Gambling Brand Name Vs Site Functionality? Or Both?

[Newlifebtc]

There are thousands of betting sites for gambling. People from different sites are flocking to the gambling halls.But the sites that we use especially for betting are the sites bet360, again what I know before is unfamiliar to everyone, so many people think it is too good to gamble That is betfury, bitgame etc.

you will not know how site operate unless you encounter with the sites and that is why i don't single handedly condemn any of them with out encountering them, no site is preferable except you single handedly choose a particular sites as good among all, because the site you choose another person will come with it own experience and also condemn the site because of the tough time the give them during their time of gambling there.

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[Smartprofit]

I would suggest you both of Brand Name and site functionality as branding is so important these days due to search engines as for instance when u search gambling is faster to get "gambling.com" site rather than other non named such.

Same thing for functionality as the more you have the more appreciation and enthusiasm some new gambler will have to join your gambling site.

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.

Complicated names are not suitable for quality branding.  

It is better to use short and catchy online casino names.  The name of an online casino should be read the same in all major languages ​​of the world.  At the same time, it should be perceived pleasantly to the ear (and not as a curse) by all the inhabitants of the planet.  

It is important that the name of the online casino evokes positive associations (reliability, success, wealth, winnings, profit, luck).  

It makes sense to involve professional marketers in branding.  You may also need legal advice (because some titles are subject to legal protection).

[michellee]

so the best answer is  Brand name + Functionality is 100% perfect choice .

Being a gambler, we all need good functionality from the gambling sites and usually, we do not care much about the brand name, do we?
Maybe the gambling casino requires both brand name and good functionality to gain more popularity but usually, it is the functionality of the site which gamblers more focus on.
Brand name is the secondary importance.

The functionality of a casino will be the main concern of gamblers, especially casinos that use promotions in this forum so that brand name matters will not be a problem. As long as the casino can provide the best for the users and never let them down, the casino will surely get a lot of users and the users will not think too much about the name issue because they will bookmark the casino in their browser.

[mak013]

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.

The point is, it's much better if you have a gambling site then it is much better if it has a good name where it is easy to remember which belong to having a good brand name and then the functionality which you already know it. Having gambling on the brand name does it's job where it could be found faster using search engine but I don't think many people will think that I can't trust this site as it could be a scam site. As you have said, most reputable gambling sites in this forum does not have gambling in their names.

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

As i see the most casinos don`t have "gambling" in their names but have smth about gambling. For example - Stake. Very short and memorial brand name. I think "stake.com" gamblers will remember but not "gamblingwiththebestodds.com " Possible that it will be harder for promotion but i think that you can`t get easy and short "gambling" domain names nowadays, only smth near gambling. Like as Stake.

Complicated names are not suitable for quality branding.  

It is better to use short and catchy online casino names.  The name of an online casino should be read the same in all major languages ​​of the world.  At the same time, it should be perceived pleasantly to the ear (and not as a curse) by all the inhabitants of the planet.  

It is important that the name of the online casino evokes positive associations (reliability, success, wealth, winnings, profit, luck).  

It makes sense to involve professional marketers in branding.  You may also need legal advice (because some titles are subject to legal protection).

Of course it is rather a big job to create a new brand name. But it is the job that can make difference between standard casino and famous casino. The owner always makes choice how much money he is ready to spend and chooses what is the most needed job. And sometimes there are no money to campaign of creating brand name. In such situation is possible rebranding later.

[nakamura12]

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.

[illetyus]

Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

[Jemzx00]

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.

Any kind of issue that will hinder user with their gambling experience will surely be a problematic concern for the casino however if they already have a great brand name and has excellent service and functionalities such as Bug bonuses like users will get paid for reporting bugs on the platform. This way you will be able to maintain a good brand name and maintain your platform smoothly.

Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

Absolutely, Quality services and functionalities will provide you a great reputation for you casino. However, I doubt many will gamble on a site with a name such as "xxxbets". Atleast find something else that has better and unique brand name to represent your company or casino.

[Desmong]

Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

Everyone is always after functionality which is very paramount when it comes to gambling. We don't always care about branding but what we tend to see or gain from using a particular product or service. Most of the most trending gambling sites currently that gamblers like to gambler on is as a result of the functionality that is available on the site. This make more crypto gamblers to be attracted to it.

[mak013]

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.

Promo, bonuses, referral system - it is a standard pack of the events that every casino does to attract new gamblers and increase loyalty of the old gamblers. And mostly these programs are about the same for all casinos. And when several casinos have the same opportunities, functionality and marketing programs - you choose the casino with more attractive brand name. Of course, if you not an active gambler at one of this casinos.

[Betwrong]

First off, it would be very interesting to know what do you mean by "perfect/great brand name"? Examples. Also examples of "bad" brand names would interesting to see too. I personally think that the thing is subjective, in the first place. And overall, you don't love or hate a casino because of its name. If a casino has excellent functionalities, you start loving its name whatever it is.

The brand name has little to do with the influence a casino controls over player decisions to patronize the gambling platform, what must players look out for is the reputation of the site and how effective and attractive the services/games are. So paying more attention to the features of the site can mean a great deal even if the brand name is not unique but having the two is an added advantage.

