep coming back, right?

And also agree, better to have both..

Yes, you are right. Having a name that sounds nice is good because you can intrigue people to try your casino. This is one of the great ways to find customers. Making the casino's branding interesting and intriguing so people would be curious about it. However, establishing good functionality and service will what make a casino be more known and patronized.

If a casino have a good branding but only offers bre minimum service, the players won't be encouraged to stay. But if a casino offers great quality of service and caters the customers concern, it is most likely to make a name and at the same time garner and retain players.

Retaining players are very important and that's the focus of introducing perks and promotions that can magnetized the gamblers attentions, after bringing them in, the responsibilities of the support should be more encouraging letting players/gamblers to feel that they are important is the best practice to keep them coming back.

The name will establish his own identity as long as they've got good customer service and lots of available games to play.

Owners understand this and they are focused on how to establish and made a long-term relationship with their clients.

One might argue that you could just bookmark the site, and whatever it's name, even if you completely forgot it, you'll be there anyway. True, but not all of us are playing from our mobiles(I personally never play from my mobile to have a guaranteed break when not at home). And when you want to tell your new friends at some party about a great gambling site you've found, that's when a unique name comes in handy.

The same point with me it is more ideal for the gambling platform if they will give good quality of services and responses or action with the player's concern because by that they can easily remember by their players that this is more reliable and convenient for them than the others by that they will give positive feedback and may go toward as a good reputation it follows become known gambling brand name for their quality of services. Brand name does not goes known immediately because franchise of the name or having a bitcoin or unique name will bring a good reputation its all about the services.

Spend to acquire a great name, is that even real or a thing people do?
You know, brands and platform names are just something you happen to come up with. Perhaps out of suggestion from friends or something yiu get to deliberate on with your pals but surely not paid for. It must be very lazy of you to not be creative enough or to go to the extent of hiring users to come up wth a brand name for you! Although, I won't say its a bad move but, it could mean how little you intend to be involved in your yet to come platform.

Talking about brand names and site functionality, these are key factors to the success of a platform that we can't over emphasise. enough. Remember how subjects or titles are expected to be click bate, same thing applies to site naming. They play the roles of being the first advert and then, the functionality and options to gambling offered should be what would keep them visitors to your site.

There is nothing written in stone, a casino can promote itself even if they have an incredibly generic name that it will be hardly remembered at all.

However we must remember that a great deal of the money spent by casinos goes to marketing, and to have a memorable name will always be better to have than one that is easily forgotten, as on the first case you can spend less money to promote your brand while in the second you need to spend more money to achieve the same results, and at least at the earliest stages of a casino any dollar you can save makes a difference and it can give more time to the casino to reach success.

For a business owner then its really impossible for them to make out a site which does have a bad name yet there are circumstances which might the reason for them not able to do so on finding their preferred
name just because it wasnt available or simply the domain is not for sale which might be the reason for them to end up on other names.
Functionality is what really should be prioritized.

As i said, it would really make people hooked up despite of having a bad name but once they do find out that its a good site to hang out with then they wouldnt really care
on what name it does have.

Well, it is no secret to anyone that the brand sells, you just have to look at the clothing brands, even if they are ugly looking products, but if they have the brand then that takes away all ugliness and will give confidence to the person who bought it. that although it is not very to their liking, it is accepted in society and passes as a good thing, however, something similar happens in casinos, yes, we know that functionality is something that is essential, but many people confuse the brand with a good reputation Sometimes the reputation is associated with the brand and if it is something common, but if there is a good brand but the functionality is bad? how would it be done in that case?

Brand name is very important is very important. The brand name sells the company to the customers. An easy to memorise brand name is unique. It may sound funny but I have actually registered in a company that I didn't fund my account, after returning few weeks to use the account, I was finding it difficult to remember the name. I had to manually go through my browser history to check the sites I accessed.
This cannot be true for a fast selling brand name.
Also it doesn't mean that functionality is not needed. Brand name attracts, functionality retains.

Effective collaboration with a reputable brand is what people are now after, they seek to collaborate with organizations using their brand name for leverage, they lay to derive this service and got free partnership benefit from the their brand names, and not until this has to be on clothing materials, we have loads of items that we can build a brand with, these are things people uses in almost all their day lives and why this is been preferred is because people don't forget what they are used to on daily basis.

