Gambling Brand Name Vs Site Functionality? Or Both?

[tygeade]

It is both important and business gambling owners know that they can't just focus on one as it will not be balance and they need to balance both to run a successful gambling site although if they are new I don't think they  can expand immediately their brand name so it is important that they should have at least function and focus later on in brand name.

The difference is that if you are running a casino greatly, then you could have a bad brand name, and a problematic site functionality and you would still be doing great for sure. There is really nothing that you could get away from it because who wouldn't want a casino with an owner that is 7/24 active and helps you and fixes everything?

If I found a website that had an owner and staff like that, even if it had some problems then I would be fine. This was done actually, primedice was a website with not a great name, and had functionality problems when it first got created but Stunna made sure that everyone was happy and look how big they are right now.

[1714235832]

1714235832

[1714235832]

1714235832

[1714235832]

1714235832

[1714235832]

1714235832

[1714235832]

1714235832

[Ludmilla_rose1995]

The value of brand equity has been well established in business enterprises. Saying that perfect brand name doesn't matter is the same as saying that your business/office address is irrelevant. It doesn't matter what you invest in business and how good your services are. If your potential customers aren't finding you easily, your Investment will be gone before you know it.

So your conclusion is that functionality is what matters, not the brand of the site?

if yes then I agree with you, "brand" is important but if the site has problems (slow loading, bad UI and WD/DEPO problems) then potential customers will certainly run away and won't want to play on the site, so functionality is the most important thing.

[Hamphser]

The value of brand equity has been well established in business enterprises. Saying that perfect brand name doesn't matter is the same as saying that your business/office address is irrelevant. It doesn't matter what you invest in business and how good your services are. If your potential customers aren't finding you easily, your Investment will be gone before you know it.

So your conclusion is that functionality is what matters, not the brand of the site?

if yes then I agree with you, "brand" is important but if the site has problems (slow loading, bad UI and WD/DEPO problems) then potential customers will certainly run away and won't want to play on the site, so functionality is the most important thing.

Having a good name or brand name would be useless if the quality of your site is total trash thats why its better to focus about the functionality overall aspects rather than on brand name.

It would just give out that initial impressions but what matter most is on the things that you've been offering into the community which would deliver out seamless gambling experience
that they wont see on other places.

But it would be good on having both as much as you could.

[suzanne5223]

While without a doubt the brand is important that comes after you have created a good casino, after all it can be a huge issue if you named your casino in a way to it is too similar to another casino that was known for scamming their customers.

You understand my point because some people seem not to understand that a good brand name after the casino presented good services to their users. It the something like some popular clothing an example Fendi, Nike, etc. People choose their brand because they give them something that wanted thats why they always when to them for more.
The same thing happens with casinos if they provided good service that gave their user incredible experiences.

Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.

[uneng]

Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.

There are many casinos where gamblers can enjoy their time with excellent customer service, in a way it will be hard for them to choose which one they should go for. Among the top alternatives, and with similar promotions from all sides, I believe the gambler will play at the casino which most pleases him visually speaking. Not only the brand is the important in this case, but also the site's layout, colors and disposition of the items on the page.
During a moment of indecision, a nice or pretty brand can be the slight differential which will enable the gambler make his choice, but of course, every other aspects and features players expect from a legit and professional casino must be there as well.

[DoublerHunter]

Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.

There are many casinos where gamblers can enjoy their time with excellent customer service, in a way it will be hard for them to choose which one they should go for. Among the top alternatives, and with similar promotions from all sides, I believe the gambler will play at the casino which most pleases him visually speaking. Not only the brand is the important in this case, but also the site's layout, colors and disposition of the items on the page.
During a moment of indecision, a nice or pretty brand can be the slight differential which will enable the gambler make his choice, but of course, every other aspects and features players expect from a legit and professional casino must be there as well.

^ That is why we should not look into the brand upon choosing the casino even how many are them, go directly to the ToS if you are looking for a good casino regarding their excellence in customer service. I remember before when I was new in crypto and I did not know about gambling, due to my curiosity about BTC I researched (free bitcoin) which leads me into Freebitco.in gambling site and it has a faucet, I explore and try everything on that platform and that is my first time playing online gambling. Their brand name is not catchy but many people accidentally found them.

[carlfebz2]

Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.

There are many casinos where gamblers can enjoy their time with excellent customer service, in a way it will be hard for them to choose which one they should go for. Among the top alternatives, and with similar promotions from all sides, I believe the gambler will play at the casino which most pleases him visually speaking. Not only the brand is the important in this case, but also the site's layout, colors and disposition of the items on the page.
During a moment of indecision, a nice or pretty brand can be the slight differential which will enable the gambler make his choice, but of course, every other aspects and features players expect from a legit and professional casino must be there as well.

