Does it mean whenever the chicken got hitted all what you won when you start the game will be lost?
Yes, that’s correct.
Think of it as a mines game (the same principle). When you hit a mine, you lose the amount you staked (base bet) just like when you try to jump to the next lane and the chicken gets hit by a car (you lose).
So you need to cash out at the right moment (you will win the latest multiplier you have reached). If the chicken gets hit, you lose everything.
It’s also similar to how Tower games work.
Correct me if I am wrong, but to my simplest understanding, I think this game you are talking about have exactly same concept with Crash which we all know is a casino game that is often about airplane taking off and crashing at some point, and the only duty of the gambler is to set the desired cashout multiplier and stake money on the game before the plan takes off..
While the plan is yet to reach your desired set multiplier and also has not crash, you have the option of cashing out at any other multipliers already achieved while the plan is still flying and yet to reach the multiplier you yourself set.
Many other casinos have rebuilt this game turning the airplane to a car or a bus, or even a human being racing or running on a very busy road with possibilities of getting hit by a car or motorbike and several other obstacles, this is a classic game concept that is truly legendary.