Maybe it will provide benefits for them but not necessarily leading brand companies will easily establish cooperation with them. Usually, before a leading brand company wants to collaborate, they will first look at the history and portfolio or achievements that have been achieved by the prospective company so that they can be interested in collaborating. From here, a new company will try to create their own brand and make it famous by doing various promotions and providing better service to its users. Gradually, their brand will be recognized by customers and on the other hand, they will provide many features or advantages to their customers.

Brand name is just an ideal for the existing name that is already created a good reputation in the industry and this is gambling platform there's no franchise of the gambling right here that's why if you want to become a known brand you need to give the highest of the best quality of services to the players which is surpass other platform by that the users will see that you are one of the most reputable. Brand name will become useless if you have a poor quality of services.

Gambling can very be a way to earn income - since I belong to that religious group who don't gamble. For us drinking alcohol and gambling is considered as sin and there are big punishments. Those who do it - they do it in hiding and they know if they got caught they will be in serious trouble.

Brand is a very important thing in gambling but I still believe that gamblers will be much more interested in what they can benefit from playing games on a particular casino or gambling platform than the name. Good reputation and what gamblers see in a casino will make them consider such a casino as one with better branding and functions.

You are right in what you say, there are times when the first thing that has an impact and at first glance is the name, it is what welcomes you, sometimes you tend to draw conclusions just by seeing the name, there are times when it is said or you think: if it has that name then the site is good, or bad, or you get an idea, it's important.

It is totally remarkable that marketing would be much easier with a name that is famous or that people like, and many good things can be achieved, however if you have a good name and its functionality is correct or what people expect I think that the reputation is taken immediately without much effort, as long as the basic functions are fulfilled.

There are already thousands of Gambling websites online and to start one and beat your competition, you need to be far better than already existing one's.
I would say name doesn't matter that much as compared to site functionality. If I am able to Deposit, Withdraw and perform all the operations with ease, I would choose that website.
Also, having able to deposit/withdraw in multiple assets/methods helps a lot.

It is true the competition on the gambling industry is fierce but at the same time it is precisely because of it that you need to find any single edge you can.

And while without a doubt the functionality of the website is the most important aspect of the businesses operation, a good name can make the marketing campaign way easier and cheaper to run, something which is not a small accomplishment at all as the bigger and most powerful casinos spend a great deal of their money on finding ways to promote their brand.

the first function must be offered by the gambling operator. a name that is not very good at first, will be cool if the platform becomes popular among users.
Gamblers are looking for a place that is comfortable, safe, and fun. not only is it a great name but it lacks the features and development it deserves.

That's where I first look whenever I choose a gambling site to use. Withdrawals especially, because of the gambling sites now are abusing that side and I want to freely get in and out whenever I want as long as I hit the minimum requirement. That should be one of the perks a gambler to avoid being forced to gamble more instead of enjoying what they won in one day or a week.
Before, I have seen gambling sites go to lengths like 50k - 100k satoshis of fees which is not fair anymore considering how cheap the fees are when computed in the chain.
In my part, name will be the last I will check or better, it won't even matter.

Right, Every casino has some sort of urgency first.  Such as 24 hour live support.  Quick deposit and withdrawal complete.  Bug free casino.  Display quick winning / winning results.  In case of dice, quick dice result display etc. Then you should look at the name of the company. Since it carries the company identity.  Therefore, the name must be beautiful

Both brand name and site functionality are very essential for casino site. But in terms of priority, the functionality is more important than the brand name. No matter how bad or poor a brand name is, it can be managed and logged into by people. So, it can be manageable.
But a site which allows people to deposit and not withdraw is a disaster. Nobody will like to visit it twice.  But if you don't have great brand name and good functionality someone might visit again, besides what I want is winning and not any brand beauty.

In conclusion, it's cool to have good functionality and brand name put together. Because what is worth doing, is worth doing well.

Indeed, both site functionality and brand name are definitely important but site functionality comes first as it's the most important in the site because gamblers are surely looking for some casinos which offer comfort, a reliable service, without a single bug, a good customer service and of course, some freebies that gamblers would surely bite. The brand name on the other hand, also needed to be created carefully as they surely wanted a name that will etch in the customer's memories for a long time.

