I think the value and the interest in this coin will sky-rocket once a merchant accepts it and is actually able to convert CAC --> BTC --> USD without being able to convert back to US dollars people won't sell anything except for a Steam game they no longer want.
lol @ steam games that's the basis of 45% of Doge's market on Reddit
I think it'd be cool if a California dispensary pops up a sign outside saying "California Coins" accepted that would get a lot of people wondering A) what are California coins B) perhaps some news coverage would come about..