How do you connect advertisers and consumers, and how do you deal with the trading friction between the two?I appreciate your creativity and enthusiasm and hope you can succeed
Advertisers have a number of options, which will all be available through a dedicated online portal. They can create and manage banner campaigns, upload 3D objects into the ARROUND universe, create specific actions triggered by images or markers that the AR Camera will detect and retailers can even create a fully fledged navigation experience to an in-store item. In addition, they can add a sponsored AR experience to the AR Store for users on the social network to interact with.
Advertisers will get data on the best locations to run their campaigns and get access to a full suite of blockchain based reporting tools that provide 100% transparency.
Ad prices will be set depending upon the type of campaign being created, but will be in line with existing AR mobile prices.
Users can be motivated to receive targeted advertising via blockchain-based incentives in the form of ARR tokens.
Interactions with adverts or campaigns will be captured automatically (views, engagements, click-through rates, shares etc) and appear in the ad portal.
As for friction, we will optimize the network to limit the number of commercial messages per location, and only target users via permission-based marketing, with those permissions written into the blockchain.