Stop lying about amazon prices.
Bentar,
Stop spreading FUD.
Here are some current examples as of Jan 18th 2013 in which
Bitcoinstore.com is clearly cheaper than
Amazon.comAdtran Bluesocket 1840 - Wireless access point
BitcoinStore $454
Amazon $471
HP LASERJET PRO 400 M451DN CLR
BitcoinStore $494
Amazon $509
Wine Enthusiast Silent 12 Bottle Wine Refrigerator
BitcoinStore $124
Amazon $145
Mitsubishi DLP Projector - 1080p - HDTV - 16:10 (UD8350U)
BitcoinStore $9,022
Amazon $11,719
Bitcoin store is not cheaper than Amazon for every item, but it certainly is for at least tens of thousands of items, and possibly for more than one hundred thousand items.
For just about everything else, Bitcoinstore will certainly be competitive with Amazon.
You also seem to be forgetting the very best part, you can pay with Bitcoin!
Three people are working on the site full time, and it will only get better with time.