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Author Topic: Gambling Brand Name Vs Site Functionality? Or Both?  (Read 3820 times)
peter0425
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June 03, 2022, 09:39:28 AM
 #241

I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .
^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.
Yes , but of course it is hard to find a new casino with these both , those who had Good name and good service are already existed .

and those newly opened has one, either with good name but full of issues, and those who has good service but the name is not that easy to memorize .

-snip
if you are gonna sell domain names, better post it on auctions or perhaps on Digital goods. no offence and just my opinion, the names don't really sound that good. sure, it is short, memorable, brandable etc... also, "flexi" doesn't really rhyme with "bet" because of the "i" at the end. anyway, as I said before it's just my opinion and if you want to sell your domain better post it on auctions or in digital goods.

Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.
then this must be a good name to start with but surely only Big companies can afford having this brand name .

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June 03, 2022, 06:10:35 PM
Merited by Dripstoil (1)
 #242

term runs because having a good name isnt something sustainable or something that could really make the business that last as long it is profitable and before you do able to acquire these things then it would really be

mattering on site functionality and overall quality thats why good name is useless if you cant see something interesting on the site.
It is known to all that "Names do not make business great, Business make names great." But without a proper name it is not only difficult to identify a business. When there is a name with hospital/clinic then it must be a center where people can take treatment. If a casinos name with something like "xyz hospital" then people will go there and they will see those are not a hospital and they will not revisit on there.
Which is why creating a memorable name is so difficult, not only it has to be something that can be easily identified by people and associate with your brand, it has to be also something that people do not associate with another brand, otherwise part of the effect of the name will be lost as people will think of another brand when they think of the name of your casino.

It is because of this that such a huge amount of effort is put into trying to find a good name, and while this may seem to be something superficial to some it is in fact very important, which is why companies spend so much money in something like this.
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June 03, 2022, 06:20:30 PM
 #243

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

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stomachgrowls
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June 03, 2022, 07:09:13 PM
 #244

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

There are indeed sites which might not be popular into this forum but its popular on to those traditional market specially in fiat that recently integrated fiat which it isnt really that surprising that people

would really stick out on gambling sites which are known into this market specially to those who had been market or does have some aggressive promotions and exposure into this market.

Brand name is important but of course functionality would really be the main in concern if you are running a business for long term.

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arwin100
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June 03, 2022, 10:09:10 PM
 #245

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

There are indeed sites which might not be popular into this forum but its popular on to those traditional market specially in fiat that recently integrated fiat which it isnt really that surprising that people

would really stick out on gambling sites which are known into this market specially to those who had been market or does have some aggressive promotions and exposure into this market.

Brand name is important but of course functionality would really be the main in concern if you are running a business for long term.

Brand name can be build up by anyone who's been serious to build a name on gambling industry so anyone would take that if they have unique functionality which can make their gamblers feel entertained when they play at their site. I also want to stay on known gambling sites but I also always find those functionality so for me both of this are so important so that it can be more interesting place for gamblers to stay because any absence of this will make gambler tired and jump to another one if they find the other competitor offer this and more.

DoublerHunter
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June 03, 2022, 11:02:37 PM
 #246

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

There are indeed sites which might not be popular into this forum but its popular on to those traditional market specially in fiat that recently integrated fiat which it isnt really that surprising that people

would really stick out on gambling sites which are known into this market specially to those who had been market or does have some aggressive promotions and exposure into this market.

Brand name is important but of course functionality would really be the main in concern if you are running a business for long term.

Brand name can be build up by anyone who's been serious to build a name on gambling industry so anyone would take that if they have unique functionality which can make their gamblers feel entertained when they play at their site. I also want to stay on known gambling sites but I also always find those functionality so for me both of this are so important so that it can be more interesting place for gamblers to stay because any absence of this will make gambler tired and jump to another one if they find the other competitor offer this and more.
^ Both factors are very important in how to quickly your gambling casino. A very catchy brand name plus perfect functionality with a result of good service. That has a good result like the fastest-growing gambling casino, I witnessed this here in the forum, look at Roobet and Rollbit, they sound familiar but they have different tactics used in promoting their company even though there is a hot completion in a gambling industry here.
Nevertheless, why not you will apply both if you can do it as a gambling owner.
shasan
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June 04, 2022, 01:13:59 PM
 #247

The brand can be worth more than the company's own assets, it is invaluable. Sothe brand is built over time, it is very difficult to get a consecrated brand available, it is not easy to buy a casino that already exists with a reputation.
You are right that the value of the brand might be more than the total value of the product. And I think that the brand is very important in many cases though we are not avoiding the importance of the functionality as we cant go long way without the functionality. So, both is important while brand is more than functionality.

