Gambling Brand Name Vs Site Functionality? Or Both?

[Synchronice]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

You can't increase brand awareness immediately, it takes patience, great marketing and personality, you should give your brand a personality. What is the first thing that comes to your mind when you see a black carbonated drink? Probably Coca-Cola or Pepsi. A lot of companies can make such a carbonated drink and a lot of companies produce drinks similar to Coca-Cola and Pepsi but these two did and still do so well in marketing that they have established a great Brand.

I think new casinos don't have great brand names but they try to come up with excellent functionalities and designs to cover their defects and attract customers. Your marketing is worth nothing if the product is garbage itself. That's why I think that it's logical for low-budget casinos to invest their maximum in functionalities, performance and web design to offer you a great experience. After years, an ever-improving great user experience with great marketing strategies can help companies to establish a reputable brand identity.

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[dothebeats]

Both. Successful casinos that are already considered as household names would surely have their casinos on the cutting edge of technology, and will have most functionalities spec'd to the max for players to enjoy and go back to. Sometimes though, casinos that already established a name for themselves do not live up to people's expectations, but still if you want to have a good time and enjoy your money's worth, choose a casino that will give you the sense of security not only because of the name of the casino, but also because they have features and functionalities that are among the best in the industry.

[asyakashi]

If you mean the title I think the name of the site is your must with a few main advantages that should be highlighted in the title section, but if the overall content should explain the unique concept of that casino site that makes them different from other sites, actually there are many but what I saw they are more showcasing events with amazing prizes for attracting players.

[Peanutswar]

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Domain names can be cheap as well as too expensive but its totally irrelevant in my opinion, lets assume a gambling site spend millions of dollars to buy specific domain which contains the name bitcoin to it which doesn't give any guarantee that the site will perform good and attract lot of players simply because it have the name Bitcoin with it, while a random word can be popular over time by giving best user experience and seamless gambling performance.

One the domain name created already a good quality of services and gain a reputation the value of it becomes surge and expensive for me ideal to have a good functional and reliable website first because by that it will create the trust already of the users and the Domain now create a name to be part of the top tier platforms.

[savetheFORUM]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Good domain names are expensive as they are easily searchable. A domain name can cost more than building a whole casino or sports betting site, that is why many think it wasn't worth it and so what if you get that cool name or popular name but if your website is still shit? People aren't still going to deposit and play, so for me it was the site functionality is what matters the most and then it can be followed by the design.

So, many gambling sites here whose name isn't that great but still managed to be on top. With the money they have now, they can now afford to buy a good domain name but still they didn't do it. They think that their old site name is their lucky charm.

[noormcs5]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Well, think of it in this way if you have an ordinary domain name, it will automatically become the brand if you provide quality gambling services on your site. On the other hand, if you have a very nice looking brand type domain name but fail to attract people to your site, you will not be able to generate traffic and gain customers only based upon your domain name.

[qwertyup23]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Just like any other book, what truly catches the attention of a potential buyer is the subject, title, and cover of its book. While this may sound outrageous, the famous idiom "do not judge a book by its cover" was born. The same principle applies in gambling website- the name in itself should be catchy, like it gives gamblers an idea on what to expect on the gambling website.

Just to give you a few examples, blackjack.fun is a gambling website named after the famous card game "black jack" so you would expect that some of its games are mostly focused on it. Again like you mentioned, it is indeed better to invest or at least brainstorm on the name of a gambling website so you could attract more users in the process.

[wxa7115]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

You can't increase brand awareness immediately, it takes patience, great marketing and personality, you should give your brand a personality. What is the first thing that comes to your mind when you see a black carbonated drink? Probably Coca-Cola or Pepsi. A lot of companies can make such a carbonated drink and a lot of companies produce drinks similar to Coca-Cola and Pepsi but these two did and still do so well in marketing that they have established a great Brand.

I think new casinos don't have great brand names but they try to come up with excellent functionalities and designs to cover their defects and attract customers. Your marketing is worth nothing if the product is garbage itself. That's why I think that it's logical for low-budget casinos to invest their maximum in functionalities, performance and web design to offer you a great experience. After years, an ever-improving great user experience with great marketing strategies can help companies to establish a reputable brand identity.

This is the right way to do it, if the marketing campaign is great but there is no substance behind it then it is going to fail, because even if you could attract a great deal of customers they will leave when they realize the casino is not good at all.

It is better at the beginning to invest in the functionality of the casino and offer the best experience possible to the gamblers and let them to talk to other people about your casino, and once you have established a good amount of loyal customers and good functionality then you can create a good marketing campaign to try to make your profits to go up even faster.

[nakamura12]

It is good to have a good gambling brand name but most gamblers want site functionality. Who would want a gambling site with less functionality?. In my opinion, it is much the same to a gambling site with many issues. Even reputable casinos and sportsbooks have issues too so that's the best choice though but both is much better.

[livingfree]

It is good to have a good gambling brand name but most gamblers want site functionality. Who would want a gambling site with less functionality?. In my opinion, it is much the same to a gambling site with many issues. Even reputable casinos and sportsbooks have issues too so that's the best choice though but both is much better.

