Pretty sure the "announcement" we're waiting for is going to be another long delay.
Hope I'm wrong but I'm still leaning towards the scam view at this point. He's done enough updates to calm the majority of the crowd down for another few weeks probably, which was worth a couple hours work on Friday.
I'm on the fence now, but you do make a very good point. I think it's 50/50 right now ( as to what I think)