Gambling Brand Name Vs Site Functionality? Or Both?

[rodskee]

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

I get bought and support your points here because in is indeed that names or Domain does not guarantee any good return for the gambling world instead it is the functionality or the behavior and the attitude of this site that will bring trust from the players.
we as gamblers already  knew this is not the right manner to deposit or play but it is the legitimacy and the truthfulness of the site.

Yes, that's true. As long as the website's functionality can work well and the casino can provide good service, I don't think the domain or website name will have much effect. Gamblers seek legitimacy from a casino and, of course, good service from the casino to feel at home playing in that casino. We have also seen many examples of casinos that have become big and don't have a well-known brand because they started from the lower to build trust.

Same why i only choose few casino to play , because I am not about the Domain but for the service and support , those few casino that i am playing  now are the most trusted not only here in our forum but also in outside ?
yes there are many sites available but only some that i trusted my money and time , because those are very important to me so it is not good to waste for nothing  .

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[Chato1977]

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

but of course it is better if they have a Best Brand in name or Domain plus the factor of good service and function will be the best interest of the gamblers like us.
combination of both will make us worth trusting this coin lol.

[lule29]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

[coin-investor]

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It should and it must be both, go check the top casinos here in the industry and you'll see that they are a combination of the two  Gambling Brand Names and Site Functionality, these two are the main ingredients to be a successful casino, although it is 70/30, 70% on functionalities and 30% on brand name it both added to the popularity and recognition of a casino, so casino developers should go for these two if they can because these two are a must.

[FatFork]

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Do the two really have to be mutually exclusive? I find that you can't have a successful casino brand identity without good site functionality.

For years, every online casino site out there had bright splashy big, bold neon 'Welcome To' logos plastered across their home pages. Big splashy neon logos are, of course, great for attracting attention, but there is a big difference between the brand drawing people to the website, and the site actually being useful and engaging.
People like to gamble, that's a given, but what happens after they arrive at your site, after they have clicked on your flashy advert, and after they have watched your slick, high-quality, video?
You probably don't want them to go away disappointed and won't they need to actually use the site before they can make an informed decision on where to place their hard earned money? The importance of having good website functionality is something that I've always championed, and something that most people with any kind of online business will agree.

[Mauser]

Of course both of the two are important, but if you want to compare casino name to site functionality, I would say the site functionality is 10 times more important. A good casino name should have not been used in the past, has no bad vibe to it, and relates to gambling. A good name is only there to make the customer interested and intrigued. Once he visits the casino website it's up to the layout and games to keep the customer gambling. A good layout can compensate for a bad name, but not the best name in the world will compensate for a bad layout. Without a intuitive and easy to use layout the gambler will feel uncomfortable and look for an alternative. The online casino market is very competitive and many of the older casinos have well-established websites. A new casino needs to offer atleast the same amount of comfort.

[Cling18]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Both are important but brand and designs are way to attract more players. It's actually part of the advertising strategy. However, people look for different aspects when it comes to picking a gambling site but as for me, it's the reputation and good service that really matters. Well-established casino sites don't focus a lot on graphics but rather on how they will keep their players' trust.

[mrongoz_imut]

Both are important but brand and designs are way to attract more players. It's actually part of the advertising strategy. However, people look for different aspects when it comes to picking a gambling site but as for me, it's the reputation and good service that really matters. Well-established casino sites don't focus a lot on graphics but rather on how they will keep their players' trust.

When have good brand and design will interested and have credit value except have one only like good design but less reputation with brand. Still difficult finding with casino have both good design and brand, some time have good design but very bad on brand or reputation. But have we found woth good brand and reputation but bad design make as beginner when trying gambling, face difficult which one place for betting, withdrawing and other option function.

[Fredomago]

Of course both of the two are important, but if you want to compare casino name to site functionality, I would say the site functionality is 10 times more important. A good casino name should have not been used in the past, has no bad vibe to it, and relates to gambling. A good name is only there to make the customer interested and intrigued. Once he visits the casino website it's up to the layout and games to keep the customer gambling. A good layout can compensate for a bad name, but not the best name in the world will compensate for a bad layout. Without a intuitive and easy to use layout the gambler will feel uncomfortable and look for an alternative. The online casino market is very competitive and many of the older casinos have well-established websites. A new casino needs to offer atleast the same amount of comfort.

