Gambling Brand Name Vs Site Functionality? Or Both?

[suzanne5223]

Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.

Not yet without reputable name some casino can't be trusted, but how to get trusted casino from participants just have good design and brand names, but last rule is not really important how ever bad names on gambling trough great design and keep process instant withdrawing or deposit fund keep interested gambling platform. But when have good brand name and site function normally give good view and opinion from member how to tell story for the other gambler moving to this site.

The name of a casino is just a brand to make the company stand out from the crowd and what people care so much about is the content, not the brand.
 From your own perspective, a casino without reputable name cant be trusted. Could explain to me how a new casino that is just the business today will have a reputable name?
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

[DoublerHunter]

~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

[Cling18]

~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

What matters is the overall performance of a gambling site. Players won't focus much on its brand name but on their promotions and bonuses as well as the smooth transactions that they could provide and also the gameplay experience. A good brand name might have an impact but it doesn't affect the whole reputation of the site.

[dothebeats]

~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

What matters is the overall performance of a gambling site. Players won't focus much on its brand name but on their promotions and bonuses as well as the smooth transactions that they could provide and also the gameplay experience. A good brand name might have an impact but it doesn't affect the whole reputation of the site.

Except that it is pretty common for the human psyche to associate popular brand names with quality service and exceptional experience with what these names offer. Much like luxury brands, gamblers also treat gambling platforms as such, with popular casino names as 'premium' platforms that offer way better things than to a normal casino. Believe it or not, it's easy for most people to be blinded by the name and fame of something.

[Hamphser]

~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

It is indeed not that a priority i would say if we do talk about site name because majority of people would really be going after for functionality or the experience that they could really able to engage.

People arent really that blind nor dumb on not to notice everything and  once they do have able to experience something whether it meets their expectation or had failed to do so then

it would be neither on finding another one or would really be sticking depending on their own preference base up on experience.

[Jasad]

Except that it is pretty common for the human psyche to associate popular brand names with quality service and exceptional experience with what these names offer. Much like luxury brands, gamblers also treat gambling platforms as such, with popular casino names as 'premium' platforms that offer way better things than to a normal casino. Believe it or not, it's easy for most people to be blinded by the name and fame of something.

Have usually human habit more priority with popular brand name than how quality and service from some gambling platform website, exactly gambler try not only with popular brand name on gambling platform but also need finding some gambling platform site Functionality. Never have trouble when deposit of several altcoin currency and faster confirmation until when getting faster deposit service have the same service when trying withdraw on gambling platform, have some gambling give different service when withdraw and deposit fund.

[TimeTeller]

~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

It is indeed not that a priority i would say if we do talk about site name because majority of people would really be going after for functionality or the experience that they could really able to engage.

People arent really that blind nor dumb on not to notice everything and  once they do have able to experience something whether it meets their expectation or had failed to do so then

it would be neither on finding another one or would really be sticking depending on their own preference base up on experience.

A catchy name has just temporary effect but the long lasting one is the site functionality.
Maybe you can attract new players with your name, but later on, they will look for much better services.
The player will only stay on a casino if he is satisfied with the overall services that he is getting.
Because that name doesn't matter when you are aiming for loyal patrons of your site.

[nurilham]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs.

Does the name really give a deep influence on the popularity? because the brand is sometimes the reference only and will not really give a big influence on the trust and reputation of the platform. But sometimes, there may be certain names of gambling platforms are easier to remember.
however, on the other hand, the site functionality is the one that will influence how the platform will look like, the interface, the rewards, gifts, T&C, and many more things that we can learn and get from the site functionality, In which this will exactly add the trust, reputation, and also value of the platform itself.

[Slow death]

From the little time I have in the world of gambling, what I see is that people are not worrying about the brand, people want a reliable casino, which will not give them headaches and will give them great advantages, so that even if a casino have an old brand but that the same casino is not offering good advantages to people, people will exchange this old casino that has a good brand for a recent casino that already has proof that it can be trusted and that is offering more advantages as a bonus , vip accounts and more. look at a real example right here on the forum, there are old casinos that were losing to new casinos

[suzanne5223]

~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

What matters is the overall performance of a gambling site. Players won't focus much on its brand name but on their promotions and bonuses as well as the smooth transactions that they could provide and also the gameplay experience. A good brand name might have an impact but it doesn't affect the whole reputation of the site.

