Gambling Brand Name Vs Site Functionality? Or Both?

[noormcs5]

A beautiful name can easily attract people to a company. But, even after having a nice name, if that website is not functional then that customer will leave the website. From my own experience, it is important for a company to have a beautiful name and functionality to be successful.
If you want to get a company in good position, you have to do marketing. But the things that have to be done first, have to be completed beforehand.

Determination of the company name and functionality is a unified concept for building a casino platform, but functionality is prioritized because gamblers will review the whole concept until they know the advantages over other casinos. But for a unique casino name it is easier to determine by varying the special name with the unique word in the casino, and to introduce the casino name it can be promoted on many gambling related sites and it's better if the casino supports crypto then it can be promoted in this forum to reach higher interaction.

When you say that the company has a beautiful and good name, what is to decide if the name is good or not? The company may select a good brand name that may not be liked by people. but if the functionality of the site is good, people will still like the name and will visit the gambling site to play there often. Even a casino with an ordinary name could become the most demanded brand name by the continuous effort by the gambling site on their functionality and reputation.

[ethereumhunter]

A beautiful name can easily attract people to a company. But, even after having a nice name, if that website is not functional then that customer will leave the website. From my own experience, it is important for a company to have a beautiful name and functionality to be successful.
If you want to get a company in good position, you have to do marketing. But the things that have to be done first, have to be completed beforehand.

Determination of the company name and functionality is a unified concept for building a casino platform, but functionality is prioritized because gamblers will review the whole concept until they know the advantages over other casinos. But for a unique casino name it is easier to determine by varying the special name with the unique word in the casino, and to introduce the casino name it can be promoted on many gambling related sites and it's better if the casino supports crypto then it can be promoted in this forum to reach higher interaction.

If the casino can use those two things, the company name and functionality, it can certainly give hope to the casino to grow and maybe its development can be faster than other new casinos. But if the casino doesn't use a company name or brand and focuses solely on functionality and providing the best for their members, that can also work well because loyal members will not think much about the company name or brand. Maybe the casino can provide another advantage or can provide something unique that is not available in other casinos. It can also make its members stay in the casino and play longer.

[wxa7115]

A beautiful name can easily attract people to a company. But, even after having a nice name, if that website is not functional then that customer will leave the website. From my own experience, it is important for a company to have a beautiful name and functionality to be successful.
If you want to get a company in good position, you have to do marketing. But the things that have to be done first, have to be completed beforehand.

Determination of the company name and functionality is a unified concept for building a casino platform, but functionality is prioritized because gamblers will review the whole concept until they know the advantages over other casinos. But for a unique casino name it is easier to determine by varying the special name with the unique word in the casino, and to introduce the casino name it can be promoted on many gambling related sites and it's better if the casino supports crypto then it can be promoted in this forum to reach higher interaction.

When you say that the company has a beautiful and good name, what is to decide if the name is good or not? The company may select a good brand name that may not be liked by people. but if the functionality of the site is good, people will still like the name and will visit the gambling site to play there often. Even a casino with an ordinary name could become the most demanded brand name by the continuous effort by the gambling site on their functionality and reputation.

Without a doubt it is difficult to know what makes a good name, but at least in my opinion it has to be original and unique, if it is not unique and another casino or another famous company already has a similar name then you will have the problem of people confusing your casino with another brand and that is not a good thing.

It has to be original as well, because if the name is too common then it will lack appeal and it will be difficult to remember for the gamblers, now it is true a casino can succeed with a generic name, but it is better to have a good one as this makes their budget dedicated to marketing way more effective.

[RILWAN]

Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

[gagux123]

What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Well, I confess, is both...

To be more specific, I believe a mix of these variables that you mentioned are important.
In my opinion, other interesting attributes are the security of the platform/site, excellent support and good operability, for me, these are essential factors!

[Maslate]

A beautiful name can easily attract people to a company. But, even after having a nice name, if that website is not functional then that customer will leave the website. From my own experience, it is important for a company to have a beautiful name and functionality to be successful.
If you want to get a company in good position, you have to do marketing. But the things that have to be done first, have to be completed beforehand.

Determination of the company name and functionality is a unified concept for building a casino platform, but functionality is prioritized because gamblers will review the whole concept until they know the advantages over other casinos. But for a unique casino name it is easier to determine by varying the special name with the unique word in the casino, and to introduce the casino name it can be promoted on many gambling related sites and it's better if the casino supports crypto then it can be promoted in this forum to reach higher interaction.