Yes the betting platform must have both great name and functionality.You just have to be more discriminating with the help you render toward other people.However, there is a need for a name.Occasionally gains a lot of popularity for the name. When creating your betting site, give a nice name and make the functionality amicable.Then I hope you will achieve 100% great effectiveness.

Of the most importance to a Casino or Sportsbookie is the functionality of the system.of what use is the name to the customer... the name plays virtually no role for the customer except for the gambling site but, when it comes to site functionality, it serves both parties quiet well. Given that, it preaches legitimacy to have, 24hrs support line, deposit/withdrawal been credited as soon as possible and fair play on games offered working at its optimum! Have that and your gambling site is set to hit the field hard.
Brand name could serve as some click bate advertisement of itself but when you don't have that, you've got campaigns and other forms of advertising to scale you through.

Functionality is still what gamblers really cares about and it is what makes gamblers to find a particular gambling site as interesting because of the features and utility they find I'm such a platform. Brand is something that can be develop with sometime and everything is set compared to functionality that is more important and consistent if the gambling platform choose to maintain what they offer.

I believe that the functionality of the site plays a more important role in the final perspective, but for the first acquaintance, it is the appearance and brand that is critically important. Ideally, a casino should combine both of these sides.

Valid point. Functionality really is important in a gambling site. The functionality will what makes the casino's name be famous and known by different people in different places. This would be the reason to make the players stay. It's quality over the brand name of anything else.

While brand name is important to be a starting point of being known and gathering customers, the functionality is the one players consider for the long run. If a gambling site is not doing their job well such as providing quality services and after sales, they would eventually be left out.

Because with functionality, gamblers will feel at home playing gambling and they can come back the next day.
This is what the casino should be aware of to be able to provide the best for its members.
If the functionality can work well, then the members will not think about the brand problem because it is not the focus of the casino.
Casinos only consider how they can provide the best service to their members.

Indeed! The brand name can be anything as long as it's catchy but its functionality is the most important key for grabbing customers and making them come back as you said. That's where the competition and challenge because there are lots of casinos that are surfacing nowadays but only a few know what exactly the customer needs.

I think brand name is must needed with Functionality . a good brand name can make a company beautiful . Before start a business need to make a beautiful name for company if people can like that name . And then companys can focus on there project and a great marketing

I believe everything is important - be it brand name of site functionality everything is important.
I agree good brand name is important so is the functionality and so it the review and repute of the company. This makes the business a success.

Both are important but if you do really need to choose on which one is much more worth to put focus on then it would really be just common sense that functionality should really be ahead because this is where all things

where people do really experience on and if they do find out that the site functionality is trash or something didnt able to meet their expectations then you would really see  that they'll be leaving directly.

Name wont really be that much of a matter if people find out its functionality is best because it would really be the main concern which should really be focused on.
But i cant really deny nor ignore the fact that having both things will really be more better rather than on sticking to one but we know that not all ending up
on getting a good name.

I will go for the both because if you have great brand name without good, smooth running functionality is useless. But if I am to select only one of the two I will go for functionality. But there are lot of factors to be considered in a good casino game platform such as payment scheme, smooth running of the games, managerial character of the platform (site) etc. If the above mentioned are critically looked into then to some extent the casino games platform or sit becomes functional. But if any of the above mentioned parts are dyfunctional then the functionality became crashed.
In any organization, firm, play station or organism, once any part is dyfunctional it will affect the other parts of the whole system. So there must be equilibrium in all the parts for the smooth  acceleration of the system. Therefore, all parts (both Brand name and the Functionality) are useful to the game platform or site.

Businesses are not made with the name alone not with the how they function  - the. modern world is a different world altogether, there are other elements as well. Like Customer Care and fee management. So for me it is mix of everything. function - operations altogether.

Functionality and trust for me. I really don't care what its called, as long as they deliver what they promise and the platform is intuitive.

I hate to argue about it but functionality should come 1st and that is the most important thing that a casino should have. That's their key to bring in more gamblers/customers to play and bet in their casinos, honestly, who would want a casino site that keeps on bugging and the customer service can't be reachable at times we need it the most and etc. The brand name comes 2nd because a gambler can always remember a certain site that has more features.