A good name is to attract attention but functionalities is the main factors that affects the business, gamblers always look for satisfactions and securities, the main point here is to find the suitable venue to enjoy and be entertained and yet be capable of depositing and withdrawing money without encountering any problems.

There are many competitions around and newcomers to this business need to follow or to exceed from how the current and trending favorite sites are doing, they need to compete and bring gamblers to their business.

[lalabotax]

..If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity. ..

What is a "great name" like?
I think that every gambling platform has its special name and the name is unique enough. And of course, the name is commonly the representative of the platform itself. Whatever the name, if that is something that is easy to understand and not complicated, why not?
the most important thing is the functionality of the platform, security, games, fair, T&C, interface, 24/7 CS Support, Live Support, responsibility, and also other elements. these criteria may be too much but that is what we need when considering choosing one of the gambling platforms.

[Doan9269]

..If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity. ..

What is a "great name" like?
I think that every gambling platform has its special name and the name is unique enough. And of course, the name is commonly the representative of the platform itself. Whatever the name, if that is something that is easy to understand and not complicated, why not?
the most important thing is the functionality of the platform, security, games, fair, T&C, interface, 24/7 CS Support, Live Support, responsibility, and also other elements. these criteria may be too much but that is what we need when considering choosing one of the gambling platforms.

I will go with both the name and the functionality of a gambling casino to be very important, I've seen a scenario whereby sone fake gambling site make use of fetish ways to use a brand name similar to the one having a good reputation just to deceive some newbies or unscrupulous gamblers, the name may appear identical with the one intended to launch into but with just a slight difference, that's why one needed to get conversant with the gambling site and its functionality incase of coming across any such type of it fake.

[Uang_kartal]

..If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity. ..

What is a "great name" like?
I think that every gambling platform has its special name and the name is unique enough. And of course, the name is commonly the representative of the platform itself. Whatever the name, if that is something that is easy to understand and not complicated, why not?
the most important thing is the functionality of the platform, security, games, fair, T&C, interface, 24/7 CS Support, Live Support, responsibility, and also other elements. these criteria may be too much but that is what we need when considering choosing one of the gambling platforms.

I will go with both the name and the functionality of a gambling casino to be very important, I've seen a scenario whereby sone fake gambling site make use of fetish ways to use a brand name similar to the one having a good reputation just to deceive some newbies or unscrupulous gamblers, the name may appear identical with the one intended to launch into but with just a slight difference, that's why one needed to get conversant with the gambling site and its functionality incase of coming across any such type of it fake.

I agree, consumers will remember a name that is easy to say and accept. giant started with a name, casinos have fame, in the forum there are many companies that participate.
maybe even in some countries both print media or personal media dedicate the names of casino company names to be starred or other commercially just to paste the name in content or other written works. Partner and have fun with your favorite casino. And more colorful

[safari88]

A remarkable name is important, especially in this industry where companies are just alike in all reality. But I believe that it is the site functionality that will determine the quality output, thereby influencing customers to remember the brand even more because of the excellent experience and all.

[RealMalatesta]

You could be running the worlds most famous, most popular and most visited online gambling casino in the world but that does not mean squat when your code has more holes than a swiss cheese. I would never put my money in an online casino/sports betting platform which had bad functionalities and bad design. Even if the design seems lazy or outdated, thats a big red warning flag to me. There is no such thing as "too big to fail".

But that being said, I have never heard of a popular casino with bad functionality or bad design. Such casinos do not become brand names in the first place so the point is moot.

This is a bit of a contradiction though, isn't it? I mean if you built world’s greatest website, that means you must have a good code as well. How could a place with a code that has more holes than a Swiss cheese, end up with getting to "world’s greatest casino" level without actually having a good code behind it?

