I like Anonymous E-cash or True Digital Cash better the term blockchain speaks mostly to those in this arena and many of them know that Aeon is untraceable already and if not they will find out soon after and at that point it's not better than True Digital Cash or Anonymous E-cash. True digital cash has a larger audience. Also the blockchain is tracable, I found it through this thread
Apart from this if you're also looking for a slogan - none of these are slogans.
For the purposes of clarity we're looking for a few words to act as an accompaninment to the logo.
the term blockchain speaks mostly to those in this arena and many of them know that Aeon is untraceable already
No that's not true - this is one of the struggles that Monero currently has. The current zeitgeist is actually pretty ignorant about Cryptonote and its origins. There may be a few peeps like Greg Maxwell who have a good understanding of it, but on the whole the
overwhelming majority of the cryptospace regard Monero as simply another altcoin.
Some examples: Erik Voorhees has heard of Monero and accepts it at Shapeshift but hasn't personally ever looked into its technology; TheDailyDecrypt having a vague idea of Monero's untraceability, but again, not really having a visceral understanding of ring signatures; Stacy Herbert/Max Keiser speaking of the mysterious origins of Bitcoin, but never once speaking about the mysterious origins of Monero.
Fairly typical unfortunately.
Of course, there's
actually an amazing story to be told about Cryptonote which the bitcoin
industry-sphere still doesn't really get - a demonstrable 'education-dimension' which appears to be lacking from Monero's present promotional presence.
It's not unfixable, but it's something I think Aeon should be very cognizant of, and if played correctly could be solved quite cleverly.
Here's the problem I have with
Aeon: Something Something Cash, or
Aeon: Something Something E-Cash etc:-
Aside from not allowing the above problem to be remedied, it's also very obvious to the point of being useless. Of
course it's a currency and it doesn't take much to research this. Thus a waste of valuable tagline space that could otherwise be reserved for valuable memetic sorcery.
Check the /r/Monero subreddit. Every once in a while you'll see a post that says something like:-
"Oh I was trying to explain Monero to my friend but he just said Bitcoin can already do that. But when my friend actually investigated it he became really interested in it. I wish more people actually understood it."
This is typical, and underscores that the education dimension plaguing Monero's visibility within the cryptospace is something that Aeon would do well to learn from.
The fact is, Aeon is not going to be able to jump from Level 0 (here) to Level 100 (mainstream) without the bitcoin intelligensia knowing about it along the way. The bitcoin intelligensia is key to the first step of achieving this, and thus we have to be getting into that bitcoin intelligensia
conversation - not trying to bypass it or go direct to mainstream, which is impossible.
So what is the current nature of the conversation?
Ironically, it's not about bitcoin. It's all about
the blockchain.
It appears that the banks and traditional financial infrastructures are significantly more willing to engage with the concept of
the blockchain than they are
bitcoin - despite them being essentially the same thing.
Why is this?
Maybe it's helpful for the banks to think that they're eating a "beef sandwich with cheese" rather than a cheeseburger.
Or perhaps savvy Bitcoin strategists understand the inevitable resistance by world governments that would arise from directly marketing bitcoin as
bitcoin."Ah Zimbabwe relax! This isn't bitcoin, it is blockchain. It merely uses bitcoin for it's incentivisations!"Or perhaps it stems from a genuine interest in expanding some of the other applications that arise from so-called 'blockchain technology'. Smart contracts, messaging etc.
Maybe it's all of these things.
Nonetheless, take a cursory glance of current bitcoin periodicals/publications that cirumnavigate current bitcoin introspective sentiment and this undoubtedly is the direction we are heading.
I would hazard a guess that in a few years from now people will be speaking about
the blockchain in the same way that people currently speak about
the internet. A single global ledger which is facilitated by the integrated 'house-currency' of bitcoin. (Kinda sneaky actually.)
So where does this leave Aeon?
Again, dressing ourselves up as a mere currency (or cash) only really kicks the ball a few meters down the street. It's lackluster, limp and despite being technically accurate, is actually pretty un-informative. That is the case even when prefixed by
true or
anonymous.But marketting ourselves as
AEON: The Untraceable Blockchain... right away
in just three words it puts us in a completely different stratosphere altogether. It really annhiliates the current promotional boundaries that presently define altcoins and places us in direct opposition to the concept of a monolithic traceable global ledger that has bitcoin as it's integrated 'house-currency'.
Immediately, it says we are here to take on Bitcoin.
Let's not forget that AEON is potentially much more than just a currency anyway. Now that we have created and set in stone "The Aeon (æ)" which is an integrated component of our brand, it surely makes sense now to promote the other fundamental component that "the Aeon" is based upon - that being the Aeon blockchain. An alternative blockchain. (i.e an alternative to THE BLOCKCHAIN - a concept that the media is just starting to love.)
Future venture capitalists are not going to want to experiment in
altcoins, because
altcoins are not a part of THE BLOCKCHAIN. Weirdly though, grant them an ALTERNATIVE BLOCKCHAIN, and they will all come flocking. I guarantee it.
With AEON: The Untraceable Blockchain, we could put ourselves in a completely different promotional dimension entirely.
Consider this next sentence from the perspective of a
blockchain venture capitalist:-
"This episode was today brought to you by AEON: The Untraceable Blockchain."
It immediately opens the door to a follow-up conversation about what that actually means, which then by extension goes on to explain cryptonote, ring signatures, and the need for an alternative blockchain based upon the human right of privacy.
Just think about it.