I think all the gambling sites function in the same way, they have almost similar games with a little bit different interfaces. However, the most important thing which makes a gambling site stand out from others is the gambling site's trust and feedback from the players. If the site is well reputed, more people will like to play at the site and they will not care much about the site name. Any site name will be popular if the gambling site is honest and reputed.

Any site that wants to go far in the market will have to build a strong functionality that can compete with the market, lot of gambling platform is coming up with loads of new features and games, and having just a brand name is not enough for a casinos need good functionality.

A beautiful name can easily attract people to a company. But, even after having a nice name, if that website is not functional then that customer will leave the website. From my own experience, it is important for a company to have a beautiful name and functionality to be successful.
If you want to get a company in good position, you have to do marketing. But the things that have to be done first, have to be completed beforehand.

Determination of the company name and functionality is a unified concept for building a casino platform, but functionality is prioritized because gamblers will review the whole concept until they know the advantages over other casinos. But for a unique casino name it is easier to determine by varying the special name with the unique word in the casino, and to introduce the casino name it can be promoted on many gambling related sites and it's better if the casino supports crypto then it can be promoted in this forum to reach higher interaction.

When you say that the company has a beautiful and good name, what is to decide if the name is good or not? The company may select a good brand name that may not be liked by people. but if the functionality of the site is good, people will still like the name and will visit the gambling site to play there often. Even a casino with an ordinary name could become the most demanded brand name by the continuous effort by the gambling site on their functionality and reputation.

If the casino can use those two things, the company name and functionality, it can certainly give hope to the casino to grow and maybe its development can be faster than other new casinos. But if the casino doesn't use a company name or brand and focuses solely on functionality and providing the best for their members, that can also work well because loyal members will not think much about the company name or brand. Maybe the casino can provide another advantage or can provide something unique that is not available in other casinos. It can also make its members stay in the casino and play longer.

Without a doubt it is difficult to know what makes a good name, but at least in my opinion it has to be original and unique, if it is not unique and another casino or another famous company already has a similar name then you will have the problem of people confusing your casino with another brand and that is not a good thing.

It has to be original as well, because if the name is too common then it will lack appeal and it will be difficult to remember for the gamblers, now it is true a casino can succeed with a generic name, but it is better to have a good one as this makes their budget dedicated to marketing way more effective.

Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

Well, I confess, is both...

To be more specific, I believe a mix of these variables that you mentioned are important.
In my opinion, other interesting attributes are the security of the platform/site, excellent support and good operability, for me, these are essential factors!

Exactly, the brand name might play a good part to attract customers and bettors but that's not the most important thing that a casino must have. It's their features and functionalities will be the one who will get these bettors to always come back at them, that's where the competition is and not in the brand name. Brand name will be anything and bettors will always remember than name even if it's hard to pronounce or whatsoever as long as the functionalities are there and that's what the bettors need.

Casinos can use both functionality and corporate branding but there are times when, when they want to buy a domain name, the price for the domain can be very expensive because it may be a premium domain name. So if the casino wants to stick with the company brand, they have to be prepared to pay more. If the company is a big company that has a lot of money, it will be okay. But if the company is a small company, then it is not worth it and they should think about choosing another domain name.

A brand is with the functionality. So if someone talks about branding, it's because there's the good and flawless function that he/she has experienced in that casino.

Certainly, that a brand is what makes us attracted and there's no debate with that. Many of us are into casinos that are trustworthy because of its brand.

I will echo the sentiments and says that both should exist before a gambling platform became successful. The branding or the name should be very close to what they are promoting, or if not, they will have to do a lot of branding to attract gamblers.

And then of course, if we are attracted already and then we try it, the site should be what we are expecting it to be. Good design/UI very friendly, security and loads very fast. TOS is very clear and there are no hidden agendas.

Gamblers care about functionality alot. It is the functionality that determines the winning or lossing. It is the functionality that determines the type of game option available for play. It is the functionality that determines the payout and the deposit types thar is used.
The brand name does nothing apart from aesthetics and decorations that might  not be useful to the the gamblers using the site. This does not mean that brand is not also important but the functionality is more important any day.