When you say that the company has a beautiful and good name, what is to decide if the name is good or not? The company may select a good brand name that may not be liked by people. but if the functionality of the site is good, people will still like the name and will visit the gambling site to play there often. Even a casino with an ordinary name could become the most demanded brand name by the continuous effort by the gambling site on their functionality and reputation.

Exactly, the brand name might play a good part to attract customers and bettors but that's not the most important thing that a casino must have. It's their features and functionalities will be the one who will get these bettors to always come back at them, that's where the competition is and not in the brand name. Brand name will be anything and bettors will always remember than name even if it's hard to pronounce or whatsoever as long as the functionalities are there and that's what the bettors need.

[ipanks]

snip

Casinos can use both functionality and corporate branding but there are times when, when they want to buy a domain name, the price for the domain can be very expensive because it may be a premium domain name. So if the casino wants to stick with the company brand, they have to be prepared to pay more. If the company is a big company that has a lot of money, it will be okay. But if the company is a small company, then it is not worth it and they should think about choosing another domain name.

[blockman]

Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand,

A brand is with the functionality. So if someone talks about branding, it's because there's the good and flawless function that he/she has experienced in that casino.

gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

Certainly, that a brand is what makes us attracted and there's no debate with that. Many of us are into casinos that are trustworthy because of its brand.

[Baofeng]

I will echo the sentiments and says that both should exist before a gambling platform became successful. The branding or the name should be very close to what they are promoting, or if not, they will have to do a lot of branding to attract gamblers.

And then of course, if we are attracted already and then we try it, the site should be what we are expecting it to be. Good design/UI very friendly, security and loads very fast. TOS is very clear and there are no hidden agendas.

[rby]

Both brand name and site functionality are very essential for casino site. But in terms of priority, the functionality is more important than the brand name. No matter how bad or poor a brand name is, it can be managed and logged into by people. So, it can be manageable.
But a site which allows people to deposit and not withdraw is a disaster. Nobody will like to visit it twice.  But if you don't have great brand name and good functionality someone might visit again, besides what I want is winning and not any brand beauty.

In conclusion, it's cool to have good functionality and brand name put together. Because what is worth doing, is worth doing well.

Functionality is still what gamblers really cares about and it is what makes gamblers to find a particular gambling site as interesting because of the features and utility they find I'm such a platform. Brand is something that can be develop with sometime and everything is set compared to functionality that is more important and consistent if the gambling platform choose to maintain what they offer.

Gamblers care about functionality alot. It is the functionality that determines the winning or lossing. It is the functionality that determines the type of game option available for play. It is the functionality that determines the payout and the deposit types thar is used.
The brand name does nothing apart from aesthetics and decorations that might  not be useful to the the gamblers using the site. This does not mean that brand is not also important but the functionality is more important any day.

[|MINER|]

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

If there is a options to choosing both then why not select both of them . Even then , In my opinion it's necessary for a site to having good functionalities on the others hand brand name , I also think it is necessary but less from functionalities for a gambling site. And a name brand is only when it is able to achieve something good by its functionalities. Even then I would like to say it these two are the complement of each other

[Pokapoka124]

Both branding and functionality are very important. You can't have one without the other, well you can, but your business won't be very successful. The big casinos and gambling sites know they need both in their service, you would noticed the long lasting casino signature campaigns on Bitcointalk also have a review thread where they offer users to give their opinions on the casino, possible bugs they find and suggestions to make the casino better.

[Doan9269]

Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

Some brand has already made their name through and has gained the interest of the people just by tue mention of their name, do you ever thought about it that what could have been the reasons behind such? It's because they have paid the sacrifice needed in the past through thick and thin challenges of competitors, government regulations, poor sale, poor market demand and sales and the likes all constituted to the success story behind the reputable brand name many companies or organizations has today.

[og kush420]

Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

Some brand has already made their name through and has gained the interest of the people just by tue mention of their name, do you ever thought about it that what could have been the reasons behind such? It's because they have paid the sacrifice needed in the past through thick and thin challenges of competitors, government regulations, poor sale, poor market demand and sales and the likes all constituted to the success story behind the reputable brand name many companies or organizations has today.

