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Author Topic: [ANN] [ICO] 🚀🌟🌟 MAVIN - A reward-based influencer marketing ecosystem 🌟🌟🚀  (Read 12564 times)
Rexler
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October 25, 2017, 02:29:30 PM
 #161

Glad to see the work Mavin network is doing. This is innovative!

mavin.network
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October 25, 2017, 02:53:28 PM
 #162

So I think I have to ask sorry for my previous message. It just means that this market sector is so far more developed than I thought if advertising companies and influencers are on the same level of professionalism.

Yes its on par with all other kind of marketing.

You don't get free money as influencer.
Maybe if you promote Bitcoin Gold :-)

Hard facts and numbers are at the basis of all influencer recruitments like in all online marketing businesses.

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October 25, 2017, 02:54:08 PM
 #163

> People prefer to buy a product if a trusted source has recommended it rather than relying solely on the manufacturer’s own marketing efforts.

Thats exactly the reason we are targeting nano and micro influencers with MAVIN.
The nearer the influencer is to you, the more trust you get.

And more trust = win/win situation for everybody


This is the reason we read the reviews on products we want to buy, but it's supposed that an influencer is paid even if is micro. So I would like to ask: there's an internal selection to be a part of Mavin network?

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October 25, 2017, 02:59:51 PM
 #164

This is the reason we read the reviews on products we want to buy, but it's supposed that an influencer is paid even if is micro. So I would like to ask: there's an internal selection to be a part of Mavin network?

I also read reviews if I want to buy something expensive or which sould last some time, like a Notebook, TV or a smartphone.

But there are other things, so called impulsive buys, which are triggered by emotions and spontaneity. In this cases if you want or not your are influenced by everything and everyone.
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October 25, 2017, 04:20:57 PM
 #165

This is the reason we read the reviews on products we want to buy, but it's supposed that an influencer is paid even if is micro. So I would like to ask: there's an internal selection to be a part of Mavin network?

I also read reviews if I want to buy something expensive or which sould last some time, like a Notebook, TV or a smartphone.

But there are other things, so called impulsive buys, which are triggered by emotions and spontaneity. In this cases if you want or not your are influenced by everything and everyone.


Not sure I have understood this point. If an influencer is compensated to write reviews, I suppose he will write only positive ones, also false. Or will he be paid also to write bad reviews about the competition?
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October 25, 2017, 06:00:50 PM
Last edit: October 26, 2017, 06:48:17 AM by wolfgb888
 #166

I found a different material on the subject, and there are metrics that are very specific to rank an Influencer
 Here are a few figures for you to consider…
 - Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016)
 - Burst Media discovered that influencer marketing campaigns returned an average ROI of almost 700%.
 - When Launchmetrics surveyed 600+ marketers, results showed that 81% considered influencer engagement to be effective or very effective.
 - People prefer to buy a product if a trusted source has recommended it rather than relying solely on the manufacturer’s own marketing efforts.


I have 0 doubts about the efficency of the influencers and I've not an expertise in advertising, so it is possible that I can be wrong on something, but I'm pretty sure that, in this moment, if you contact an influencer for a job there will be a contract based on his/her idea of his/her own success and not on a file excel with convertions. Maybe I'm wrong, but I don't think so.
This sector is fairly new in marketing, I am experiencing since a few months, I realized that it is very important and you expect a large growth.
Its changing the way of advertising. There is also the specialized press, and I found this;
Companies start to understand the key of marketing is what others are saying about a brand, not what the brand is saying about itself. And by far, this effect can be reached with influencer marketing as the most cost-effective advertising channel. The company’s research reveals the current market situation, in which 59% companies plan to increase budgets for influencer marketing next year and 76% say it helps to foster customer loyalty and increase demand in the future.
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October 25, 2017, 07:25:52 PM
 #167

I found a different material on the subject, and there are metrics that are very specific to rank an Influencer
 Here are a few figures for you to consider…
 - Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016)
 - Burst Media discovered that influencer marketing campaigns returned an average ROI of almost 700%.
 - When Launchmetrics surveyed 600+ marketers, results showed that 81% considered influencer engagement to be effective or very effective.
 - People prefer to buy a product if a trusted source has recommended it rather than relying solely on the manufacturer’s own marketing efforts.


I have 0 doubts about the efficency of the influencers and I've not an expertise in advertising, so it is possible that I can be wrong on something, but I'm pretty sure that, in this moment, if you contact an influencer for a job there will be a contract based on his/her idea of his/her own success and not on a file excel with convertions. Maybe I'm wrong, but I don't think so.
This sector is fairly new in marketing, I myself I am experiencing since a few months, I realized that it is very important and you expect a large growth.
Is changing the way of advertising. There is also the specialized press, and I found this;
Companies start to understand the key of marketing is what others are saying about a brand, not what the brand is saying about itself. And by far, this effect can be reached with influencer marketing as the most cost-effective advertising channel. The company’s research reveals the current market situation, in which 59% companies plan to increase budgets for influencer marketing next year and 76% say it helps to foster customer loyalty and increase demand in the future.
I agree because influencer marketing play major role, even as more ad products, distribution channels, and analytics tools burst into the scene, digital marketers must keep in mind that their customers are more than just clicks, impressions, and conversions.
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October 25, 2017, 07:34:35 PM
 #168

This is the reason we read the reviews on products we want to buy, but it's supposed that an influencer is paid even if is micro. So I would like to ask: there's an internal selection to be a part of Mavin network?

