Gambling Brand Name Vs Site Functionality? Or Both?

[Dripstoil]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

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[Desmong]

Having a fantastic brand name is also part of the marketing plans that will attract more gamblers to join a particular gambling platform. Everything does not only end in having a brand name. You also work on functionality also that everything can be balance. The functionality aspect is what keeps a gambling to continuously using a platform. If functionality is bad or not competitive, then more gamblers might join but won't stay long.

[Odusko]

What do you think? I'd like to understand the mindset of some gambling operators and startups What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Both equal the same to me because excellent functions and good branding also represent the image of the casino and aside from that we also have a reputation of the team for how transparent there are in administering the site because their the operator of both functionality and good site name. So as a start once you can combine all these characteristics in your casino I can assure you that the casino will rise among its competitors and steady improvement.

[robelneo]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

If you can have both why not, brand name is important if you look at the domain marketplace people are buying thousands of dollars worth of domain just to get it because branding is part of marketing, it starts here a great project always start in a brand name, but what is a brand if the functionalities are not what gamblers are looking for.
A great project should have both, a brand name is what makes them come but functionalities are what will make them stay.

[Crypto Library]

I see a lot of great Casinos and Sports Betting platforms that here that doesn't really have great brand name. While some do have both. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

In my opinion I think this is necessary but not that much. Because I think at the beginning no one know you by your name , every one choose you by your work and reputation.
That's why I think this is not that much import for a  starting of a gambling website or casino .

[Jemzx00]

~snip~

If you can have both why not, brand name is important if you look at the domain marketplace people are buying thousands of dollars worth of domain just to get it because branding is part of marketing, it starts here a great project always start in a brand name, but what is a brand if the functionalities are not what gamblers are looking for.
A great project should have both, a brand name is what makes them come but functionalities are what will make them stay.

Agreed, both branding and functionalities should be considered when starting up an online gambling casino especially with the number of competitors right now.
However you should also consider promotion and events for your gambling casino as casino are considered to be generous with their clients. You can start a gambling platform with a random brand name and a casual functionalities but can still have a lot of clients coming in due to being generous thru events and promotions.
Still, having most of the qualities that your client would like to see is the best way to start up your gambling casino.
By the way, this is just my opinion and I am not a gambling operator but a humble and degenerate gambler.

[judeafante]

A developer should strive to get both, the domain should be synonymous with a casino or gaming or just close to it, but functionalities are what will define a casino because that's what gamblers came here for, they want good features, responsive support, bonuses and giveaways, this what makes a casino popular, and this what makes them competitive in the market.
I have seen domains that have nothing to do with casinos but they still stand out.

[Fortify]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

There are some unusual gambling company names out there, but what you tend to find if you've been in the domain business a while is that all the good domains are taken. Even if they're not being actively used, people will happily sit on a quality domain for years trying to scalp a sale or even just make money from advertising. They're also super greedy in the prices that they want, even if they might never have a chance at selling it ever again. However it is possible to achieve a lot with a mediocre or slightly above average domain, or an obscure domain extension, if you have everything else behind the casino/sportbook set up effectively. Like you say, if it has taken you great expense to set everything else up, you should really go for the best domain possible to acquire - but it's all about trade-offs.

[pawanjain]

I generally give priority to the functionality of the site. I am more of a technical person and value the technology over the brand name.
It's good to have both but if not then at least the functionality should be good.
If a site has good functionality then it doesn't take more time to get the brand name famous.
Over time, many people starts using the site and given that there are positive reviews more number of users start using the site on daily basis.

[Taskford]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Its more important to choose the functionality because if you just select branding you cannot still be satisfied on what you are doing since for sure you find something what you like and get dismayed for what you play. Compare functionality where you will get what you want to see on a casino and you will just forget the branding since over all you get satisfied.

[gantez]

Good brand name is good though at least it gets the player to be attracted to the casino for the love of the name but functionality holds the gambler more because they will love the value in there. If you having good brand name and nothing found in the inside it means there you are losing the player. If having good function and better attractive games the gambler can still visit again because the real food is found inside.

[YOSHIE]

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

My understanding if you talk about gambling sites, a very important function is (Brand), in business the brand has an activity and has an important function that is very important to introduce and easy to remember by the public.

Example:
Someone wants to play gambling by mentioning a brand name, they will recognize and understand that the gambling site has a good and bad reputation in their view, meaning: they know, by mentioning the brand, they know how the site works.

Brand is an important role in gambling sites, for example you hear the A & B gambling brand, what is in your mind, surely you think luck and vice versa, brand is the best strength in gambling sites.

[Jody.Drummer]

The name is important but quality is also much more important than putting forward the name, but the essence is not comparable to the nickname. In my opinion 75% of the quality of the casino is the main thing while the remaining 30% can be divided into several parts: for massive promotions, services, and methods of deposit and withdrawal that match the expectations of gamblers.

[Flexystar]

Usually fame follows eventually if you are going to have best casino on the market. I have seen so many gambling sites going from zero to million worth valuation. If you starting from the scratch then definitely you will have to be competitive and give something different to the users. Promotions are like on going process. There are bunch of names on the forum itself who are giving away through different promotions, whether its daily competition or free spins or some promo codes! They are all active like crazy here and keeps attracting the user and don't let them forget that they exist.

So that is the part where fame or branding comes in.

[maydna]

As for the name and brand, I think it will follow the trust given by the users because many of those casinos started from scratch and are constantly trying to improve their services. The essence of it all is how a business can provide services to its users so that they can come back.

I guess if they can provide the best for their users, it can make them come back to play and spend a lot of money at that casino. But if the casino can provide both, a good name and site functionality, then all the better.

[acroman08]

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Both

having a great brand name that is compatible with what your gambling site offers is great. though when it comes to which one is more important, it is the site's functionality since that is what gamblers will be looking for when they are playing on your gambling site. your brand name won't matter if your website's functionality is subpar.

[serjent05]

I always believe that having a good brand name is a must to make an impression on the client.  It is a good thing when someone gets interested just by hearing or reading your gambling brand name.  While site functionality shouldn't be taken for granted because it is the core thing to make the client stay and be a regular player.  So I think we should make both the brand name and site functionality appealing to clients.

[cabron]

Back when search engine are so much of help in finding businesses, the exact match domain was given importance by business plans. Today, online businesses rely only to advertising networks to make their own brand. If you plan to have a good name, you will end up buying a premium domain name for the website which could cost 6 figures today.

Stake.com isn't the greatest name but it has EMD, great design and advertised well in the forum which is why its well known.

Bitcasino.io for example ranks the first when you search "bitcoin casino" That's a great name unfortunately, reputation was tainted which is more important than the name.

[Doell]

A brand name will become popular if the website has different functionality special a variety of functionality, actually the name depends on how much you promoted before. Prizes that will attract more gamblers to visit, the brand name is actually important to remember as well but functionality is more important in my opinion.

[Dunamisx]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs.

It not really about the name and brands but rather what service they offer for the gamblers, some service were just exceptional by many casinos who has made it very easy and well simplified to navigate through their site, i believe that the gambler should be the judge to how suitability a particular sport betting platform is base on his experience on their service as what you admires many not be the desirable taste of another gambler.