[ANN][ICO] Bigbom Eco - Decentralized Advertising Ecosystem

[bagdanvolkov]

What is special about Bigbom Eco:?

Bigbom Eco is the first digital advertising ecosystem built as a decentralized application platform, which links ad platforms and publishers to advertisers globally.

What are the goals of this project?

Bigbom has several aims, one of them is to solve the «trouble of truth» between advertising buyers and sellers by using blockchain technology.

Also, they are going to free up human resources in online marketing optimize costs and increase the effect of advertising campaigns through the development of Bigbom iAds.

What is the Bigbom iAds?

It is an advertising automation utility which abilities to self-learning and optimizing ads bidding on many popular platforms.

[RayXX18]

What is special about Bigbom Eco:?

Bigbom Eco is the first digital advertising ecosystem built as a decentralized application platform, which links ad platforms and publishers to advertisers globally.

What are the goals of this project?

Bigbom has several aims, one of them is to solve the «trouble of truth» between advertising buyers and sellers by using blockchain technology.

Also, they are going to free up human resources in online marketing optimize costs and increase the effect of advertising campaigns through the development of Bigbom iAds.

What is the Bigbom iAds?

It is an advertising automation utility which abilities to self-learning and optimizing ads bidding on many popular platforms.

Their plans are very ambitious. In next 5 years, Bigbom Eco aims to become an ecosystem with a significant influence on the global online advertising industry.

[GseaFred11]

Why is advertising sector experiencing a boom in popularity these days?

[flexnbit]

Why is advertising sector experiencing a boom in popularity these days?

A great number of new businesses appear all over the world nowadays. This leads to an increased level of competition in all fields day-by-day. As the competitiveness increases, the advertising/marketing demand increases sharply.

[RayXX18]

Why is advertising sector experiencing a boom in popularity these days?

A great number of new businesses appear all over the world nowadays. This leads to an increased level of competition in all fields day-by-day. As the competitiveness increases, the advertising/marketing demand increases sharply.

Simultaneously, online advertising technology has dramatically evolved in recent years, thanks to preeminent advantages over traditional advertising, such as the possibility to target ads more specifically.

[flexnbit]

Why is advertising sector experiencing a boom in popularity these days?

A great number of new businesses appear all over the world nowadays. This leads to an increased level of competition in all fields day-by-day. As the competitiveness increases, the advertising/marketing demand increases sharply.

Simultaneously, online advertising technology has dramatically evolved in recent years, thanks to preeminent advantages over traditional advertising, such as the possibility to target ads more specifically.

In other words, higher measurement accuracy — lower costs.

[RayXX18]

Why is advertising sector experiencing a boom in popularity these days?

A great number of new businesses appear all over the world nowadays. This leads to an increased level of competition in all fields day-by-day. As the competitiveness increases, the advertising/marketing demand increases sharply.

Simultaneously, online advertising technology has dramatically evolved in recent years, thanks to preeminent advantages over traditional advertising, such as the possibility to target ads more specifically.

In other words, higher measurement accuracy — lower costs.

As a result, annual revenue of the online advertising industry continues to grow strongly.

[flexnbit]

Why is advertising sector experiencing a boom in popularity these days?

A great number of new businesses appear all over the world nowadays. This leads to an increased level of competition in all fields day-by-day. As the competitiveness increases, the advertising/marketing demand increases sharply.

Simultaneously, online advertising technology has dramatically evolved in recent years, thanks to preeminent advantages over traditional advertising, such as the possibility to target ads more specifically.

In other words, higher measurement accuracy — lower costs.

As a result, annual revenue of the online advertising industry continues to grow strongly.

I have found such a statistics: according to Magna (2017), worldwide advertising expenditure for digital channels represents a $209 billion market, accounting for 41% of the advertising industry.

[RayXX18]

Why is advertising sector experiencing a boom in popularity these days?

A great number of new businesses appear all over the world nowadays. This leads to an increased level of competition in all fields day-by-day. As the competitiveness increases, the advertising/marketing demand increases sharply.

Simultaneously, online advertising technology has dramatically evolved in recent years, thanks to preeminent advantages over traditional advertising, such as the possibility to target ads more specifically.

In other words, higher measurement accuracy — lower costs.

As a result, annual revenue of the online advertising industry continues to grow strongly.