Except that it is pretty common for the human psyche to associate popular brand names with quality service and exceptional experience with what these names offer. Much like luxury brands, gamblers also treat gambling platforms as such, with popular casino names as 'premium' platforms that offer way better things than to a normal casino. Believe it or not, it's easy for most people to be blinded by the name and fame of something.

@DoublerHunter, You understand my point and I wonder some people consider brand name has what makes a casino reputable. However, everything you talk about and a good bankroll is what new casinos need to gain the trust of gamblers.
@Cling18, Yes, 98% of all gamblers focus mostly on the smoothness of a casino withdrawal, bonus, and promotion. If casinos don't experience huge traffic when they had promotions they won't have to do it again.
@dothebeats, it may be common for the human psyche to associate with a popular brand but gamblers always try new/another casino to try their luck especially when they are having a promotion.

[safari88]

There are an awful lot of gambling sites. I think in principle it doesn't matter what name you choose for the gambling site, as it is a matter of getting bigger and trying to attract as many players as possible. You can have a nice name, but in the end the players don't really care what name you came up with, as long as the site works properly and has a good reputation.

[RILWAN]

What is the need for building a brand name when the site lacks good functionality, the most important thing is to balance the two both good brand and active services/functions.

[Desmong]

It is both important and business gambling owners know that they can't just focus on one as it will not be balance and they need to balance both to run a successful gambling site although if they are new I don't think they  can expand immediately their brand name so it is important that they should have at least function and focus later on in brand name.

You are very right, everything has to be balanced to attract investors to stay addicted playing games on a particular gambling platform. I don't think branding is enough to make gamblers to keep playing on a gambling platform. Other factors are very important too that will make users navigator and activities more interesting. The functionality must be competitive so users or gamblers can compare and choose what interest them most.

[cabron]

~snip~
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

^Definitely right, brand name is just nothing compared to the content or the functionality of the casino, the most trusted casinos are those very popular so I think promotions and the different contests will make their reputation increase. It is also in a gambling casino, it should be are licensed gambling casinos, it should also have provable fairness on their game and most especially they will use the most trusted game provider. That is how we trust a gambling casino, not just a brand name.

What matters is the overall performance of a gambling site. Players won't focus much on its brand name but on their promotions and bonuses as well as the smooth transactions that they could provide and also the gameplay experience. A good brand name might have an impact but it doesn't affect the whole reputation of the site.

Except that it is pretty common for the human psyche to associate popular brand names with quality service and exceptional experience with what these names offer. Much like luxury brands, gamblers also treat gambling platforms as such, with popular casino names as 'premium' platforms that offer way better things than to a normal casino. Believe it or not, it's easy for most people to be blinded by the name and fame of something.

@DoublerHunter, You understand my point and I wonder some people consider brand name has what makes a casino reputable. However, everything you talk about and a good bankroll is what new casinos need to gain the trust of gamblers.
@Cling18, Yes, 98% of all gamblers focus mostly on the smoothness of a casino withdrawal, bonus, and promotion. If casinos don't experience huge traffic when they had promotions they won't have to do it again.
@dothebeats, it may be common for the human psyche to associate with a popular brand but gamblers always try new/another casino to try their luck especially when they are having a promotion.

For the most part bitcointalk community sums up the crypto community. What the reputable people in the community are doing are somewhat like a recommendation of which casino to try out. So if the casino's trust is  also tainted by the community may also not going to have a brighter future. Its name or brandname doesn't matter anymore.

It will probably change in the future when majority  of the adnetworks allows casino to be advertised.

[Dripstoil]

We would like to hear from Gambling Operators in this matter. I believe they should know the value of quality premium domain name more than anyone else. Gamblers may not fully understand the value or the importance of quality brands name because theirs is just the functionality that matters most.

