NXT :: descendant of Bitcoin - Updated Information

[utopianfuture]

Marketing and sales is not only about blowing hot air.

It's about communication. About telling people what the uniqueness of a product is, because it's a fact that most people are too lazy to go look for themselves.

Marketing is about lowering the threshold to enter into something and is as such linked to development.

The cry for a good client is as much marketing as getting the message that you have it out.

People dislike marketing and sales a lot of the time because BAD marketeers can use the same rules that govern good marketing for scams.

Edison is credited as the inventor of the light bulb not only because he was an effective marketeer, but also because the real inventors were bad ones. They let it slip away.

I would like it if that did not happen to us because we did not see the real value of marketing.

I agree with it. But I want to see specific action plans. I don't want to say marketing in general. We have done a lot so far to educate people about NXT.

JoeFox's wiki is very valuable website http://www.thenxtwiki.org/ . For every new people I introduced to NXT, I introduced them to NXT Wiki first and then I take my time to explain other specific questions. So I would definitely agree to have a funding to support and maintain NXT wiki and then translate it into more languages.

salsacz's action plan is a good start. We could build on that but we need more specifics on many items. Particularly Who would be doing What ?

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[jl777]

4. I care much more about building a sustainable NXT's community than spending money on wasteful marketing which it not going to work if NXT is not a useful product.  

+1  ...DOGE marketing efforts are a non-issue...

Really? Something with little technical merit trades at half of NXT marketcap and TEN times the trading volume, that is not an issue?

When NXT volumes were depressed, DOGE was trading at 50 times NXT volumes. That doesn't matter?
The technical person's bias against marketing is illogical. I can understand the other direction, but how can you argue about numbers.

Is marketcap and trading volume irrelevant?

James

Did you look at salascz's plan? How does that resemble DOGE?
Marketing is a cost of doing business. You have a product, why not communicate as effectively as possible about that product? Why bury it in the cellar and hope people will find it?

James

If one day Nxt marketing efforts resemble DOGE marketing efforts, I will seriously consider selling my NXT.

[landomata]

salsacz's action plan is a good start. We could build on that but we need more specifics on many items. Particularly Who would be doing What ?

GIVE HIM 500,000 NXT and let him get to work.

PLEASE!

[Bitventurer]

salsacz's action plan is a good start. We could build on that but we need more specifics on many items. Particularly Who would be doing What ?

GIVE HIM 500,000 NXT and let him get to work.

NOW!!!
БЫCTPO !!!

[pinarello]

Can't we just send 1M to salsacz and let him/her (which one btw?) to decide how to spend this money for marketing?

This is the complete plan.

1,000,000 would easily cover costs to get most things started (and finished).
We already know that some things on this list will only be important in a later stage.
I trust salsacz to handle the funds and he can also keep the community up to date about spending.

Edit: some of it is already done, by the way.

THAT is NOT a plan, there are things in that list that are paid over and over with bounty

THAT IS WHY WE GIVE HIM 500,000 Nxt to begin & we judge the results.

The rest of the funding will be BASED on the RESULTS of the 500,000 Nxt

Is there a poll needed or can Cfb send it right away?

Pin

[Damelon]

Can't we just send 1M to salsacz and let him/her (which one btw?) to decide how to spend this money for marketing?

This is the complete plan.

1,000,000 would easily cover costs to get most things started (and finished).
We already know that some things on this list will only be important in a later stage.
I trust salsacz to handle the funds and he can also keep the community up to date about spending.

Edit: some of it is already done, by the way.

THAT is NOT a plan, there are things in that list that are payed over and over with bounty

I don't think anyone is suggesting we double pay.
The thing is meant as an illustration that there is a "plan" and we can work from that.

The point is not that this list needs to be followed to the letter, but that funds are needed to do some things. Open, transparent and with speed.
Let's not get derailed in details.

I'm getting a really uncomfortable feeling that "marketing" has such a negative connotation. It's just effective communication, for god's sake. Call it that if it makes you feel better.

Edit: and it needs to be resultbased! Total agreement there.

[utopianfuture]

Why can't we wait until we have an open source client like nexern, then start with marketing?  We need to point people to an easy one click install, otherwise people will come and then leave confused.  Also, we need to focus on several core features so we have something to market.

Marketing takes time. We need to start now to have things ready in a timely fashion. Do you think we can say let there be marketing and the next day we have it???

Look at the power of having a single mainstream exchange has. I have been saying we need a place to trade NXT reliably. I was right.

I am saying we need to start a larger scale marketing plan now, eg. salascz's plan.

James

Everyone says NXT needs to be in a big exchange, not just you. Many people wrote to the exchanges already and then Bter wanted us and listed us. If that's what you have in mind then we have been doing it over and over again.

[salsacz]

I am still reading your posts, I will just post here a few plans that were already published:

https://bitcointalk.org/index.php?topic=412243.msg4587494#msg4587494

https://bitcointalk.org/index.php?topic=412243.msg4555415#msg4555415

and account is also prepared:

2037401990853753795

[Secondleo]

Marketing takes time to prepare.
If there will be the one click client in one week it is wise to start the preparation for marketing now.

Hand out something between 250K and 500K (Make a one day poll and use the average of voted amount) and let the preparation for the campaign start.

In a week, together with the client, the prepared campaign can launch. Results will decide about further funding.

[BitcoinForumator]

How is Salsacz going to reach a bigger audience than something like Let's Talk Bitcoin?

Come on, don't spend 500.000 NXT blindly. I'm not saying Salsacz plan's aren't good, i'm just saying think before you execute.

[msin]

Why can't we wait until we have an open source client like nexern, then start with marketing?  We need to point people to an easy one click install, otherwise people will come and then leave confused.  Also, we need to focus on several core features so we have something to market.

