Yeah the difficulty re-targets every 2016 blocks.
The "developers" will have to continue to bankroll this coin (as they did 2 days ago) -- buying coins artificially high for a long period of time to get this moving and keep it moving.
Definite market manipulation going on here, as every miner didn't decide all of a sudden to start mining this coin at a high difficulty -- until -- the "man behind the mask" put an order in to buy 45k+ coins at almost 1000 sats each. Once that got eaten up, then the difficulty changed to a lower value and miners continued to gobble every other buy quickly until the difficulty shot up again to even higher than before.
Or another theory is that a good portion of the pool hash was coming from the developers and they were just mining and then buying back their own coins to create market volume. I dunno - what other pool has Songcoin with such a high hashrate besides Hash-to-Coins? There was easily 3Gh/s coming from somewhere else.
Man in the mask,It has to be Zorro