It doesn't matter if:
the company gets paid by the people they are writing about,
the company accepts advertise from the people they are writing about,
the company doesn't accept money from the people they are writing about,
the company doesn't accept money at all,
the company is for profit,
the company is not for profit,
the company is losing money,
the people who work for the company get paid by the people they are doing the story on,
the people who work for the company are salaried reporters,
the people who work for the company are freelance reporters,
the people who work for the company give their info from various sources (news feeds, etc ...)
etc ...
if the person reading the story reads the stories with a degree of intelligence.
Have you seen some of their articles it's very biased and obvious they are recieving money to advertise services.