Gambling Brand Name Vs Site Functionality? Or Both?

[BitcoinPanther]

Why compromise one aspect when you can do both?  Gambling brand name is as important as its functionality.  Brand name can be able to fish new players while Site functionality can make its player stay.  So I do think that both Brand name and site functionality is important.

[1714858515]

1714858515

[1714858515]

1714858515

[1714858515]

1714858515

[iv4n]

Why compromise one aspect when you can do both?  Gambling brand name is as important as its functionality.  Brand name can be able to fish new players while Site functionality can make its player stay.  So I do think that both Brand name and site functionality is important.

Can't agree more?! Why focus on one thing?! I guess there's something in focusing on one thing, but people like things with more functions, and people love when all of them work well!
I guess OP should look at other casinos and how they operate, and how many features they have! It takes time and a lot of money to create something good in crypto, that can attract players!
In the end, it's not just name and functionality, there's marketing, affiliate programs, and many other stuff that can help casino to get more players!

[crzy]

An attractive name can bring more gamblers to your site but of course having a good system is also a must so for me better to have both since putting up an gambling site is not easy at all so its better to be sure that you can attract more players that can help you become one of the trusted site. Its also better to have a name that can easily be remember, plus a unique promotions that is only available on your site, this way gamblers will surely come.

[stomachgrowls]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

When running a business then both things could give out significant impact but i do rather focus more about functionality because this is where all things to be judge by the community whether its a good

one or not and despite on having a bad or non catchy gambling site name but they found out that the games or services offered are great then they would mostly be ignoring its sites name and get used
to it as long they could able to have a good  gambling experience then this is what matter the most and the rest would be secondary in line of concern.

[jossiel]

I am not an operator or owner of a casino. But IMHO name comes after your reputation when it is built throughout the time.

So if you want to have a great name, you need to start it out with excellent service which includes the customer support and the usual ones likes withdrawals and bonuses offered.

And as much as possible, solve customer problems asap.

[24Kt]

When running a business then both things could give out significant impact but i do rather focus more about functionality because this is where all things to be judge by the community whether its a good

one or not and despite on having a bad or non catchy gambling site name but they found out that the games or services offered are great then they would mostly be ignoring its sites name and get used
to it as long they could able to have a good  gambling experience then this is what matter the most and the rest would be secondary in line of concern.

I also agree that site or brand name is just secondary when it comes to the consideration of the gambling owner. Because the name is not very important if you already have a fully operational site. The players themselves won't notice the name if the site is already established. They will look on the services itself and how they treat their players. The name may have temporary impact but the sustainable to look at is how well the site is performing and how they are serving the gambling community.

[stomachgrowls]

~

I also agree that site or brand name is just secondary when it comes to the consideration of the gambling owner. Because the name is not very important if you already have a fully operational site. The players themselves won't notice the name if the site is already established. They will look on the services itself and how they treat their players. The name may have temporary impact but the sustainable to look at is how well the site is performing and how they are serving the gambling community.

Somehow cant really be denied that having a nice name could really give out that catchy feeling or interest of people around which the first impression would might be that this place is a good one

but on the time that they had surfed and find out that the site isnt something interesting or not good then they would just fled away thats why product relevance or service would be the best thing

for you to enhanced as a gambling site owner.You might have not really a good looking or hearing site name but the offer you are giving is something good then
you could really be having the chance.

[South Park]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

This is nothing new, for example back in the day Hollywood stars used to change their names and used an artistic name in order to gain more recognition among the public, but lately many artists are just using their real names without caring too much about this, the truth is that the name is not critical for your success, if you want to create a good casino you need way more than a name, like innovative games, fast withdrawals, accepting a lot coins, fast server, good GUI, fast customer service and a very long list of characteristic in which the name of the casino is at the very bottom of that list.

[Nrcewker]

why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

To be honest enough, people don’t join the site by seeing it’s name quality.
It’s the marketing made by the site, for which many people knows about the site and joins the site.
Once they join the site, they see the types of games, the features of sites and if they like it, they visit frequently.
Here the branding of the gambling site doesn’t play an important role according to me.
All is to be done by the gambling site is that, they need to provide transparency with their customers.
Willing to hear other people’s opinions on this.

[Jawhead999]

To be honest enough, people don’t join the site by seeing it’s name quality.
It’s the marketing made by the site, for which many people knows about the site and joins the site.
Once they join the site, they see the types of games, the features of sites and if they like it, they visit frequently.
Here the branding of the gambling site doesn’t play an important role according to me.
All is to be done by the gambling site is that, they need to provide transparency with their customers.
Willing to hear other people’s opinions on this.

Many people judge the book by it's cover, we can't blame them since the gambling name is the first impression before they can open the site. Usually a odd gambling name will lead you to think the sites isn't created by professional and scammy. I have seen some odd gambling name in this forum and they're mostly scam or become dead sites, though their sites created quite well and have many providers.

Personally, I'm prefer to site functionality rather than gambling name, but if we look from the experience... gambling name is more important for the first impression.

[peter0425]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Name nowadays is hard to have because most of good names for gambling is already in existence so if you wanted to Have both then maybe you need to spend good amount to purchase from those who had the good names.

And about functionalities ? it is given mate because if you are a gambler you will not just look for a name because even scammers uses good name but instead we will seek for the better functions, but if you can handle both then this is much better .