If there is a options to choosing both then why not select both of them . Even then , In my opinion it's necessary for a site to having good functionalities on the others hand brand name , I also think it is necessary but less from functionalities for a gambling site. And a name brand is only when it is able to achieve something good by its functionalities. Even then I would like to say it these two are the complement of each other

Both branding and functionality are very important. You can't have one without the other, well you can, but your business won't be very successful. The big casinos and gambling sites know they need both in their service, you would noticed the long lasting casino signature campaigns on Bitcointalk also have a review thread where they offer users to give their opinions on the casino, possible bugs they find and suggestions to make the casino better.

Some brand has already made their name through and has gained the interest of the people just by tue mention of their name, do you ever thought about it that what could have been the reasons behind such? It's because they have paid the sacrifice needed in the past through thick and thin challenges of competitors, government regulations, poor sale, poor market demand and sales and the likes all constituted to the success story behind the reputable brand name many companies or organizations has today.

Both the things have their own importance. There are also some other factors involved like. Customer support - refund policies and complaint handling which makes a business successful and that is how people get to know about good business through words of mouth ..

Hmm... well, I confess that this is also an important variable that I didn't mention.

I believe that the domain name can be a differential, not to mention that, depending on the domain, it can become more expensive, but on the other hand it can bring benefits and visibility to a particular casino that wants to have this differential.

That is why we have always been on the side of the functionality of the casino take for example even if a casino can pay for an expensive domain and get a unique branding but lack good features the casino will still definitely underperformed.

Therefore, instead of trying to get a domain name which can be a huge expense for the casino, the casino should focus more on the functionality of its website and try to optimize all the features that can provide benefits to its members. Thus, if the casino can do it, many members will like it, which means that the casino can get the maximum profit. And regardless of the domain name, it will not be their focus as the members will instantly bookmark their casino site in their browser to make it easier for members to visit that casino.

Both should be working as one, good name needs to be followed by good services and functionalities in order to attract and engage more gamblers and visitors, if the team can maximize both it will reflect on their success, I also see that good point that everything should be taking place accordingly.

Handling players after being attached with the name will be the opportunities for the owners to keep them and give them the experienced that they always wanted to have when they are playing their favorite games.

For sure there's no one who would willing to buy an expensive domain name if their features in the site is not that good, I mean their budget is not that big if they can't even invest in their site's functionalities. Every casino owner knows how important the brand name is but the functionality comes at first and that's the priority.

Branding and marketing is very important in sales, you can have a product that hundreds of competitors with similar product or service but one price is higher than the other, nine out of ten customers go for the service with a more popular name. Good marketing can give you big sales but functionality sustains the integrity of the company. It's funny how people buy the name rather than the product itself.

By having a good quality of services and products will give the name for the brand if there's a poor of the marketing and the service it self the brand will not become known also at the same time it is gambling platform casino that cannot make buy the brand itself but they can buy the domain by that the gambling platform must need to give all of the best of all of their services to become known and reputable to make sure their brand name will get followed by the players.

There are some features that are more important in a gamble platform and we should not dispute that. Gamblers are more interested in a gambling platform that is safe and has fast withdrawal system and quick deposit approval. Also platform that is save and will not withhold gamblers funds is one of those features that we are looking at in many sites. KYC is also another thing many gamblers does not like in a gambling platforms.

It's all about the quality of service and good products that can make customers return and use the casino for gambling.
If they buy a famous domain just because they want to get a lot of users but are not accompanied by good service, it will not last long.
So getting customers is very difficult and it all depends on how the casino can provide satisfaction for the customers.
When they can satisfy the customers, their customers will say to other people and recommend the casino for playing gambling games.

This is true. Branding, marketing, and site functionality are really important in a website if someone really wants their website to be discovered and be in par with the existing ones. Having a good name and promoting methods can make the user interested in visiting the site and perhaps try it as well. Making them curious about your site through your name is one way to garner customer. At the same time, effective advertisement will also help you.

However, after you incorporate the two, you must be able to keep in check that your website is fully functional. This will help you to make and maintain a good reputation which will be your stepping stone in getting more clients to play in your site. The games content as well as transaction processes are important to focus on, together with after sales service to satisfy the players beyond their expectations.

Quick deposit is the best feature of most gambling sites as they want gamblers to gamble, but on the quick withdrawal, I think there are only few who have that kind of feature and what I like also is not only quick processing of withdrawals but also free of charge, I guess I know some gambling sites that have that kind of features and they are still offering that until now.

