Using ARROUND to Drive The MarketThe global marketplace hasn’t had a serious shake up since the introduction of the Internet. But thanks to incredible technologies like blockchain and augmented reality (AR), disruptive service providers such as ARROUND are able to offer something completely new. This new system offers features and a business model even beyond the scope of Virtual Reality.
The ARROUND platform is ready to sweep across the international market and blur the boundaries between online and offline advertising while offering an epic social platform for users that will change how they communicate with the multitude of people around them.
ARROUND for Entertainment and Retail Business
ARROUND can be integrated into other already existing systems like big screens for entertainment and retail business purposes. For example, if a user attends a football match at a stadium, through the use of AR, ARROUND allows them to take selfies with the team mascots, get real-time updates on what’s happening within the stadium, initiate or join the discussion about the game based on ARROUND’s inbuilt geo-location features and much more. Advertisers can also serve targeted ads based on the specific user they are trying to attract! ARROUND’s revolutionary feature-set completely changes the experience of going to a stadium.
In retail business, the system can be employed in shop signs and shop windows to attract customers, present offers, and provide relevant notifications directly into the user’s newsfeed. Users can then use the fun AR navigation function to find the shops and grab the offers they are interested in.
Content-Driven Adverts
Great advertisers employ very creative ways of capturing a user’s attention. The ARROUND platform provides unparalleled opportunities for creative agencies to deliver a world-class experience and utilize the latest technology and techniques in their content-driven advertisements.
Advertisers and promoters can create animated graphics, cool designs and other cutting edge visual material to grow their audience with ARROUND. Creating and managing an ad campaign on ARROUND is simple, and is controlled from a special advertiser portal available online. What’s more, 3rd party developers can offer original content and templates to advertisers to make the process even easier and more effective. ARROUND is an ecosystem built on blockchain, ensuring that transparency is at the core of every transaction on the platform.
ARROUND For Revamping Shopping Malls
Perhaps one of the most notable applications of the new AR concept is the upgrade of business enterprises within their own premises. Malls will find it greatly beneficial to employ this new technology in improving their business operations as well as foster perfection in customer service. For example, the Atrium, which is one of the busiest and largest shopping malls in Russia, is set to test and deploy the new AR technology developed by ARROUND. But how exactly will this technology function within the mall?
• Viewing “rounds”: ARROUND presents AR visual impressions known as “rounds.” When a user steps into a mall like the Atrium that runs their advertisements on the ARROUND platform, they can spot these rounds immediately. These may be in form of product adverts and shop signs especially in a mall with various shop outlets under one roof. Also, they may be special offers and other business-related announcements from the shops.
• Navigation: Imagine you’ve entered into a large mall and spotted some “rounds” that you’re really interested in. Your next obvious move would be to start looking for the particular shops where those offers are. The navigation function built into ARROUND will help you with that. Because the rounds are geo-tagged, the system can easily direct you to the exact location. Imagine being guided around a large mall by your favorite virtual character? It’s not only incredibly useful and timesaving – it’s actually a lot of fun!
• Improved user-experience: One sure thing about users of any product or service is that they always tend to come back if they like the experience. A big shopping mall like the Atrium wants to capitalize on this fact to ensure that their clients get the best user-experience within their premises. For that to happen, the mall recognizes the need to employ the best technology available, and that’s exactly what it is doing. The benefit brought about by the application of ARROUND in shopping malls is expected to expand those markets and ultimately improve their standing in the sector, leading to more clients, which means happier tenants!
Now you see how ARROUND turns the whole business world into a small village!
About ARROUNDARROUND is disrupting the AR space, harnessing the power of this innovative new technology to provide a service to users, advertisers, and developers simultaneously. ARROUND promises a decentralized communications and entertainment platform based on the blockchain and cryptocurrencies.
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