I would not even put money inside this ICO, if someone would give it to me.
There are 10s reasons for that. If you want to participate buy cheap between the time after the ICO and product lunch. Probably half price if you want a real shitcoin in your portofolio.
No one asked you to - each has its own free will and his own opinion, needs to do his research if its worth or not, but no need to write words like shitcoin if you don't have a clue of what you are talking about. ARK made more in 1 month of development than some other coins can't make in a year or more - but I guess you don't know the meaning of implementing if I name just a few innovations - Vendorfield, IPFS or custom Practical Byzantine Fault Tolerance algorithm, ...