SOMA re-brandingSOMA’s ready for a makeover. Up until now, our ‘vibe’ has been that of one of a scrappy, albeit promising, cryptocurrency/blockchain project. Among many scrappy crypto projects. And our branding has worked for that. But — let’s be honest — it doesn’t exactly scream ‘enterprise-grade tracking and logistics protocol.’ Nor ‘next-gen peer-to-peer social ecommerce platform.’ Nor ‘the hottest new site for luxury goods.’
Because SOMA will be all of those things and more. We have the momentum. We have the funding. And now we need the branding to accompany these objectives.
SOMA not a cryptocurrency
We have a cryptocurrency (SCT), and it serves very specific purposes in the SOMA tech stack. But SOMA is so much more than just another ‘altcoin.’ You might even say that the crypto part is one of the least revolutionary aspects of SOMA.
The evolution of ecommerce
SOMA is a hybrid-tech solution that unites the best of blockchain, ecommerce, social media, and existing tech stacks.
Yes, we are built on blockchain.Yes, blockchain is central to our model. But it’s time to get out of the cryptosphere and compete in the real world.
Stay tuned for SOMA’s new look, coming in autumn 2018.
https://medium.com/@soma_sct/soma-re-branding-29e9586b4aa2