I have found such a statistics: according to Magna (2017), worldwide advertising expenditure for digital channels represents a $209 billion market, accounting for 41% of the advertising industry.

I can bet that it has already overtaken traditional advertising channels such as TV for example.

[flexnbit]

Why is advertising sector experiencing a boom in popularity these days?

A great number of new businesses appear all over the world nowadays. This leads to an increased level of competition in all fields day-by-day. As the competitiveness increases, the advertising/marketing demand increases sharply.

Simultaneously, online advertising technology has dramatically evolved in recent years, thanks to preeminent advantages over traditional advertising, such as the possibility to target ads more specifically.

In other words, higher measurement accuracy — lower costs.

As a result, annual revenue of the online advertising industry continues to grow strongly.

I have found such a statistics: according to Magna (2017), worldwide advertising expenditure for digital channels represents a $209 billion market, accounting for 41% of the advertising industry.

I can bet that it has already overtaken traditional advertising channels such as TV for example.

You are right. The shift towards digital advertising spending demonstrates that brands and advertisers recognize the growing influence of online advertising channels.

[investorgga]

What is the problem of trust between advertising buyers and sellers?

[RayXX18]

What is the problem of trust between advertising buyers and sellers?

At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.

[bagdanvolkov]

What is the problem of trust between advertising buyers and sellers?

At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.

The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.

[RayXX18]

What is the problem of trust between advertising buyers and sellers?

At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.

The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.

For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.

[investorgga]

What is the problem of trust between advertising buyers and sellers?

At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.

The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.

For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.

Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?

[bagdanvolkov]

What is the problem of trust between advertising buyers and sellers?

At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.

The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.

For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.

Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?

It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.

[RayXX18]

What is the problem of trust between advertising buyers and sellers?

At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.

The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.

For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.

Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?

It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.

Besides, this reduces the ability of expansion to potential customers in the digital money economy.

[bagdanvolkov]

What is the problem of trust between advertising buyers and sellers?

At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.

The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.

For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.

Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?

It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.

Besides, this reduces the ability of expansion to potential customers in the digital money economy.

I have also heard, that the manual management of ads is time-consuming and ineffective.

[RayXX18]

What is the problem of trust between advertising buyers and sellers?

At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.

The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.

For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.

Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?

It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.

Besides, this reduces the ability of expansion to potential customers in the digital money economy.

I have also heard, that the manual management of ads is time-consuming and ineffective.

It is true. Managing ads across multiple campaigns on multiple channels is time and labor intensive. Clients may be able to reach thousands of users by setting up an ad on Facebook, Google or Twitter, though there is a little control on the performance of these ads without manual adjustment. In addition to manual adjustment being necessary, advertising agencies are usually not working around the clock, which means that there is no possibility of adjustments outside working hours.

[bagdanvolkov]

What is the problem of trust between advertising buyers and sellers?

At first, you should make it clear, that advertising buyers here are advertisers, and sellers — ads platform publishers.

The essence of the problem is that buyers often waste time on selecting the right ads platform and suitable publishers. Moreover, they are unable to evaluate the effectiveness and quality of advertising before actual implementation. This leads to uncertainty about the level of efficiency and whether the KPIs promise by the sellers will be met.

For sellers, there is a risk of non-payment, as they generally provide the service before payment is completed. For instance, Google, Facebook and similar platforms hosting ads are forced to lock their customers accounts, due to them not having enough funds to cover transactions on due date. This may results in these customers being in debt to the platform, with debt collecting fees negatively influencing the platform’s profit margin.

Thank you, now it is clear. But what is about the acks of support for DApps through traditional marketplace solutions?

It is one more problem on the advertising market nowadays. With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc. However, the amount of marketplace for advertisers and advertising platform/content provider is very limited.

Besides, this reduces the ability of expansion to potential customers in the digital money economy.

I have also heard, that the manual management of ads is time-consuming and ineffective.

It is true. Managing ads across multiple campaigns on multiple channels is time and labor intensive. Clients may be able to reach thousands of users by setting up an ad on Facebook, Google or Twitter, though there is a little control on the performance of these ads without manual adjustment. In addition to manual adjustment being necessary, advertising agencies are usually not working around the clock, which means that there is no possibility of adjustments outside working hours.

I also know that there is a problem connected with the advertising budgeting.