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Author Topic: Gambling Brand Name Vs Site Functionality? Or Both?  (Read 3622 times)
n0ne
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May 27, 2022, 09:27:51 PM
 #201

I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .
^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.
Yes, there is a need of connectivity. Even if the brand name doesn't have connectivity, it can be made successful through its functionality. If the particular platform have a reputed parent company, then the trust grows unlike the brand name. So, connectivity is more important for new one into the business.

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May 28, 2022, 08:01:09 AM
 #202

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.

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May 28, 2022, 08:53:07 AM
 #203

I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .
^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.
Yes, there is a need of connectivity. Even if the brand name doesn't have connectivity, it can be made successful through its functionality. If the particular platform have a reputed parent company, then the trust grows unlike the brand name. So, connectivity is more important for new one into the business.
Of course  good name with great function is indeed one of our main target in finding site but we also knew that this is a rare case so why still seek for that when we can only focus in single choice and that is the functionality , yeah there are several names that advertised here till now with good brand name and great function but the availability now are very tight so if someone wanted to create His site it is hard to find them both.
so at least choose one when you are looking for new site to risk your money.

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May 28, 2022, 09:27:33 AM
 #204

I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.
It's cost a lot, especially you bought a rare and good domain names, it could cost you minimum of 1 BTC or higher. The weird domain name with a number is very cheap since it's hard to remember and anyone would interested when they read the domain name. No one will want to play on such sites: 23bitc0ins, bestgamblersite1 etc. You need to have good of both name and the site functionality, rather than very good in the one side and sacrifice the other side.

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Wiwo
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May 28, 2022, 12:15:02 PM
 #205


I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.
It's cost a lot, especially you bought a rare and good domain names, it could cost you minimum of 1 BTC or higher. The weird domain name with a number is very cheap since it's hard to remember and anyone would interested when they read the domain name. No one will want to play on such sites: 23bitc0ins, bestgamblersite1 etc. You need to have good of both name and the site functionality, rather than very good in the one side and sacrifice the other side.
Yes both are very important to a start up, because a good domain name truly translate into easy and high patronage since players will not fine it hard to remember the community who will find it attractive and there also the functionality, this both contribute to what makes a good and reputable casino.

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May 28, 2022, 12:59:12 PM
 #206

I think both, but the most important is its functionality as you don't introduce your brand to the people, it's what your site can offer to make them stay. With the big competition in the market, it's just natural for gamblers to try different gambling sites, and if you operate a new site and you don't offer anything better than the old and established sites, then surely you will not get clients to sign up on your site.

Reputation over the brand name is more important because reputation can be earned and that would be your brand.

R


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May 28, 2022, 02:15:49 PM
 #207

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Both brand name and the site's function are important. The brand name represents the whole site so it should sound reputable and if a site provides a good service and functions well for its users, it will mark a good reputation and have a positive impact on the whole performance of the site. The impression starts with the brand name and the reputation focuses on the performance of the site.
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May 28, 2022, 08:19:13 PM
 #208

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.
Everything needs to be done at the same time, if you create a good casino with a lackluster name the casino can still become incredibly successful, however it is known that a great deal of the value of a company comes from its brand name, what it means is that since such a name is already recognized by the public then this holds value as you do not need such a heavy marketing campaign to raise the awareness of your brand.

Which means you need to try to give to your casino the best name possible from the beginning otherwise you will need to go through a rebranding campaign, which is always a messy process.

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May 28, 2022, 08:59:36 PM
 #209

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.
Everything needs to be done at the same time, if you create a good casino with a lackluster name the casino can still become incredibly successful, however it is known that a great deal of the value of a company comes from its brand name, what it means is that since such a name is already recognized by the public then this holds value as you do not need such a heavy marketing campaign to raise the awareness of your brand.

Which means you need to try to give to your casino the best name possible from the beginning otherwise you will need to go through a rebranding campaign, which is always a messy process.
Its name should also reflect out into its services or quality which means that having both good site name and good games or platform offered would be the best tandem which could really be having big chance on

getting some recognition on the current market,although it wont really be that an assurance but at least making your business far off more better towards other competition which is a casual thing to be done
by a business owner and they should really be mindful about their site quality if ever they do missed out on getting a good name for their business.

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May 28, 2022, 09:01:38 PM
 #210

I agree that brand name matters but the discussion here is not if it is a good idea to have a good brand name or not, the discussion is that is it more important to have a better functionality or a better name. Which is clear to me to be fair, if you have a better site functionality then not such a great brand name wouldn't mind. Even primedice started years and years ago and they didn2t care about such a name, and after getting super rich they acquired the name stake.
The theme of the topic is which one is important either that is brand name or functionality or both. There is no way to deny the importance of a brand name. If you give a name of a casino which is something like "kkjjksjskkfghgjgjgj" then no one will like this name and also it will not be seo friendly.

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lienfaye
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May 29, 2022, 04:28:04 AM
 #211

I agree that brand name matters but the discussion here is not if it is a good idea to have a good brand name or not, the discussion is that is it more important to have a better functionality or a better name. Which is clear to me to be fair, if you have a better site functionality then not such a great brand name wouldn't mind. Even primedice started years and years ago and they didn2t care about such a name, and after getting super rich they acquired the name stake.
The theme of the topic is which one is important either that is brand name or functionality or both. There is no way to deny the importance of a brand name. If you give a name of a casino which is something like "kkjjksjskkfghgjgjgj" then no one will like this name and also it will not be seo friendly.
Well, you have a point. The brand name is important too because thats the face of your platform and its better if it is something unique and recognisable. However the brand name will be futile if the functionality is bad. It can turn away the gamblers because of disappointment and look for other platform that can suits on what they prefer. Thus, both are important if the casino owners want their platform to be competitive and exist for long period as a successful casino.