Both the things have their own importance. There are also some other factors involved like. Customer support - refund policies and complaint handling which makes a business successful and that is how people get to know about good business through words of mouth ..

[gagux123]

Casinos can use both functionality and corporate branding but there are times when, when they want to buy a domain name, the price for the domain can be very expensive because it may be a premium domain name. So if the casino wants to stick with the company brand, they have to be prepared to pay more. If the company is a big company that has a lot of money, it will be okay. But if the company is a small company, then it is not worth it and they should think about choosing another domain name.

Hmm... well, I confess that this is also an important variable that I didn't mention.

I believe that the domain name can be a differential, not to mention that, depending on the domain, it can become more expensive, but on the other hand it can bring benefits and visibility to a particular casino that wants to have this differential.

[RILWAN]

Casinos can use both functionality and corporate branding but there are times when, when they want to buy a domain name, the price for the domain can be very expensive because it may be a premium domain name. So if the casino wants to stick with the company brand, they have to be prepared to pay more. If the company is a big company that has a lot of money, it will be okay. But if the company is small, then it is not worth it and they should think about choosing another domain name.

Hmm... well, I confess that this is also an important variable that I didn't mention.

I believe that the domain name can be a differential, not to mention that, depending on the domain, it can become more expensive, but on the other hand it can bring benefits and visibility to a particular casino that wants to have this differential.

That is why we have always been on the side of the functionality of the casino take for example even if a casino can pay for an expensive domain and get a unique branding but lack good features the casino will still definitely underperformed.

[ipanks]

snip

Therefore, instead of trying to get a domain name which can be a huge expense for the casino, the casino should focus more on the functionality of its website and try to optimize all the features that can provide benefits to its members. Thus, if the casino can do it, many members will like it, which means that the casino can get the maximum profit. And regardless of the domain name, it will not be their focus as the members will instantly bookmark their casino site in their browser to make it easier for members to visit that casino.

[Fredomago]

Both branding and functionality are very important. You can't have one without the other, well you can, but your business won't be very successful. The big casinos and gambling sites know they need both in their service, you would noticed the long lasting casino signature campaigns on Bitcointalk also have a review thread where they offer users to give their opinions on the casino, possible bugs they find and suggestions to make the casino better.

Both should be working as one, good name needs to be followed by good services and functionalities in order to attract and engage more gamblers and visitors, if the team can maximize both it will reflect on their success, I also see that good point that everything should be taking place accordingly.

Handling players after being attached with the name will be the opportunities for the owners to keep them and give them the experienced that they always wanted to have when they are playing their favorite games.

[Maslate]

Casinos can use both functionality and corporate branding but there are times when, when they want to buy a domain name, the price for the domain can be very expensive because it may be a premium domain name. So if the casino wants to stick with the company brand, they have to be prepared to pay more. If the company is a big company that has a lot of money, it will be okay. But if the company is small, then it is not worth it and they should think about choosing another domain name.

Hmm... well, I confess that this is also an important variable that I didn't mention.

I believe that the domain name can be a differential, not to mention that, depending on the domain, it can become more expensive, but on the other hand it can bring benefits and visibility to a particular casino that wants to have this differential.

That is why we have always been on the side of the functionality of the casino take for example even if a casino can pay for an expensive domain and get a unique branding but lack good features the casino will still definitely underperformed.

For sure there's no one who would willing to buy an expensive domain name if their features in the site is not that good, I mean their budget is not that big if they can't even invest in their site's functionalities. Every casino owner knows how important the brand name is but the functionality comes at first and that's the priority.

[Pokapoka124]

Gambling brand is what gets the attention of most people since if the brand name is unique and easy to understand, gambling functionality is also a point to reckon with but then we need to know that brand name is what attracts the players.

Some brand has already made their name through and has gained the interest of the people just by tue mention of their name, do you ever thought about it that what could have been the reasons behind such? It's because they have paid the sacrifice needed in the past through thick and thin challenges of competitors, government regulations, poor sale, poor market demand and sales and the likes all constituted to the success story behind the reputable brand name many companies or organizations has today.

Branding and marketing is very important in sales, you can have a product that hundreds of competitors with similar product or service but one price is higher than the other, nine out of ten customers go for the service with a more popular name. Good marketing can give you big sales but functionality sustains the integrity of the company. It's funny how people buy the name rather than the product itself.