[Poker Player]

It is very simple: a good brand name can help attract customers, but those customers if the room sucks, they won't come back, whereas functionality is what keeps customers coming back (apart from other things, like good promotions). So, for me they are both important, but if I had to prioritize I would do it with functionality, and look for other ways to attract customers.

[Eternad]

Using common logic, The answer will be balance on both brand name and functionality. Brand name is responsible for attracting many customers to play on the website because it's the front runner of the business to exposed the product in the public. A good brand name can attract customers despite the product and functionality is shit but the reason why they need to be balance is because site functionality will make the new players stay and build an organic growth. A casino without good functionality will just create a temporary hype and soon will forgotten once there's new site offers much better functionality and good brand. Being balance will make the casino stay alive in the competition.

[davis196]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Can you mention a few crypto casinos that have a great brand name and a few that don't have a great brand name?
I think that almost all big crypto casinos have great brand names. They have great functionality as well. Maybe that's why they became so big.
The obvious answer to your question is that both a good name and good functionality/design are a key factor for the success of every crypto casino and sports betting platform. The problem is that having a "good brand name" is something subjective. Some people could like the name of one website,while others could dislike that name.

[Dripstoil]

Can you mention a few crypto casinos that have a great brand name and a few that don't have a great brand name?
I think that almost all big crypto casinos have great brand names. They have great functionality as well. Maybe that's why they became so big.
The obvious answer to your question is that both a good name and good functionality/design are a key factor for the success of every crypto casino and sports betting platform. The problem is that having a "good brand name" is something subjective. Some people could like the name of one website,while others could dislike that name.

Yes I can mention some. Let me just mention two most popular here.

1. Stake.com is a super great name and I'm sure they spend few millions bucks to acquire it. Now, they're the major sponsors of Watford FC in England. The advantage of such premium name in .com is that whenever the name appears on the board or people see Stake on Watford Jersey, they'll simply type Stake.com.

Because majority of users believe every serious site should end in .com. that way, Stake is gaining 100% of it's advertising potential.

2. Sportsbet.io is a bad name choice because it end in the less popular .io which very few users outside the tech community are aware of. Now they're sponsoring, I think, Southampton FC. The downside of such name is that whenever people sees it on advert boards, they usually type Sportsbet.com instead of Sportsbet.io even though there's .io attached to the name everywhere. But people still ignore it and type Sportsbet.com.

As a result, Sportsbet.io is believed to be losing 30-60% of their offline advertising potential.

These two are real examples of Good name and not so good brand name.

[Kakmakr]

It is not always possible to find a great name for a casino, because most good names are already taken. Also, some .com domains are very expensive, because people bought the domain to sell it at a profit. 

The domain name is very important, because people should look at the name and immediately link that name to gambling. Just look at Stake.com / Rollbit / WinDice / Sportsbet ...etc. you look at the name and you know it is a gambling related site. (Google "Dice" or "Sport betting" and you will most probably end up with a link to their site) 

[KennyR]

Having a brand name is different from creating a brand. Most of the gambling platforms create brands than working on a brand. Having a brand is like, always giving the efforts to make the name popular whereas creating a brand is working on the product and services. This automatically gets evolved as a brand, now the product along with the brand gets popularity. For this reason majority of the gambling platforms as well as other businesses prefer to create brands than having a brand.

[Desmong]

Having a brand name is different from creating a brand. Most of the gambling platforms create brands than working on a brand. Having a brand is like, always giving the efforts to make the name popular whereas creating a brand is working on the product and services. This automatically gets evolved as a brand, now the product along with the brand gets popularity. For this reason majority of the gambling platforms as well as other businesses prefer to create brands than having a brand.

So what do you consider most, brand or functionality of the platform? Just like you have written, many gambling platform here has the brand which is very competitive. Functionality is what comes next after looking for a platform with a good brand. I do consider it as one of my prerequisite for choosing a good platform cause I tend to know what it tend to offer in term of functions and what I'm able to get by using it. This is another aspects that attract gamblers most to a platform.

[slaman29]

2. Sportsbet.io is a bad name choice because it end in the less popular .io which very few users outside the tech community are aware of. Now they're sponsoring, I think, Southampton FC. The downside of such name is that whenever people sees it on advert boards, they usually type Sportsbet.com instead of Sportsbet.io even though there's .io attached to the name everywhere. But people still ignore it and type Sportsbet.com.

Agree and disagree. Sportsbet.io focuses on Bitcoin/crypto gambling, and anyway comes up 2nd on Google if you type it. The first one is Australia based so anyone clicking on it will find either they can't play there, or they can't deposit Bitcoin.

Then they'll go down to Result #2 which takes them to Sportsbet.io

Sportsbet.com.au is just as hard to type as Sportsbet.io

[michellee]

I prefer to choose a website that has functionality because if a casino decides to use a gambling brand name, that name has already been taken by others so when they still want to use it, they need to spend money to take it back. If they can develop a functional website that can bring satisfaction to the gamblers so they will come back and not think about the name of the website even if the casino is not using a gambling brand name.

But I do not deny that using a gambling brand name, can make people easy to remember the site. Besides that, using a new brand name for a new casino will not be a problem since the casino can use the promotion to attract the gamblers to come to their site.