ARROUND: breakthrough advertising and communication platform in AR

[ARround Team]

How do you connect advertisers and consumers, and how do you deal with the trading friction between the two?I appreciate your creativity and enthusiasm and hope you can succeed

Advertisers have a number of options, which will all be available through a dedicated online portal. They can create and manage banner campaigns, upload 3D objects into the ARROUND universe, create specific actions triggered by images or markers that the AR Camera will detect and retailers can even create a fully fledged navigation experience to an in-store item. In addition, they can add a sponsored AR experience to the AR Store for users on the social network to interact with.

Advertisers will get data on the best locations to run their campaigns and get access to a full suite of blockchain based reporting tools that provide 100% transparency.

Ad prices will be set depending upon the type of campaign being created, but will be in line with existing AR mobile prices.

Users can be motivated to receive targeted advertising via blockchain-based incentives in the form of ARR tokens.

Interactions with adverts or campaigns will be captured automatically (views, engagements, click-through rates, shares etc) and appear in the ad portal.

As for friction, we will optimize the network to limit the number of commercial messages per location, and only target users via permission-based marketing, with those permissions written into the blockchain.

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[ARround Team]

Take On Serena Williams In Augmented Reality

Summer and sports seems to go together, like strawberries and cream. In 2018 not only is the football World Cup ongoing, but the ultimate Tennis tournament of Wimbledon has also just begun. To celebrate he start of this major sporting event, Snapchat is serving the opportunity to compete against Tennis Champion Serena Williams by using the power of augmented reality (AR).

https://medium.com/@arroundsmm/take-on-serena-williams-in-augmented-reality-c0515871a4e5

http://b.radikal.ru/b05/1807/b8/c7f5ee999ed6.jpg

[ARround Team]

What was interesting in #AR world last week? Find out in our new digest.

https://medium.com/@arroundsmm/top-12-stories-in-the-world-of-augmented-reality-you-could-miss-june-25-july-1-1495b58c4d79

[ARround Team]

The advantage of real-time photorealistic augmented reality

We are used to VFX in broadcast, drama and film, up to the point that we assume that such good results are only linked to post-production. But what if we were able to create, in real-time, photorealistic scenes combining green screen shots of talents and augmented reality graphics, and mix them all together so seamlessly that the audience could not tell which are real and which are not?

https://medium.com/@arroundsmm/the-advantage-of-real-time-photorealistic-augmented-reality-cb09df482512

http://d.radikal.ru/d21/1807/f2/81520154e784.jpg

[ARround Team]

Google's Just a Line app lets you draw in augmented reality

A new app released by Google is all about having fun with augmented reality (AR): Just a Line allows you to make simple drawings in the air with your smartphone.

https://medium.com/@arroundsmm/googles-just-a-line-app-lets-you-draw-in-augmented-reality-811a0cab8f9c

http://b.radikal.ru/b41/1807/af/0f9139fae935.jpg

[dangtotes]

Very good product foundation and operational experience. Good use of different Blockchain technologies.

[bongbong2014]

I would like to use the product in practice!

[ARround Team]

10 Projects That Have Us Excited About the Next Generation of VR & AR

With leading high-end VR headsets debuting in 2016, we’ve had about two years to see what the first-generation VR experience looks like. While there’s certainly a range of exciting games and other VR software coming soon to first-generation hardware, it feels like the market is steadily turning its attention toward next-generation technologies, and fostering a renewed sense of excitement and momentum. Here’s a smattering of exciting projects that are likely to influence the VR and AR space in the next two years.

https://medium.com/@arroundsmm/10-projects-that-have-us-excited-about-the-next-generation-of-vr-ar-9d73b91742bf

http://d.radikal.ru/d32/1807/35/cccb490dc467.jpg

[ARround Team]

Vizrt’s augmented reality tools power BBC’s World Cup coverage

BBC’s coverage of the 2018 FIFA World Cup has taken advantage of the latest in augmented reality tools to help further its “Match of the Day” broadcast, adding another layer of storytelling.

https://medium.com/@arroundsmm/vizrts-augmented-reality-tools-power-bbc-s-world-cup-coverage-628c03310737

http://d.radikal.ru/d13/1807/d1/6898bb505d88.jpg

[Leo0783]

The idea bring shopping experience to the new level. Amazing team and good project!

