Many people think too much about Ethereum 2.0 with their takeoff that they believe that there will be changes in terms of the price they want it to, but I think it's not easy because there is no clear certainty about this whether there has been official news?
We can only see updates here on what the developers are doing so don't think too much in the near future.
They are dissapointed because they expect to see Ethereum taking off to about $1000 or half of it. They usually expect too much and missed great opportunities to take profits or cut losses from time to time. If they do it wisely, they have several rounds to take profits or cut -losses and at the end, they will turn losses to profits. It takes time and determination with their decisions.
Currently, ETH is fluctuated around $230 and if they set up their price target at $280 ($50 for each round), with ten rounds like that, what they get will be more than waiting to see ETH hits $730 that will almost not be reached in 2020.