No, no, it should definitely be unique enough for people to recognize it. From what I know, only scammers would name their online casino very similar to a well-known one. If you are to create an honest casino with great functionality, you should better pick a unique name for it.

[Tumanggor]

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.

I will definitely leave a gambling site immediately if there are still many bugs on the site, require KYC level 2 for withdrawals and limit minimum withdrawals

I play gambling besides trying to make money but also playing for fun, how can I gamble for fun if I play on a 'problem' gambling site

[illetyus]

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.

Any kind of issue that will hinder user with their gambling experience will surely be a problematic concern for the casino however if they already have a great brand name and has excellent service and functionalities such as Bug bonuses like users will get paid for reporting bugs on the platform. This way you will be able to maintain a good brand name and maintain your platform smoothly.

Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

Absolutely, Quality services and functionalities will provide you a great reputation for you casino. However, I doubt many will gamble on a site with a name such as "xxxbets". Atleast find something else that has better and unique brand name to represent your company or casino.

It's impossible to get a domain name like bets.com.
Popular biggest betting sites have names like xxxbets.

A betting site that offers quality service can make xxxbets a brand in the long run.

[Gianluca95]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Both, in absolutely way. Because Gambling brand name is part of marketing, a good name attract more user, a bad name not so much.

About Site funciontality, i guess that the best strategy would be to create a platform that should be more easy possible to be used, and without too function in way to facilitate user to play it.

[iv4n]

Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

Well, all factors play some role! There are a bunch of crypto casinos here on the forum with great service, and attractive names, so what makes the difference where we will play?! Top casinos need to keep the high level from all angles... site functionality, name, promotions, marketing, VIP level, support speed, etc... if one of these is bad it will drag down others, and the complete feeling about the casino will be mostly negative for players who experience something bad in any way!

[mak013]

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.

I will definitely leave a gambling site immediately if there are still many bugs on the site, require KYC level 2 for withdrawals and limit minimum withdrawals

I play gambling besides trying to make money but also playing for fun, how can I gamble for fun if I play on a 'problem' gambling site

No one like gamble, when there are lots of problems. And this is the first thing i look at. The second thing is usability. And only after that i look at other moments. One of them is brand name.
But i think that we all understand that casino, where you can get problems with fair play or withdrawal lose their gamblers and i don`t think that it ought to talk about it.
PS. KYC is just a service, i don`t think that this is about functionality or brand name.

[AmoreJaz]

I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.

No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.

I will definitely leave a gambling site immediately if there are still many bugs on the site, require KYC level 2 for withdrawals and limit minimum withdrawals

I play gambling besides trying to make money but also playing for fun, how can I gamble for fun if I play on a 'problem' gambling site

No one like gamble, when there are lots of problems. And this is the first thing i look at. The second thing is usability. And only after that i look at other moments. One of them is brand name.
But i think that we all understand that casino, where you can get problems with fair play or withdrawal lose their gamblers and i don`t think that it ought to talk about it.
PS. KYC is just a service, i don`t think that this is about functionality or brand name.

let us put it this way, brand name has just short-term impact on users. later on, the players will look further and that's site functionality. you may attract some users because of your catchy name, and then what? they will only stay if they are satisfied with what you have in your site. services and functionality for me are important aspects that a gambling site need to take care of.
the interest in your brand name will fly off once they see the unresolved complaints in your site.

[Desmong]

Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

Yes good service is very important and is the reason why many gamblers do go for a gambling platform where there is good features and utility that gamblers are in search of. Functionality is what makes a gambling platform superior to others if it has amazing features that is very attractive to users. Brand name is good but there is always need for good utility and features.

[Ebede]

Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

Yes good service is very important and is the reason why many gamblers do go for a gambling platform where there is good features and utility that gamblers are in search of. Functionality is what makes a gambling platform superior to others if it has amazing features that is very attractive to users. Brand name is good but there is always need for good utility and features.

Gamblers now going to a site that have a payable bonus for their site and i believe that what can make somebody to go or access one particular site everytime is because how comfortable and how accessible the site is being to the platform, let for me the only sites i can access or i will like to work frequently is the site that does not give any kind of issues in deposition and withdrawal of fund's, i will not that much desperate with bonus because i know that some sites who gives bonuses is scam site

[mm2543363580]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Great functionalities are more attractive to many gamblor.
Also if the site is user friendly and casino has good reviews - a bit of SEO can bring site in search engine.

[AicecreaME]

Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.

Yes good service is very important and is the reason why many gamblers do go for a gambling platform where there is good features and utility that gamblers are in search of. Functionality is what makes a gambling platform superior to others if it has amazing features that is very attractive to users. Brand name is good but there is always need for good utility and features.

Indeed, functionality is really a must in a casino or gambling website. Having this incorporated to a gambking site could make the name of the casino more well-known. Perhaps this is one of the most effective ways to make a name in the industry because the people, particularly the players who have the first hand experience will do you a favor to spread about the good quality of service they experienced. It's like a word of mouth that spreads so fast.

Although establishing a brand is of importance too. This is where you will gauge customers to play in your website. Having both is still the best.