But gambling operators knows that it may be very difficult to build strong brand equity without premium name as the brand name, preferably on .com.

A good Gambling Company should be endeavoring to get all aspects right.

For your information, you can check the name on my signature and read the detail about the domain name. It is a good example of how a perfect brand Casino domain name should be.

Please, let's hear from the operators.

[cryptocreap]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

I think that the functionality goes first, but you should always keep your eyes open. If you see some suspicious activities on the casino's side, no functionality will cover your losses. That's what I personally think about this matter.

[FanEagle]

Why compromise one aspect when you can do both?  Gambling brand name is as important as its functionality.  Brand name can be able to fish new players while Site functionality can make its player stay.  So I do think that both Brand name and site functionality is important.

the two is as important as the game itself, some gamblers seek to look into the functionality of the site, how it works before placing a bet while others can easily got attracted from the first approach onbthe brand name, so it is very necessary to choose a brand name that will be captivating enough such that the gamblers can't forget or find it difficult to pronounce, this are the first representation of a gambling site that most gamblers get attracted to.

I am pretty sure that this is a question for someone who for example has 15k dollars, and they could either buy a brand name with it, like a domain and twitter owned by someone else and they will spend 10k on that and 5k on functionality, so getting a developer to build it, or they will buy a regular domain name and hosting for under 100 bucks, and then use the rest 15k for web developer and functionality. That could be a lot better and would be profitable for them.

So, the question is not "why compromise", it is about lack of funding and if someone lacks funding then which part of this duo they should put more money towards if they have limited funds.

[Fredomago]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs.

Does the name really give a deep influence on the popularity? because the brand is sometimes the reference only and will not really give a big influence on the trust and reputation of the platform. But sometimes, there may be certain names of gambling platforms are easier to remember.
however, on the other hand, the site functionality is the one that will influence how the platform will look like, the interface, the rewards, gifts, T&C, and many more things that we can learn and get from the site functionality, In which this will exactly add the trust, reputation, and also value of the platform itself.

More on how the business works with the gamblers, functionalities will influence the success the name is just to attract or to easy to remember but it will be passed if the owner didn't pay much attention in how he can manage to keep the players to play and convert those visits to a possible patron.

It works more on how you will take care of everyone who will use your platform and make them to keep coming back.

If they enjoy the functionalities, it will be the best token for them to enjoy and feel comfortable.

[Wexnident]

We would like to hear from Gambling Operators in this matter. I believe they should know the value of quality premium domain name more than anyone else. Gamblers may not fully understand the value or the importance of quality brands name because theirs is just the functionality that matters most.

Well, you see I'm pretty sure you can simply build the "brand name" from the ground up if you needed to. It may be easier to use a well-known name but I think it's a matter of how much time can you afford to let your casino grow. If you have plenty based on your business plan or something, then building from the ground up may be better since you'd get a much more solid user base. If not and you're in a rush for time, well, buying a well-known name would help you tons instead. Thing is I've never tried the latter though, so I'm not sure about the cons about it.

[wxa7115]

Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.

Not yet without reputable name some casino can't be trusted, but how to get trusted casino from participants just have good design and brand names, but last rule is not really important how ever bad names on gambling trough great design and keep process instant withdrawing or deposit fund keep interested gambling platform. But when have good brand name and site function normally give good view and opinion from member how to tell story for the other gambler moving to this site.

The name of a casino is just a brand to make the company stand out from the crowd and what people care so much about is the content, not the brand.
 From your own perspective, a casino without reputable name cant be trusted. Could explain to me how a new casino that is just the business today will have a reputable name?
For example, if I created a casino today and named it SuzBet Casino. Gamblers are ready to try it out once it hosts a signature campaign on the forum and the experience they had while using the casino will determine if they trust it or not.
Good design is just to make the casino look good.

While without a doubt the brand is important that comes after you have created a good casino, however it can be a huge issue if you named your casino in a way to it is too similar to another casino that was known for scamming their customers.

Also the name has to be short and it has to be catchy so people can easily remember it, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.