I plan to be operational at 100% by the time you come running for profit and there will be NO discounts, or prizes.
If the situation offers enough profit I will come, of course. But it should be profitable by itself, not relying on discounts nor prizes.
I plan to work extra hard so those that benifit will show you that work and effort at the beginning pays dividends at the back end. When things are going well people like yourself cry "no fair I'm doing all the work while you get paid!" forgetting the time and money put in to lay down the infrastructural as things where not so profitable.