I also read reviews if I want to buy something expensive or which sould last some time, like a Notebook, TV or a smartphone.

But there are other things, so called impulsive buys, which are triggered by emotions and spontaneity. In this cases if you want or not your are influenced by everything and everyone.


Not sure I have understood this point. If an influencer is compensated to write reviews, I suppose he will write only positive ones, also false. Or will he be paid also to write bad reviews about the competition?

Yes, obviously if I pay someone to promote something I expect a good advertising.
My doubt was instead about the quality of microinfluencers work. They could say something wrong that can easier arouse the interest or they could be unprofessional (not like the best ones), so I was expecting a selection. Maybe they trust their software and their community to monitor them.

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October 25, 2017, 07:43:46 PM
 #169

I found a different material on the subject, and there are metrics that are very specific to rank an Influencer
 Here are a few figures for you to consider…
 - Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016)
 - Burst Media discovered that influencer marketing campaigns returned an average ROI of almost 700%.
 - When Launchmetrics surveyed 600+ marketers, results showed that 81% considered influencer engagement to be effective or very effective.
 - People prefer to buy a product if a trusted source has recommended it rather than relying solely on the manufacturer’s own marketing efforts.


I have 0 doubts about the efficency of the influencers and I've not an expertise in advertising, so it is possible that I can be wrong on something, but I'm pretty sure that, in this moment, if you contact an influencer for a job there will be a contract based on his/her idea of his/her own success and not on a file excel with convertions. Maybe I'm wrong, but I don't think so.

This sector is fairly new in marketing, I myself I am experiencing since a few months, I realized that it is very important and you expect a large growth.
Is changing the way of advertising. There is also the specialized press, and I found this;
Companies start to understand the key of marketing is what others are saying about a brand, not what the brand is saying about itself. And by far, this effect can be reached with influencer marketing as the most cost-effective advertising channel. The company’s research reveals the current market situation, in which 59% companies plan to increase budgets for influencer marketing next year and 76% say it helps to foster customer loyalty and increase demand in the future.

So to be aware about all these very precise numbers and algorithms to calculate roi and convertions it was a surprise. I believed it was a sort of jungle without any rule, but it's clear that I was wrong... This makes this project even more interesting!


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October 25, 2017, 08:05:41 PM
 #170

In the near future, marketers will see influencer marketing as an integral part of their marketing strategies. One factor driving this movement is the fact that ads are by and large disruptive to the user experience. Just last year, more than 200 million people used desktop browser ad blockers. This number is expected to grow exponentially in coming years. MAVIN will certainly provide the platform to synergize all these.
mavin.network
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October 26, 2017, 06:54:20 AM
 #171

Get ready for the presale

Monday 30.10.2017

40% Bonus Tokens
Accepting ETH and BTC


LIMITED to 10000 ETH

No preregistration needed
wolfgb888
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October 26, 2017, 07:02:54 AM
 #172

I found a different material on the subject, and there are metrics that are very specific to rank an Influencer
 Here are a few figures for you to consider…
 - Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016)
 - Burst Media discovered that influencer marketing campaigns returned an average ROI of almost 700%.
 - When Launchmetrics surveyed 600+ marketers, results showed that 81% considered influencer engagement to be effective or very effective.
 - People prefer to buy a product if a trusted source has recommended it rather than relying solely on the manufacturer’s own marketing efforts.


I have 0 doubts about the efficency of the influencers and I've not an expertise in advertising, so it is possible that I can be wrong on something, but I'm pretty sure that, in this moment, if you contact an influencer for a job there will be a contract based on his/her idea of his/her own success and not on a file excel with convertions. Maybe I'm wrong, but I don't think so.

This sector is fairly new in marketing, I myself I am experiencing since a few months, I realized that it is very important and you expect a large growth.
Is changing the way of advertising. There is also the specialized press, and I found this;
Companies start to understand the key of marketing is what others are saying about a brand, not what the brand is saying about itself. And by far, this effect can be reached with influencer marketing as the most cost-effective advertising channel. The company’s research reveals the current market situation, in which 59% companies plan to increase budgets for influencer marketing next year and 76% say it helps to foster customer loyalty and increase demand in the future.

