[ANN] BitShares 2.0

How the BitShares Exchange Network will Amplify the Prospects of its Members

At the core of everything sits the Cryptonomex web wallet with built-in decentralized exchange and financial products factory which will be hosted on partner sites. This provides the standard back end (market order books and trading engine, etc.) and front end (hosted web wallet that looks like a familiar exchange.)

It also provides built-in interfaces to other leading coins and partner-supplied financial products and services.

Fiat can enter/exit the system via any member with the proper licenses who can buy/sell any asset on the BitShares exchange that they like from their own inventory of SmartCoins and Exchange Issued Assets. They can even sell assets issued by other partners if they want to. Just like selling books on Amazon - from inventory in their own wallet accounts.

So customers can choose between bitDash or CCEDKdash on the network or actual Dash in CCEDK inventory on their dash wallet. (Of course the CCEDKdash UIA on the bitshares network is essentially nothing but a claim on the actual Dash in the CCEDK wallet and is only as good as their counterparty promise to redeem it.) Users get the choice whether to take that risk or pay to move into the BitShares bitDash market pegged asset to be counterparty free. Or they could choose the CCEDK private pegged asset which only trusts CCEDK to publish a price feed not to hold the currency itself. In practice, other exchanges will offer similar choices and all will trade with slight premiums or discounts based on perceived risk and reputation of each issuer.

Repeat: Users get the choice. Shocking.

Once a user has those assets, they can trade them with no further counterparty risk on the decentralized exchange - interacting with users from every partner on the network.

So, as you have just seen and will soon see again (cue the dark mystery music), businesses who are not exchanges can join our network and instantly have a basic exchange and wallet built in (just like a typical shopping cart is built in) and integrated with their industry-specific business processes.

Stay tuned for more Summer Announcements.

Then each partner/industry gets to customize it as much as they want, including:

Making simple branding or "white label" changes with logos and color schemes.
Adding in GUI elements to present extra site-unique tools and features.
Linking between these GUI elements to custom business logic between the BitShares wallet and other coin wallets or the APIs of other fiat payment services and partners.
Implementing their own assets and financial products using the tools provided by BitShares for which they get their share of the fees associated with those products
Implementing their own unique customer support services and loyalty programs.
Implementing their own unique customer acquisition strategies competing to sign up BitShares users.
Implementing their own unique strategies to train and up-sell customers into using more services for which they are entitled to their share of the fees from the whole network for every customer they signed up.
Negotiating their own deals to bring other partners into the mix - like CCEDK did with Bit-X.

Example: A worker in Omaha feeds some of his paycheck dollars into a Peak Ventures ATM machine and one second later his wife in Tijuana buys groceries with it using her CCEDK Nanocard.

The use cases of all the newly available seamless partner integrations are mind-boggling.

Everybody wins:
The issuer of an asset gets the fees from the use of that asset by everybody else's users.
The recruiter of a user gets the fees from the use of the network for everybody else's products.

... and we all benefit from greater economic volume - which itself attracts more users and service providers.

So, bottom line:

Network members compete to win and retain customers - usually drawn from completely different demographics.
Our affiliate incentive program gives them credit for everything those customers do on the whole network - by introducing them to products and services offered by other network partners.
They gain by having their own products and services marketed to the customers of other network members.
They gain by sharing market depth and liquidity in a single global marketplace.
They gain by sharing in the "unhackable" and "transparent" set of order books that protect the consumers for the first time from exchange counterparty risk.

This changes everything.