MarketingYesterday we have a very fruitful meeting among all SuperNET marketing people. We are developing an action plan for
everything.
The key to Komodo marketing is to first understand the role of SuperNET and how we are going to address each target audience. Komodo Platform has two audiences:
1. Developers
2. Komodo coin users/investors
We are still brainstorming and laying down the plan. Our next meeting is on Monday, and soon after that we will present our plan to the whole team. The result is a complete Komodo marketing plan, and after that we will design the new komodoplatform.com website.
This is just a quick update to ensure our investors that we are working!
Why we talk about SuperNET and AgamaThe short text below was just quickly written based on ideas that we were throwing around yesterday. I wanted to share it as it explains WHY SuperNET plays such a crucial role in Komodo marketing.
Komodo really is in an unique spot to get a big visibility boost from cross marketing activities among all the SuperNET products.
Cross Marketing KomodoIf we want to achieve large scale adoption for Komodo and Komodo currencies, we will have to build bridges to the real world. For the short term, our marketing will be focused on the existing cryptocurrency user space. There the linkage goes like this:
1. the user learns about Bitcoin
2. the user learns about other cryptocurrencies
3. the user learns about Komodo
If we manage to build a successful bridge to a real world audience that doesn’t know about Bitcoin and blockchain it will look like this:
1. the user learns about the ‘bridge.'
2. the user learns about Komodo
3. (user learns about Bitcoin and blockchain technology)
So what is the bridge? We are already building one: Pangea poker.
The difference between Pangea and Agama is its target audience. Agama will focus on existing cryptocurrency users while Pangea will target mainstream poker players. We will get the mainstream poker players on board because we can offer a superior product.
The poker player learns about Komodo through cross marketing. The Pangea poker client will use local fiat currencies (Komodo Currencies) and probably also Komodo (KMD). The users are naturally also interested in financial privacy, in which case the website refers the Komodoplatform.com material and guides.
No cryptocurrency can catch up with bitcoin by solely marketing to the existing Bitcoin user base. Komodo will have to build its bridges to the real world to be successful. That is why SuperNET Ecosystem plays a significant role in the Komodo marketing activities.
ConclusionsLet's think about killer application that target mass markets outside of crypto. What could those be? Ideas?