I have to say, I used to believe that functionality was more important, and I really believed that, it was something that I believed to the core and you would eventually get famous if you were a good place. But right now, I am looking at it and I have to say that the brand could mean at least as much, if not more as well.

The reality is that we are in a world where it is not going to be that simple, and we are going to end up with a bit of a problem in the long run. If you do not have a good brand, you are done, even if you mean the best, you will be done. Branding is not just brand name though, you gotta have a brand name, and also get a great reputation for that name as well.

Both of them. Having a great name is what it's going to attract gamblers to your site, but you won't achieve anything if you have great marketing and perfect visual aids but your site is shit or doesn't work. So basically you need to get that balance.

Most new sites build on the two, creating a good brand name and functionality. Because these two proponents are what make a good reputation for the casino in the long run.

What is the essence of marketing without good sites in the first place? I think for you to succeed in marketing and promotion, you need a good functioning website to achieve that, you need fast banners for the current promotions for customers to be able to swing them left and right without any difficulties.
If you have a good foundation, extensive marketing and an excellent reputation but a bad website, that is as good as making a bad reputation because customers would find it hard to deposit and withdraw and in the case of going offline, that's just as good as a dead place for people to come and play.

You are right that marketing is important over the gambling brand name and functionality. I believe there are many gambling sites that has it both or at least had one of it but they aren't popular up until now compared to the sites that we see in the forum that is heavily promoted in the form of signature and bounty campaigns.

Take 1xbit for example. This gambling site is well known for being a scam but despite of that, they are still being talked on the town because they have a good marketing. Not only on this forum but we can see their names anywhere on the web and they even have a nice fake review on many gambling review sites.

Yes, in fact there are many casinos that have been coming out but in the end it is not completely given for the simple reason that automatic withdrawals cannot be given, there is a big problem with that, but I was thinking what a casino can be called as whatever, but if it meets those requirements, the name of that casino will be engraved in the minds of the players who have been there and who operate there, who will very likely become active players on the site if they are treated well, also in this market merely bearish where many players have some coins that are falling a lot, they would not mind multiplying them if they play in a place where they give them that possibility.

off topic note: Your avatar is sensational, I really stopped to analyze it and it is a work of art.

Absolutely, branding is well known to be an extraordinary asset for many companies. Even Coca Cola has been know to taste "worse" than competitor when people try them wihtout knowing which one is which. Diet Coke is particularly disgusting, but people get used to it. For a casino, an investment in brand and brand awareness is principal to any growth strategy.

You cannot rate one thing over another, a catch brand name is important - when it catches the attention of the potential client than come business dealing - than come customer services. Than comes product or services. So at each and every stage different things matter.

This is true. Dr. Pepper tastes bullshit when you know what you're drinking, but when blindfolded, Dr. Pepper tastes better than your normal Coke. I don't know if it has something to do with the brand name and our psyche associating the brand with negativities, but this is the reality. But of course, strengthening your branding isn't sufficient without boosting your products. Same can be said on gambling platforms. If your platform is shit, but you have an obnoxious amount of money to blow on advertising, you'll still get new players but never recurring patrons. They'll just play to get a taste and once it doesn't suit their likings, they'll just spit you out and look for the next platform to hop on.

The brand name was the most powerful thing of the gambling.Once the website became the brand,then they no need to discuss about the marketing of the website.When the gambling site became the brand,the next thing to concentrate by the team is site functionality.Because site functions had huge impact on the users.When site functions was reduced,their will huge fall in users.

You are right that there is no reason to rate one above other base on that matter. Each matter work on each fact and those cant be compare though they both take important part to improve the reputation and also functionality also plays important rate for a gambling site.

For a casino to succeed, the branding has to be unique or should be the first to have the brand so they can attract gamblers. Customer service, promotion, etc is just part of the branding, and they need to make sure they are providing a good service to the gamblers in order for a gambling site to gain loyal gamblers.

Actually, it's a nature of the gamblers to try different gambling sites, but once they already found what they are looking, they will stick with that gambling site and that's why the gambling sites has to be looking in order to satisfy their customers.