[ARround Team]

The idea bring shopping experience to the new level. Amazing team and good project!

Thank you 

[ARround Team]

Our weekly digest is ready. Don't miss main news in #AR world from the last week.

https://medium.com/@arroundsmm/top-12-stories-in-the-world-of-augmented-reality-you-could-miss-july-2-8-fa71ff75ed1b

[ARround Team]

New version of our app is coming soon! We tested authorization via social networks and 3D object creation. There's a new pet in the office, we call him ARrie 😊

https://www.youtube.com/watch?v=TCh-906IpkQ

http://c.radikal.ru/c17/1807/fa/b44b83dc54ea.png

[SmartBounty]

A strong team, the product is modern and relevant. I think the project is waiting for success.

[ARround Team]

Virtual and Augmented Reality market to boom to $170 billion by 2022

As the virtual and Augmented Reality markets continue to soar, with the new technology drawing increasing interest across the entertainment world, the combined value of the sector is set to smash through the $170 billion barrier. The growth is not only fuelled by entertainment, however, as uptake of the visualisation tools takes off in a major way in the health, manufacturing and retail segments in particular.

https://medium.com/@arroundsmm/virtual-and-augmented-reality-market-to-boom-to-170-billion-by-2022-9cc347915465

http://d.radikal.ru/d12/1807/28/8a5f6abbb5e1.jpg

[ARround Team]

Facebook is testing augmented reality ads in the News Feed

Facebook  is giving advertisers new ways to show off their products, including with augmented reality.

At its F8 developer conference earlier this year, Facebook announced that it was working with businesses to use AR to show off products in Messenger. Now a similar experience will start appearing in the News Feed, with a select group of advertisers testing out AR ads.

https://www.facebook.com/permalink.php?story_fbid=2146123605671845&id=2052833448334195

http://a.radikal.ru/a00/1807/0a/abfc5165ef31.png

[ARround Team]

Snapchat Launches Augmented Reality Experiences in Disneyland, Universal Studios

For the first time ever, Snapchat is launching AR experiences with all three major theme park operators, Disney, Universal and Six Flags.
The Minions are taking over Universal Studios theme parks this summer thanks to a new Snapchat augmented reality experience.

The experience, which shows the animated yellow characters’ antics throughout the park, is part of a larger effort by Snapchat to bring its reality-altering lenses to theme parks around the world. For the first time ever, Snapchat has struck deals with all three major theme park operators — Disney, Universal and Six Flags — to introduce park-specific lenses this summer.

https://www.facebook.com/permalink.php?story_fbid=2136386436645562&id=2052833448334195

http://b.radikal.ru/b20/1807/42/2078acf6e196.jpg

[ARround Team]

Augmented Reality For Digital Transformation In Healthcare

The role that digital transformation has played in recent years — disrupting business flow and treatment models in healthcare — has made a major impression throughout the sector. The industry has long been dominated by records keeping requirements that have often limited the quality of care. However, a paperless system and data–driven decision–making have revolutionized it in a short time. Thanks to improvements in security protocols and management processes, HIPAA requirements are now readily incorporated into digital transformations. Bringing all these developments together with Augmented Reality (AR) systems is now pushing the revolution directly to the point of service, supplying actual information for diagnosis and treatment.

https://www.facebook.com/permalink.php?story_fbid=2137333129884226&id=2052833448334195

http://c.radikal.ru/c08/1807/7f/516d10a3c4aa.png

[ibiznes]

Augmented Reality is a super big industry with huge potential.

[ARround Team]

3 Retail Apps Taking Advantage of Augmented Reality

Augmented reality became a hot concept two summers ago with the astronomical rise of Pokemon Go. And while AR has an obvious place when it comes to gaming apps, one of the more interesting use cases of the technology is for retail apps.
Let’s take a look at 3 retail apps capitalizing on augmented reality.

https://www.facebook.com/permalink.php?story_fbid=2136885149929024&id=2052833448334195