Should we Re-Brand Bitcoin?

[anisuzzaman99apu]

Do you think Bitcoin needs some Rebranding?

Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.

First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this

perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.

The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.

Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way

since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.

What would the pro's and cons of this be, and also the impact?

Let's discuss 

[2beAmillionaire]

It is really no need! If what is bitcoin creates from the very beginning,is what bitcoin will be, 'til it lasts and remain in the crypto world.

[arifin eky]

no need to rebranding for the name of bitcoin that over time has more and more demand, if you look at the purpose of bitcoin itself then there is no need for repetition for now.

[mk4]

Probably not a good idea. Bitcoin already has it's name decently spread out to the masses; even though people's impressions with bitcoin are probably 50% positive 50% negative. Also knowing rebranding bitcoin might just be an easy win for BCH. Just my 2 satoshis though.

[Caesar-Giulius]

My opinion is that bitcoin has become a well known brand after almost 10 years. It is a pity to rebrand bitcoin. The name is catchy, Bit for internet and Coin for money.

[lizardbtc]

Who needs rebranding? Those shitcoin that honestly don't even surve the high purpose or they have one but are hoping to gain attention with rebranding. I mean nothing against rebranding as NEO used to be called antishates like year ago. Although Bitcoin has built itself a good brand. I donot actually think that rebranding it will do any good as it may lead to confusion between some people. Many people know about it and because of it being the first this is really not necessary thing to do.

[hurry_hore]

I think now the reason to re-brand Bitcoin is not strong and it will face difficult way to do that. All community should agree with this and the one thing to be considered is how to contact the creator to get his/their approval for re-branding? I do not know how to do that with anonymous character of Satoshi until now, so it will be impossible I think. What would be easy to do is campaign to educate people what the Bitcoin is.

[Red-Apple]

no we do not need that. because rebranding is basically done because people think their product has failed to live up to the expectation and in order to get their customer back they have to change  some stuff and try to attract them once again. this is not true about bitcoin at all.
so far bitcoin despite all its possible shortcomings like the short term higher fees, has lived up to the expectation. it is a decentralized perfectly working currency that has been processing monetary transactions for over 9 years now.

[Svelto]

I don’t think rebranding is necessary in Bitcoin case and it might cause more bad than good since Bitcoin is proven to be successful. Rebranding might bring confusion to the users and lost existing and potential users.

[cryptoloverlife]

Old is gold, But NEW is BITCOIN. Bitcoin has shaken the whole financial system to rethink about their misdeed. It has created a brand already for itself. Rebranding is not a solution currently, as a lot of people still don't know about Bitcoin and cryptocurrencies still. It still has a long way to penetrate into the market, acceptance, and visibility still need a sustainable and persistent boost. The rebranding will take a lot of resources, efforts and still not the right time. Rebranding/changing name will dilute the existence of bitcoin.

The same time should be spent on scaling bitcoin to the next level.

[VitKoyn]

Do you think Bitcoin needs some Rebranding?

Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.

First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this

perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.

The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.

Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way

since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.

What would the pro's and cons of this be, and also the impact?

Let's discuss 

Rebranding can also be good for advertising the cryptocurrency just like what happened with Raiblocks after they rebranded it the price went up, but how about Bitcoin, there is no company that has the control to change its name because no one owns it. It is possible but we can't change it that easily because some people will disagree with it. Personally I also don't like the idea of rebranding Bitcoin because it will just create confusion to other people especially those who don't know that much about cryptocurrencies with will also be the cause of confusion on exchanges because not all will agree to change it, and the name Bitcoin has already been know so why change it. There's a lot of important things that should be improve in Bitcoin network so for me this is not needed.

[bitfocus]

No need, with time, bitcoin will gain massive acceptance and all the greedy and fools, who wanted to make some quick money and got scammed, will be out of the boat, just wait a while.

[Svafnir74]

I think that bitcoin does not need rebranding at all. This coin was the first of the Cryptocurrency. Many people do not know any other cryptocurrency except bitcoin. The name bitcoin is on everyone's lips. Bitcoin is largely popular due to its name. Rebranding bitcoin can only damage its popularity.

[mandibleclaw]

Why the f would you that? Bitcoin is not a company or something like that, it's an idea (and its name is well recognizable). Who rebrands in crypto? Dead coins or some ICOs just to pump the price, Bitcoin doesn't need that

[thom88]

I think the best thing of Bitcoin is its branding. so clear no!
Rebranding will not remove some of the negativity about it

[Rizqi]

no need to do rebranding, because with good or bad bitcoin topics will greatly affect the market and will automatically become famous with this bitcoin topic, and I believe that bitcoin currently has a good perception among consumers and producers.

[Catch-22]

Not the best of ideas. Just when bitcoin is a year away from its 10th birthday, someone decided to rebrand it. And start all over again? Rebranding means the product is failing. Bitcoin is definitely not failing. It’s on its way to another record run. There may be some bumps along the way, but this is normal in any currency.

[sergio-faucetbitcoin]

I really don't know why we should rebrand Bitcoin ? The name is already popular and well-known, I don't see the point of doing it..

[chadtn]

in my opinion, bitcoin develops on its own, and he does not need to reread I do not know

[jevee]

It's not necessary and it would probably be very hard to do rebranding.
I don't see one good thing in this. Do you realize what would be the consequence of this?
1. Hundreds or even thousands of websites would have to be changed - updated.
2. You think others would just leave name Bitcoin? At least Bitcoin Cash people would grab this opportunity and stole name ASAP - there is no one who would say they can't do that. And probably also hundreds of other people would want to acquire this name.
3. Overall confusion in crypto. Definitely not good for adoption.
4. Exchanges... I can't even imagine all the troubles this would cause them.
And probably a lot of other things.

So in my opinion: NO, we shouldn't re-brand Bitcoin.