So to be aware about all these very precise numbers and algorithms to calculate roi and convertions it was a surprise. I believed it was a sort of jungle without any rule, but it's clear that I was wrong... This makes this project even more interesting!
I believe that there will be a "natural" selection, who makes a good advertisement will have many followers. Surely the algorithms make a more accurate selection. In a short time it will be ready for the Beta, and see how it works.
mavin.network
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October 26, 2017, 08:12:38 AM
 #173

I believe that there will be a "natural" selection, who makes a good advertisement will have many followers. Surely the algorithms make a more accurate selection. In a short time it will be ready for the Beta, and see how it works.

There will be both.

Natural can be faked to easely, thats why we also have Mavin Points which every influencer gets as reward. These Points are divided in different categories, for example:
fashion, tech, food, .... , the influencer can then apply this points on campaings to get more MVN token rewards. In this way he needs to have clear targets and specialise in certain themes.

It's a gamification style of profile optimization, like in most MMORPG you have to specialize your character.
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October 26, 2017, 09:01:32 AM
 #174

I believe that there will be a "natural" selection, who makes a good advertisement will have many followers. Surely the algorithms make a more accurate selection. In a short time it will be ready for the Beta, and see how it works.

There will be both.

Natural can be faked to easely, thats why we also have Mavin Points which every influencer gets as reward. These Points are divided in different categories, for example:
fashion, tech, food, .... , the influencer can then apply this points on campaings to get more MVN token rewards. In this way he needs to have clear targets and specialise in certain themes.

It's a gamification style of profile optimization, like in most MMORPG you have to specialize your character.
Obviously a beta app in place for testing would give a user experience for most users on the platform understand better how the entire algorithm and operation would work. As wolfgb888 stated we anticipate towards the release of the beta app/demo version soonest.
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October 26, 2017, 09:45:46 AM
 #175

I believe that there will be a "natural" selection, who makes a good advertisement will have many followers. Surely the algorithms make a more accurate selection. In a short time it will be ready for the Beta, and see how it works.

There will be both.

Natural can be faked to easely, thats why we also have Mavin Points which every influencer gets as reward. These Points are divided in different categories, for example:
fashion, tech, food, .... , the influencer can then apply this points on campaings to get more MVN token rewards. In this way he needs to have clear targets and specialise in certain themes.

It's a gamification style of profile optimization, like in most MMORPG you have to specialize your character.
Obviously a beta app in place for testing would give a user experience for most users on the platform understand better how the entire algorithm and operation would work. As wolfgb888 stated we anticipate towards the release of the beta app/demo version soonest.


The user experience is something which comes last sorry. Currently it's a lot of data, numbers, formulas, thats the most important part.
Having a nice interface comes when every thing else is working.


For example: How would you rate "google.com" as website ? It's simple it works, nothing fancy.
The 99% of Google are not visible on that page, but that part is the core and most important part of Google.




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October 26, 2017, 09:49:10 AM
 #176

Very good idea.

What will you guys be doing to draw Products and companys that want marketing to use your plateform initially?

and same questions for influencers
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October 26, 2017, 09:56:22 AM
 #177

Get ready for the presale

Monday 30.10.2017

40% Bonus Tokens
Accepting ETH and BTC


LIMITED to 10000 ETH

No preregistration needed


That is new, I didn't read about it before. Do you have already agreements with reservation contracts or similar?

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October 26, 2017, 10:01:23 AM
 #178

Very good idea.

What will you guys be doing to draw Products and companys that want marketing to use your plateform initially?

and same questions for influencers


We will target nano and micro influencers, that means people having between 200 and 10000 friends/followers.
We try to make a good mix of big brands and smaller companies.

Currently we have a master plan, but of course we will analyse the new members joining and adapt the sales & marketing efforts in that direction.

That's also why we have a deployment plan based on the raised amount, it doesn't make sense to start everywhere and the same time with limited marketing resources.

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October 26, 2017, 10:05:32 AM
 #179

Get ready for the presale

Monday 30.10.2017

40% Bonus Tokens
Accepting ETH and BTC


LIMITED to 10000 ETH

No preregistration needed


That is new, I didn't read about it before. Do you have already agreements with reservation contracts or similar?


Yes we have a presale system which is based on escrow, in this way we can also accept BTC.
All funds are held in separate wallets with splitted privateKeys.

In case of BTC the amount of tokens will be based on the ETH/BTC Price of 21.11.2017 when we migrate the presale to the ERC20 contract.

RedenBlack13
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October 26, 2017, 03:15:16 PM
 #180

I believe that there will be a "natural" selection, who makes a good advertisement will have many followers. Surely the algorithms make a more accurate selection. In a short time it will be ready for the Beta, and see how it works.

There will be both.

Natural can be faked to easely, thats why we also have Mavin Points which every influencer gets as reward. These Points are divided in different categories, for example:
fashion, tech, food, .... , the influencer can then apply this points on campaings to get more MVN token rewards. In this way he needs to have clear targets and specialise in certain themes.

It's a gamification style of profile optimization, like in most MMORPG you have to specialize your character.

So I was right about a sort of ranking or validation of microinfluencers profile. It must be important because also a small company can hire people to promote their services as a big one and can find some professionalism.

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