People who want to invest in to things like ICO-s are definately new to crypto!
you ICO creators should think about program how to educate people to make them use crypto currency more.
since the old guys are more sceptical about any kind of investment schemes,many been burned in past.
they have experince and many many people in here on bitcointalk are wise, so guys take note that you need new "Fishes"
There is definately high demand people really want to get involve into ico-s.
So now guys you need to think hard how to start educate people to start dealing with cryptos-s
as far "blockchain conferences is good start" _lol
but the wealt mean numbers., and most wealth is created of the humens,thats why we
have words like :humen resources,so the main question is how to reach to large number people.
There is still a lot people who dont undestood what is the bitcoin,blockchain ,and etc. even simple things like open coinbase account and deposit funds are hard for some people.
As we know coinbase has good interface in usa so i guess large number of people from Usa will be the ones who will be involved in investment schemes. and bitcoin ATm s are good too.
and yes offcourse the team work and road maps marketing,.advertisement,and this kind of things are important too:)