There seems to be a misunderstanding regarding the company plans, which have been open all the way since the announcement of the ICO.
Correct me if i am wrong but why would you run an IPO directly after an ICO?
Yes you're wrong. ICO was finished in early August, tech is released next, then after that we run 2nd funding round primarily for non-crypto capital as planned and divulged since the beginning.
Should you not release the HEAT and get a customer loyalty property first.
That's exactly what we're doing.
The ICO under performed and so why do you think 1.5 Million is now interested in Joining in?
ICO performed according to our expectation and target, signing up 66% of the reserved
maximum. Maximum is not the same as target.
1.5 Million is the maximum reserver for share emission. It won't be fulfilled to the max, because a significant part will utilize their options to purchase shares at half price. The main share emission is directed to completely different audience, except for the part which HEAT option holders (received for free from owning HEAT tokens) who can purchase for half price.
I do not see why you would do another funding round after you just exhausted the last one.
2nd funding round is happening approx. 6 months after the first one, after tech is out, and directed to a different audience (traditional investors in black suits).
Also we've promised that HEAT crypto investors will receive options for Heat Ledger Ltd shares, which we're delivering and making applicable for the 2nd funding round.
The options will be available for trading on the decentralized HEAT exchange, like will the company shares. This is an essential part of deployment and marketing of the HEAT platform itself.
Where will the IPO money come from if it was not interested in the ICO?
From all the investors who don't know what an ICO means. 99.99% of world's investment capital is there.
Everything is going according to plan:
1. ICO
2. ICO tokens redemption (ongoing now)
3. Mainnet & Platform release
4. Options claiming process through HEAT token ownership
5. Options trading
6. Options redemption for company shares
7. Second funding round for non-crypto audience (around Feb 2017)