^ That is why we should not look into the brand upon choosing the casino even how many are them, go directly to the ToS if you are looking for a good casino regarding their excellence in customer service. I remember before when I was new in crypto and I did not know about gambling, due to my curiosity about BTC I researched (free bitcoin) which leads me into Freebitco.in gambling site and it has a faucet, I explore and try everything on that platform and that is my first time playing online gambling. Their brand name is not catchy but many people accidentally found them.

Usually when i do visit a casino,i do look for this.

1. UI/UX
2. Games offered
3. Fastness of withdrawal/deposit
4. Active support
5. HUge community/Lots of players

Reading TOS is normal or should really be in default.

[blockman]

The value of brand equity has been well established in business enterprises. Saying that perfect brand name doesn't matter is the same as saying that your business/office address is irrelevant. It doesn't matter what you invest in business and how good your services are. If your potential customers aren't finding you easily, your Investment will be gone before you know it.

So your conclusion is that functionality is what matters, not the brand of the site?

if yes then I agree with you, "brand" is important but if the site has problems (slow loading, bad UI and WD/DEPO problems) then potential customers will certainly run away and won't want to play on the site, so functionality is the most important thing.

He's telling that branding is important and that's why it can't be ignored by those that look at the brand. Well, in that case, you've given some problems.
It can still be taken as branding and it's all about bad branding if they can't solve those issues and problems that are they experiencing and letting their customers have. It's like good and bad publicity, if they have good functions then the branding will be positive and it will be publicly known and vice versa for the opposite.

[BitcoinPanther]

In short branding and site functionality supplement each other.  This two factor must not be neglected in order to gain the most positive result.  Think about a scenario where branding is prioritized but site functionality is poor, customer will not be satisfied and may leave and never come back due to the unsatisfactory experience.  If that happen, spending so much in branding will be in vain.

[suzanne5223]

Also the name has to be short and it has to be catchy so people can easily remember, however while this is important the functionality of the casino is even more important as without that no one will be interested in playing at that casino at all.

The casino name can be catchy but what most gamblers care about is enjoying every little bit of the time they spent in the casino, the fairness of the game, good customer, and fast withdrawal.

There are many casinos where gamblers can enjoy their time with excellent customer service, in a way it will be hard for them to choose which one they should go for. Among the top alternatives, and with similar promotions from all sides, I believe the gambler will play at the casino which most pleases him visually speaking. Not only the brand is the important in this case, but also the site's layout, colors and disposition of the items on the page.
During a moment of indecision, a nice or pretty brand can be the slight differential which will enable the gambler make his choice, but of course, every other aspects and features players expect from a legit and professional casino must be there as well.

^ That is why we should not look into the brand upon choosing the casino even how many are them, go directly to the ToS if you are looking for a good casino regarding their excellence in customer service. I remember before when I was new in crypto and I did not know about gambling, due to my curiosity about BTC I researched (free bitcoin) which leads me into Freebitco.in gambling site and it has a faucet, I explore and try everything on that platform and that is my first time playing online gambling. Their brand name is not catchy but many people accidentally found them.

Usually when i do visit a casino,i do look for this.

1. UI/UX
2. Games offered
3. Fastness of withdrawal/deposit
4. Active support
5. HUge community/Lots of players

Reading TOS is normal or should really be in default.

@uneng It's not difficult for gamblers to choose the casino they needed at some point but from experience crypto gamblers always went for casinos that are fair with their game, with a low withdrawal fee ^{almost instant withdrawal}, mobile friendly, etc.
@DoublerHunter Yes, when casinos provide good service gamblers will always find it even if it is in a deep hole.
@carlfebz2 These are what's important the most and ToS will always come first before using any casino.

[stomachgrowls]

In short branding and site functionality supplement each other.  This two factor must not be neglected in order to gain the most positive result.  Think about a scenario where branding is prioritized but site functionality is poor, customer will not be satisfied and may leave and never come back due to the unsatisfactory experience.  If that happen, spending so much in branding will be in vain.

Unsatisfying experience or bad one's would definitely be creating that kind impressions which would really be making out conclusions which would lead into rejection or being ignored because once people do find out some bad experience then they won't really tend to comeback that's why as a business owner then you should be minding of yourself on how you would gonna give a best experience to those people in the market.

Don't let yourself focus on a single point like branding name should be good and ignoring the quality of the site which you should really avoid.

[passwordnow]

In short branding and site functionality supplement each other.  This two factor must not be neglected in order to gain the most positive result.  Think about a scenario where branding is prioritized but site functionality is poor, customer will not be satisfied and may leave and never come back due to the unsatisfactory experience.  If that happen, spending so much in branding will be in vain.

