Gambling Brand Name Vs Site Functionality? Or Both?

[PX-Z]

Because majority of users believe every serious site should end in .com. that way, Stake is gaining 100% of it's advertising potential.

It's advantage to have .com domain extension in many ways but it's not necessary you need it especially if not available already. There are lots of domain extension used by different casino like .live, .fun, .games and etc. yet they do better than the .com domain extensions.

2. Sportsbet.io is a bad name choice because it end in the less popular .io which very few users outside the tech community are aware of. Now they're sponsoring, I think, Southampton FC. The downside of such name is that whenever people sees it on advert boards, they usually type Sportsbet.com instead of Sportsbet.io even though there's .io attached to the name everywhere. But people still ignore it and type Sportsbet.com.

When you see the adverts the logo is in there, people might have only remember glimpse of it but its enough to compare between sportsbet.io, the .com.au and the .com domain. They are different platform and user base in the very first place.

Check their stats in similarweb and you'll see that the .io you're talking has great advantage of everything in the stats.

Although there is a .com.au domain extension of sportsbet which shows as the first rank in search page when searching "sportsbet" but still it's not be a hindrance to steal the visitors of .io website. It's because of the .au since it's considered as australia plus its not bitcoin related casino so bitcoin-interested visitors will eventually exit the page after accessing it.

[bitterguy28]

you can attract players with brand name that is good to hear and read , but the problem is would you manage to make them stay that long? because the only thing that would make them happily playing is when you can satisfy them with your site functionality .

but better to have them both? why not right?

Imagine a Good name with Great functionality ? that is more even better than a normal gambling site.

[Pmalek]

Both the name and the functionality of the site is important. I personally prefer more attention be given to site functionality. You can easily forgive the casino for having an unusual or even a bad name, but you will never forget a negative experience you had playing there.

It's difficult to get a good domain these days. There are numerous casinos out there already, but there are even more taken domain names. Just try to create a meaningful combination using "bet" as a domain and see for yourself. Almost everything you can think of has already been taken. 

[Dripstoil]

A brand name will become popular if the website has different functionality special a variety of functionality, actually the name depends on how much you promoted before. Prizes that will attract more gamblers to visit, the brand name is actually important to remember as well but functionality is more important in my opinion.

I personally see a gambling website with wacky domain name as a fly by night company that only wants to make bucks off  the Crypto community. The reason is because if you're thinking of ever taking your business mainstream, you should be thinking holistically about your brand equity.

[Ebede]

I see a lot of great Casinos and Sports Betting platforms that here that doesn't really have great brand name. While some do have both. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

In my opinion I think this is necessary but not that much. Because I think at the beginning no one know you by your name , every one choose you by your work and reputation.
That's why I think this is not that much import for a  starting of a gambling website or casino .

I stand to correct small things and also tell you that good name is good reputation why bad name is bad reputation and their is a why you have global name that is moving well and before such name will be circulating every where theirs some thing that is attached to it and i will tell you that your good performance is what brings good reputation. Site suppose to have good name before it will have influence to customer and partners

[stomachgrowls]

A brand name will become popular if the website has different functionality special a variety of functionality, actually the name depends on how much you promoted before. Prizes that will attract more gamblers to visit, the brand name is actually important to remember as well but functionality is more important in my opinion.

I personally see a gambling website with wacky domain name as a fly by night company that only wants to make bucks off  the Crypto community. The reason is because if you're thinking of ever taking your business mainstream, you should be thinking holistically about your brand equity.

Not all gambling site which does have wacky domain name does signifies automatically as fly by night.You could really that determine whether a site do run a serious business

or you could already see its intent whether its just temporary or tending to scam out if they had accumulate enough funds from users.
Why would need to choose in between two if you could have both? In running a business then you should consider quality and your brand or site name.

[Wexnident]

Functionality. The brand name would bring in customers in the short term but it would definitely not make them stay for the long term. Functionality, on the other hand, may take longer in trying to spread its name and invite customers BUT if players do decide to play, they'd probably stay 9/10 times if they don't have any other preferred site. If you can do both then I guess why not, but if not, then functionality should take a higher priority than the brand name. It's putting the cart before the horse scenario here imo.

[robelneo]

This thread is a good reference for those who want to start their own casino or other projects that are targeting a specific industry, this thread is relevant to other industries as well, as domain or brand name is important the administrators should focus on functionalities and features it is that will establish their brand, service or product and make other users recommend them to other customers as well and besides there are a lot of extensions already if you cannot find it on .com, try .ai, net or any other extensions.

[bitbollo]

I think a lot depends on what kind of players/gamblers you want to attract to your business.
Having a successful brand can attract players who are more interested in promotions. On the other hand, a site with more functionality can attract more experienced players.
a bit like what happens with the world of linux and other operating systems ...

[goldkingcoiner]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

You could be running the worlds most famous, most popular and most visited online gambling casino in the world but that does not mean squat when your code has more holes than a swiss cheese. I would never put my money in an online casino/sports betting platform which had bad functionalities and bad design. Even if the design seems lazy or outdated, thats a big red warning flag to me. There is no such thing as "too big to fail".

But that being said, I have never heard of a popular casino with bad functionality or bad design. Such casinos do not become brand names in the first place so the point is moot.