This is why I believe that all these amazing websites we have in the crypto world also has great codes as well because that’s how they became great. If they didn't have that code, then while they were growing bigger, someone would have hacked them and got the money and bankrupt them, so in order to become big, you need to first have secure and good code.

[Haunebu]

Both factors are very important when it comes to building a successful crypto gambling site, but functionality matters more when compared to the name if you ask me. These aren't the only factors that should be taken into consideration though.

Factors such as unique games, promotions, advertising etc should also be considered in this context.

[Fortify]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

Brand recognition can be a powerful thing - choosing a clean, concise and relevant company name can certainly help your company grow quicker than having to buy in ever customer. Being able to easily pronounce the name is key if you want it to spread via word of mouth. Even the domain extension can play a part, more people will naturally know the .com domain extension as it has been around such a long time, however they may mistrust an obscure extension that they've never seen before. That being said, having all the basic functionality you see across every casino now is going to be essential, so you really need a good balance between these two factors.

[mak013]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

All reputable casinos were created once. And they hadn`t reputable name that moment. Becoming a reputable casino is a long way, but in the start of this way new casino has good chances if it has nice site with different games, sign up bonuses, promotions for gamblers, fair play, etc.
The best choice is the casino with the Brand Name and good services, of course. But noname casino must have a chance too.

[coolcoinz]

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

How can you have a reputable name if you're just starting your business?

OP said that many casinos here don't have a good brand name. What does it mean? They aren't trusted? The name of the casino is generic? You have to start somewhere, you can't have reputation right away and I believe most casinos here are reputable, especially those that run signature campaigns for a while.

You can see that a casino is doing well and has money if they can afford to advertise. At the same time a casino that scams will not be allowed to advertise here without serious backlash like negative trust.

Functionality is more important, but I don't see any problems with currently available casino brands

[goldkingcoiner]

You could be running the worlds most famous, most popular and most visited online gambling casino in the world but that does not mean squat when your code has more holes than a swiss cheese. I would never put my money in an online casino/sports betting platform which had bad functionalities and bad design. Even if the design seems lazy or outdated, thats a big red warning flag to me. There is no such thing as "too big to fail".

But that being said, I have never heard of a popular casino with bad functionality or bad design. Such casinos do not become brand names in the first place so the point is moot.

This is a bit of a contradiction though, isn't it? I mean if you built world’s greatest website, that means you must have a good code as well. How could a place with a code that has more holes than a Swiss cheese, end up with getting to "world’s greatest casino" level without actually having a good code behind it?

This is why I believe that all these amazing websites we have in the crypto world also has great codes as well because that’s how they became great. If they didn't have that code, then while they were growing bigger, someone would have hacked them and got the money and bankrupt them, so in order to become big, you need to first have secure and good code.

Well, its like the saying goes: call a man a pig 100 times and he will start oinking.

Marketing tricks really do work miracles, especially on regular, unexpecting people. You can have the crappiest code in the world but as long as you make your website, or in this case, online gambling casino website look really good then people will flock towards it. So it just goes to show you should never put your trust in anything or anyone no matter how good you think it is. Just look at Terra Luna for example. Their "amazing" algorithm was audited, several thousand times and billionaires were investing into it.

What was the result? The algorithm had a weakness and that weakness was exploited. Nobody knew better.

[ultrloa]

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

Hopw can you have a reputable name if you're just starting your business?

OP said that many casinos here don't have a good brand name. What does it mean? They aren't trusted? The name of the casino is generic? You have to start somewhere, you can't have reputation right away and I believe most casinos here are reputable, especially those that run signature campaigns for a while.

You can see that a casino is doing well and has money if they can afford to advertise. At the same time a casino that scams will not be allowed to advertise here without serious backlash like negative trust.

Functionality is more important, but I don't see any problems with currently available casino brands

Not all advertise by signature campaign are good and we shouldn't make this as a basis because 1xbit still running their campaign and they had bad reputation here so. We need those both functionality and brand new to determine if they will became reputable or not. Maybe to avoid scam casino best to follow them here and also play only on old time casino because from there we can minimize the risk of getting scam.