What I notice is that the bounty proportion given for signature campaign is always than others.
Always what? Greater than? (I guess so). Anyway, I already get your point
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In my opinion, signature campaigns have a bigger reward compare to social media campaigns because it provides heavier load of work since you are creating posts meticulously compare to social media campaigns where all you have to do is to share and put hashtag sometimes. The conclusion, the harder the work, the higher the reward.
And because of this one, sir KobbyC nailed it.
Social Media reaches a lot of people but signature reaches potential investors here on this platform.
For example, as a teacher, there's a greater chance of educating people even only from a bunch of interested listeners compare to a crowd of uninterested ones. I know there's a saying that "Every drop counts" but quantity doesn't matters the most all the time.