I think there are still a lot of gamblers that's good and focused with less functionality but are reputable and trusted. There are casinos that don't have much games yet they've made their reputation at a great size and known for years even until today.

Different preferences do matter if you're making a casino and what you should take as suggestion from the potential people that might stay on your casino. And that's true, nothing beats having both of it but the other factor has to come first.

[24Kt]

It is good to have a good gambling brand name but most gamblers want site functionality. Who would want a gambling site with less functionality?. In my opinion, it is much the same to a gambling site with many issues. Even reputable casinos and sportsbooks have issues too so that's the best choice though but both is much better.

If you are a casino owner, you want the best for your business. So a catchy name may have an advantage, however, the impact is  short and only at the beginning. The players are looking more on the functionality when they want to stay long with the casino. So to keep your players, you should continuously improve the functionality of the site as once they got screwed, they may not come back or even worse, spread negative word to his friends or colleagues.

[Ojima-ojo]

Both have the same level of impact on the business if a casino has a good name and an awesome functionality success will become easy and before you know it the casino will become a reputable one. And if one is absent among the two that you pointed out it equal to nothing.

[DoublerHunter]

It is good to have a good gambling brand name but most gamblers want site functionality. Who would want a gambling site with less functionality?. In my opinion, it is much the same to a gambling site with many issues. Even reputable casinos and sportsbooks have issues too so that's the best choice though but both is much better.

If you are a casino owner, you want the best for your business. So a catchy name may have an advantage, however, the impact is  short and only at the beginning. The players are looking more on the functionality when they want to stay long with the casino. So to keep your players, you should continuously improve the functionality of the site as once they got screwed, they may not come back or even worse, spread negative word to his friends or colleagues.

^ As for now, sometimes I think the brand name is not that really important as a gambler because I usually look at the functionality of the gambling casino, the reputation, the game feature, and most especially those promotions that they had. But of course yes, a good brand name has an advantage that something catchy to the eye of the gamblers. For the best result if you are a gambler owner and wanted to start, choose a good brand name that matches your gambling casino.

[m_nief]

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Agree with your because several casino gambling site not looks great design and confused if as beginner when try that casino site, actually not good design make us difficult how to begin gambling on some casino gambling site between casino games or sport betting games. No doubt with majority gambler looking for trusted casino site without see how good design or not, but if have any casino with good design and easy understanding first time play have good credit points from participants and will enjoyed all games on that casino gambling platform, but when getting difficult to understand which one site for deposit and withdraw or playing games will leave that casino.

[TribalBob]

Brand is the beginning of the popularity of a site or item, then the function of the site
but in gambling the two factors support each other

[lienfaye]

The site functionality should come first as your priority because thats how you can make gamblers stay playing on your casino.

Whats the point of having a good brand name if the functionality of your casino is not something that most gamblers expect and prefer?

But anyway, like most users said here, if you can have both then that would be even better. Thats not a guarantee to have a successful casino but certainly its a stepping stone to achieve it.

[uneng]

Indeed not only brand name, but also design and colors matter, since the first impression is what sticks and will eventually lead the gambler to click a banner or link to access the website, especially if there are many casinos' options displayed at a reviews' site where all brands are shown side by side. If the brand doesn't wake gamblers' attention, functionalities will stay in second plan, as the person won't access the platform to see them all.

Someone might say functionality is what will bring the gambler to the casino, because that is the characteristic which allows casinos to be best rated. However, there are plenty of crypto casinos with very similar rates at the top of review lists. So what defines the casino the person is going to sign up? Of course the one they are more visually sympathetic for...

[asyakashi]

Brand is the beginning of the popularity of a site or item, then the function of the site
but in gambling the two factors support each other

Casino sites attract through events they set up with huge prizes to attract the community to their site. Second, they must have good service and fast site functions and a friendly website for users to be comfortable playing. I'm sure if that happens, they will get long term support by the community.

[michellee]

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

I get bought and support your points here because in is indeed that names or Domain does not guarantee any good return for the gambling world instead it is the functionality or the behavior and the attitude of this site that will bring trust from the players.
we as gamblers already  knew this is not the right manner to deposit or play but it is the legitimacy and the truthfulness of the site.

Yes, that's true. As long as the website's functionality can work well and the casino can provide good service, I don't think the domain or website name will have much effect. Gamblers seek legitimacy from a casino and, of course, good service from the casino to feel at home playing in that casino. We have also seen many examples of casinos that have become big and don't have a well-known brand because they started from the lower to build trust.

[goinmerry]

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Obviously, should be both as that's necessary. While having a good brand name, make it to the point that services are also good which should be the priority. It should not just end up as a good brand name but also with quality service. It should be balanced.

I know and of course, it should be a good service over < brand name but I doubt, more users will be attracted to the site if the brand name turned out ugly. Remember that we are talking about new sites here and even though these sites are true to their words, I won't try a new site with an ugly name based on my own view.

Yes, that's true. As long as the website's functionality can work well and the casino can provide good service, I don't think the domain or website name will have much effect.

Again, we are talking about new sites.

I'm sure you won't end up using a new site with a horrible name just to test their quality of service. Will you?