Mavin’s vision is to become a global market maker, where brands and companies (marketers) and nano
and micro influencers (influencers) come together. The marketers will benefit by reaching a more extensive
audience with a higher engagement rate. And the influencers will be paid by the marketers for some of their
social media mentions, giving them the opportunity to participate directly in the marketing budget spend.
The marketing spend will not only be distributed to well-known and famous influencers, but also to ordinary people.
We all know that companies are paying famous people to influence their followers with fashion objects or lifestyles: it's good that people that built a trustable social presence can also gain some money for his social activity. Most important thing will be building a trustable rate for participating users. How will build that?
Hi yeswepump
You don't have to be a big influencer. If you have 100 friends on instagram, its ok for us, you have 1000 it's ok, you have 10000 it's ok, more it's ok
We want that everybody can participate and make money with social media and the good thing is: we prefer people with lower number of friends because the engagement rate is higher.
For example:
1000 Influencers using our app and posting the same campaign, each of them has only 200 friends that means a reach of 200'000 persons.
With an engagement rate of about 50% you have targeted 100'000 Users for the sponsoring company
If you where just a big influencer with 200'000 Followers you have only an engament rate of 5%, that means you reached only 20'000 Users.
You see thats the big difference, between a scalable influencer network based on blockchain and others.