Marketing takes time. We need to start now to have things ready in a timely fashion. Do you think we can say let there be marketing and the next day we have it???

Look at the power of having a single mainstream exchange has. I have been saying we need a place to trade NXT reliably. I was right.

I am saying we need to start a larger scale marketing plan now, eg. salascz's plan.

James

No we don't, we need to build the best features of any alt crypto, and the marketing will take care of itself.  We need very specific proposals for marketing anyway.  Everyone said we need to be on mainstream exchanges, so what, that has nothing to do with marketing, they added us because of the Nxt features.

[CIYAM]

I think you guys already *have* an image "the NeXT generation" and any marketing plan should be primarily be focused on this (the logo does work in this regards also as it looks kind of like some sort of Star Trek thing).

I don't like the material going too over the top to compare Nxt to other stuff (it just looks desperate IMO) - just make the points without looking like you are putting down (or obviously worried about being compared to) anything else.

Some of the most clever marketing campaigns have been ones that didn't even obviously appear to promote the product (the Silk Cut cigarette campaign from the 80's to the early 2000's being a very good example: http://en.wikipedia.org/wiki/Silk_Cut).

[landomata]

Marketing takes time to prepare.
If there will be the one click client in one week it is wise to start the preparation for marketing now.

Hand out something between 250K and 500K (Make a one day poll and use the average of voted amount) and let the preparation for the campaign start.

In a week, together with the client, the prepared campaign can launch. Results will decide about further funding.

AGREE

PIN pls prepare POLL

[brooklynbtc]

I want to know more about the client coming in one week. From who? any hints? I want to write a piece for
nxtnews.co

[Uniqueorn]

Why can't we wait until we have an open source client like nexern, then start with marketing?  We need to point people to an easy one click install, otherwise people will come and then leave confused.  Also, we need to focus on several core features so we have something to market.

Marketing takes time. We need to start now to have things ready in a timely fashion. Do you think we can say let there be marketing and the next day we have it???

Look at the power of having a single mainstream exchange has. I have been saying we need a place to trade NXT reliably. I was right.

I am saying we need to start a larger scale marketing plan now, eg. salascz's plan.

James

Everyone says NXT needs to be in a big exchange, not just you. Many people wrote to the exchanges already and then Bter wanted us and listed us. If that's what you have in mind then we have been doing it over and over again.

I contacted BTer about adding NXT weeks ago, wrote several arguments in favour and then they thanked me a week ago, added NXT yesterday and the price skyrocketed 100%
It *works*


We have been asking for NXT to support our projects for over a month (me, justabit, salsacz, niftynikel), but we haven't got anything from the left over NXTs and now that eMu is about to release people SUDDENLY realize how important marketing is? Yea well then let's get on with it

[Come-from-Beyond]

Is there a poll needed or can Cfb send it right away?

Pin

Let's send 250K and watch the result.

[Bitventurer]

I am still reading your posts, I will just post here a few plans that were already published:

https://bitcointalk.org/index.php?topic=412243.msg4587494#msg4587494

https://bitcointalk.org/index.php?topic=412243.msg4555415#msg4555415

and account is also prepared:

2037401990853753795

Please consider this :

    I agree with James that we need some marketing , but for more techies and for more early adopters (for those that missed most of the "trains" like bitcoin litecoin, they can get on this bus), not the end user the end user isn’t ready for nxt neither nxt for the end user ... doggie coin? well ok let doggy coin take the dumbs! we will take the devs and the marketers, nxt is already success ! ( have you installed the 0.5.9v ? ) its much wow... many thanks Jean-Luc...

we are in the stage of INNOVATION , were everybody that wants to get in needs to show some efforts to code code code for the community,contribute, provide goods and services...
    So please we are not dogy we are NXT, decentralized assets, exchange... and please promote in the places where developers need work (like Indian forums for example) this is what we need , developers & marketers.

[landomata]

Is there a poll needed or can Cfb send it right away?

Pin

Let's send 250K and watch the result.

OK

[jl777]

Can't we just send 1M to salsacz and let him/her (which one btw?) to decide how to spend this money for marketing?

This is the complete plan.

1,000,000 would easily cover costs to get most things started (and finished).
We already know that some things on this list will only be important in a later stage.
I trust salsacz to handle the funds and he can also keep the community up to date about spending.

Edit: some of it is already done, by the way.

THAT is NOT a plan, there are things in that list that are payed over and over with bounty

The budget is for NEW items. Look at the 2014 column and the numbers of each item.
I am sure salascz will be able to provide as much detail as possible. I think we have all seen the proven results. In order to plan marketing, you need to know what your budget is. Otherwise, how do you intelligently select where to spend money.

The funds do not need to be there immediately, but it is important to know how much will be available.
I nominate salascz to manage the marketing budget so it will go to all the places deemed valuable. Progress reports to be made as results come in and as long as community is satisfied, the payments continue.

Marketing groups have been underfunded as compared to the technical side. This is natural. I am not advocating DOGE style marketing. I am talking about funding NXT style marketing.

NXT needs a marketing budget. We have someone who has shown competence and can coordinate all the various marketing efforts. Then all the horrible disgusting marketing stuff will be distilled down to progress reports and the techies won't have to bother much about it.

Please fund salascz's marketing plan. Do not stop any technical development. this is using funds that are just sitting idle as the competition is catching up with us. Let us use the resources we have.

James

[Come-from-Beyond]

I am still reading your posts, I will just post here a few plans that were already published:

https://bitcointalk.org/index.php?topic=412243.msg4587494#msg4587494

https://bitcointalk.org/index.php?topic=412243.msg4555415#msg4555415

and account is also prepared:

2037401990853753795

http://localhost:7874/nxt?requestType=getTransaction&transaction=2955333763323356643