[ANN][ICO] Bigbom Eco - Decentralized Advertising Ecosystem

[flexnbit]

How does blockchain affect the field of digital advertisement?

With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc.

Are there any difficulties in this sphere?

Unfortunately, the amount of marketplace for advertisers and advertising platform/content provider is very limited. This reduces the ability of expansion to potential customers in the digital money economy.

what are the differences between a manually operated and digital advertisement?

Managing ads across multiple campaigns on multiple channels is time and labor intensive. Clients may be able to reach thousands of users by setting up an ad on Facebook, Google or Twitter, though there is a little control on the performance of these ads without manual adjustment.

OK, thank you. I would also like to know, is this type of advertising the most optimal and cost effective?

Advertisers usually are able to measure and adjust their online ads spending only inside the ads platform/publisher that their campaign is running. This does not guarantee the budget is fully optimized.

What do you mean?

For example, when an advertiser evaluates their results on the multiple platform such as Facebook & Google, there are some ads is not having good performance on each platform. As a result, budgets will not be optimized for these specific ads. This means that the campaign is not as successful as it could have been.

I see. Is an optimization of funds a widespread problem in advertising field?

Yes, it is. Even though talented teams and companies invest significantly time, effort and money into their advertisement, the structure disallowed them to reach a maximized return on investment.

How does Bigbom plan to deal with it?

Bigbom has run over a thousand campaigns each year for many large companies, including Baskin Robbins, Jockey, Lazada and VNG. Through their business, Bigbom experienced first-hand which difficulties clients and users within the advertising industry have to deal with. Using this experience, the Bigbom team aims to confront all the challenge in the advertising sphere.

[SantiagoDA]

How does blockchain affect the field of digital advertisement?

With the emerging popularity of blockchain technology and cryptocurrency, the transition from traditional application to DApps occured in multiple industries, such as entertainment and financial technology etc.

Are there any difficulties in this sphere?

Unfortunately, the amount of marketplace for advertisers and advertising platform/content provider is very limited. This reduces the ability of expansion to potential customers in the digital money economy.

what are the differences between a manually operated and digital advertisement?

Managing ads across multiple campaigns on multiple channels is time and labor intensive. Clients may be able to reach thousands of users by setting up an ad on Facebook, Google or Twitter, though there is a little control on the performance of these ads without manual adjustment.

OK, thank you. I would also like to know, is this type of advertising the most optimal and cost effective?

Advertisers usually are able to measure and adjust their online ads spending only inside the ads platform/publisher that their campaign is running. This does not guarantee the budget is fully optimized.

What do you mean?

For example, when an advertiser evaluates their results on the multiple platform such as Facebook & Google, there are some ads is not having good performance on each platform. As a result, budgets will not be optimized for these specific ads. This means that the campaign is not as successful as it could have been.

I see. Is an optimization of funds a widespread problem in advertising field?

Yes, it is. Even though talented teams and companies invest significantly time, effort and money into their advertisement, the structure disallowed them to reach a maximized return on investment.

How does Bigbom plan to deal with it?

Bigbom has run over a thousand campaigns each year for many large companies, including Baskin Robbins, Jockey, Lazada and VNG. Through their business, Bigbom experienced first-hand which difficulties clients and users within the advertising industry have to deal with. Using this experience, the Bigbom team aims to confront all the challenge in the advertising sphere.

Let's hope for the success of the Bigbom Eco!

[GseaFred11]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

[RayXX18]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

[GseaFred11]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

[RayXX18]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

[GseaFred11]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

[RayXX18]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

[bagdanvolkov]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

[RayXX18]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

It will scan thousands of ads in each account, every 15-30 minutes and automatically adjusts them in real time.

[GseaFred11]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

It will scan thousands of ads in each account, every 15-30 minutes and automatically adjusts them in real time.

OK, what else?

[RayXX18]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

It will scan thousands of ads in each account, every 15-30 minutes and automatically adjusts them in real time.

OK, what else?

raises and lowers bidding on ad channels; turns off ads that are not performing well or have a low conversion rate; allocates budget between channels in real time, based on campaign performance and all these automatically

[bagdanvolkov]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

It will scan thousands of ads in each account, every 15-30 minutes and automatically adjusts them in real time.

OK, what else?

raises and lowers bidding on ad channels; turns off ads that are not performing well or have a low conversion rate; allocates budget between channels in real time, based on campaign performance and all these automatically

Furthermore, they are tailoring ad audience suggestions. Automatically performs A/B testing over hundreds of ads to find the best ads, landing pages, and ad objectives.

[RayXX18]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

It will scan thousands of ads in each account, every 15-30 minutes and automatically adjusts them in real time.

OK, what else?

raises and lowers bidding on ad channels; turns off ads that are not performing well or have a low conversion rate; allocates budget between channels in real time, based on campaign performance and all these automatically

Furthermore, they are tailoring ad audience suggestions. Automatically performs A/B testing over hundreds of ads to find the best ads, landing pages, and ad objectives.

Making it easy for advertisers to manage and compare multi-channel data by providing synchronized, real-time reporting on all channels.

[bagdanvolkov]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

It will scan thousands of ads in each account, every 15-30 minutes and automatically adjusts them in real time.

OK, what else?

raises and lowers bidding on ad channels; turns off ads that are not performing well or have a low conversion rate; allocates budget between channels in real time, based on campaign performance and all these automatically

Furthermore, they are tailoring ad audience suggestions. Automatically performs A/B testing over hundreds of ads to find the best ads, landing pages, and ad objectives.