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May 29, 2022, 04:54:11 AM
 #212

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.
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May 29, 2022, 05:17:30 AM
 #213

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.
Well the availability of Familiar name now is hard to find because most of the Domain are already owned by others and if the name is really good? they are selling with high amount .

so we can first focus in the function and since this is what we tend to play right? it is the goodness of the site instead of the Goodness of the name .
so lets face it that even with not so good name yet we can earn best result .

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May 29, 2022, 05:50:33 AM
 #214

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Building a good-sounding online casino brand is hindered by cybersquatting. 

Entrepreneurial people register administration rights to a domain name and offer to buy it for a lot of money.  An online casino startup does not want to bear the additional costs of acquiring domain name administration rights.  The business has not yet reached self-sufficiency.  The investment of a newly created startup is always limited.  The casino needs initial capital.  For example, to create a bankroll for payments to winning players. 

Also, the casino may have other unforeseen expenses.  Therefore, building a brand is very often not a top priority for a new online casino.

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CryptoYar
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May 29, 2022, 05:58:49 AM
 #215

[...]Great name or site functionality or both?
Both!

 The name of your website should be easy to remember so that whenever user want to gamble he/she will revisit to your website. And if the name of your website/domain name isn't easy to remember, then your users will forget your website name as soon as they log out from your website, and the next time he will go to that website which he/she remembers. Therefore, an easy-to-remember domain name is very important in my opinion.

The functionality is what makes you different from others.
I mean If you provide more features than your competitors, then you'll have the upper hand over your competitors and People will be impressed with your feature list and they would like to play again.
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May 29, 2022, 10:35:12 AM
 #216

[...]Great name or site functionality or both?
Both!

 The name of your website should be easy to remember so that whenever user want to gamble he/she will revisit to your website. And if the name of your website/domain name isn't easy to remember, then your users will forget your website name as soon as they log out from your website, and the next time he will go to that website which he/she remembers. Therefore, an easy-to-remember domain name is very important in my opinion.

The functionality is what makes you different from others.
I mean If you provide more features than your competitors, then you'll have the upper hand over your competitors and People will be impressed with your feature list and they would like to play again.

Yes, functionality is very important. 

It's like a chocolate candy.  The candy can have a beautiful and bright wrapper.  It draws attention.  A beautiful and bright wrapper encourages consumers to buy a kilogram of these sweets. 

However, the wrapper is not the main thing.  The main thing is the taste of this candy.  If the candy is not tasty, then the consumer will no longer buy this candy. 

We value things for their functionality.  They must meet our needs. 

The functionality of an online casino site will make players come back again and again (to gamble).

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May 30, 2022, 08:13:39 PM
 #217

I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .
^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.
I also remember this contest (the domain name of the gambling site) but as far as I remember this contest was canceled. It's very true that both are very important because a brand is a characteristic that certainly cannot be duplicated. but if I give a percentage then 60% what matters is the functionality and 40% is the brand.

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May 30, 2022, 08:14:23 PM
 #218

I think both, but the most important is its functionality as you don't introduce your brand to the people, it's what your site can offer to make them stay. With the big competition in the market, it's just natural for gamblers to try different gambling sites, and if you operate a new site and you don't offer anything better than the old and established sites, then surely you will not get clients to sign up on your site.

Reputation over the brand name is more important because reputation can be earned and that would be your brand.
What you said is the common Truth about this, because changing of brand name will not make you to lose Clint or make you to get much clint, what is important there is to build up reputation and things about your brand will be recognized abd recommend for people who don't even know about the brand. If the offer you give is better than when you change brand that is to tell that you are losing potential and if you give more than or exactly what you give before you can maintain the wavelength of your clients

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May 31, 2022, 11:19:58 AM
 #219


This premium gambling brand domain name is up for grab. Serious gambling startup only. All social media handles secured to match.

I feel like it should be helpful to inform gambling companies through this thread since it's all about brand name.
I'm not sure if this Name is easily to remember and familiarize ? it's even long to rean and memorize lol, the domain that is better to buy in this question is at least one word and followed by .Com or at least  .Net or .Io .

But what you share is Sossy and looks like in general ? not that appealing in my own opinion .

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.
if name is available? then its Ok but if not? then the function is better.

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May 31, 2022, 01:07:56 PM
Last edit: May 31, 2022, 02:19:27 PM by Dripstoil
 #220


This premium gambling brand domain name is up for grab. Serious gambling startup only. All social media handles secured to match.

I feel like it should be helpful to inform gambling companies through this thread since it's all about brand name.
I'm not sure if this Name is easily to remember and familiarize ? it's even long to rean and memorize lol, the domain that is better to buy in this question is at least one word and followed by .Com or at least  .Net or .Io .

But what you share is Sossy and looks like in general ? not that appealing in my own opinion .

The admin should strive or work to get both a brand name that has a recall or is very much familiar with gambling, everything starts with a name and they will build their trust rating around that domain name, if they got a good brand name then they are on a good start and they can work on building their functionalities, these two go together it's hard not to have one, but the casino can still build its reputation without a good brand name.
if name is available? then its Ok but if not? then the function is better.

Yeah, because you don't know much about qualities of good domain names, and probably you're not familiar with English words too. If you do, you'd have known that the name is a top notch premium domain name that is short, easy to pronounce, memorable, brandable, and in fact, an excellent fit for all kinds of gambling niche. And the best part is that all social media handles are secured to match.

In case you don't know, "Flexi" is a popular short way of saying "Flexible" and fits perfectly with "Bet" both in meaning and in aesthetic pleasure.
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