SETHER - Arbitrating Advertising

[setherplatform]

Advertising as a tool evolved, but the industry itself stagnates. We want you to use Sether and cut a new path, create a modern way to do business in advertising. In the next days, we will tweet some of the biggest problems we detected and used in order to shape our product.

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[setherplatform]

There are some problems in advertising that no one like to admit to. Like Bonuses for Success. Online agencies love them, and ever since the expansion of automated ads, scoring the extra buck became essential. Working on a success fee became the norm. Even if a campaign can theoretically go sideways, there is no cool, corporate word for penalties for failures. Can online campaigns be so bulletproof they always accomplish their goal or surpass it?

[setherplatform]

So, apparently, online campaigns are such an efficient tool, that no agency can fail using them. This is why bonuses for success are always part of the deal the agency makes with the client, and no clause regarding failure is taken into account. By simply using common sense, we realize this is an overstatement. Of course, there are failed campaigns out there, but their results are either overlooked or portrayed as normal. As a result, marketers feel overconfident about their possibilities and advertising agencies became experts at only showing the good sides of their campaigns. They live in a fairytale, and that’s nice for everybody’s portfolio, but what about “the reality”?

[setherplatform]

So, there is this surreal bubble in advertising, where everyone is trying to look good regardless of the campaign results. Executives and experts alike have become sugarcoating artists, only showing the KPI values that suit their interests. This is because advertising is an old, obsolete structure, that works on handshakes, back deals, old friendships, paper contracts and obscure Excel files filled with numbers only one person in the organization understands. But it’s not so hard to prioritize, and benchmarks exist. So we’re prioritizing and benchmarking KPI’s. And we’re introducing the new term RESPONSIBLE PAYMENT to replace the old Success Bonus.

[setherplatform]

The Responsible Payment deal takes into account that your campaign can fail. And also that someone bears responsibility for either not achieving certain goals, or for chasing impossible objectives (it’s the same thing, actually). This is probably the most important thing Sether is trying to do: pop the perpetual success bubble, and show the reality of online advertising, be it good or bad. Because brands need to understand how their products really perform and make them better.   

[petushka]

Know your KPIs

Top 5 KPIs without which any online marketing entrepreneur should feel naked&exposed: CAC, CPM, CTR, CPL & LCR.  If indeed you are not aware of the importance of these metrics, the one thing you could do is make an account with http://www.sether.com and we’ll have your back.

Btw is the team going to open source the platform? I' d prefer they don't as far as they initially are positioned as innovative marketing solution. I believe they are using AI analysis for KPI features. So they'd better to keep it closed operating on a rather competetive market.

[Wolf Rainer]

A lot of cheap photoshop logos, but still 0 volume and 3% of ICO price.

[petushka]

I like the feature of responsible payment but I can see two scenarios that should be taken into account.  Being scared of possible non-payment ыome agencies can try to avoid Sether. So I believe your marketing campaign should target brands first of all. On the other hand,  Sether could be a great proof of fair campaign and agencies will aim to use it for more credibility. Will see )

[gawlea]

good project

my vision take me to 14$

Your vision is broken! Will be awesome if this project will touch again $1 so that we (the investors) will get our ICO invested money back.

[Wolf Rainer]

good project

my vision take me to 14$

Your vision is broken! Will be awesome if this project will touch again $1 so that we (the investors) will get our ICO invested money back.

Ico price was 2.5 USD.

[petushka]

Would be nice to see some updates on channels besides the telegram group. This looks like attempt to keep all activity hidden, this looks a bit worrying for long term supporters and unattractive for newcomers. Hope you'll be on track with all the features yo've recently mentioned on telegram.

[mirakal]

Would be nice to see some updates on channels besides the telegram group. This looks like attempt to keep all activity hidden, this looks a bit worrying for long term supporters and unattractive for newcomers. Hope you'll be on track with all the features yo've recently mentioned on telegram.