Making it easy for advertisers to manage and compare multi-channel data by providing synchronized, real-time reporting on all channels.

Managing thousands of advertising accounts on a single Bigbom account. Creates hundreds of campaigns across multiple accounts under one Bigbom iAds campaign.

[GseaFred11]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

It will scan thousands of ads in each account, every 15-30 minutes and automatically adjusts them in real time.

OK, what else?

raises and lowers bidding on ad channels; turns off ads that are not performing well or have a low conversion rate; allocates budget between channels in real time, based on campaign performance and all these automatically

Furthermore, they are tailoring ad audience suggestions. Automatically performs A/B testing over hundreds of ads to find the best ads, landing pages, and ad objectives.

Making it easy for advertisers to manage and compare multi-channel data by providing synchronized, real-time reporting on all channels.

Managing thousands of advertising accounts on a single Bigbom account. Creates hundreds of campaigns across multiple accounts under one Bigbom iAds campaign.

Thanks to what technologies is it possible to achieve?

[RayXX18]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

It will scan thousands of ads in each account, every 15-30 minutes and automatically adjusts them in real time.

OK, what else?

raises and lowers bidding on ad channels; turns off ads that are not performing well or have a low conversion rate; allocates budget between channels in real time, based on campaign performance and all these automatically

Furthermore, they are tailoring ad audience suggestions. Automatically performs A/B testing over hundreds of ads to find the best ads, landing pages, and ad objectives.

Making it easy for advertisers to manage and compare multi-channel data by providing synchronized, real-time reporting on all channels.

Managing thousands of advertising accounts on a single Bigbom account. Creates hundreds of campaigns across multiple accounts under one Bigbom iAds campaign.

Thanks to what technologies is it possible to achieve?

Key technologies used on Bigbom iAds: Microservice architecture & docker

[bagdanvolkov]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

It will scan thousands of ads in each account, every 15-30 minutes and automatically adjusts them in real time.

OK, what else?

raises and lowers bidding on ad channels; turns off ads that are not performing well or have a low conversion rate; allocates budget between channels in real time, based on campaign performance and all these automatically

Furthermore, they are tailoring ad audience suggestions. Automatically performs A/B testing over hundreds of ads to find the best ads, landing pages, and ad objectives.

Making it easy for advertisers to manage and compare multi-channel data by providing synchronized, real-time reporting on all channels.

Managing thousands of advertising accounts on a single Bigbom account. Creates hundreds of campaigns across multiple accounts under one Bigbom iAds campaign.

Thanks to what technologies is it possible to achieve?

Key technologies used on Bigbom iAds: Microservice architecture & docker

One should mention Ad campaign synchronization system using asynchronous batch processing system based on NodeJS and Redis.

[RayXX18]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

It will scan thousands of ads in each account, every 15-30 minutes and automatically adjusts them in real time.

OK, what else?

raises and lowers bidding on ad channels; turns off ads that are not performing well or have a low conversion rate; allocates budget between channels in real time, based on campaign performance and all these automatically

Furthermore, they are tailoring ad audience suggestions. Automatically performs A/B testing over hundreds of ads to find the best ads, landing pages, and ad objectives.

Making it easy for advertisers to manage and compare multi-channel data by providing synchronized, real-time reporting on all channels.

Managing thousands of advertising accounts on a single Bigbom account. Creates hundreds of campaigns across multiple accounts under one Bigbom iAds campaign.

Thanks to what technologies is it possible to achieve?

Key technologies used on Bigbom iAds: Microservice architecture & docker

One should mention Ad campaign synchronization system using asynchronous batch processing system based on NodeJS and Redis.

There are also NoSQL database with low latency, high scalability and self-developed algorithm to continuously updates the results of advertising campaigns for optimizing bidding price.

[GseaFred11]

How does Bigbom iAds reduce up to 80% of human costs and decrease the advertising costs by as much as 20%?

Other systems on the market rely on simple “if, else” rules for optimizing their advertisements. With Bigbom iAds, advertisers only need to enter their desired bid and Bigbom will automatically optimize campaigns using clever and sophisticated algorithms.

Looks very promising.

Bigbom iAds will create multiple ad placements at the same time, reducing ad creation time by 80%.

That is great! And what kind of difficulties Bigbom iAds will tackle?

There are so many. For example, by using a self-optimized algorithm, Bigbom iAds works as an assistant robot for advertisers 24/7: during working hours, at night, in the weekend and during public holidays.

Also, they will manage campaigns according to KPIs and optimized ads based on expected bidding price of advertiser across multiple channels.

It will scan thousands of ads in each account, every 15-30 minutes and automatically adjusts them in real time.

OK, what else?

raises and lowers bidding on ad channels; turns off ads that are not performing well or have a low conversion rate; allocates budget between channels in real time, based on campaign performance and all these automatically

Furthermore, they are tailoring ad audience suggestions. Automatically performs A/B testing over hundreds of ads to find the best ads, landing pages, and ad objectives.

Making it easy for advertisers to manage and compare multi-channel data by providing synchronized, real-time reporting on all channels.

Managing thousands of advertising accounts on a single Bigbom account. Creates hundreds of campaigns across multiple accounts under one Bigbom iAds campaign.

Thanks to what technologies is it possible to achieve?

Key technologies used on Bigbom iAds: Microservice architecture & docker

One should mention Ad campaign synchronization system using asynchronous batch processing system based on NodeJS and Redis.

There are also NoSQL database with low latency, high scalability and self-developed algorithm to continuously updates the results of advertising campaigns for optimizing bidding price.

Thanks for information.