ARROUND: breakthrough advertising and communication platform in AR

[ARround Team]

Apple to debut phone-to-phone augmented reality

Apple next week will debut tools to let two iPhone users share augmented reality while limiting the personal data sent to its servers, two people familiar with the matter said this week.

Augmented reality (AR) allows viewers to see virtual structures superimposed on their surroundings via their smartphones or other devices. It is the technology used in mobile game Pokemon Go, and by industry, such as factories seeking to map new assembly lines. Apple and rival Google are racing to release AR tools to attract software developers to their platforms.

https://medium.com/@arroundsmm/apple-to-debut-phone-to-phone-augmented-reality-cafe15ad0942

https://a.radikal.ru/a06/1806/d4/191ea33609e7.jpg

[1715334464]

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[1715334464]

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[1715334464]

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[ARround Team]

Sotheby’s Launches First Augmented Reality App for Real Estate

Enter Augmented Realty. Sotheby’s International Realty has just introduced the Curate by Sotheby’s International Realty App which allows you to furnish an empty room in a variety of styles. The vision is to transform the home buying experience, making it easier for both buyers and sellers alike.

https://medium.com/@arroundsmm/sothebys-launches-first-augmented-reality-app-for-real-estate-9e20d428e455

https://c.radikal.ru/c26/1806/2c/f1248a8e2d37.jpg

[johannmy]

Why do you need 30m $?

[ARround Team]

How AR is poised to transform event marketing

When predicting marketing trends for 2018 and beyond, analysts and prognosticators tend to lump together virtual reality (VR) and augmented reality (AR). The technologies are linked; both have a history that stretches back decades, both are in the midst of a renaissance driven by the rising processing power of mobile devices and both promise connections with audiences on new sensory levels.

https://www.marketingdive.com/news/how-ar-is-poised-to-transform-event-marketing/524616/

[ARround Team]

I’m happy to tell that Arround is now listed on ICO Champs!

Thank you!

[ARround Team]

Apple and Pixar partner to push augmented reality

Apple + Pixar = even better AR
If you didn't know, Apple on Monday began its annual Worldwide Developer Conference. As part of it all, new technologies, devices and updates were announced. One thing to come out of it was that Apple has partnered with Pixar to enhance their influence on the augmented reality world.

https://www.komando.com/happening-now/463824/apple-and-pixar-partner-to-push-augmented-reality

https://a.radikal.ru/a43/1806/53/427dbc6e5a65.jpg

[ARround Team]

Augmented reality app to allow the world to step into Scotland

A “ground-breaking” app that invites the world to step into Scotland has been created as part of a global marketing campaign.
The augmented reality (AR) app gives users across the globe the chance to experience the country’s rich landscapes and attractions through their mobile phones.

http://home.bt.com/tech-gadgets/tech-news/augmented-reality-app-to-allow-the-world-to-step-into-scotland-11364276471813

https://a.radikal.ru/a39/1806/1f/1b53449f76a4.jpg

[ARround Team]

Adobe's Project Aero Takes on Unity & Unreal for AR Content Creation Supremacy

Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.

Between with Photoshop, Illustrator, Creative Cloud, and other applications in its portfolio, Adobe is arguably the top maker of software for creatives. However, Unity and Unreal Engine 4 are the dominant platforms for 3D content creation, and, therefore, the leading development tools for augmented reality.

https://next.reality.news/news/adobes-project-aero-takes-unity-unreal-for-ar-content-creation-supremacy-0185142/

https://a.radikal.ru/a40/1806/23/37bfe92d5ef9.jpg

[luckydevelop]

Do you guys really thing that Augmented Reality is worth investing in? I'm genuinely curious because this kind of thing requires constant internet connection, you have to always look at your phone like a goof, etc.
I'd say that this is a great project, ain't too sure about the AR

[ARround Team]

10 industries utilizing augmented reality

Augmented reality has made a monumental impact on our everyday life for not only amusement purposes, but for our business as well. AR is the definition of a game changer and the manner these industries choose to use it is simply genius.

https://medium.com/@arroundsmm/10-industries-utilizing-augmented-reality-3c24fb7b7819

https://c.radikal.ru/c20/1806/b3/b30f034f26b9.jpg

[ARround Team]

Do you guys really thing that Augmented Reality is worth investing in? I'm genuinely curious because this kind of thing requires constant internet connection, you have to always look at your phone like a goof, etc.
I'd say that this is a great project, ain't too sure about the AR

Hi,

If you consider how much of Google and Apple’s resources are being put into enabling their devices to run AR, then you’ve got an idea of how seriously to take it. Also, AR in itself doesn’t have to be resource hungry. It uses GPS but if the user isn’t moving around (like in a car), then that GPS doesn’t always have to be on for example. There are some great opportunities in AR that we think we can take advantage of, such as building the AR backbone map – collecting all the physical data points of the real world that we can use to build the AR experience (Google maps isn’t accurate enough by the way, plus it doesn’t map interiors) and giving the people who mine this data a stake in it via the blockchain. If we add a unique social experience and a way to give offline retailers the same kind of advertising tools that e-commerce retailers have had for years (we’ve already got our first agreement to roll this out to nearly 2,000 locations) then we think we’re onto a winner.

