Whats your Favorite coin ?!

Currently, the majority of TV broadcast, Video on Demand (VoD) and Over the Top (OTT) content is still presented to viewers as a one-way experience despite audience demand for more ways to engage. Additionally, the rating and measurement systems that enable content providers to gain data insights and generate better content for their audience remain limited. iPowow supports the evolution of the entire media ecosystem with its HIT Protocol by empowering viewers with more ways to engage while simultaneously driving results for brands and content providers.
OTT refers to the act of content providers delivering content over the internet via streaming to a specific device or smart TV apps like Roku, Amazon Fire TV or Apple TV. OTT apps offer viewers access to HBO, Netflix, Hulu, SlingTV and other video services, as well as “TVOD,” or “TV On Demand.” As an industry poised to reach a valuation exceeding $160 billion by 2025, it’s clear that this is a market brimming with untapped potential for advertisers and content providers; however, there are still some challenges to resolve before these opportunities can fully be realized.Evidently, there’s a need for standardized metrics for content providers and advertisers in OTT. The HIT Protocol team believes that blockchain technology is the perfect technology for achieving interoperability between these stakeholders while strengthening the bonds between them and their viewers. We’re strong proponents of tokenization to drive interactions, allowing individuals to enjoy a more personal experience while earning rewards, as well as providing advertisers and shows with in-depth data about their viewership.
The HIT Protocol and its use of the distributed ledger technology comes with a number of benefits that are set to revolutionize this sector, including immutability, transparency and micro-transacting. Combined, these give users granular control over their own experiences, and shift the focus of the ecosystem to a more viewer-centric model. Incentivizing viewers is key to ensuring that quality insights can continue to be derived from a highly lucrative and core component of the entertainment industry, and ensuring a widespread standard will be paramount to its long-term viability.
There’s a reason why blockchain technology is taking off, and there’s no shortage of use cases where it can be successfully applied in the TV and OTT industries. The sector is in need of a solution, which the HIT Protocol aims to provide. From smart contracts automating some of the existing infrastructures’ laborious tasks, to implementing a vastly more secure means of storing information, to strengthening the connection between viewers and the content they enjoy, distributed ledger tech is an excellent tool by which to enhance existing processes and redefine the industry as it stands.
In order for OTT to achieve its fullest potential and meet the needs of viewers, advertisers, and content providers, it’s crucial that we acknowledge and implement technologies such as blockchain to incentivize viewers and to streamline the evolution of the industry to benefit all parties.Where do I get the most up-to-date information?

Medium: https://medium.com/@HitProtocol
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