Talking of iconic brands...
Bitcoin gets several minor mentions in the Ford 2015 trend report, by Sheryl Connelly of Global Consumer Trends and Futuring at Ford.
"Out with the purse and the messenger bag—today, people don’t want to carry stuff, and increasingly, they don’t need to. Bitcoin, Apple Pay and Google Wallet are displacing the need for physical wallets and money clips. The rise of subscription-based shopping services means we can avoid the store. Wearable gadgets and smartphone apps have dismantled the need for physical keys. With these technologies, consumers are able to pare necessities down to their essence—less baggage, more nimbleness. Across the globe, the advent of these technologies brings a transformation in the mechanics of how we pay, how and where we are marketed to, and who we trust with our most valuable information."
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COINS.PH
"In emerging markets in particular, paying bills and transferring money can be
complicated, frustrating and expensive for those trying to send cash to loved ones
across borders. Now there’s coins.ph, the Philippines-based mobile Bitcoin wallet
that’s delivering the cryptocurrency to areas without secure banking. The app allows
users to buy and sell Bitcoin and store it in their digital wallet—and easily send Bitcoin
to family members and friends, bypassing long bank lines and high transfer fees."
The Ford 2015 trend report pdf (direct download)=
https://media.ford.com/content/fordmedia/fna/us/en/asset.download.document.pdf.html/content/dam/fordmedia/North%20America/US/2014/12/09/Ford-2015-TrendReport.pdfor link to article and the report
http://www.fastcocreate.com/3039471/2015-trends-that-will-impact-all-businesses-according-to-ford