Now everyone cryies that LTC is so bad.
why LTCoins were successful in this case?
Well, probably because Litecoin was released in 2011 during a period of time when every altcoin was a scam other than namecoin(which was cool, but not regarded as a real alternative to bitcoin).
Right place, right time(3 years ago).
It's 2014 now and it's pretty clear that there is very little will on the part of the Litecoin developers to complete in the modern cryptocurrency market. Thus we get to watch the inevitable demise. Sad days.