As for using handheld devices rather than smart glasses…our experience presenting ARROUND in various parts of the world shows us that people are already happy to use their handheld devices for AR, but yes, when smart glass appear late this year, or early next year, we’ll already be ready with a social network, ad network and AR map…not a bad place to be.

[ARround Team]

The 5 most important announcements Apple made at its biggest conference of the year

Apple made a ton of important announcements at this year's Worldwide Developers Conference (WWDC) keynote.
But while some announcements were fun and exciting, others laid important groundwork for developers, consumers, and Apple itself.

https://medium.com/@arroundsmm/the-5-most-important-announcements-apple-made-at-its-biggest-conference-of-the-year-c05b2dac8935

https://d.radikal.ru/d15/1806/e2/6a83eab9b8b8.jpg

[ARround Team]

Augmented reality is changing how we buy furniture

Some furniture makers are turning to augmented reality to help make the process of deciding to buy online easier. After downloading an app for your smartphone, you take a picture of your living room. The app can then place a virtual image of an item of furniture into the photograph, which will give the customer an idea whether what they are buying will match their home.

https://medium.com/@arroundsmm/augmented-reality-is-changing-how-we-buy-furniture-83cd3645d23c

https://a.radikal.ru/a28/1806/bb/07025afa490c.jpg

[ARround Team]

Wall Street was not impressed by Apple’s big push into augmented-reality

In a Worldwide Developer Conference light on major news, Wall Street analysts clung to Apple's update on augmented-reality — but they were pretty underwhelmed by what they saw.

https://medium.com/@arroundsmm/wall-street-was-not-impressed-by-apples-big-push-into-augmented-reality-c5b6c45f984e

https://a.radikal.ru/a23/1806/a2/3c0f6fedf003.jpg

[icosiren]

Arround has top rating in https://icosiren.com/ico/arround/

[ARround Team]

Augmented Reality smartphone dongle bids the tape measure farewell

Just when we thought tapeless tape measures would be the year’s pinnacle of innovation in measuring devices, along comes a breakthrough that more or less gets rid of the measure to boot. The Arrim One purports to be the world’s first “professional” Augmented Reality measuring device — a small laser emitter which connects to a smartphone to size up straight lines, circles and angles, and shows those measurements in your AR view of the world. A Kickstarter to fund the project is hurtling towards its US$20,000 target.

https://medium.com/@arroundsmm/augmented-reality-smartphone-dongle-bids-the-tape-measure-farewell-bfaa9d36eeb9

https://d.radikal.ru/d33/1806/9f/5efa78f9e92f.jpg

[ARround Team]

How Brands Are Enriching The Product Experience With Augmented Reality

Brands are using AR to tell the story behind a product or highlight future concepts, helping to immerse and inform consumers about company values and sources of inspiration.

https://medium.com/@arroundsmm/how-brands-are-enriching-the-product-experience-with-augmented-reality-739ef40a057c

https://b.radikal.ru/b34/1806/ca/321d64575b31.jpg

[ARround Team]

Google’s AR Stickers will expand outside Pixel phones for the first time

Six months after their original launch, the Google Pixel 2’s AR Stickers are making it onto a phone from a different company: the LG G7 ThinQ. It’s the first time that Google has allowed the AR Stickers app to exist on a device that wasn’t part of its own flagship line, signaling a potential move to expand access to the feature.

https://medium.com/@arroundsmm/googles-ar-stickers-will-expand-outside-pixel-phones-for-the-first-time-8a470f258341

https://c.radikal.ru/c02/1806/d0/88af0d57a49b.jpg

[ARround Team]

This algorithm turns World Cup games into 3D augmented reality

Most of us will only get to watch it on flat television sets, as opposed to getting the three-dimensional experience of seeing it live and in person. Researchers from the University of Washington have come up with an augmented reality alternative, though.

https://medium.com/@arroundsmm/this-algorithm-turns-world-cup-games-into-3d-augmented-reality-8400c548ed38

https://b.radikal.ru/b06/1806/b4/a43dbd8edf38.jpg

[ARround Team]

Google demo shows how AR can thrive on the web

Google has been hyping up augmented reality on the web, and it's easy to understand why -- it promises an immersive experience without requiring a special app. But what does that look like in practice?

https://www.engadget.com/2018/06/17/google-augmented-reality-web-demo/

http://b.radikal.ru/b07/1806/ed/f51d54cde441.jpg