When we also consider the rate of how new casinos are coming up with their launch, things are actually changing for good because everyone want to compete with each other and build a reputation that could create them a good brand representation, this is what then backs it up (their functionality) how easy are their sites in terms of accessibility, processing, and customers service, the experience each user get from them goes along way in creating how credible their functionality and brand name could make.

I agree with you. The more competition there is in the market, the better it will be for gamblers, and they will be able to experience something new. Because in order to establish a casino as a brand in a competitive market, it is important that the casino must be perfect. Those who come to do business with serious thinking have an interest in providing the best support to the customer.

Most of the time, gamblers tend to use other platforms to check if luck will permit them to win. It's true that even newly created casinos can attract gamblers to visit. It's not the name though but more on the advantages that being offered that gambler will continue to stay once you connect the gambler it's needed to please them to make sure that they will feel that the sites are good and they will keep coming back to play and an additional possible to bring friends and attracts other players if they are satisfied with the services and treats.

what you said is to the truth of a gambler's, they do ensure that they have a satisfied gambling site that gives them all the necessary things they want especially and a site that has a bonus and a site that they always win or benefit from site that there is no issue offer deposit and the withdrawal, so if gambler's notice all these things a gambling platform they will not look for another site to gamble or to Place their bet, and if a gamble and became successful in a particular site it is very simple and very understandable that it will invite friends according to what you have said to some particular site.

•Being fair
• No hassle in withdrawals and deposits
• Good UI/UX
• Good support

Name is important but nothing beats out when it comes to functionality because this is where people do usually check if it do fits out their interest
and this is where they do decide on staying and wont find for another place unless if there's one who do give out much more better offer or bonuses
or functionality then there's always a probability.

You are right that gamblers usually try to use different site to check their luck but for that they ask their friend or search on google or other search engine or social media. And in this time if the site has no brand value or it doesn't show top of the search result then there is almost no chance to use the site so brand name is important in this case. But while they will visit the site and will see functionality is good then they will continue using the site. But if functionality is not enough good then they will not use that gambling site anymore.

It depends, some gamblers do in fact make their research and once they find a casino they like they will not leave it unless the quality of the service were to decline, this is because they like to accumulate bonuses and in that case playing at a single casino is the best choice for them.

However there are many other gamblers that use a small amount of money that will most likely not receive significant bonuses, and as such they may prefer to experiment gambling at several different casinos as a way to make their gambling journey even more exciting and fun for them.

This is applicable to many gamblers, once they come across any casino they are unfamiliar with, what they ensure doing is to have a trial at first to see how the functionality is to the suitability of their taste, that's one of the reasons they have their first trial with low amount to know weather to stay and continue with another search, that's why first impression matters alot because that's the determinant to the number of users it will be attracted to and let forget about bonus or not, some don't care much about it.

That's correct most of the people have an inquisitive nature they keep searching for different stuff and then decide which is best. And then they tell the other people. But in my opinion at every stage - - each thing is important. Branding in start and functionality later.

Nope, i would rather prefer functionality in start and branding later but in general or in common sense speaking then both would really be existing on the same time which means that you should really be putting emphasis on both factors which it would really be that crucial on any business which its understandable that you would really be choosing and making the best among the rest kind of mentality since we do know
that gambling industry is really very fierce and you cant really just make yourself relaxed as a business owner since you do know that it could really give out the potential on ending up positive result if you do
give out the best service which it is been composed by these qualities like functionality and its branding but if we do make out some rankings then functionality should really be on first priority i would say.

Both, but if you have to choose, then pick functionality up first.
It does not make sense to have a good brand name that sticks to the mind of potential customers if  they entered your platform and realize the side functionality has a bad quality,  if anything, the good brand name would start to get associated with a bad platform everyone would be cautious with.

So go ahead and build a good quality casino and then if everything goes alright, buy a good name if you still want to go through a re-branding process.

Both and also many more. . . Brand name at the beginning - and functionality and customer care. . .
There are different factors which are important at different stages.. so only talking about brand and functionality is not right.

Every gamblers want a platform where they can get whatever they want without stress. Just like we have been seeing since, having a gambling platform that does not have those functions or characteristics that customers are looking for is an error. Good name is more batter than brand name. Everyone want to be attached to a good name, a trusted platform that has wonderful features and utility that's attract gamblers.