[fiulpro]

The functionality is the most important ofcourse there are certain casinos that have to make sure to have 'advertising' even before they can see proper crowd. The advertising is very essential and can be the game changer and that's how you actually get 'branded'.
Essential advertising is the key to having a good gambling site during 2022 since the completion is excessively high and there are also other factors like the pandemic making it the ideal choice of the gamblers as well. Therefore I do think that before you wait for the crowd, you have to set aside a sum to make sure that your site is well recognized and trusted as well do that you can always have the benefits of both brand name and functionality.

[Fivestar4everMVP]

It is perfectly OK to go with both, a great brand name and great functionalities is always the best, but in a situation where one has to fail, then it must not be great functionalities because a name, no matter how unique, beautiful or classy it is, is still nothing without a good functionality.
So personally, I think it is great to have a good name and good functionality to go with it, but in a case where one must go for the other to stay, then let the name go and let the functionality stay.
This is my personal opinion.

[Eureka_07]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It depends on you. But I it would be better if the design and everything you can find in the casino that you will create should be related to your branding name. It's better but not that necessary, though it is part of the branding.
After having the final business name, do all the functionalities you need. Make sure that everything is working well.

To make it short, it should be both. But depends on your priority and strategy.

[Tumanggor]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

to be honest, I also noticed what makes a gambling site successful it has a lot of players, apart from having a good name, they also have perfect functionality

functionality is of course in the first place which makes a gambling site attractive to users, security and reputation are in second place while the name is in third imo

[Lanatsa]

It is perfectly OK to go with both, a great brand name and great functionalities is always the best, but in a situation where one has to fail, then it must not be great functionalities because a name, no matter how unique, beautiful or classy it is, is still nothing without a good functionality.
So personally, I think it is great to have a good name and good functionality to go with it, but in a case where one must go for the other to stay, then let the name go and let the functionality stay.
This is my personal opinion.

Good brand name and functionalities should really be your main target as a business owner yet you shouldnt really miss out if you do really have that opportunity on doing so, since this business is really coming or going

for long term the quality of its services should really be minded off in terms of entertainment that they could give into the community.If you do have both things then high chances that you would really be getting

significant recognition or popularity if they have done it well but all would really be that not an assured thing.

[TimeTeller]

It is perfectly OK to go with both, a great brand name and great functionalities is always the best, but in a situation where one has to fail, then it must not be great functionalities because a name, no matter how unique, beautiful or classy it is, is still nothing without a good functionality.
So personally, I think it is great to have a good name and good functionality to go with it, but in a case where one must go for the other to stay, then let the name go and let the functionality stay.
This is my personal opinion.

Good brand name and functionalities should really be your main target as a business owner yet you shouldnt really miss out if you do really have that opportunity on doing so, since this business is really coming or going

for long term the quality of its services should really be minded off in terms of entertainment that they could give into the community.If you do have both things then high chances that you would really be getting

significant recognition or popularity if they have done it well but all would really be that not an assured thing.

But even if you have both, good name and good functionality, those are not assurances that you will hit in the market.
It would take time before you will see about the performance of the site. It takes a lot of work from the team to create a decent casino to go to.
Why do you think some of the casinos in the forum survived? It is not because once they launched their site, they just leave their players.
It is because they have continuity plans, frequent promotional activities and contests, good VIP rewards program, visible support and others.
So the work is not only at the beginning, but as you can see, active casinos in the forum have activities also that keep their players at bay.

[Lanatsa]

It is perfectly OK to go with both, a great brand name and great functionalities is always the best, but in a situation where one has to fail, then it must not be great functionalities because a name, no matter how unique, beautiful or classy it is, is still nothing without a good functionality.
So personally, I think it is great to have a good name and good functionality to go with it, but in a case where one must go for the other to stay, then let the name go and let the functionality stay.
This is my personal opinion.

Good brand name and functionalities should really be your main target as a business owner yet you shouldnt really miss out if you do really have that opportunity on doing so, since this business is really coming or going

for long term the quality of its services should really be minded off in terms of entertainment that they could give into the community.If you do have both things then high chances that you would really be getting

significant recognition or popularity if they have done it well but all would really be that not an assured thing.

But even if you have both, good name and good functionality, those are not assurances that you will hit in the market.
It would take time before you will see about the performance of the site. It takes a lot of work from the team to create a decent casino to go to.
Why do you think some of the casinos in the forum survived? It is not because once they launched their site, they just leave their players.
It is because they have continuity plans, frequent promotional activities and contests, good VIP rewards program, visible support and others.
So the work is not only at the beginning, but as you can see, active casinos in the forum have activities also that keep their players at bay.

Yes, nothing is assured when it comes to success of your business because there are other things which are needed for you to do so Ex. Marketing .. You do really need this thing to work out to for some exposure

and attention seeking kind of step where its really crucial for a business like this which one of the contributing factors for a business to succeed.

The thing you should mind off is on how you do give out the best experience for gamblers in the community without any hassle and having that seamless transactions/interface and so forth.

[Chato1977]

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

[khaled0111]

Sportsbet.io is a bad name choice

I beg to differ.
Firstly, sportsbet is the brand name which is a cool one, imo, and easy to remember. Sportsbet.io is just their main domain name. Secondly, most crypto related websites use the .io TLD therefore sportsbet.io is in fact a smart choice of domain name since their target audience are crypto users.

[ralle14]

It's good to have a decent brand name but I wouldn't focus on it too much since you can always change it in the future for convenience once your casino starts having enough success. With that said it's better to prioritize functionality and other stuff that would keep the players interested since it wouldn't matter if you get a good name but you're lacking on the other parts which could put you at a disadvantage since some players might get discouraged from playing knowing your casino is struggling to keep up with the competitors.