Right.
They're both supporting each other and one can just go alone for a temporary period of time but still, in the long run, they have to be together for a successful casino to make.
Good branding should be supported by the functions of the casino and if it's not then that would pull each other down. Or on the opposite, it should push each other up.

[Quintrix]

Your brand name will stay with the casino for all of its existence in fact people are buying a brand name for thousands of dollars, and site functionality can be upgraded, change, and modified, but the brand name is something you build up in the industry.
Gambling operators should come out with the best brand name that is easy to recall and easy to memorize and associated with gambling and should give its players and investors many things to stay on like a good casino with a lot of great features.

[Zlantann]

Site functionality is of great importance to me. You can get a an attractive brand name but if your site is not functional then you would loose customers. Site functionality would lead to a good brand name. We have seen gambling sites with some awful names becoming very successful because of the quality services that is driven by site functionality. It's like buying a new BMX car that is not functioning properly. Yes BMX is a good brand but you would not buy another BMX car because of the problems you have experienced. And you would even discourage others from buying BMX cars.   

[RealMalatesta]

A gambling brand name is the force of attraction most casinos operators sees in attracting gamblers to their site, we all know that uniqueness in brand name is as well important to both the gambler and the casinos operators, some brand names have meaning behind the name used and same also is applicable to the functionality of those casinos and sport sites, gamblers needed to derive reasonable satisfaction in their services as aspected, with this good experience they might be able to make reference for a good recommendation.

I agree that brand name matters but the discussion here is not if it is a good idea to have a good brand name or not, the discussion is that is it more important to have a better functionality or a better name. Which is clear to me to be fair, if you have a better site functionality then not such a great brand name wouldn't mind. Even primedice started years and years ago and they didn2t care about such a name, and after getting super rich they acquired the name stake.

This should be something that casinos think afterwards, plus you do not really need to consider what you have at that point, just consider the situation at hand which should be getting better website, then you can think about the name.

[Peanutswar]

A gambling brand name is the force of attraction most casinos operators sees in attracting gamblers to their site, we all know that uniqueness in brand name is as well important to both the gambler and the casinos operators, some brand names have meaning behind the name used and same also is applicable to the functionality of those casinos and sport sites, gamblers needed to derive reasonable satisfaction in their services as aspected, with this good experience they might be able to make reference for a good recommendation.

I agree that brand name matters but the discussion here is not if it is a good idea to have a good brand name or not, the discussion is that is it more important to have a better functionality or a better name. Which is clear to me to be fair, if you have a better site functionality then not such a great brand name wouldn't mind. Even primedice started years and years ago and they didn2t care about such a name, and after getting super rich they acquired the name stake.

This should be something that casinos think afterwards, plus you do not really need to consider what you have at that point, just consider the situation at hand which should be getting better website, then you can think about the name.

If you are already planning to make a franchise to the known gambling platform in some instances I guess it's a higher chance to get already the trust of the users but if you are planning to create your own platform and then make your name through using the good quality of product and services also having different promotions and marketing strategy by that players now will stay and create a good feedback.

[peter0425]

Hey there. There are a lot of great crypto gambling platforms both with great name and flawlessly functioning websites. But the key to a functioning gambling platform is a good developing partner. If you need one you surely should turn to them for help https://exio.tech/crypto-casino-platform/

Who are you actually ? because you are posting this site all over the forum and checking your  whole post history ? it looks like you are the sole team that advertise this site.

https://bitcointalk.org/index.php?action=profile;u=3459326;sa=showPosts

______________________________________________________________


I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .

[Dunamisx]

"brand" is important but if the site has problems (slow loading, bad UI and WD/DEPO problems) then potential customers will certainly run away and won't want to play on the site, so functionality is the most important thing.

On a normal circumstance, there should be site maintenance to keep it functioning and new feature should be introduced during this stages, its actually not about the brand name but the most important thing is the functionality of the site, one of the things i personally dislike about some sites is their being slow in loading a page, some will take a while before a page can be fully loaded and same is also when a function is been selected to process, it takes time as well which is quite discouraging, the simplicity and forwardness must be there to make it worth it.

[doomloop]

In short branding and site functionality supplement each other.  This two factor must not be neglected in order to gain the most positive result.  Think about a scenario where branding is prioritized but site functionality is poor, customer will not be satisfied and may leave and never come back due to the unsatisfactory experience.  If that happen, spending so much in branding will be in vain.

If that is then why most casinos cant do it. Why they don't have both good functions and a good brand name? But, most casinos usually have one of it. Either their names are good enough but they have a not so good functionality or their functions are good but their names cant be on the same level but I think the one that can survive are the casinos with good functionality even if they don't have a good name because the functions are the ones that gamblers will use and not the names.

It's crazy if someone can spend time and money only to create a good brand name and ended up neglecting their site's functionalities. That would be an epic fail.

[DoublerHunter]

I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .

^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.