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Dripstoil (OP)
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June 04, 2022, 02:13:53 PM
 #248

I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .
^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.
Yes , but of course it is hard to find a new casino with these both , those who had Good name and good service are already existed .

and those newly opened has one, either with good name but full of issues, and those who has good service but the name is not that easy to memorize .


Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.
then this must be a good name to start with but surely only Big companies can afford having this brand name .

It is indeed a great brandable name for gambling company. One of the brand consultants said that "a name like this can help a gambling company to achieve instant brand recognition and massively accelerate value creation.
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June 04, 2022, 03:05:19 PM
 #249

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

There are indeed sites which might not be popular into this forum but its popular on to those traditional market specially in fiat that recently integrated fiat which it isnt really that surprising that people

would really stick out on gambling sites which are known into this market specially to those who had been market or does have some aggressive promotions and exposure into this market.

Brand name is important but of course functionality would really be the main in concern if you are running a business for long term.

Brand name can be build up by anyone who's been serious to build a name on gambling industry so anyone would take that if they have unique functionality which can make their gamblers feel entertained when they play at their site. I also want to stay on known gambling sites but I also always find those functionality so for me both of this are so important so that it can be more interesting place for gamblers to stay because any absence of this will make gambler tired and jump to another one if they find the other competitor offer this and more.
^ Both factors are very important in how to quickly your gambling casino. A very catchy brand name plus perfect functionality with a result of good service. That has a good result like the fastest-growing gambling casino, I witnessed this here in the forum, look at Roobet and Rollbit, they sound familiar but they have different tactics used in promoting their company even though there is a hot completion in a gambling industry here.
Nevertheless, why not you will apply both if you can do it as a gambling owner.


Indeed. There's no really need to choose from either of two when you could actually incorporate both in your plan in building a gambling website. And there's no reason for you to compromise as a player if you could find one that offers both good branding name and functionality wise website. A good name for a casino or gambling site will be echoed because of their great quality of service. Having a good service offered to the players will definitely matter in making the casino's name to be famous and sought upon.

Hence, you must have the two to make a casino successful in the long run. In order for a business to strive, they must keep in touch with the players' needs. Playing in a website that will give you a bang for your bucks will definitely be one of the best decisions a gambler could make.

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Fredomago
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June 04, 2022, 04:54:33 PM
 #250


Indeed. There's no really need to choose from either of two when you could actually incorporate both in your plan in building a gambling website. And there's no reason for you to compromise as a player if you could find one that offers both good branding name and functionality wise website. A good name for a casino or gambling site will be echoed because of their great quality of service. Having a good service offered to the players will definitely matter in making the casino's name to be famous and sought upon.

Hence, you must have the two to make a casino successful in the long run. In order for a business to strive, they must keep in touch with the players' needs. Playing in a website that will give you a bang for your bucks will definitely be one of the best decisions a gambler could make.

If you seek well, then you will be able to incorporate both brand name and the functionality of certain gambling website, you can play and enjoy with the very well-known names and good quality of supports and decent list of games that you can choose, It depends from how you percept things when you select the house that you wanted to play. Both brand names and functions might impact, but mostly it will be the player/gambler's own interpretation and how they provide their own opinions and beliefs.

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June 04, 2022, 05:16:38 PM
 #251

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.


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June 04, 2022, 08:48:22 PM
 #252

It is known to all that "Names do not make business great, Business make names great." But without a proper name it is not only difficult to identify a business. When there is a name with hospital/clinic then it must be a center where people can take treatment. If a casinos name with something like "xyz hospital" then people will go there and they will see those are not a hospital and they will not revisit on there.
Which is why creating a memorable name is so difficult, not only it has to be something that can be easily identified by people and associate with your brand, it has to be also something that people do not associate with another brand, otherwise part of the effect of the name will be lost as people will think of another brand when they think of the name of your casino.

