Your introduction video does a great job at explaining the basic concept, although for webmasters (especially ones who are unfamiliar with blockchain technology), it'd be great if you could elaborate on the implementation of the code snippet. Also, for those without in-depth knowledge on blockchain-based advertising possibilities, it'd be good to draw comparisons between Oyster and similar projects such as the Basic Attention Token. Thank you.
You can read about the comparisons with BAT from here:
https://blog.icoalert.com/ico-alert-report-oyster-ffda53924db6ICO Alert: Other than combining multiple features, what makes Oyster better than competition who are also trying to revolutionize the storage or advertising space?
Oyster: Oyster competes with other projects on two fronts, website monetization and decentralized storage. I contest that it is better on both of those fronts, I will first explain the website monetization aspect. The most well-known example of a token that attempts to solve the issues of the digital advertising industry is BAT (Basic Attention Token). The BAT team designed their own browser called Brave, which tracks user attention to advertisements.
The first issue with BAT is the unrealistic expectation that any significant number of users would ditch Google Chrome and other popular web browsers to install Brave. The user is more likely to simply install Ad Block Plus instead of switching to Brave. With Oyster, deployment is simple as website owners need only add one line of code without having to go through any registration nor approval. The Oyster network is completely decentralized so no one can block them from generating revenue. The Oyster web client is easy to access without requiring large software changes on behalf of the user.
The second issue with BAT is that adverts are still distracting and invasive. These ads take up precious pixel space, often break the content and design continuity of websites, and are rarely politically neutral. Adverts must always be manually interpreted and approved for ethics compliance, therefore the system can never be fully decentralized. In contrast, adding Oyster to a website only shows a small notice for user consent therefore respecting the aesthetics and neutrality of the website.