I realize this could be one of my failed investment, the price is very low and the volume is gone.
Only the strong coins will survive during the bear month, we were happy at one point but our mistake is we hold and now we complain.

[gawlea]

Would be nice to see some updates on channels besides the telegram group. This looks like attempt to keep all activity hidden, this looks a bit worrying for long term supporters and unattractive for newcomers. Hope you'll be on track with all the features yo've recently mentioned on telegram.

I realize this could be one of my failed investment, the price is very low and the volume is gone.
Only the strong coins will survive during the bear month, we were happy at one point but our mistake is we hold and now we complain.

I can say the same for me, bought at ICO price of $1 and with this price I doubt I'll ever get my money back, even on a bull run like the last one. But hey, sometimes you win sometimes you lose in crypto.

[petushka]

My only complaints are related to the lack of technical updates and overviews. As long as the team aim to implement highly sensitive analytic tools I'd like to read more about their features, engine, tech used to ensure this etc.

[mirakal]

Would be nice to see some updates on channels besides the telegram group. This looks like attempt to keep all activity hidden, this looks a bit worrying for long term supporters and unattractive for newcomers. Hope you'll be on track with all the features yo've recently mentioned on telegram.

I realize this could be one of my failed investment, the price is very low and the volume is gone.
Only the strong coins will survive during the bear month, we were happy at one point but our mistake is we hold and now we complain.

I can say the same for me, bought at ICO price of $1 and with this price I doubt I'll ever get my money back, even on a bull run like the last one. But hey, sometimes you win sometimes you lose in crypto.

That's normal, you win or you lose, that's the only possibility here in crypto, but we do not think of losing when we are investing.
It's not only the bearish mode fault but the team itself with its lack of progress, if it will reach $1, I don't think it will happen very soon.

[gawlea]

Would be nice to see some updates on channels besides the telegram group. This looks like attempt to keep all activity hidden, this looks a bit worrying for long term supporters and unattractive for newcomers. Hope you'll be on track with all the features yo've recently mentioned on telegram.

I realize this could be one of my failed investment, the price is very low and the volume is gone.
Only the strong coins will survive during the bear month, we were happy at one point but our mistake is we hold and now we complain.

I can say the same for me, bought at ICO price of $1 and with this price I doubt I'll ever get my money back, even on a bull run like the last one. But hey, sometimes you win sometimes you lose in crypto.

That's normal, you win or you lose, that's the only possibility here in crypto, but we do not think of losing when we are investing.
It's not only the bearish mode fault but the team itself with its lack of progress, if it will reach $1, I don't think it will happen very soon.

I agree, is crypto, but sometimes you are making your "luck", working hard, a thing that I can't say about this project team. It seems that here we will need some pure luck, to get back at least the investment in SETH.

[petushka]

Guys, there are lots of information in the chat shared by the community and admins. But ppl can't sit all day long reading it. Personally, I will highly appreciate if you post the links to youtube promos and explanations and other info on the ann channel or at least on this thread.

[gawlea]

Guys, there are lots of information in the chat shared by the community and admins. But ppl can't sit all day long reading it. Personally, I will highly appreciate if you post the links to youtube promos and explanations and other info on the ann channel or at least on this thread.

I think your idea is very good, as you said I can't follow each and every Telegram or Discord chat.

[Distinctin]

Guys, there are lots of information in the chat shared by the community and admins. But ppl can't sit all day long reading it. Personally, I will highly appreciate if you post the links to youtube promos and explanations and other info on the ann channel or at least on this thread.

I think your idea is very good, as you said I can't follow each and every Telegram or Discord chat.

Who will do that, at the beginning, I guess no one really answers our questions here.
It's timely that they should exert an effort to reach out their investors as the price is already sinking, a healthy communication would help
investors to still believe on this project.

[petushka]

I've just noticed career announcement mentioned on twitter. Personally, I consider this a good sign. The team aims to extend the staff and particularly development team. Hope we'll see some intensive development in the nearer future.