It is because of this that such a huge amount of effort is put into trying to find a good name, and while this may seem to be something superficial to some it is in fact very important, which is why companies spend so much money in something like this.
It wasn't the name that is memorable but the experience, not only good experience but also bad because people won't forget you or your business name if you treat them really good or really bad. It is okay if the name is not easy to identify because in the online world we have this so called bookmark or history.

If ever you visited the site for a few times and you want to visit it again but you manage to forget its name, no worries because there's always a way to access it again. Some casinos have a similar names but the functionalities can be different. There is no way you will end up playing on a wrong site unless maybe if you have an amnesia.

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Mahanton
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June 04, 2022, 09:00:07 PM
 #253

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.


For SEO then its relevant on having that in related with the business but we do all know that not all names that we do prefer or we do have in mind would be available and some of them are way too expensive
thats why they do end up on a name which arent that catchy but it wont really be that an issue yet everything could really be shown off or something that talks about exposure via those aggressive marketing.
People would eventually able to find out your sites existence even though the name isnt really that catchy or too famous to hear off but marketing would do the trick.
Functionality would be crucial yet this would be the bloodline of your business.

R


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June 04, 2022, 09:21:16 PM
 #254

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.



A popular name makes it easy for gamblers to search, something that will attract their eyes and it should be a good site because the first impression would last. That's why it's very important for a developer to ensure that their site will impress the gamblers once they visited the site because that will make them stay, with the huge amount of competition in the market, making a simple mistake might make the site left behind from the competition.
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June 05, 2022, 04:15:21 AM
 #255

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.
Usually, casino owners will think of using the word "gambling" in front or behind other keywords so that search engines quickly index them.
They use long-tail keywords to not be too competitive with other casinos and get a good position on search engines.
But if they continue to use short-tail keywords, it doesn't mean they can easily compete with other casino websites, especially with casinos operating for a long time and already have a good reputation.
Therefore, choosing the name of a website is very important and usually, this requires research to find the right name.

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June 05, 2022, 05:27:45 AM
 #256

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.
As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.


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June 05, 2022, 06:21:30 AM
 #257

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.
The point is, it's much better if you have a gambling site then it is much better if it has a good name where it is easy to remember which belong to having a good brand name and then the functionality which you already know it. Having gambling on the brand name does it's job where it could be found faster using search engine but I don't think many people will think that I can't trust this site as it could be a scam site. As you have said, most reputable gambling sites in this forum does not have gambling in their names.

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June 05, 2022, 06:50:44 AM
 #258

I am dealing with Limited sites now in which those are the gambling sites and sportsbook that had been in this forum for long years and I prevent myself from playing in new casinos.

but if My view to stand? of course I wanted to see great brand name and those we can easily memorize and trust but of course this needs also a good function in which the team and the support is there to answer and solve the problems.

so the best answer is  Brand name + Functionality is 100% perfect choice .

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June 05, 2022, 07:30:44 AM
 #259

so the best answer is  Brand name + Functionality is 100% perfect choice .

Being a gambler, we all need good functionality from the gambling sites and usually, we do not care much about the brand name, do we?
Maybe the gambling casino requires both brand name and good functionality to gain more popularity but usually, it is the functionality of the site which gamblers more focus on.
Brand name is the secondary importance.

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June 05, 2022, 09:17:30 AM
 #260

Branding is the major focused on people today why?
Because they want to reach out to the audience and make their businesses excellent, well known. But there are something more superior than that which I will say is; Security, Trust as well as reliability. Now if you talked of branding, you can all forms of brandings and have less trust and credibility which would or could make people scared or far from yours site since it's not trusted. Gambling is permitted to start small and to gain trust before focusing on branding while vast majority of people can smoothly accept your rebranding. No gamblers can accept to lose money from any site despite their brand name or but if none branded site is more reliable and trustworthy gamblers moved down to it and gamble after which they can withdraw without limitations.

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